1、BEC商务英语（初级）口语模拟试卷 73及答案与解析 一、 SECTION 1 INTERVIEW (ABOUT 3 MIN) 1 In this part, the interlocutor asks questions to each of the candidates in turn. You have to give information about yourself and express personal opinions. (1)What do you think of your name? (2)Do you like travelling by sea? (3)Have y
2、ou got any experience in management? 二、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 2 I
3、n this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the two below and then talk for about one minute. You have one minute to prepare your ideas. A What is important when .? Recruiting young trainees School qualification Personal
4、appearance Reference B What is important when .? Choosing a center for a conference Location Accommodations Facilities 三、 SECTION 3 DISCUSSION (ABOUT 5 MIN) In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and th
5、en about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic. 3 In this part of the test, the examiner reads out a scenario and gives you some prompt material in the form of pictures or words. You have 30 seconds to look at the test
6、promptly , and then about two minutes to discuss the scenario with your partner. After that, the examiner will ask you more questions related to the topic. For two or three candidates Scenario Im going to describe a situation. Your company is planning to launch an online promotion of its new product
7、 range. You have been asked to make recommendations about how to do this. Talk together for about two minutes about some of the possible methods and decide which are the best one. Here are some ideas to help you. Prompt material Online promotion Manner advertisement Advertising message Increasing hi
8、ts Discounts Follow-on questions Do you think online promotion is always expensive?(Why? / Why not?) How important is e-business becoming nowadays?(Why?) What are the other ways of online promotion? What do you think is essential for online promotion? Do you think companies will make more use of E-m
9、ail and the Internet in the future?(Why?/Why not?) BEC商务英语（初级）口语模拟试卷 73答案与解析 一、 SECTION 1 INTERVIEW (ABOUT 3 MIN) 1 【正确答案】 (1)It is very significant for me. It is my guidance for my action in daily life. (2)No. I hate it. I am seasick. And I have to take medicine for the whole trip. (3)Im afraid not
10、. Ive jut graduated from college. Though I have no experience in this field, Im willing to learn. 二、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for
11、 about 1 minute. You have 1 minute to prepare your ideas. 2 【正确答案】 I choose topic A what is important when recruiting young trainees. As for this topic, I have the following three aspects to discuss. At first, school qualification is a common way to balance the young trainees. The young trainees nee
12、d some necessary basic skills and knowledge for their work. So the school qualification is one of the good proofs for their hard study at school. When the young trainees show their school qualifications to the company, the company will be clear that whether the young trainees are fit for its job. Th
13、en, personal appearance is also an important aspect to consider. To some extent, the workers appearance is a symbol of his company and the companys culture. And in the current society, good personal appearance could provide more chance for you and your company. So the company should take young train
14、ees personal appearance into account. Finally, reference should be noticed as well. Reference is a kind of recommend for the young trainees. It can help us know that person quickly and thoroughly from a good position. Also, the work experience will help the company to decide whether the young traine
15、e is fit for the job. I choose topic B what is important when choosing a center for a conference. As for this topic, there are three points to say. Firstly, location is the basic point. To select the right location is always important in doing business. For a conference center, company-intensive dow
16、ntown area is not a bad choice. But theres also a trend to move towards the suburbs. Secondly, accommodation is another important point. As a comprehensive building, a conference center should provide office facilities as well as daily necessities. Satisfactory food and bedrooms would make their sta
17、y a pleasurable recollection. Finally, facility is a practical point. A facility available is regarded as the hardware component of a conference center. It would be super if the facility were always in good shape, so our work wont be held up. 【试题解析】 本题所给出可供选择的两个话题分别话题 A：在招收新实习生时，什么是重要的；话题 B：在为会议选择中心
18、时，什么是重要的。参考答案分别根据题目所给提示，从三个方面逐条展开论述。 三、 SECTION 3 DISCUSSION (ABOUT 5 MIN) In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner wil
19、l ask you more questions related to the topic. 3 【正确答案】 A: You know, our company is planning to launch an on line promotion of its new addition of instant noodle range. B: A worthy try, isnt it? Instant noodles are most favored by busy young people and they are frequent visitors of the Internet. The
20、 question is how to make the promotion appeal to them and be truly identical? A: We may use methods of online promotion such as pop-ups, banners and animations, to name a few. They can be impressive when well used, B: That means they need to be intrusive, relevant, entertaining and not be overused.
21、Otherwise they will be one of the most annoying things that will distract the user from reading the content. A: But of course they are not the best ways. For instance, manner ads can be expensive. To achieve any level of success, there must be heavy repetition in order to give the advertisement a ch
22、ance to work and that requires a large budget. B: In my opinion, a better way is to blend promotional and non-promotional information to deliver the advertising messages. For instance, we may use newer formats such as flash or TV like counterseals to show to our potential customers the process of ma
23、king quality instant noodles and highlight our selling point. A: Great idea. I see what you mean. One of our strong points is that we add Vitamin E to prevent the noodles form going bad too quickly instead of traditional preservative or antiseptic which people are not comfortable with. B: In that wa
24、y product and promotion is subtly mixed and candidate visitors hardly know an advertising message is delivered. That would be impressive and influential. A: Exactly. Another thing we have to consider is how to increase hits from customers. Do you have any idea on that? B: In my opinion, to encourage
25、 visits to our site, we have to update information frequency and provide many opportunities for interaction. A: Good idea. And we can organize some online games and activities like sweepstakes, contests, coupons, and rebates to offer prizes to those who take part in. B: Prizes may include weekend ho
26、lidays, CD or stamp collections. A: And a large pack of our new addition of instant noodles! B: With that 1 believe hits will increase and brand recognition doubled. This is a good way to create and cultivate customer loyalty. Follow-on questions Yes, because the success of online advertising lies o
27、n heavy repletion, which requires a large size of the budget. It is becoming a more and more popular business practice and whether a company can make good use of the Internet may become a key point for its survival. In addition to banner advertisements, there are E-mail newsletters, opt-in E-mail an
28、nouncements, and online press releases, etc. . For online promotion, repetition is the key. The target market must have ample opportunity to view and understand a sales message multiple times to statistically increase the chances of a sale. Sure. E-mail and the Internet are convenient, instant and cost-effective
