1、BEC商务英语（中级）听力模拟试卷 45及答案与解析 一、 PART ONE 1 You will hear three telephone conversations or messages. Write one or wo words or a number in the numbered spaces on the notes or forms below. After you have listened once, replay each recording. Conversation One Look at the note below. You will hear a man ma
2、king a call about a delivery. Telephone Message To: John White Date: 19/10/2001 Patrick Fisher range to say our new (1)_ would be delivered tomorrow. You need to tell Sarah Robbins, the (2)_ , where to (3)_ them. Please phone Mr Fisher on (4)_ if there are any problems. 5 Look at the note below. You
3、 will hear a man telephoning his personnel officer. Message Data: 12 November 2003 From: Roshan Singh, (5)_ Department. Message: He has received an interesting (6) _ and wants to discuss (7) _ He has to reply by (8)_ 9 Look at the note below. You will hear a woman calling a company about a possible
4、order. TELEPHONE ENQUIRY RECORD Caller: Julie Ventnor from Polareach Ltd Shes interested in our (9)_ Requires details of our (10)_ Total monthly order: approx. (11)_ Meeting on: (12)_ 二、 PART TWO 13 You will hear five people talking about different documents. For each recording decide which document
5、 (A-H) the speaker is talking about. Write one letter (A-H) next to the number of the recording. Do not use any letter more than once. After you have listened once, replay each recording. A an itinerary B a passport C a contract D an application form E a diary F an invoice G a bank statement H a sal
6、es brochure 18 You will hear another five short recordings. For each recording decide who is talking. Write one Letter (A-H) next to the number of the recording. Do not use any letter more than once. After you have listened once, replay each recording. A a receptionist B an interpreter C an accounta
7、nt D a typist E a lawyer F a salesperson G a trainer H a courier 三、 PART THREE 23 You will hear two people discussing Point of Purchasing(POP)projects. For each question 23-30 mark one letter (A, B or C)for the correct answer. After you have listened once, replay each recording. 23 What do POP proje
8、cts aim to do? （ A） encourage managers to plan their advertising （ B） in crease sales of particular products （ C） increase the amount spent on advertising 24 Why has interest in POP been slow to develop? （ A） Most other forms of advertising are cheaper. （ B） The displays are difficult to set up. （ C
9、） Managers need to make large initial investments. 25 What has made TV advertising less effective? （ A） The number of TV channels has increased. （ B） People are watching less TV these days. （ C） The quality of TV commercials is poor. 26 Samsung believes that POP will work for them because （ A） its p
10、roducts are of the best quality. （ B） customers can be persuaded to change their minds. （ C） other companies do not give value for money. 27 Some companies are investing in planning and research to （ A） encourage the use of POP. （ B） cut the costs of POP. （ C） assess the benefits of POP. 28 The Chel
11、tenham and Gloucester Building Society improved their sales of pensions by （ A） offering well-designed leaflets and brochures. （ B） focusing advertising in specific physical areas. （ C） making better use of wall space for posters. 29 Why do large stores want to control POP campaigns? （ A） Stores may
12、 be unable to cope with demand. （ B） Stores do not approve of POP. （ C） Stores may sell less of their own products. 30 What is one of the problems facing POP agencies? （ A） There is a shortage of retail space. （ B） There are insufficient POP specialists. （ C） There is not enough interest in the medi
13、um. BEC商务英语（中级）听力模拟试卷 45答案与解析 一、 PART ONE 1 【听力原文】 Woman: Good morning. Sales Department. Man: Hello. Could I speak to John White? Woman: Hes not in the office today, Im afraid. Hes in London for a conference. Would you like to leave a message for him? Man: Yes, I think Id better. This is Patrick Fi
14、sher from A & L Systems. I wanted to tell John that the computers he ordered will be arriving tomorrow. Woman: Oh, yes. Hes been expecting them to arrive this week. Man: Will he be in the office tomorrow? Woman: Yes, he should be back. Its only a one-day conference. Man: Its just that hell have to s
15、peak to the technician wholl be coming out to see you. Her name is Sarah Robbins, shell be arriving about 10 oclock and shell need to be told where to install the computers. I havent been given any instructions, and anyway, its much easier to sort that out on the day. Woman: OK, Ill leave the messag
