1、BEC商务英语（中级）阅读模拟试卷 135及答案与解析 一、 PART ONE 0 A A company does not function in a vacuum, but rather as part of a society. That society consists of the people who work for it, the people and companies that do business with it, the public at large, and the government that regulates and taxes it, these gro
2、ups are known as a companys “publics“. In order for a company to deal with these publics effectively, a relationship of trust must exist. Employees will not cooperate with or put forth their best efforts for a company that they do not trust or that they feel is taking advantage of them. The public w
3、ill not buy products or services from a company that, in their view, is not responsible or trustworthy. B The government, as the protector of the society it governs、 is especially cautious in dealing with a company that it regards as not operating in the public interest. Given these circumstances, e
4、very business, whether it is a giant corporation or a small factory, a five-star hotel or a roadside tavern, needs to give some thought to the relationship it has with all the various publics it interacts with, and the techniques that a company uses to imp rove these relationships are known as “publ
5、ic relations“, also called PR. C A classic example of public relations at work is McDonalds. It has always been important to McDonalds to be known as a company that values cleanliness, Indeed, the founder Ray Kroc emphasised cleanliness along with quality, service, and value as being the four most i
6、mportant things in any McDonalds operation. For that reason, Kroc instructed the first McDonalds franchisees to pick up all litter within a two-block radius of their stores, whether it was McDonalds litter or not. D McDonalds has always been socially responsible and extremely concerned about its ima
7、ge. These two facts are part and parcel of its public relationships. To McDonalds, public relations activities go much deeper than simply sending out press releases and having corporate officers serve on various charitable boards. The company understands that real public relations means taking signi
8、ficant action first, then announcing them to the public. Without the first step, the second would be meaningless. 1 All businesses are involved in public relations. 2 Local government believes in a company just because it operates in accordance with public interest. 3 McDonalds regarded social respo
9、nsibility as an important part in its public relations. 4 A company needs to get on well with the surrounding publics. 5 McDonalds developed a good image of valuing cleanliness even by keeping clean in the neighbourhood. 6 McDonalds valued quality, service, cleanliness and value in its daily operati
10、on. 7 No matter what kind of business a company does, it needs to pay attention to public relations. 二、 PART TWO 7 Read this text about electrical power in Canada.Choose the best sentence from the list A G to fill each of the blanks.For each blank (8 12) mark one letter (A G) on your Answer Sheet.Do
11、 not mark any letter twice.One answer has been given as an example.ELECTRICITY: WEALTH, MONEY, POWERCanadian industries have prospered for more than a century on the countrys abundance of cheap, reliable electrical power example. In fact Canada consumes more electricity on a per person basis than an
12、y country except for Norway 8Electricity is a significant source of export income for Canada 9 But in the 1970s, Canadian exports rose sharply to address the U. S. demand for cheaper and more reliable sources of power. In 1985, exports of Canadian electrical power reached 1,400 million US dollars 10
13、 Net electricity exports account for more than 60% of Canadas balance of trade. Domestically Canada continues to generate electrical power, primarily from water. 11 Exports of electricity are now subject to forces far beyond the control of utility managers 12A. Besides, electricity from coal and nuc
14、lear is 50% to 75% cheaper than many other industrial nations.B. Generated primarily by water, our power supplies have attracted and supported energy-intensive industries such as mining.C. It also ranks among the top three electricity producers in the world, behind the U. S. and Russia.D. Canada and
15、 the U. S. imported and exported power in almost equal measures after 1901.E. Two large nuclear power plants began to generate electricity.F. Since then, electricity exports have declined but they have continued to exceed 700 million US dollars.G. Environmental and trade policies all influence elect
16、rical production and trade. 三、 PART THREE 12 Read the article below about price system, and the questions on the opposite page. For each question 13-18, mark one letter (A, B, C, or D) on your Answer Sheet for the answer you choose. PRICE SYSTEM Prices determine how resources are to be used. They ar
17、e also the means by which products and services that are in limited supply are rationed among buyers. The price system of the United States is a very complex network composed of the prices of all the products bought and sold in the economy as well as those of a myriad of services, including labor, p
18、rofessional transportation, and public utility services. The interrelationships of all these prices make up the “system“ of prices. The price of any particular product or service is linked to a broad, complicated system of prices in which everything seems to supply to the transaction, guarantees on
19、the product or service, delivery terms, return privileges, and other factors. In other words, both buyer and seller depend more or less upon everything else. If one were to ask randomly selected individuals to define “price“, many would reply that price is an amount of money paid by the buyer to the
20、 seller of a product of service or, in other words, that price is the money value of a product of service as agreed upon in a market transaction. This definition is, of course, valid as far as it goes. For a complete understanding of a price in any particular transaction, much more than the amount o
21、f money involved must be known. Both the buyer and the seller should be familiar with not only the money amount, but with the amount and quality of the product or service to be exchanged, the time and place at which the exchange will take place and payment will be made, the form of money to be used,
22、 the credit terms and discounts that should be fully aware of all the factors that comprise the total “package“ being exchanged for the asked-for amount of money in order that they may evaluate a given price. 13 What is the main idea of the passage? （ A） The Inherent Weaknesses of the Price System.
