1、大学四级-203 及答案解析(总分：713.00，做题时间：90 分钟)一、Part Writing(总题数：1，分数：106.00)1.目前大学接受社会捐赠现象很普遍 2. 人们对这一现象看法不同 3. 你的看法 （分数：106.00）_二、Part Reading Compr(总题数：4，分数：70.00)Social media presents challenge to universitiesUniversities have a new weapon in the battle to protect their reputations: the friendly student b
2、logger A few days ago, Vshuf, an international student, posted a message on the Student Room discussionsite. He/she wanted to know which universityGlasgow, Birmingham, Warwick, Nottingham orthe Institution (sic) of Education would be the best place to study business. The academic reputationof the in
3、stitution was important, but there was another consideration. “How are people like in theseuniversities?“ the post asked. “I have watched some videos about Warwick on YouTube and it seems tome that the people are snobby and arrogant in contrast to those from Nottingham.“ Members were quickto defend
4、Warwick, but Vshuf remained unconvinced. The thread highlights the difficulty that universities face in the age of social media. At a time whenreputation is more important than ever because of higher student fees and greater global competition, theability to manage their reputations is increasingly
5、falling out of their hands. How to reach an increasingly networked generation that is more inclined to trust the opinion of theiranonymous peers on the intemet than official bodies such as universities was a problem discussed at lastweek“s Youth Strategy Marketing Conference 2011. Helen Pennack, hea
6、d of marketing communications at the University of Leicester, says students nowpost queries on Facebook or the Student Room about open days or where to find their timetables, ratherthan simply contact the university directly. “When we do relationship marketing communications, weare trying to strike
7、up a two-way dialogue with students and they are taking the conversation away fromus and having it with other people,“ she says. “How we make ourselves part of that conversation again isquite a challenge.“ Her university has responded by setting up a system that allows students to sync (与同步)communic
8、ations from Leicester with their Facebook account. But she says universities also need to bepresent in other web spaces used by students, such as Twitter. Warwick, which appointed a digital and online communications manager last year, knows well thebenefits of having a social media presence. “A year
9、 ago, an applicant tweeted, “Oh, no. I hear the Universityof Warwick is closing, what am I going to do?“ says Warwick“s spokesman, Peter Dunn. While thistweet could have caused huge problems if spread, the university was able to tweet back, “We“re still here,honest“. He says the communications team
10、check what is being said about the university on social mediaonce or twice a day, and responds if someone is confused or asking for information. But it depends onthe forum. “If they are on the Student Room we assume they want to bitch (抱怨) about us behind ourbacks,“ he says. “If it is on a much more
11、 public space like Twitter or Facebook, someone like us can see itand respond.“ The challenge for universities is not only to know where to respond but when, and getting the tonefight. “We are always carefifl aboutproactively intervening (主动干涉) in the conversation because thatwould be seen as rode,“
12、 says Pennack. “What is much more effective is if one of our students wades inthere and puts somebody straight.“ Some universities have already responded to this, she says, by having agroup of students “primedto some extent to join the conversation and correct people where it is appropriate to do so
13、“. It is notsomething Leicester has tried yet, but, she says, “we may consider it“. While Imperial College does not prime students, it does recruit a team of official student bloggersto write regularly about their experiences at the university. They are not paid or moderated, and are freeto blog abo
14、ut whatever they like. But there are occasional prizes for the most frequent bloggers. PamelaAgar, head of digital media at Imperial, says the college could potentially ask them to blog on a particularsubject, but had not done so yet. “They can and do say negative things about us,“ she says. “When t
15、hey do, it“s useful feedback.“ Itcan also make the blogs more authentic, she sayssomething that is particularly important to the socialmedia generation. Chris Fonseka, a third-year information systems student at Imperial, says he applied for a studentblogger role because he was attracted by the idea
16、 of having a voice around campus. He blogs about hisgeneral activities at the university. He also receives regular emails from students and prospective (未来的)students anxious to put queries about accommodation or finances to a real student. He says he has never felt restricted in what he writes. “If
17、I honestly felt negative about Imperial, Iwould write about it,“ he says. Tom Ridgewell went a step further. While studying media at the University of Lincoln, he decidedto create a television advertisement for the university and put it up on YouTube. “I labelled the videos as“banned“ simply because