16、e on his desk so that he gets it first thing tomorrow morning. Man: If there are any problems, Ill be in the office tomorrow and he can ring me. The numbers 55 31 06. Woman: OK. Thanks for ringing. Goodbye. Man: Goodbye. 1 【正确答案】 computers 2 【正确答案】 technician 3 【正确答案】 install 4 【正确答案】 553106 5 【听力原文
17、】 Woman: Human Resources, Mary speaking. Can I help you? Man: Oh, good morning. Id like to speak to Peter Robinson, please. Woman: Im afraid Mr Robinson s out of the office at the moment. Man: I see. Its Roshan Singh here, from Accounts. I really need to speak to him fairly urgently. Woman: Hes not
18、going to be back until Thursday. Im his Personal Assistant, maybe I can help you. Man: OK. The thing is Ive had a very attractive job offer. Woman: Oh, congratulations. Where is it? Man: Well, I dont want to say too much about it right now, but it would be a promotion and the pay and conditions are
19、very good. The trouble is I need to speak to Mr Robinson about my pension before I make a final decision. Woman: I tell you what Ill do. Ill give him a message as soon as he gets in on Thursday morning. Man: If you could, Id be grateful, because Ive got to give them an answer by Friday morning. Woma
20、n: All right. Ive made a note of that. Ill contact you as soon as Ive spoken to him on Thursday. Man: Thanks a lot. 5 【正确答案】 Accounts 6 【正确答案】 job offer 7 【正确答案】 (his) pension 8 【正确答案】 Friday(morning) 9 【听力原文】 Man: Good morning. Adventure Holidays Equipment Ltd. Philip Sykes speaking. Woman: Good mo
21、rning, Mr Sykes, its Julie Ventonor from Polareach Ltd. I spoke to you briefly last week and you sent us your brochure. Man: Thats right. Was it useful? Woman: Well, were not really interested in the tents and other equipment, but we may want to order from your clothing range. Man: Oh right. Have yo
22、u got one of our order forms? Woman: Yes, but first I need: some information on the payment terms. These are quite important because, as I think I said last time, were interested in purchasing quite large quantities. Man: Right. What sort of quantities are you thinking of? Woman: Well want about two
23、 thousand pounds worth of goods for each of our ten stores, so well probably be giving you orders of around twenty thousand pounds a month. Man: I m very pleased to hear that. Can I send the information to you later today? Woman: Thatll be fine. Thanks. Man: If the terms are acceptable, may I sugges
24、t a meeting towards the end of January? Woman: Yes, that would be good. Let me see. I can do the 23rd or the 30th. Man: The 23rds no good for me, Im afraid. Woman: Lets say January the 30th then. Ill be in touch at a later date to confirm the time. Man: OK, thats fine. Bye. Woman: Bye. 9 【正确答案】 clot
25、hing range 10 【正确答案】 payment terms 11 【正确答案】 20,000 12 【正确答案】 January 30th/30(th)January 二、 PART TWO 13 【听力原文】 (F)Oh, dear, this is out-of-date. It expired over 6 months ago. And you dont really look anything like this anymore. Youll have to apply for a new one before your next trip abroad and youll
26、 have to have another photograph taken. 13 【正确答案】 B 14 【听力原文】 (M)Well, Im very impressed with this. The illustrations are excellent. Look at these ones of the new models. I think our customers are going to be very excited when they see this. And its all laid out very professionally, easy to find the
27、 information you want. 14 【正确答案】 H 15 【听力原文】 (F)Ive arranged for a car to pick you up at your house in time for you to get 9 oclock flight. I couldnt find anything direct so Im afraid youll be changing in Frankfurt for the 2 pm connection to Boston, arriving at 5 pm local time. Its all written down
28、here for you, along with flight numbers and so on. 15 【正确答案】 A 16 【听力原文】 (M) Yes, sir, if you could just fill this in for me. Just the name, address and phone number, and whether you want a full membership or just an associate membership. I can probably fill in the rest of the details for you and th
29、en Ill pass it on to our membership department. 16 【正确答案】 D 17 【听力原文】 (F)Weve not been able to get the terms we wanted, but I still think its a good deal. Theyll be paying 50% in advance and the remaining 15,000 pounds in three equal installments over the first two years. Im showing it to our lawyer
30、s later today and we should be signing by the end of the week. 17 【正确答案】 C 18 【听力原文】 (M)Well, we find a great range in ability, some are very experienced and have a lot of knowledge al- ready and some, quite honestly, know very little at all. The most important thing, though, is their willingness to
