1、BEC商务英语（初级）听力模拟试卷 70及答案与解析 一、 PART ONE 1 For questions 1-8 you will hear 8 short dialogues. For each question, mark one letter (A, B or C) for the correct answer. 1 Which hotel does Grahams colleague recommend? （ A） The Orion （ B） The Grand Hotel （ C） The Plaza 2 Whats wrong with the printer （ A） It
2、 has run out of paper （ B） The paper has jammed （ C） It needs a new ink carriage 3 How late was the train? （ A） 20 minutes （ B） 30 minutes （ C） 40 minutes 4 Which chart is correct? 5 Where does Hugh work. （ A） Japan （ B） Korea （ C） England 6 How long will the order take to arrive? （ A） 3 days （ B） 4
3、 days （ C） 7 days 7 Which chart is correct? 8 When will Bill stay at the Hilton? （ A） 9-12 Sept. （ B） 12-19 Sept. （ C） 19-22 Sept. 二、 PART TWO 8 Look at the notes below. Some information is missing. You will hear a price negotiation between a salesman and his client. For each question 9-15, fill in
4、the missing information in the numbered space using a word, numbers or letters. After you have listened once, replay the recording. quantity discount coffee set over(9)_ sets 5% coffee mug over(10)_ dozen (11)_ tea set over(12)_ sets (13)_ tea cup (14)_ dozen (15)_ 三、 PART THREE 15 Look at the notes
5、 about an enterprise. Some information is missing. You will hear part of a presentation by a marketing manager of the company. For each question, fill in the missing information in the numbered space using one or two words. You will hear the presentation twice. Mary Kay Company Purpose of this talk:
6、 to 16. _in the Chinese market Most of the career women enjoy high ability of 17. _ The consumer groups are the career women of the age between 18. _and_ Chinese consumers usually buy the articles of skin care, 19. _and_ The consumption psychology of the Chinese consumers is mostly for 20. _and_purp
7、ose Elements exerting influence on the brand: 21. _and_ MKC should promote its products by the 22. _of media propaganda 四、 PART FOUR 23 Listen to the talk on import regulations. For each question 23-30, mark one letter (A, B or C) for the correct answer. After you have listened once, replay the reco
8、rding. 23 For the AMAT in 1998, the Sales are expected to reach _ . （ A） 200,000 （ B） 250,000 （ C） 600,000 24 According to the talk, in 1997, the Sales of AMAT is _ . （ A） 200,000 （ B） 250,000 （ C） 600,000 25 In order to improve Sales, Theyre going to _ . （ A） lower price （ B） improve quality （ C） d
9、o promotion campaign 26 For the BMAT, the Sales could reach _ . （ A） 450,000 （ B） 250,000 （ C） 300,000 27 The Sales of CMAT may reach as high as _ . （ A） 450,000 （ B） 550,000 （ C） 600,000 28 The Product of top-selling is _ . （ A） CMAT （ B） AMAT （ C） BMAT 29 At the beginning of 1998, they will _ . （
10、A） promote Sales （ B） lower price （ C） launch new product 30 The DMAT _ . （ A） is a top-selling product （ B） havent put into the market （ C） have a high quality BEC商务英语（初级）听力模拟试卷 70答案与解析 一、 PART ONE 1 【听力原文】 A: Have you booked a hotel room yet. Graham? B: No, Im just looking at the brochure now. A:
11、Well, dont go to this one here. B: Why? Whats wrong with the Grand? A: Its too expensive. So this one, the Orion. Id go to the Plaza if I were you. 1 【正确答案】 C 【试 题解析】 文中提到的 Grand and Orion 都 “too expensive”,他们要 Plaza。 2 【听力原文】 A: Oh! The stupid machine isnt working again! B: Whats wrong with it? A:
12、Oh I dont know. I think it needs some more paper or its run out of ink or something. B: No, look here. Theres some paper stuck in it. 2 【正确答案】 B 【试题解析】 关键句： “There is some paper stuck in it.“ stuck, 被卡住 , stick 的过去分词。 3 【听力原文】 W: I thought you were going to be on the 5:30 train. M: I took the 5:30,
13、but it was so late that it came in alongside the 6:00 train. 3 【正确答案】 B 【试题解析】 乘坐 5:30的车，但车到站接近 6:00, 晚点半个小时。 4 【听力原文】 F: Howre our skin care products selling? M: Theyre the market leaders. F: I thought our make-up products were selling better than our skin care products. M: No, they arent even sell
14、ing as well as our perfume products. 4 【正确答案】 A 【试题解析】 原文中各产品的销量情况是 make-up perfune skin care, 故选A。 5 【听力原文】 M: And hows the weather in London? F: Mmm, yuh, fine. M: Look, Im afraid I must cut it short. Theres another call waiting for me to answer. F: Okay, Hugh, Im coming out to South Korea next we
15、ek, so Ill stop over in Tokyo and we can talk. Yuh. Cheers then; bye now. M: Bye. Looking forward to seeing you again. 5 【正确答案】 A 【试题解析】 关键句： “I will stop over in Tokyo“,故选 A, Japan。 6 【听力原文】 A: When are those samples arriving? B: Well, they sent them on Friday and it normally takes 4 working days.
