1、BEC商务英语（中级）口语模拟试卷 62及答案与解析 一、 SECTION 1 INTERVIEW (ABOUT 3 MIN) 1 The interview about 3 minutes In this part the interlocutor asks questions to each of the candidates in turn. You have to give information about yourself and express personal opinions. 二 、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In
2、 this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 2 mini presentation about 6 minutes In this part of the test you are asked to give a sho
3、rt talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas. A WHAT IS IMPORTANT WHEN. ? DEVELOPING AN ADVERTISING PROGRAM COST EFFECTIVENESS B WHAT IS IMPORTANT WHEN. ? DEVELOPING A PROMOTION PR
4、OGRAM FOR A NEW PRODUCT TARGET AUDIENCE BUDGET C WHAT IS IMPORTANT WHEN. ? CHOOSING A BUSINESS PATNER POPULARITY CAPITAL 三、 SECTION 3 DISCUSSION (ABOUT 5 MIN) In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and
5、then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic. 3 Discussion about 5 minutes In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and
6、 then about 3 minutes to discuss the topic with your partner. After that the examiner will ask you more questions related to the topic. For two candidates Managerial skills Your company is going to employ some managers. You have been asked to talk about a managers skills. Discuss the situation toget
7、her, and decide: What technical skills a manager should have What conceptual skills a manager should have For three candidates Managerial skills Your company is going to employ some managers. You have been asked to talk about a managers skills Discuss the situation together, and decide: What technic
8、al skills a manager should have What conceptual skills a manager should have What human skills a manager should have BEC商务英语（中级）口语模拟试卷 62答案与解析 一、 SECTION 1 INTERVIEW (ABOUT 3 MIN) 1 【正确答案】 The interview (Interlocutor: I, Candidate A: A, Candidate B: B) I: Can you tell me something about yourself, A?
9、 A: Yes, surely. My name is Linda and I am a 21 years old college student. My major is finance. I have always been told by my friends that Im an open and optimistic person who is easy to get along with. I: B, can you tell me something about your family? B: Yeah. I got married last year. My wife is a
10、n accountant. We have a beautiful girl. I: Thats so nice, what has been your most valuable experience? B: As regards to my valuable experience, I suppose it should be traced back to the year before last, when I managed to have a large order placed on our products through all sorts of hardship. They
11、were so many government restrictions and so much red tape in international trading at that time that it was really an unforgettable moment when the contract was finally sighed. I: What about you, A? A: Up till now, I believe my most valuable experience is studding here, in Peking University, which i
12、s regarded as the Harvard of China. I have gained large amounts of knowledge, both in and after-class. The first rate educational facilities provide me with good access to both the outside world and researching field. 二、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are ask
13、ed to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 2 【正确答案】 Mini presentation for 2 candidates (about 6 minutes) Interlocutor: -Im going to give each of you a choice of 3 to
14、pics. Id like you to choose one of the topics and give a short presentation on it for about a minute. You will have about a minute to prepare for this and you can make notes if you wish while you prepare. After you have finished your talk , your partner will ask you a question. -All right? Here are
15、your topics. Interlocutor hands each candidate a different topic card, and some paper and a pencil for notes Interlocutor: -Choose one of the topics to talk about. You can make notes. 1 minutes preparation time. Both candidates prepare their talks at the same time, separately. Interlocutor: -All rig
16、ht now. Candidate Two, which topic have you chosen, A, B or C? Would you like to talk a-bout what you think is important when developing an advertising program ? Candidate Two talks To develop an advertising program involves many aspects. Cost for advertisement should be taken into consideration. As
17、 for our company, TV is an excellent medium. Commercial television is an effective medium for advertising. Another factor which is of the same importance is effectiveness. Many media are available now, such as TV, radio, newspapers and magazines. After a careful comparison, we can come to a natural
18、conclusion, that is, more money should be put into commercial television which is the most effective method to arouse customers interest to purchase our products after their familiarity with our products. All in all, cost and effectiveness are the major factors when developing an advertising program
19、. Interlocutor: -Thank you. Novo. Candidate One, please ask Candidate Two your question about his/her talk. Candidate One asks question. How many ways do you have to control costs of advertisement? Candidate Two: It can be controlled by two ways. The first way is to choose the most economically-effi
20、cient media, such as TV slots or newspapers. The second way is to ensure that the quantity of advertisement is appropriate, with no space for waste. Interlocutor: -Thank you. All right. Now, Candidate One, -which topic have you chosen , A, B or C? Would you like to talk about what you think is impor
21、tant when developing a promotion program for a product? Candidate One talks To develop a promotion program for a product involves many aspects. Each of them requires planning. Firstly, the target audience of the program must be identified, because different types of audiences simply applies to diffe
22、rent ways of promotion. As for the product itself, characteristics as well as the brand image should be considered. Secondly, a specific communication objective must be established. This helps to find effective ways to arouse customers awareness of the new product. Also, here comes to the question o
23、f budget, which should be taken into fully consideration as well. We should make sure that the expenditure of the program is within our advertising budget. Interlocutor: -Thank you. Thank you. Now, Candidate Two, please ask Candidate One your question about his/her talk. Candidate Two asks question.
24、 Do you support that advertisement is the best way in promoting sales? Candidate One: It cannot be denied that advertisement is a very effective way of sales promotion, but I dont think it is the only way to do this. Cutting prices, for example, sometimes generates the same results as advertisement
25、does. And thats a more direct way, and that is money-saving. Interlocutor: -Thank you Materials are collected. 三、 SECTION 3 DISCUSSION (ABOUT 5 MIN) In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about
26、 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic. 3 【正确答案】 Collaborative task and discussion (a-bout 5 minutes) Interlocutor: -Now this part of the test you are going to discuss together. Interlocutor points to the card showing t
27、he task while giving the instructions below. Interlocutor: -You have 30 seconds to read the task carefully, and then 3 minutes to discuss and decide about it together. You should give reasons for your decisions and opinions. You dont need to write anything. Is that clear? Interlocutor places the car
28、d in front of the candidates. Interlocutor: -Im just going to listen and then ask you to stop after 3 minutes. Please speak so that we can hear you. Candidates have about 3 minutes to complete the task. A: Managers are responsible for seeing that others (their subordinates) perform the work. To do t
29、his effectively, managers need to develop certain skills to be successful in a particular position. B: Yes, the technical skills are necessary. While it is not necessary for managers to know all the technical aspects of the work they are managing, they must have enough technical knowledge to communi
30、cate effectively with their subordinates and superiors. And they must have enough technical knowledge to gain some credibility with their subordinates. Technical skills are most needed by first-line managers and least critical to top-level managers. A: In addition, the conceptual skills are also imp
31、ortant for managers. Conceptual skills involve the ability to think in abstract terms, the ability to see how parts fit together to form the whole. Creative thinking is behind the development of many innovative products and ideas. Rather than concentrating solely on a short-term solution to an immed
32、iate crisis, good managers put all of their smaller decisions in a broader, long-term perspective that benefits the total organization. Managers at all levels and in all areas need conceptual skills, but none more so than top-level managers. Materials are collected. The interlocutor asks one or more questions as appropriate, to extend the discussion. Is it a must that a manager should have a good education? A: Well, that depends. I think its wise to pay more attention on his or her competence than education. A man who has a good education does not always means he is competent.