31、 learn. There is nothing worse than a group who have no interest at all in the course. 18 【正确答案】 G 19 【听力原文】 (F)They took me on as their share of the Japanese market grew. So few of their managers could speak the language! I spent three or four months of the year travelling, accompanying a particula
32、r manager, sitting in on meetings, checking any paperwork and also helping them to communicate all kinds of social events. anywhere where Japanese was needed. 19 【正确答案】 B 20 【听力原文】 (M)Good morning. Mr. Tranter, Mr. Casson has been expecting you. Heres your security badge. Could you just sign in for
33、me here on this sheet? Could you enter your company name and the time? Ill just call Mr. Cassons office and then someone will be down to see you in a moment. Could you please take a seat over there? 20 【正确答案】 A 21 【听力原文】 (F)This is a new line weve recently introduced into the American market. Its pr
34、oving very popular over there and so we are giving a few selected customers here the opportunity to try them out. Theyre extremely economical and benefit from the latest technology. 21 【正确答案】 F 22 【听力原文】 (M)They might call at any time. Then I need to go out to their premises to pick it up, whatever
35、it is, onto the airport, make the delivery, possibly hang around in case theres some sort of reply, and then back on the plane for the return journey. 22 【正确答案】 H 三、 PART THREE 23 【听力原文】 Man: So what exactly is POP? Woman: Well, POP stands for Point of Purchasing and it refers to the advertising tec
36、hniques used to sell specific products at the point where customers buy them. Man: Such as at the supermarket check-out or on the shelves in a shop? Woman: Yes, thats right, and managers are slowly beginning to realise how successful it can be and are building it into their general plans for promoti
37、ng product ranges. The surprising thing is its taking a while to catch on in a big way. Man: Is that because firms are going to have to spend a lot of money in the early stages? Woman: Thats true, and of course the displays have to be serviced regularly. But we know that most people dont decide what
38、 to buy until they are in the shop. And it seems that retail Managers are beginning to see sense at last. Firstly, its generally accepted that consumers ignore adverts on TV. Secondly, the expansion of cable and satellite TV channels has made it much more difficult to reach all consumers with all ef
39、fective TV advertising campaign while remaining within budget. Point of purchasing advertising is more selective but cheaper. Man: I believe that Samsung, for example, have invested heavily in POP to boost sales of its computer monitors? Woman: Thats right. They wanted to convince consumers to purch
40、ase individual components when buying a computer system rather than what it describes as inappropriate packages. They say they have gone for POP because it wasnt just awareness-raising they were after. They wanted to influence even those customers who had decided on something else by demonstrating S
41、amsungs products in store. Man: So are companies actually employing POP agencies? Woman: Some are but many, like Ford, are asking their planners to look into the research that has been done in the area to find out things like how long it take to launch a new brand, how many people visit an advertisi
42、ng fixture in a shop and so on. Man: But companies are still reluctant to allocate large budgets to POP because its almost impossible to assess the results of specific campaigns? Woman: Yes, but there are success stories. The Cheltenham and Gloucester Building Society decided to move into a retail e
43、nvironment and sell their pensions more aggressively. They looked seriously at where they sited displays and did some research to find out where the best places in the branch were. They placed their leaflets in well-designed dispensers in the walk ways between the doors and the counters rather than
44、on the walls. Man: So you think more companies can be persuaded down the POP route? Woman: I think retailers will always want to set a number of conditions on POP campaigns. Theyll want the campaign to fit in with their stores style and they wont want the products detracting too much from their own
45、brands. Theyll also want to manage the area themselves or ensure that the agency keeps the displays in good condition. Man: So is the future for POP agencies looking good? Woman: In the short term its reasonable. The pressure on retail space brought about by retailers own-label products is an obstacle and POP needs to develop a more exciting image by using interactive ideas such as smell, visual effects and sound. 23 【正确答案】 B 24 【正确答案】 C 25 【正确答案】 A 26 【正确答案】 B 27 【正确答案】 C 28 【正确答案】 B 29 【正确答案】 C 30 【正确答案】 A
