1、高等教育自学考试电子商务英语真题 2013 年 10 月及答案解析(总分：100.00，做题时间：150 分钟)一、课程代码：00888(总题数：1，分数：0.00)二、根据句子的意思选择一个正确的答案，请将其(总题数：10，分数：10.00)1.Greece has new political leadership to help it deal with _ debts. （分数：1.00）A.anemicB.massC.massiveD.paltry2.Natural gas can _ these clean resources and is cheaper than coal. （分
2、数：1.00）A.competeB.complementC.complimentD.compare3.He dislikes their _of his freedom of choice. （分数：1.00）A.reductionB.restrictionC.limitD.control4.There is a clock _in the wall. （分数：1.00）A.buriedB.gluedC.embeddedD.closed5.Frank _ a perfect safety record by driving carefully. （分数：1.00）A.remainedB.pre
3、servedC.entitledD.maintained6.I tried to get out of the business _ I found impossible to carry on. （分数：1.00）A.whyB.whichC.whatD.where7.Jack would rather spend time complaining than _ the problem by himself. （分数：1.00）A.solveB.solvedC.solvesD.to solve8.They will not start the project until the board c
4、hairman _ back from South Africa. （分数：1.00）A.will comeB.is comingC.cameD.comes9.Scientists should be kept _ of the latest developments in their research areas. （分数：1.00）A.informB.informingC.informedD.to inform10.Only when we had finished all the work _ that it was too late to take a bus home. （分数：1.
5、00）A.did we realizeB.will we realizeC.we did realizeD.we will realize三、阅读下面的短文，从 A、B、C、D 四个选项(总题数：2，分数：20.00)Passage 1 RockwatchThe Best Club on Earth If you are a young person and interested in geology(地质学) ，then Rockwatch is the club for you. When You Join New memberships receive a Rockwatch Rox f
6、ile each. This has the information and top tips you will need to start enjoying geology. Its designed to serve as your own field notebook as well. In it you will find your： membership card full color mini-map thumbs up guide fact cards Rockwatch Magazine Our lively magazine is mailed to members thre
7、e times a year. They can read reports and news from around the world，and articles on everything from diamonds to dinosaurs(恐龙) ，earthquakes to erosion(水土流失) . Rockwatch Events With each magazine you will receive a Rockwatch events calendar. Rocky activities suitable for families are listed and inclu
8、de road shows and guided walks. The Rockwatch Rock Artist Are you an artist, or a photographer? This is your chance to become Rockwatch Rock Artist of the Year and win amazing prizes in our annual competition. Special Offer Rockwatch members can have specially discounted Wildlife Watch membership. W
9、atch is the biggest environmental action club for young people，with 100 groups across the country. You can join both clubs together in the membership form.（分数：10.00）(1).New Rockwatch Rox Club members will obtain a special file when they_. （分数：2.00）A.do field workB.join the clubC.buy a field notebook
10、D.start studying geology(2).Rockwatch is a magazine telling about things related to_. （分数：2.00）A.geologyB.agricultureC.politicsD.economics(3).What activities are specially arranged for Rockwatch members interested in photography? （分数：2.00）A.Guided walks.B.Rocky activities.C.Yearly competitions.D.Aca
11、demic workshops.(4).When applying for Wildlife Watch membership，a Rockwatch member can enjoy_. （分数：2.00）A.free membershipB.a special discountC.a Rock Artist prizeD.guided road shows(5).You may join both Rockwatch and Wildlife Watch clubs by_. （分数：2.00）A.calling the two clubsB.providing referencesC.a
12、pplying separatelyD.filling in one formPassage 2 Everybody telecommuting (远程办公). “It wont work in most jobs”, “It costs too much”, “It reduces air pollution”，“It helps people balance family and work responsibilities”, and “Most people are doing it”. In reality researchers continue to find strong gro
13、wth and acceptance of telecommuting. Nearly two-thirds of the top 1000 companies in the world have a telecommuting program, and 92 percent say it reduces cost and improves worker productivity (生产力). The days of everyone commuting to the office five days a week are quickly disappearing. Telecommuting
14、 involves a non-traditional work arrangement enabling workers to work at home or elsewhere, some or all of the time. This is not a new，novel, or untested way of working. But is it for you? Telecommuting is not a panacea (万能药). Whether you are a manager，or an HR (Human Resources) specialist, there ar
15、e decisions to make and actions to take before you begin a telecommuting arrangement. Join us for any or all of the following meetings to get answers，information，and resources to develop and carry out a successful telecommuting arrangement. Each meeting offers you an informative presentation followe
16、d by the opportunity for a discussion with a panel of “experts” who have made telecommuting work for them. （分数：10.00）(1).How do people look at telecommuting according to the first paragraph? （分数：2.00）A.They are against it.B.They dont care about it.C.They share the same view.D.They differ in their op
17、inions.(2).According to the response of most of the top 1000 companies, telecommuting _. （分数：2.00）A.increases worker productivityB.will disappear in the near futureC.cannot be accepted by the publicD.is practiced in all the top companies(3).Which of the following statements is TRUE of telecommuting?
