1、BEC商务英语（中级）阅读模拟试卷 64及答案与解析 一、 PART ONE 0 Look at the statements below and the passage. Which paragraph (A, B, C or D) does each statement (1-7) refer to? For each statement (1-7), mark one letter (A, B, C or D) on your Answer Sheet. You will need to use some of these letters more than once. Demand f
2、or Houses Still Running Ahead of Supply A House prices have risen again this month as demand continues to outstrip supply, according to the latest research from the property website Rightmove. co. u. k. National average asking prices asking prices rose by 2.3 per cent in September, pushing the avera
3、ge house price through 150,000 and setting the annual rate at 22.2 per cent. B “The shortage of properties coming on to the market in many areas means that it is still a sellers market, particularly in the lower and middle price brackets. This shortage and continuing demand are resulting in renewed
4、increases in asking prices overall,“ Rightmoves Miles Shipside said. The findings support the latest survey from the nationwide Building Society, which showed prices rising at their highest rate since 1999, but contradict the latest Halifax survey which reported a slight slowdown in annual inflation
5、 from 20.8 to 18.8 per cent. C “Its an intriguing situation, with two house price indexes showing the market grinding to a halt, and two showing that the train still has a good head of steam,“ said John Wriglesworth, an independent housing commentator. He said that property markets should remain “we
6、ll supported“, thanks to “low interest rates, good affordability and low unemployment“. D At the end of last month, nation wide said house prices surged at their fastest rate for 13 years and said it saw no sign of demand for homes weakening. The price of the average home jumped by 2.5 percent in Au
7、gust, for the second month in a row, to 110,890, a gain of 67 for every day of the month. Halifax contradicted that just days later, reporting that prices rose in August at their slowest rate for 10 months. It said house prices rose just 0.2 per cent, after jumping 1.8 per cent in July, bringing the
8、 annual rise down to 18.8 per cent. 1 It is still a sellers market. 2 Demand continues to outstrip supply. 3 According to Halifax, there is a slight slowdown in annual inflation. 4 There are two entirely different house price indexes. 5 The price of average house jumped by 2.5 per cent in August. 6
9、The average house price is more than 150,000. 7 Shortage of properties and continuing demand are resulting in renewed increases in asking prices. 二、 PART TWO 7 Read the article below about the U.S. dollar. Choose the best sentence from the list A-G to fill each of the gaps. For each gap (8-12), mark
10、 one letter (A-G). Do not use any letter more than once. The Dollar in World Markets According to a leading German banker, the U.S.dollar is “the most frequently discussed economic phenomenon of our times“. He adds, “. the dollars exchange rate is at present the most important price in the world eco
11、nomy. “ Because the dollar acts as a world currency,its value affects many nations,The central banks of many countries hold huge reserves of dollars, and over half of all world trade is priced in terms of dollars. Any shift in the dollars exchange rate will benefit some and hurt others. Some people
12、suggest, therefore, (8) The dollars exchange rate has been volatile and unpredictable. Several years ago, the dollar was rapidly declining in value. This made it (9) The rise in the price of foreign goods made it possible for U.S.businesses to raise the price of competing goods produced here, thus w
13、orsening inflation. Foreigners who dealt in dollars or who held dollars as reserves were hurt. People in the United States who had borrowed foreign currencies found that they had to pay back more than they borrowed (10) The United States lost face in the eyes of the rest of the world. The dollar wen
14、t soaring upward, and the situation was reversed. The United States exporters found it hard to sell abroad because foreigners would have to pay more for U.S.dollars. People in the United States now bought the relatively cheaper foreign goods, and U.S.manufacturers complained that they could not comp
15、ete. Job losses were often blamed on the “overvalued“ dollar. Poor nations (11) found it difficult to repay both the loans and the interest because they had to use more and more of their own currencies to obtain dollars. The solution to this problem is to end the system of floating exchange rates an
16、d return to fixed rates. We might even return to the gold standard. Fixed exchange rates didnt work in the past. currency values should be determined by market conditions. A drop in the exchange value of a nations currency means that (12) that it is too inefficient to compete in the world markets, t
17、hat it is permitting a high rate of inflation which makes its goods too expensive, that it is going too deeply in debt, or that others have lost confidence in the nations stability. A nation should bring its exchange rate back up by addressing these problems, not by interfering with the money market
