1、BEC商务英语（中级）阅读模拟试卷 69及答案与解析 一、 PART ONE 0 Look at the statements and the materials about marketing disasters below. Which story (A, B, C or D) does each statement 1-7 refer to ? For each sentence, mark one letter (A, B, C or D) on your Answer Sheet. You will need to use some of the letters more than
2、once. A Hoover offered any customer who spent at least 100 on its products two complimentary flights to Europe and the US. The offer attracted more than double the anticipated applications, leading to the dismissal of three senior managers and a bill for 19 million. B A large computer hardware retai
3、ler positioned itself at the bottom end of the market by undercutting all its competitors. To attract customers, it even offered a 0% interest Buy Now, Pay One Year Later deal. People did buy, but unfortunately, serious cash flow problems forced the company into liquidation before customers repaid t
4、hem. C Lever Brothers rushed Persil Power onto the market to coincide with a rival companys launch of its own new washing powder. Despite millions of pounds spent on research, Persil Power was fatally flawed, having the unfortunate effect of damaging clothes. It was quickly withdrawn and reformulate
5、d. D The best has been made even better. said the Chairman of Coca-Cola about its decision to change the flavour of Coke for the first time in its 99-year history. However, of the 150 million people who tried the new Coke, nearly two-thirds preferred the original. The company was forced to re-launch
6、 the old Coke as Coke Classic three months later. 1 Dont change something which is already a proven success. 2 Dont spend more on the promotion than the product. 3 Dont let competitors dictate your strategy. 4 If things go wrong, change the name. 5 A marketing mistake can put a company out of busine
7、ss. 6 Doing things too quickly can produce disastrous results. 7 Work out the exact cost of a promotional gift. 二、 PART TWO 7 Read the article below about financial risks. Choose the best sentence to fill each of the gaps. For each gap 8 12, mark one letter (A a) on your Answer Sheet. Do not use any
8、 letter more than once. There is an example at the beginning. Financial Risks Several types of financial risk are encountered in international marketing; the major problems include B Commercial risks are handled essentially as normal credit risks encountered in day-to-day business. They include solv
9、ency, default, or refusal to pay bills. The major risk, (8)which can only be dealt with through consistently effective management and marketing. One unique risk encountered by the international marketer involves financial adjustments. Such risk is encountered when a controversy arises about the qual
10、ity of goods delivered, a dispute over contract terms, or(9)One company, f or example, shipped several hundred tons of dehydrated potatoes to a distributor in Germany. The distributor tested the shipment and declared it to be below acceptable taste and texture standards. The alternatives for the exp
11、orter were re-during the price, reselling the potatoes, or shipping them home again, each involving considerable cost. Political risk relates to the problems of war or revolution, currency inconvertibility, expropriation or expulsion , and restriction or cancellation of import licenses. Political ri
12、sk is an environmental concern for all businesses. Management information systems and effective decision-making processes are the best defenses against political risk. As many companies have discovered, sometimes there is no way to avoid political risk, (10) Exchange-rate fluctuations inevitably cau