18、 it“s funnier to imagine that I actually showed them to a board of directors and gotthrown out of the room. Also, videos generally do a little better with an exaggerated title.“ Ian Richards, press officer at Lincoln, says the university only became aware of the advertisementsonce they were an onlin
19、e hit and Google alerts showed people were blogging about them. “We didn“t knowwhat to make of them, but when students were talking about them on open days we felt it was somethingtotally left field, but a bit of a blessing for us.“ Ridgewell has since been commissioned to carry out workfor the mark
20、eting department. How far universities should try to control what members of their community say about them onsocial media is something some have already faced with academic bloggers. In 2006, Erik Ringmarresigned from his lecturing post at the London School of Economics after the university objecte
21、d to himposting a speech critical of the university on his blog. But, while institutions are paying increasing attention to what is said about them on the web, mostrecognise that there is little they can do about it. “Is it realistic to control every word that“s out there aboutus?“ asks Richards. “I
22、 don“t think so.“（分数：49.00）(1).In the post, Vshuf asked about several institutions“（分数：7.00）A.competitive strengthB.tuition feesC.academic reputationD.social activities(2).What do we learn about universities in the age of social media?（分数：7.00）A.They are seeking cooperation of foreign schools.B.They
23、 find it harder to manage their reputation.C.They have difficulty in balancing their budget.D.They are able to recruit more international students.(3).When having questions about things like their timetables, students tend to_.（分数：7.00）A.communicate with their instructors directlyB.contact the publi
24、c office set by the universityC.call or email another student for the informationD.post messages and seek help on the intemet(4).According to Helen Pennack, to respond to the challenge, universities need to_.（分数：7.00）A.have a social media presenceB.own a Facebook or Twitter accountC.restrict the use
25、 of social mediaD.talk with students face-to-face(5).Peter Dunn assumes those who post messages on the Student Room intend to_.（分数：7.00）A.get an immediate response from a real studentB.update the information about their universitiesC.help establish a good reputation for their universitiesD.complain
26、about universities without their knowing(6).What is said about the official student bloggers recruited by Imperial College?（分数：7.00）A.They will correct people if they are wrong.B.They are not restricted in what they write.C.They are asked to blog on a particular subject.D.They get low pay for sharin
27、g their experiences.(7).Pamela Agar holds that official student bloggers“ saying negative things about Imperial can_.（分数：7.00）A.turn offprospective studentsB.ruin the university“s reputationC.make the blogs more trustworthyD.draw an angry response from the viewer2.Chris Fonseka wanted to be a studen
28、t blogger because blogging about his university was an 1idea to him. （分数：7.00）3.The University of Lincoln only noticed the ads when they were 1and 2provoked people“s discussion. （分数：7.00）4.Erik Ringmar quit the job at the London School of Economics due to“his blog which 1the university. （分数：7.00）三、P
29、art Listening Com(总题数：0，分数：0.00)四、Section A(总题数：4，分数：105.00)Directions: In this section, you will hear 8 short conversations and 2 long conversations. At the endof each conversation, one or more questions will be asked about what was said. Both the conversationand the questions will be spoken only o
30、nce. After each question there will be a pause. During thepause, you must read the four choices marked A, B, C and D, and decide which is the bestanswer. Then mark the corresponding letter on Answer Sheet 2 with a single line through the centre. （分数：35.00）A.He read the newspaper.B.He read the cabine
31、t report.C.He listened to a radio report.D.His secretary telephoned him.(2).A. Lower the rent of his apartment. B. Put an advertisement in a newspaper. C. Rent his apartment to the local newspaper.D. Find a potential renter during the in-season.（分数：7.00）A.B.C.D.A.To have a rest.B.To see a doctor.C.T
32、o take cold drugs.D.To listen carefully.A.She will treat the man tonight.B.She“d like to lend money to the man.C.The man will also have lots of money soon.D.The man shouldn“t have spent all his money.A.The company will beat other companies in business.B.The failure of the football team was just as e
33、xpected.C.The company will not sponsor the football team.D.The football team fell short of the company“s expectations.（分数：21.00）A.They are short of hands.B.The man needs more chances.C.They will not hire more people.D.The man will have a chance to take a holiday.A.Results of genetic research.B.The b
