1、BEC商务英语（初级）口语练习试卷 5及答案与解析 一、 SECTION 1 INTERVIEW (ABOUT 3 MIN) 1 In this part of the test you are asked to give a short talk on a business topiC You have to choose one of thetopics from the two below and then talk for about one minute. You have one minute to prepare your ideas. A WHAT IS IMPORTANT W
2、HEN? DESCRIBING COMPANY PERFORMANCE ACCURATE FIGURES VIVID GRAPHS REASONABLE ANALYSIS B WHAT IS IMPORTANT WHEN? EXPLORING A NEW OVERSEAS MARKET MARKET RESEARCH ADVERTISING CAMPAIGN CROSS-CULTURAL COMMUNICATION 二、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are asked to gi
3、ve a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 2 In this part of the test the examiner reads out a scenario and gives you some prompt material in the form of pictures or words.
4、You have 30 seconds to look at the prompt card， and then about two minutes to discuss the scenario with your partner. After that the examiner will ask you more questions related to the topic For 2 or 3 candidates Scenario Im going to describe a situation. Your company begins its foreign trade busine
5、ss this year. You are the Sales Director, preparing the annual report. Talk together for about 2 minutes about the topics you could include when you are preparing the annual report. Decide which 3 topics are going to be covered as important parts in the report. Here are some ideas to help you. Promp
6、t material Regional sales results in south China Top selling titles in Europe Sales performance in America Development plan on East Asia Market Domestic sales performance Personnel changes in Sales Department Analysis to the sales performance Challenges in both domestic and foreign markets Follow-on
7、 questions Do you have any experience in foreign trade? What does an annual report usually cover besides sales performance? What do you think is the main reason that the company took up a small market share in Europe? What will you do to make the Board approve your future plan? Why didnt you choose
8、China market as your focus? BEC商务英语（初级）口语练习试卷 5答案与解析 一、 SECTION 1 INTERVIEW (ABOUT 3 MIN) 1 【正确答案】 A: When giving presentation on company performance, I think it is important to give accurate figures to describe the result or achievement which gives the audience a direct impression of how well the c
9、ompany has been. To illustrate the result, I hold that vivid graphs can turn figures into a more easily understood form, so offering proper graphs is a second important aspect when describing performance. The third thing is to offer a reasonable analysis, which interprets the changes and the causes
10、of the performance. B： I think there are three important things when exploring a new overseas market. The first one is market research， which reveals the potential customers， possible competitors and SO on. The second thing is to launch a good advertising campaign， so as to improve brand awareness a
11、mong the target customers. The third thing is effective cross cultural communication， which helps to set up a friendly image of the products. 【知识模块】 口语 二、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are asked to give a short talk on a business topic. You have to choose on
12、e of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 2 【正确答案】 A: Since this is the first year that our company begins foreign trade, I think I should report the foreign trade performance at the beginning. B: Good idea I am thinking to start
13、with the top selling titles in Europe. It sounds exciting. A: It does sound like a piece of good news, but actually, we have entered into that market for only 10months, and the market share is not very satisfactory. So I think its better begin with the sales performance in America This is the main m
14、arket during the past year. B: American marketit fluctuates. A: But the latter part of this year it recovered and reached the peak. B: OK, the performance is not bad. We could mention it in the report. Will you say something about the future plan? A: Yes, of course. The development plan on East Asia
15、 market is very important. It describes our future prospect. B: But I think the analysis is more important. We have a small market share in European market and the American sales is not steady. I believe we should explain what had caused such situation and find out how to improve before we move to t
16、he future plan. It can ensure the Board and the share holders. A: Youre right. We should give a thorough analysis. B: So, the three main points we are going to report are the performance in America, the analysis of sales performance, and the future development plan on East Asia market. A: Yes, thats right. 【知识模块】 口语