13、se problems, but for many years, most firms could take protective action to minimize their unfavourable effects. Floating exchange rates of the worlds major currencies have forced all marketers(11). International Business Machine Corporation, for example, reported that exchange losses resulted in a
14、dramatic 21. 6 percent drop in their earnings in the third quarter of 1981. (12) Revaluations of major currencies were infrequent and usually could be anticipated, but exchangerate fluctuations in the float system are daily affairs. A After serious consideration B commercial, political and foreign e
15、xchange risks. C however, is competition D any other disagreement over which payment is withheld E to be especially aware of exchange-rate fluctuations and the need to compensate for them in their financial planning F so marketers must be prepared to assume them or give up doing business in a partic
16、ular market G Before rates were permitted to float 三、 PART THREE 12 Questions 13 18 Look at the article about the poll and the questions below. For the question 13-18, mark one letter A, B, C or D on your Answer Sheet for the answer you choose. The Use of Ads Advertising may legally contain opinions
17、 and exaggerations which are misleading. There “ legal lies“ are called puffs because they puff up a products qualities and make it seem better than it really is. Learn how to spot advertising puff. Advertising is controlled by law. The Federal Trade Commission (FTC) regulates the content of adverti
18、sements what the manufacturer can and can not say about its product. You as a consumer can protect yourself from misleading ads by learning how to recognize them. Misleading advertising often presents the sellers opinion as if it were fact. “ Zenos Cola is the finest soft drink. “ “ Acme Cars give y
19、ou the most comfortable ride in town. “ When you see advertisements like this, ask yourself “ Who says so?“ This is the type of advertising puff that reflects an opinion. The words “ finest“ and “ most“ show that a judgement is being made a personal opinion, not a statement of fact. Of course the Ze
20、no Company thinks their cola is the finest. They want you to think so too, so youll buy it. Some advertising puffs try to connect an unrelated quality to a product. For example, beauty and popularity are often linked with perfume, cars, mouthwash, or toothpaste. This kind of advertising is called “
21、image making“ . Will you really meet nicer people if you drive a.Panther automobile? Will people think youre sexier if you brush your teeth with Sparkle toothpaste? Of course not. When you see these advertisements, remember that very few products will automatically make you a better or happier perso
22、n. Some advertising puffs describe the product accurately but are still misleading. For instance, a leading hamburger is described as a quarter of a pound. This statement is true: the hamburger does weigh a quarter of a pound before cooking. Since its purchased after being cooked, this claim may be
23、classified as puff. Check the frozen food aisle in your supermarket. A frozen pie is labeled as a “ nine-inch pie. “ This statement is true if you measure the pie from the outside of the rim on one side to the other side. The actual body of the pie is only 7.5 inches. If you buy a standard nine-inch
24、 pie plate for making your own pies, youll see that the nine-inch measurement is for the inside of the pie. You should always question the claims made by any advertisement. Ask yourself: will the product really do all of these things? Is it truly the best? 13 Decide which of the following advertisem
25、ents reflects/reflect only the sellers opinion? （ A） Acme Cars give you the most comfortable ride in town. （ B） Use Sparkle Toothpaste to whiten your teeth. （ C） White Cat washes whiter. （ D） All of the above. 14 What does “ puff up“ in the first paragraph (Line 2) mean? （ A） tell lies about （ B） sp