34、lood sample collection.C.The way to get the blood sample.D.Religious concem about genetic research.A.He has no choice but to go home in a minute.B.He is unable to have a drink with the woman.C.He“ll join the woman after the report is finished.D.He“s very happy to accept the woman“s invitation.（分数：28
35、.00）A.To ask for help finding a job.B.To ask him to give her some advice.C.To invite him to go shopping with her later.D.To find out what he“s doing during the summer.A.She might get a good job later.B.She could stay at a hotel at a discount.C.She might be able to get course credits for her work.D.I
36、t would give her a chance to make a lot of money immediately.A.Its strictness about punctuality.B.Its long-hour work.C.Its expensive rent.D.Its lower pay.A.Visit the hotel.B.Work in the clothing store.C.Continue her job search for a while.D.Make extra money while taking classes.（分数：21.00）A.The agent
37、s failed to deliver the wine.B.The consumers are not satisfied with the wine.C.The wine isn“t of the same brand as she ordered.D.The goods can“t get through the customs.A.Sometimes they are unreliable.B.Obviously they have made a mistake.C.On the whole they can be trusted.D.Generally speaking, they
38、are very helpful.A.To ask the switchboard operator to take the message.B.To have the operator connect him to another office.C.To tell his forwarding agents to investigate the stuck goods.D.To send her enough amount of wine as quickly as possible.五、Section B(总题数：3，分数：70.00)Questions 26 to 28 are base
39、d on the passage you have just heard. （分数：21.00）A.He told no one about his disease.B.He worked hard to pay for his medication.C.He depended on the nurses in his final days.D.He had stayed in the hospital since he fell ill.A.She wanted to obey her mother.B.She found no one willing to listen to her.C.
40、She thought it was shameful to have AIDS.D.She was afraid of being looked down upon.A.To remember her father.B.To draw people“s attention to AIDS.C.To show how little people knew about AIDS.D.To tell people about the sufferings of her father.Questions 29 to 32 are based on the passage you have just
41、heard. （分数：28.00）A.Your eyesight.B.Your driving ability.C.The mechanical condition of your car.D.Your knowledge of traffic regulations.A.To practice driving with an experienced driver.B.To drive under normal highway condition.C.To have the car checked by the license officer.D.To use it as an identif
42、ication card.A.The license office provides the test vehicle.B.The examiner shows how to start, stop or park.C.The examiner watches you driving in your car.D.The test is carried out where there is little traffic.A.Drivers-to-be.B.Traffic regulation makers.C.License examiners.D.Policemen.Questions 33
43、to 35 are based on the passage you have just heard. （分数：21.00）A.She felt tired of taking care of patients.B.She had suffered a lot of mental pressure.C.She needed the fight time to look after her children.D.She wanted to earn more money to support her family.A.They look like people raising pigs.B.Th
44、ey look down upon cleaners.C.They never do their work carefully.D.They always make a mess in their offices.A.Light-hearted because of her fellow workers.B.Happy because the building is fully lit.C.Tired because of the heavy workload.D.Bored because time passed slowly.六、Section C(总题数：1，分数：77.00)Many
45、businesses, such as department stores, restaurants, hotels and airline companies,use a credit system for selling their products and 1 . In a credit system, the seller 2 to sell something to the buyer without 3 receiving cash. The buyer 4 the goods or services immediately and 5 to pay for them later.
46、 This“buy-now-pay-later“ credit system is quite old. People have been buying things on credit forcenturies. But 6 people use credit cards. There are two types of credit cards. Onetype is 7 directly by a store to a customer. Many large department stores issuecredit cards to their customers. The store
47、 credit card can be used to make 8 only at aparticular store The other kind of credit card is issued by a credit company. 9 . If you have a major credit card, you canbuy airplane ticket, stay at hotels, and eat at restaurants with it. 10 . So if you want a credit card from a credit company,you gener
48、ally have to make an application at a bank. 11 （分数：77.00）七、Part Reading Compr(总题数：0，分数：0.00)八、Section A(总题数：1，分数：90.00)Distance learning has moved far away from the traditional correspondence course, aimed at theindividual student working 1 . The global reach of the Intemet makes it possible to 2 ge
49、ographically-scattered students in a 3 classroom. Methods such as multimedia, video-conferencing and the Intemetwill 4 allow students both to proceed at their own pace, and to interact with one another and theirteachers. Even without taking the technology to its limits, the idea of education as a lifelong process iscatching on throughout the 5 world. Already, working adults who pursue their studies part-timemake up roughly half of students taking college courses in the Unit