18、 （分数：2.00）A.It is up to the employees to accept it or not.B.It is getting popular in different companies.C.It is a new untested way of working.D.It is a traditional work arrangement.(4).Before beginning a telecommuting arrangement，the management should_. （分数：2.00）A.appoint a new HR specialistB.provi
19、de the facilities and conditionsC.improve the companys productivity firstD.decide whether it is suitable for the company(5).According to the last paragraph，meetings are held to_. （分数：2.00）A.appreciate the efforts of the telecommuting companiesB.discuss the employment of telecommuting expertsC.help i
20、ntroduce the practice of telecommutingD.train people before四、完形填空（本大题共 15 小题，每小题 1 分，(总题数：1，分数：10.00)PayPal is considered as the 21 reliable and widely used payment gateway. 22different online businesses use this facility via cards, debit cards or 23 the website itself. The PayPal payment system is
21、24 user-friendly that can be installed in online shopping cart software that 25 safe and easy e-commerce website solutions. Companies 26 their own URL can insert code into the website 27 payment gateways provided by any reliable service provider. You can also 28 for a free trial for the shopping sof
22、tware. According to experts, 29 increase web traffic flow to an e-commerce website, solutions 30 can be used are as followsgraphic designing, web design of the home page, flash animation, template web page design service and so on.（分数：10.00）A.mostB.bestC.muchD.bothA.MuchB.ManyC.A lotD.A great dealA.
23、byB.thoroughC.throughD.withA.mostlyB.prettilyC.wildlyD.highlyA.ensureB.ensuresC.insureD.insuresA.haveB.hasC.havingD.hadA.along withB.in thatC.in terms ofD.except forA.runB.workC.makeD.goA.as long asB.in spite ofC.in order toD.according toA.thatB.whatC.thisD.where五、第二部分: 在下列课文片段中按文中意思提(总题数：1，分数：5.00)
24、Creating your own affiliate program is arguably the most effective 31 of growing your business and sales online. Affiliate marketing is 32 having your own online sales force working on a commission-only basis. 33 creating a powerful affiliate program, you can enable 34 website owners and online mark
25、eters 35 boost sales and traffic on your own site. （分数：5.00）_六、根据给出的汉语词义和规定的词性写出相应的(总题数：10，分数：10.00)11.承认，鸣谢 v. a_ _ _ _ _ _ _ _ _ _ （分数：1.00）填空项 1:_12.利用，使用 v. u_ _ _ _ _ _ （分数：1.00）填空项 1:_13.潜在的，有可能的 adj. p_ _ _ _ _ _ _ _ （分数：1.00）填空项 1:_14.态度 n. a_ _ _ _ _ _ _ （分数：1.00）填空项 1:_15.形象，影像，图像 n. i_ _
26、_ _ （分数：1.00）填空项 1:_16.拍卖，竞卖，标售 v. / n. a_ _ _ _ _ _（分数：1.00）填空项 1:_17.保持，保留，记住 n. r_ _ _ _ _ （分数：1.00）填空项 1:_18.富于想象力的 adj. i_ _ _ _ _ _ _ _ _ _ （分数：1.00）填空项 1:_19.协调，配合 n. c_ _ _ _ _ _ _ _ _ _ _ （分数：1.00）填空项 1:_20.说服，使确信，使信服 v. c_ _ _ _ _ _ _ （分数：1.00）填空项 1:_七、给出下列单词或术语的汉语意义(总题数：20，分数：20.00)21.mob
27、ile commerce （分数：1.00）填空项 1:_22.market analysis （分数：1.00）填空项 1:_23.SEO （分数：1.00）填空项 1:_24.snail mail （分数：1.00）填空项 1:_25.CEO （分数：1.00）填空项 1:_26.customer support （分数：1.00）填空项 1:_27.domain name （分数：1.00）填空项 1:_28.natural language processor （分数：1.00）填空项 1:_29.precision targeting （分数：1.00）填空项 1:_30.unaut
28、horized access （分数：1.00）填空项 1:_31.tend to （分数：1.00）填空项 1:_32.sign up （分数：1.00）填空项 1:_33.specialize in （分数：1.00）填空项 1:_34.on the verge of （分数：1.00）填空项 1:_35.be immune from （分数：1.00）填空项 1:_36.shut down （分数：1.00）填空项 1:_37.attend to （分数：1.00）填空项 1:_38.make a decision （分数：1.00）填空项 1:_39.a fraction of （分数
29、：1.00）填空项 1:_40.rely on （分数：1.00）填空项 1:_八、根据句子的意思将括号中的词变成适当的形式(总题数：5，分数：5.00)41.We are 1 (conduct) a survey of consumer attitudes towards organic food. （分数：1.00）填空项 1:_42.The need to talk to someone, anyone, 1 (overwhelm) her. （分数：1.00）填空项 1:_43.Cars must stop at red traffic lights; 1 (similar) bicy
30、cles should stop too, but they dont always do so. （分数：1.00）填空项 1:_44.If the package is wrapped well, we 1 (assume) the contents are also wonderful. （分数：1.00）填空项 1:_45.Customers are advised to make seat 1 (reserve) well in advance.（分数：1.00）填空项 1:_九、英译汉： 阅读下面的短文，然后把画线的句(总题数：1，分数：10.00)E-commerce is co