18、. A that had borrowed dollars B that the dollars value should be more tightly controlled C because the declining dollar would buy fewer units of the foreign money D its value affects many nations E difficult for Americans to purchase foreign goods and services F that have a lot of U.S. dollars G all
19、 nations want to import less and export more H it is importing too much 三、 PART THREE 12 Read the article below about product differentiation and the questions on the opposite page. For each question 13-18, mark one letter (A, B, C or D). Effective Product Differentiation As obvious as it may sound,
20、 the truth is there are a lot of businesses out there. The odds of not having any competition are next to impossible, and something any worthwhile business, whether big or small, has to eventually come to accept. Every one of those businesses are trying to do the exact same thing: get people to buy
21、their products. When flooded with so many potential prospects it isnt always easy for the customers to know which business is the best and which one has the best product. What you need to do is help them along. Differentiating your business and your products from the competition is by far one of the
22、 most important details when dealing with any kind of industry. Everything a company does, from the creative ads they run to the inventive promotions they produce to the full color business cards they hand out is geared towards separating themselves from the rest of the flock. If youre going to comp
23、ete with them youre going to have to do the same, and do it more effectively. Sometimes the most effective approaches can be some of the most simplistic. Printing well-colored brochures gives a business the chance to show their customers the subtle or not so subtle differences between them and the c
24、ompetition, whether it is better designs, better features, or better prices. Handing them a list of all the products or services you offer allows them the ability to see exactly what theyre getting when they do business with you, and the more a customer knows about a business the better the odds are
25、 theyll feel comfortable with them. But, even going beyond the products, boosting up your company can also be an effective tool to place you above the competition. When you hand a person a business card, fully colored with a unique design youre handing them a means to remember you. A business card c
26、an say a lot about a person and the business they run. Simple, drab colors can be off putting to the per,son looking for a friendlier business. The right color scheme alone can differentiate you from the competition,and once youve managed to separate yourself out, youll be in a prime position to be
27、who the person favors when they need that specific product. With competition as steep as it is today, every business has its hands full trying to stay above the rest.When every little thing counts, the business the customers will take to heart will be the one who can show them just why theyre the be
28、st qualified. Printing out the right kind of colorful brochure or business card can be a valuable method of stepping away from the crowded business field. 13 According to the writer, what does every business, regardless of its size, make effort to achieve nowadays ? （ A） Get people to buy their prod
29、ucts. （ B） Design and produce new products. （ C） Make their prices more competitive. （ D） Better the quality of their present products. 14 Why do some companies design their business cards in full color? （ A） To keep up with the trend. （ B） To make the cards look fancy. （ C） To distinguish themselve
30、s from others. （ D） To vividly demonstrate the corporate culture. 15 What would help customers know better about your business when doing business with them? （ A） Inviting them to kinds of exhibitions related. （ B） Showing them the price list of your products. （ C） Asking them to find out the subtle
31、 differences between you and the competitors. （ D） Giving them a catalogue of all the products or services your business provides. 16 Which of the following alone can differentiate you from your competitors when handing a business card to customers? （ A） The size of the card. （ B） The right color sc
32、heme. （ C） A unique design of the card. （ D） A friendlier logo of your company. 17 According to the last paragraph, what kind of business will make the customers think seriously?Its the business that can_. （ A） provide comprehensive after-sales service （ B） always offer the lowest price in the marke
33、t （ C） show customers why they are the best in class （ D） convince customers that they are the largest in this field 18 The writer suggests that companies_for the sake of effective product differentiation. （ A） step away from the crowded business field （ B） make as many advertisements in newspapers
