1、BEC商务英语（初级）听力模拟试卷 104及答案与解析 一、 PART ONE 1 For questions 1 -8 you will hear eight short recordings. For each question, mark one letter (A, B or C) for the correct answer. You will hear the eight recordings twice. 1 Who is asked to call back? （ A） Dorothy Borrow （ B） Francis Gregory （ C） Isabel Hawkin
2、s 2 Why does the man want the women to find someone to cover Tom? （ A） Because Tom is on holiday at home. （ B） Because Tom is on business. （ C） Because Tom is iii. 3 What is the main reason for the increase in the number of passengers? （ A） Lower price. （ B） Improved service. （ C） Better facilities.
3、 4 What is the date of the meeting? 5 What were the production figures in July? （ A） 400 units （ B） 425 units （ C） 450 units 6 Which graph shows profits at RJT? 7 What happens to the phone call? （ A） The caller offers to ring back later. （ B） The receptionist takes a message. （ C） The receptionist p
4、uts the caller through. 8 Which hotel does Henrys friend recommend? （ A） The Grand Hotel （ B） The Orion （ C） The Plaza 二、 PART TWO 8 Look at the notes below. Some information is missing. You will hear a manager telephoning Human Resources about vacancies in his department. For each question (9-15),
5、fill in the missing information in the numbered space using a word, numbers or letters. You will hear the conversation twice. Customer Services Vacancies NUMBER OF VACANCIES: (9) _ telephone operators SALARY: (10) Max. _ TOTAL HOLIDAY (PER ANNUM): (11) _ days JOB REFERENCE: (12) _ JOB START DATE: (1
6、3) _ 2006 LINE MANAGER: (14) Ms Sue _ TEL NUMBER (FOR ENQUIRIES): (15) _ 三、 PART THREE 15 Look at the notes about how to avoid blunders in doing business overseas. Some information is missing. You will hear part of a presentation by the companys overseas area manager. For each question 16-22, fall i
7、n the missing information in the numbered space using one or two words. You will hear the presentation twice. How to Avoid Blunders To avoid blunders, you must Adapt (16) _ for other countries Avoid names of (17) _ Conduct right (18) _ Respect (19) _ Convey (20) _ of the original Do (21) _ Be aware
8、of (22) _ 四、 PART FOUR 23 How long has the magazine been on sale? （ A） for one year （ B） for eighteen months （ C） for two years BEC商务英语（初级）听力模拟试卷 104答案与解析 一、 PART ONE 1 【听力原文】 M: Peterson and Taylor. Can I help you? F: Yes, this is Isabel Hawkins from R green represents danger or disease hi Malaysia
9、 Obviously, using the wrong color hi these countries might produce negative reactions. Language barrier is the second problem. Some product names travel poorly. For instance, the gasoline company Esso found out that the name means “stalled car“ in Japan. However, some company names have traveled we
10、ll. Kodak may be the most famous example. The name was pronounceable everywhere and had no specific meaning anywhere. Next come the problems with promotions. In its US promotion, one company had effectively used this sentence: “You can use no finer napkin at your dinner table.“ The US company decide
11、d to use the same commercials in England. To the British, however, the word napkin or nappy actually means “diaper“. The ad could hardly be expected to boost sales of dinner napkins in England. Local customs may also pose a problem. Social norms vary greatly from country to country, so local input i
12、s vital. For example, one firm promoted eyeglasses in Thailand with commercials featuring animals wearing glasses. However, in Thailand these animals are considered a low form of life; humans would never wear anything worn by an animal. Problems may also result from translation. The best translation
13、s of an advertising message convey the concept of the original but do not precisely duplicate the original. Pepsi Co. learned this lesson when it reportedly discovered that its slogan “Come alive with Pepsi“ was translated into German as “Come alive out of the grave with Pepsi“. Therefore, there is
14、always the need for research. Proper market research may reduce or eliminate most international business blunders. Good research may even uncover potential translation problems. Doing business in other cultures can be risky if youre unprepared. However, awareness of differences, and concern for host
15、country feelings can reduce problems and save money. 16 【正确答案】 PACKAGING 17 【正确答案】 BAD/POOR MEANINGS 18 【正确答案】 PROMOTIONS 19 【正确答案】 LOCAL CUSTOMS 20 【正确答案】 CONCEPT 21 【正确答案】 (MARKET)RESEARCH 22 【正确答案】 DIFFERENCES 四、 PART FOUR 23 【听力原文】 Woman: “I published my own magazine and its successful. “ How m
16、any people at just 29 can say that? Well, we have here a young businessman who can. He is David Torchman， the man behind the magazine Day by Day. Welcome, David. Man: Hello. Woman: David, did you think this magazine would be so successful so quickly? I mean, two years ago. it was just an idea 18 mon
17、ths ago you still havent found anyone to provide the finance. But this week, youre celebrating its first anniversary. Man: No one is more surprised than me. Woman: 2 years ago you werent even working in the media, were you? Man: I had no experience in publishing or journalism at all. I was actually
18、an accountant, working for a large holiday company. One day I was reading a magazine about modern life and stress. And I just said to myself, “hey, I can do better than this. “ Woman: So, what did you do then? Man: Well, I spent 8 months knocking on the doors of just about every big London based pub
19、lishing company, hoping to find one to discuss about the project. Finally, a friend, the managing director of a big insurance company suggested I see Tom Smith, whos the editor of the magazine Nights Out. He liked my ideas for new magazine, said they were exciting and we started to meet regularly to
20、 develop and to plan the publication. Woman: He wasnt worried about the competition? Man: Oh, no. My magazine has a completely different subject from his. We do both have some career-oriented readers. but they buy our magazines for complete different reasons. Mine is to help the readers about how to
21、 look after themselves and how to keep fit. Of course, it sometimes includes ideas about what to do on the weekends. But his magazine is bought by specific readers who want to know where to go and what to do in their free time. Dates, costs, places and recommendations. Woman: And who do you have wor
22、king for you? Do you ask your friends to write for the magazine? Man: Actually, I love my families and friends, but the people I need and any business needs to be successful are those who really know what they are doing, with qualifications, training, experience, the lot. Not necessarily well-known
23、people, just the ones who are good at the jobs. Woman: Indeed. Does the magazine make enough money now from advertising to keep going without too much outside investment? Man: Of course not, though there is advertising income actually. Our first copy borrowed a loan of 20， 000 pounds but we still co
24、nsider the risk of borrowing from the banks. So we are very lucky to have several people willing invest in us on a personal basis. Shall I tell you how many copies of magazines we sold last month? Woman: 4050 thousand? Man: About 75 thousand. Woman: Oh! Man: Im very pleased sales increases so rapidl
25、y. Apart from one month when they dropped slightly, sales have been growing to 75 thousand three months ago and they stayed there. Woman: And how do you see the magazine developing, David? Say, over the next year? Man: Im keen to see it is read by more people of course, but it doesnt mean that I wan
26、t to make great changes. It looks good now, it feels right. I am getting the publicity I need. All I got to work on is getting it out to more places, so it is more widely available. At the moment it is only available in London. I want to make sure everyone can buy it. Woman: Well, good luck to that, David. Man: Thank you. 23 【正确答案】 A 【知识模块】 听力