31、ming of age, but not in the way predicted in the bubble years. (71.) Now some of the dotcoms are making real profits, but the business world has become much more cautious about the internets potential. The funny thing is that the wild predictions made at the height of the boomnamely, that vast chunk
32、s of the world economy would move into cyberspaceare, in one way or another, coming true. (72.) According to Americas Department of Commerce, online retail sales last year rose by 26%, to $55 billion. That sounds a lot of money, but it amounts to only 1.6% of total retail sales. (73.) The vast major
33、ity of people still buy most things in the good old “bricks-and-mortar” world. (74.) But the commerce departments figures deal with only part of the retail industry. (75.) For instance，they exclude online travel services, one of the most successful and fastest-growing sectors of e-commerce. InterAct
34、iveCorp (IAC), the owner of and , alone sold $10 billion-worth of travel last yearand it has plenty of competition, not least from airlines, hotels and car-rental companies, all of which increasingly sell online. （分数：10.00）(1).Now some of the dotcoms are making real profits, but the business world
35、has become much more cautious about the internets potential. （分数：2.00）_(2).According to Americas Department of Commerce, online retail sales last year rose by 26%, to $55 billion. （分数：2.00）_(3).The vast majority of people still buy most things in the good old “bricks-and-mortar” world. （分数：2.00）_(4)
36、.But the commerce departments figures deal with only part of the retail industry. （分数：2.00）_(5).For instance，they exclude online travel services, one of the most successful and fastest-growing sectors of e-commerce.（分数：2.00）_十、汉译英： 请把下面的汉语句子翻译成英语(总题数：5，分数：10.00)46.你的网店如何与众不同？（differ）（分数：2.00）_47.给你的
37、客户提供各种支付方式。（available）（分数：2.00）_48.社会营销追随着社交网络的趋势。（social marketing）（分数：2.00）_49.为方便大宗交易，公司打算使网站的界面更加人性化。（in bulk）（分数：2.00）_50.网络电子商务市场的这一增长必定会产生新的工作和商业机会。（generate）（分数：2.00）_高等教育自学考试电子商务英语真题 2013 年 10 月答案解析(总分：100.00，做题时间：150 分钟)一、课程代码：00888(总题数：1，分数：0.00)二、根据句子的意思选择一个正确的答案，请将其(总题数：10，分数：10.00)1.Gr
38、eece has new political leadership to help it deal with _ debts. （分数：1.00）A.anemicB.massC.massive D.paltry解析：2.Natural gas can _ these clean resources and is cheaper than coal. （分数：1.00）A.competeB.complement C.complimentD.compare解析：3.He dislikes their _of his freedom of choice. （分数：1.00）A.reductionB.
39、restriction C.limitD.control解析：4.There is a clock _in the wall. （分数：1.00）A.buriedB.gluedC.embedded D.closed解析：5.Frank _ a perfect safety record by driving carefully. （分数：1.00）A.remainedB.preservedC.entitledD.maintained 解析：6.I tried to get out of the business _ I found impossible to carry on. （分数：1.0
40、0）A.whyB.which C.whatD.where解析：7.Jack would rather spend time complaining than _ the problem by himself. （分数：1.00）A.solve B.solvedC.solvesD.to solve解析：8.They will not start the project until the board chairman _ back from South Africa. （分数：1.00）A.will comeB.is comingC.cameD.comes 解析：9.Scientists sho
41、uld be kept _ of the latest developments in their research areas. （分数：1.00）A.informB.informingC.informed D.to inform解析：10.Only when we had finished all the work _ that it was too late to take a bus home. （分数：1.00）A.did we realize B.will we realizeC.we did realizeD.we will realize解析：三、阅读下面的短文，从 A、B、C
42、、D 四个选项(总题数：2，分数：20.00)Passage 1 RockwatchThe Best Club on Earth If you are a young person and interested in geology(地质学) ，then Rockwatch is the club for you. When You Join New memberships receive a Rockwatch Rox file each. This has the information and top tips you will need to start enjoying geology. Its designed to serve as your own field notebook as well. In it you will find your： membership card full color mini-map thumbs up guide fact cards Rockwatch Magazine Our lively magazine is mailed t