34、as possible （ C） manage to enter competitive markets whenever possible （ D） print out the right kind of colorful brochure or business card 四、 PART FOUR 18 Read the text below about different kinds of consumer goods. Choose the best word to fill each gap from A, B, C or D on the opposite page. For ea
35、ch question 19-33, mark one letter (A, B, C or D). In the field of marketing, consumer goods are classed according to the way in which they are (19) The two main categories are convenience goods and shopping goods. Two lesser types are specialty and unsought goods. It must be (20) that all of these
36、types are based on the way shoppers think about products, not on the (21) of the products themselves. What is regarded as a convenience (22) in France (wine, for example) may be a specialty in the United States. People do not (23) a great deal of time shopping for such convenience items as groceries
37、, newspapers,toothpaste, and candy. The buying of convenience goods may be done (24) , as some families buy groceries once a week. Sometimes convenience products are bought on (25) : someone has a sudden desire for a sundae on a hot day. Or they may be purchased as emergency items. Shopping goods ar
38、e items for which customers search.They (26) prices, quality, and styles, and may visit a number of stores (27) making a decision.Buying an automobile is often done this way. Specialty goods have characteristics that impel customers to make special efforts to find them. Price may be no consideration
39、 (28) Specialty goods can (29) almost any kind of products. Normally, specialty goods have a brand name or other distinguishing characteristics. Unsought goods are items a consumer does not (30) want or need or may not even know about. (31) or advertising brings such goods to the consumers attention
40、. The product could be something new on the market as the Sony Walkman once was or it may be (32) standard services, such as life insurance, for which most people will usually not (33) shopping. （ A） produced （ B） provided （ C） purchased （ D） promoted （ A） emphasized （ B） pointed （ C） decided （ D） e
41、stimated （ A） usage （ B） nature （ C） price （ D） value （ A） item （ B） type （ C） goods （ D） thing （ A） take （ B） spend （ C） cost （ D） waste （ A） specially （ B） generally （ C） routinely （ D） slowly （ A） spot （ B） action （ C） presence （ D） impulse （ A） choose （ B） construct （ C） compare （ D） compete （ A
42、） after （ B） while （ C） during （ D） before （ A） first of all （ B） after all （ C） at all （ D） above all （ A） offer （ B） contain （ C） cover （ D） include （ A） personally （ B） necessarily （ C） especially （ D） really （ A） Promotion （ B） Introduction （ C） Observation （ D） Competition （ A） fairly （ B） enou
43、gh （ C） more （ D） well （ A） trouble （ B） continue （ C） bother （ D） consider 五、 PART FIVE 33 Read the advice below about delivering a lecture. In most of the lines 34-45 there is one extra word. It is either grammatically incorrect or does not fit in with the sense of the text. Some lines, however, a
44、re correct. If a line is correct, write CORRECT . If there is an extra word in the line, write the extra word in CAPITAL LETTERS Proper Preparation Prevents Poor Performance 34. eight common mistakes people frequently make in front of an audience. Second is the 35. tendency of poorly prepared speake
45、rs who to wing it. Next, dont rely entirely on a 36. speechwriter who will inevitably lack of the personal touch, which is vital. Fouth, 37. face up to tough questions and give honest answers candour is essential to leadership. 38. At least that sounding honest is no doubt very important. As is the
46、fifth point： the need 39. to research in the audience： the talk must be pitched at the appropriate level. The sixth 40. point is that the need to anticipate the obvious first question, which nonetheless often 41. floors the most smartest of expels. One mistake that is surely well known to even the 4
47、2. lowliest junior is there is nothing worse than a speaker who doesnt know when he to sit 43. down. Accordingly, when time your speech beforehand, standing up and delivering it. 44. Finally to drop a witty comment or anecdote to loosen up the audience. Nothing is more 45. cringe-making than a joke
48、that falls flat. BEC商务英语（中级）阅读模拟试卷 64答案与解析 一、 PART ONE 1 【正确答案】 B 【试题解析】 本题意为：这仍然是卖方市场。比照原文，在 B文中有原句与题干相同 “The shortage of properties coming on to the market in many areas means that it is still a sellers market” 故选 B。 2 【正确答案】 A 【试题解析】 本题意为：需求继续大于供给。比照原文，在 A文中有原句为：demand continues to outstrip suppl
49、y。故选 A。 3 【正确答案】 B 【试题解析】 本题意为：根据 Halifax调查显示，年度通胀有所下滑。比照原文，在 B文中有原句为： a slight slowdown in annual inflation，与题干完全吻合。故选 B。 4 【正确答案】 C 【试题解析】 本题意为：有两个完全不同的房价指标。比照原文，在 C文中有原句 “with two house price indexes showing the market grinding to a halt”。故选C。 5 【正确答案】 D 【试题解析】 本题意为：平均房价在八月份上涨了 2.5%。比照原文，在 D文中有原句与题干完全吻合。故选 D。 6 【正确答案】 A 【试题解析】 本题意为：房子平均售价超过了 150,000英镑。比照原文，在 A文中有原句为： pushing the average house price through 150,000，意思是推动平均房价超 过 150,000英镑，也就是超过了 150,000英镑。故选 A。 7 【正确答案】 B 【试题解析】 本题意为：不动产的缺乏以及需求的不断上涨