23、（ B） The Complexities of the Price System. （ C） Credit Terms in Transactions. （ D） Resource Allocation and the Public Sector, 14 According to the passage, the price system is related primarily to _. （ A） labor and education （ B） transportation and insurance （ C） utilities and repairs （ D） products a
24、nd services 15 According to the passage, which of the following is NOT a factor in the complete understanding of price? （ A） Instructions that come with a product. （ B） The quantity of a product. （ C） The quality of a product. （ D） Guarantees that cover a product. 16 According to the passage, which
25、of the following is NOT true about the definition of price? （ A） Price system is a complicated network. （ B） Price refers to the quantity and quality of the product. （ C） Price is an amount of money paid by the buyer to the seller. （ D） Besides money, many other factors are involved in the price sys
26、tem. 17 In the last sentence of the passage, “they“ refers to _. （ A） return privileges （ B） all the factors （ C） buyer and seller （ D） money 18 The paragraph following the passage most likely discusses _. （ A） unusual ways to advertise products （ B） types of payment plans for service （ C） theories
27、about how products affect different levels of society （ D） how certain elements of a price “package“ influence its market value 四、 PART FOUR 19 Read the article on the opposite page about an experiment to help managers improve their work life balance. Choose the best word to fill each gap from A, B,
28、 C or D below. For each question 19 - 33, mark one letter (A, B, C or D) on your Answer Sheet. There is an example at the beginning (0). GETTING THE BALANCE RIGHT Leaving work on time may not sound like much of a (0)_ However, in an experiment by glass manufacturers Dartington Crystal, it (19)_ surp
29、risingly difficult. Four managers, who all worked very long hours, took (20)_ in a simple experiment: they agreed to (21)_ to their set hours for a week, with no coming in early, leaving late or taking work home. The aim of the exercise was to (22)_ the balance between the managers work and home liv
30、es. It was a way to get everyone thinking about their working hours and how to (23)_ them, Robin Ritchie, the companys managing director, was very aware that his company was (24) _ on the experiment at its busiest time of the year. They were also just days away from a big product (25)_ So not surpri
31、singly, perhaps, it soon became clear that it wasnt going to be easy: even on the first day, director of design Simon Moore took home a design problem to (26)_ as he couldnt relax until he had dealt with it. As the week progressed, the four people involved found it hard to (27)_ with the pressure of
32、 leaving work undone. They felt they were (28)_ people down, and worried about the effect on the business. (29)_ crises made it more and more difficult to go home on time. Changing working habits wasnt easy. (30)_ they saw the experiment through to the end. There was some (31)_ up to do the followin
33、g week, but the company did not appear to have suffered. Significantly, too, the experiment made the managers reappraise their (32)_ to staying late and start prioritising tasks. All in all, they felt the experiment was of (33)_ benefit, and that it helped them to create a better balance in their li
34、ves. （ A） displayed （ B） showed （ C） proved （ D） demonstrated （ A） control （ B） part （ C） effect （ D） place （ A） keep （ B） stay （ C） remain （ D） stand （ A） improve （ B） promote （ C） upgrade （ D） reform （ A） diminish （ B） reduce （ C） drop （ D） lessen （ A） commencing （ B） initiating （ C） originating （
35、 D） embarking （ A） opening （ B） beginning （ C） outset （ D） launch （ A） clear out （ B） work up （ C） sort out （ D） think up （ A） tackle （ B） cope （ C） manage （ D） handle （ A） letting （ B） putting （ C） setting （ D） cutting （ A） Rapid （ B） Hasty （ C） Sudden （ D） Instant （ A） Conversely （ B） In addition
36、（ C） Nevertheless （ D） After all （ A） catching （ B） running （ C） taking （ D） coming （ A） viewpoint （ B） attitude （ C） feeling （ D） opinion （ A） constant （ B） persisting （ C） stable （ D） lasting 五、 PART FIVE 33 Read the extract below about Science-fiction Movie.In most of the lines(34-45), there is o