26、eak too highly of （ C） praise （ D） evaluate 15 We can learn from the passage that the hamburger described as a quarter of a pound is_a quarter of pound after being cooked. （ A） heavier than （ B） really （ C） lighter than （ D） slightly heavier than 16 “ Image-making“ advertisements try to_. （ A） exagg
27、erate a products quality （ B） overpraise a products quality （ C） link an unrelated quality to a product （ D） make a true but exact statement of product 17 What does the passage mainly discuss? （ A） Rules and regulations of advertising （ B） Learning how to spot advertising puffs （ C） Advertisements （
28、 D） The agency regulating the content of advertisements 18 In this passage puffs can include all of the following except_. （ A） advertisements that contain the sellers opinion only （ B） advertisements that connect an unrelated quality to a product （ C） advertisements that compare the advertised prod
29、uct with other products （ D） advertisements that seem to be facts but not exactly so 四、 PART FOUR 18 Read the article about the cash basic of accounting. Choose the best word to fill each gap, from A, B, Cor D. For each question 19 33, mark one letter (A, B, C or D) on your Answer Sheet. There is an
30、 example at the beginning. Under the cash basis of accounting, a firm recognizes revenues from selling goods and providing services in the period when it receives cash from customers. It reports(19)in the period when it makes cash expenditures for merchandise, salaries, insurance, taxes, and (20)ite
31、ms. To illustrate the measure ment of performance under the cash basis of accounting, consider the following example. Donald and Joanne Aliens open a hardware store on January l, Year 1. The firm receives $ 20, 000 (21)cash from the Aliens and borrows $ 12, 000 from a local bank. It m ust repay the
32、loan on June 30, Year l, with interest charged (22) the rate of 12 percent per year. The firm rents a store building on January l, and pays 2 months rent of $ 4, 000 (23)On January 1, it also pays the premium of $2, 400 for property and li ability insurance coverage for the year (24) December 31, Ye
33、ar 1. During January it acquires merchandise costing $ 40, 000, (25) it purchases $ 26, 000 for cash and $ 14, 000 on account. Sales to customers during January total $ 50, 000, of which $ 34, 000 is for (26)and $ 16, 000 is on account. The acquisition cost of the merchandise (27)during January is $
34、 32, 000, and various employees receive $ 5, 000 in salaries. Lawyers, accountants, and (28)professionals are the principal entities that use the c ash basis of accounting. These professionals have (29) small investments in multiperiod assets, (30)buildings and equipment, and usually collect cash fr
35、om clients soon after they (31)services. Most of these firms actually use a modified cash basis of ac counting, under which they (32)the costs of buildings, equipment, and similar items as assets (33) . Most individuals use the cash basis of accounting for the purpose of computing personal income an
36、d personal income taxes. （ A） by using up （ B） expenses （ C） by spending （ D） expense （ A） similar （ B） a lot of （ C） a large number of （ D） different （ A） by means of （ B） on （ C） within （ D） in （ A） with （ B） by （ C） at （ D） in （ A） in advance of （ B） ahead of （ C） in advance （ D） in front （ A） en
37、ded （ B） ending （ C） to end （ D） while ending （ A） of which （ B） in which （ C） with which （ D） of that （ A） expenses （ B） money （ C） rent （ D） cash （ A） sell off （ B） sold （ C） is sold （ D） was sold （ A） the same （ B） different （ C） like （ D） other （ A） relatively （ B） relative to （ C） been relative