37、ne extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct.If a line is correct, write CORRECT on your Answer Sheet.If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet.The exerc
38、ise begins with two examples(0 and 00).Examples: Science-fiction Movie0 As one can conclude from the term science-fiction movie, these films have a background of an advanced00 fictional technologies that one is normally set in the future.34 But most of these movies have in common that they expose th
39、eir own vision of the future, with new technologies commonly being the most noticeable change in these hypothetical worlds.35 Besides visions about all kinds of scientific areas, the given context of this work concentrates particularly on computer interfaces.36 As a part of which the seminar “Intell
40、igent Spaces“ approaches of mainstream science, fiction motion pictures are extracted and analysed regarding their references in real-life human computer interaction(HCI)designs.37 Similarities to ongoing researches will be outlined especially to those, which are presented by other talks of this sem
41、inar that have already taken place in.38 To be able to draw comparisons to reality, it is often necessary to view neither the ideas and visions of a movie on a relatively abstract level.39 At first some key factors that determine or influence the design of HCI in movies will be discussed.40 Starting
42、 from this viewpoint numerous examples for from selected movies will be observed.41 Due in to the limitation of the material that is at hand, we cannot claim to provide a complete overview of all movies,42 but the available selection that should suffice and allow a representative inspection of the m
43、ovie scene.43 We will start with a review of movies that do not show any concepts at all more or merely adapt common everyday techniques of that time.44 The second and main part introduces visionary interaction design, divided it into different areas of interaction technologies,45 is followed by a b
44、rief view at a couple of satiric movie scenes and the conclusions of this work in the end. BEC商务英语（中级）阅读模拟试卷 135答案与解析 一、 PART ONE 1 【正确答案】 A 【试题解析】 题目意为：所有的企业都处在公共关系之中。 A段第一句话就指出“A company does not function in a vacuum, but rather as part of a society.”即：公司不是在真空中运行，而是社会的一部分。其中，文中的 A company does not
45、 function in a vacuum与题干中的 All businessinvolved in public relations 的意思相吻合。 2 【正确答 案】 B 【试题解析】 题目意为：当地政府信任一家公司是因为该公司的运营能与公众利益相一致。 B段指出 “The government, as the protector of the society it governs, is especially cautious in dealing with a company that it regards as not operating in the public interest
46、.”即：政府作为社会的管理者和保护者，在与那些在经营活动中不顾及公众利益的公 司打交道时异常谨慎。据此，推断出 B为正确答案。 3 【正确答案】 D 【试题解析】 题目意为：麦当劳将社会责任看作是公共关系中的重点。 D段指出“McDonalds has always been socially responsible and extremely concerned about its image. These two facts are part and parcel of its public relationships.”其中 part and parcel意为 “重要的部 分 ”，即：麦
47、当劳一直具有社会责任感而且对其企业形象尤其重视。这两方面是其公共关系的重要部分。文中的 part and parcel与题干中的 important part意思相同。 4 【正确答案】 A 【试题解析】 题目意为：企业需要与周边的社会及民众相处好。 A段指出企业不是在真空中运行，而是社会的一部分。这个社会包括为企业工作的员工，与企业做生意的人或企业，普遍意义上的公众，以及向企业制定规章制度，征收税务的政府。所有这些都是企业的公共关系。要有效地处理与他们的关系，必须建立相互之间的信任。其中 ，题干中的 get on well with the surrounding publics对应于文中的
48、 deal with these publics effectively。 5 【正确答案】 C 【试题解析】 题目意为：麦当劳以清洁为理念，塑造公司形象，甚至要求保持店面周边的洁净。 c段指出：对麦当劳来说成为众所周知的珍视清洁的公司至关重要。事实上，其创立者 Ray Kroc强调清洁与质量、服务以及价值是任何一家麦当劳店应做的四件最重要的事。文中还指出 “Kroc instructed the first McDonalds franchisees to pick up all litter within a two-block radius of their stores” 即： Kro
49、c教育麦当劳的第一批特许经营者，要将店铺方圆两个街区的所有垃圾都收拾干净。其中，文中的 pick up all litter withintwo -blockof their stores 与题干中keeping clean in the neighbourhood表达的含义相近。 6 【正确答案】 C 【 试题解析】 题目意为：麦当劳在日常运营中看重质量、服务、清洁以及价值。c段指出：麦当劳创立者强调清洁与质量、服务以及价值是任何一家麦当劳店应做的四件最重要的事。其中，文中的 emphasised cleanliness along with quality, service, and valuethe four most important things 对应于题干中的 valued quality, service, cleanliness and valueo 7 【正确答案】 B 【试题解析】 题目意为：无论一家公司从事何种经营都需要注意公共关系。 B段指出 “every busines