38、 to （ D） in relation to （ A） so that （ B） such that （ C） such as （ D） for the purpose of （ A） render （ B） pay for （ C） put into （ D） bring （ A） treat as （ B） pay for （ C） pay back （ D） treat （ A） when purchasing （ B） when purchased （ C） when purchase （ D） which purchased 五、 PART FIVE 33 Read the art
39、icle about choosing an agent. In most of the lines 3445 there is one extra word. It is either grammatically incorrect or does not fit in with the sense of the text. Some lines, however, are correct. If a line is correct, write CORRECT on your Answer Sheet. If there is an extra word in the line, writ
40、e the extra word in CAPITAL LETTERS on your Answer Sheet. Governments Role in Trade The government could either encourage or discourage certain industries, both domestic and foreign. In general, most government actions are to taken to 34 protect domestic industries and to restrict the activities and
41、 of foreign 35 industries in the host country. Government competition participation in 36 business activities varies widely. Many governments profitable own or 37 control key domestic industries such as on energy, communication, and 38 transportation. As a percentage of gross national product, gover
42、nment 39 expenditures in 1989 range from 25% to 60% in most non-socialist countries. 40 A nation with a large government spending population in its gross national 41 product has a strong government role in economic consumer activities. 42 According to the theory of comparative advantage, free trade
43、among all 43 nations increases of the total production and availability of goods in the world 44 market. Free maintain trade and international competition should promote 45 efficiency in production and allocation of resources, improve the quality of goods, expand the worldwide market, and raise the
44、living standards of all nations concerned. BEC商务英语（中级）阅读模拟试卷 69答案与解析 一、 PART ONE 1 【正确答案】 D 【试题解析】 “ 不要改变被证明是成功的东西。 “ 这是指的可口可乐公司重新推出从前的可乐。 2 【正确答案】 A 【试题解析】 “ 不要在促销上花得比产品本身还多。 “ 这是指 A段中为顾客提供机票的事。选 A。 3 【正确答案】 C 【试题解析】 “ 别让对手发觉你的战略。 “ C段中有 Lever Brothers同时推出新产品的事。应选 C。 4 【正确答案】 C 【试题解析】 “ 如果事情变糟了，就改变
45、原计划。 “ C段中有： “ It was quickly withdrawn and reformulated “ 所以 C对。 5 【正确答案】 B 【试题解析】 “ 市场营销的错误会导致公司破产。 “ B段中有 “ serious cash flow problems forced the company into liquidation“ ，所以 B对。 6 【正确答案】 B 【试题解析】 “ 做事太快可能导致灾难性的结果。 “ B段谈到通过提供赊销的手段使得销售量 大增，增加得太快，以致现金流出现了问题，最终导致破产，所以B对。 7 【正确答案】 A 【试题解析】 “ 拟算出促销礼品
46、的确切成本。 “ A段中由于忽略了促销成本而导致了损失。应选 A。 二、 PART TWO 8 【正确答案】 C 【试题解析】 The major risk是句子的主语，因此需要填人的是句子的谓语，however是个副词，不影响句子的语法结构。 9 【正确答案】 D 【试题解析】 和前面的 the quality of goods， a dispute over contract terms一样， any other disagreement也是介词 about的宾语，只是在它后面多了个定语从句 over which payment is withheld。 10 【正确答案】 F 【试题解析
47、】 上文表示有时政治风险不可避免，这显然是原因，因此需要一种结果。 So引导的从句是结果。 11 【正确答案】 E 【试题解析】 force这个动词后面常用名词 +to不定式的复合宾语。只有 E符合要求。 12 【正确答案】 G 【试题解析】 这里填人 的是一个完整的从句，其它皆不符合要求。 三、 PART THREE 13 【正确答案】 A 【试题解析】 第三段在说虚假广告常把商家自己的意思当作真实时，举例了两件事。 A就是其中之一。故选 A。 14 【正确答案】 B 【试题解析】 puff sth out up的本意为使 膨胀，如 She puffed up the cushions她给垫
48、子充了气。结合文章，很容易知道这儿引申为夸大，吹嘘。 15 【正确答案】 A 【试题解析】 这是商家诱骗消费者的又一个小手段。从文章倒数第 三段最后二句即可得出。 16 【正确答案】 C 【试题解析】 第四段首句说，一些吹嘘广告经常给产品硬加上一些特点。比如，把美丽与受欢迎和香水联系一起。接着又反问：开着美洲豹是否就真能遇到一些更优秀的人呢 ?故选 C。 17 【正确答案】 B 【试题解析】 通过文章可以看出，作者是在说怎样识破虚假广告的方法。故 B为正确答案。 18 【正确答案】 C 【试题解析】 文章三、四、五段分别讲述了 A、 B、 D， C则在文章中找不到对应部分。 四、 PART F
49、OUR 19 【正确答案】 B 【试题解析】 这里的句法要求填一个名词，下文有同义词 expenditures。expenses常用复数形式表示各种开支。 20 【正确答案】 A 【试题解析】 本句列举了几个开支项目： merchandise， salaries， insurance，taxes。因此，在 items(项目 )前面选填 similar。 21 【正确答案】 D 【试题解析】 介词 in表示方式、形式。 in cash意为 “ 用现金或以现金的方式 “ 。 22 【正确答案】 C 【试题解析】 rate前常用介词 at： at the rate of。另有 at any rate，无论如何。 23 【正确答案】 C 【试题解析】 表示 “ 提前 “ 的短语是 in advance。如 six days in advance(提前 6天 )。 payin advance 表示 “ 预付 “ 。 24 【正确答案】 B 【试题解析】 这里根据语法关系只能填现在分词 ending。 25 【正确答案】 A 【试题解析】 这是一个非限定性定语从句。如非限定性定语从句的先行词是指物(即不是指人 )的话，常用 wh