16、A: But Monday was a bank holiday. B: Oh yes. So they should be here on Friday then. 6 【正确答案】 C 【试题解析】 耗费 4个工作日，加上周一银行的休息日和周末两天，所以需要 7天的时间。 7 【听力原文】 W: Mr. Ernest, could you tell us something about the economic forecasts for next year. Whatll happen to food costs? Will they fall? M: No, Im afraid not
17、. You see, inflation will in crease, so consumer prices will rise too. I think we can expect a slight rise in prices a 2% rise to be exact. 7 【正确答案】 B 【试题解析】 文中的关键词 “rise“. 8 【听力原文】 F: Hello Bill. Wherere you calling from? M: Singapore. Just about finished here. Im planning on flying over to Tokyo t
18、o see you about the marketing plan. F: Well, that suits me just fine. When will you be here? M: Ill be there on the 9th. F: Of September? Ill book you into the Hilton. How many nights? M: Through to 12th inclusive. F: Look forward to seeing you again. Bye. M: Bye. 8 【正确答案】 A 【试题解析】 关键句 “Ill be there
19、 on the 9th.“和 “Through to 12th inclusive“。 二、 PART TWO 8 【听力原文】 W: OK John, how much would you ask for this coffee and tea set? M: Well, ordina61y a coffee set is $30 and a tea set $20. W: But our business relation ship is of long standing. Can you give me a better price? M: Yes. If your coffee set
20、 order is over 2,000 sets then I could give you a reduction of five percent. W: How about the tea set? M: Well, for tea set, if your order is over half d the coffee set, well reduce the price by three percent. W: You mean over 1,000 sets? M: Yes. By the way, do you want to order seine coffee mugs an
21、d tea cups? Theyre both of new design and very good quality. W: Yes. But what is the best price you can offer? M: We usually dont reduce the price unless it is an exceptionally large order. W: OK. What is the minimum order of making a reduction? M: Well, the coffee mug order should be over 4,000 doz
22、en and tea cup order over 5,000 dozen. W: Then whats the reduction? M: Hmm. we can offer you a discount of two percent for the coffee mugs and four percent for the tea cups. W: Can you give me a better price? M: Im sorry, this is the best we can do. 9 【正确答案】 2000 10 【正确答案】 4,000 11 【正确答案】 2% 12 【正确答
23、案】 1,000 13 【正确答案】 3% 14 【正确答案】 5,000 15 【正确答案】 4% 三、 PART THREE 15 【听力原文】 The core ability of MKC Company is to provide limitless opportunities for career women, and teach them how to take care of their skin and use cosmetics, and supply the consumers with the best personal service by its product.
24、In order to obtain success in the Chinese market, the following information about the Chinese consumers should be taken into consideration: First of all, in the reforming and open China, most of the learned females tend to accept foreign culture willingly and large groups of career women desire for
25、foreign cosmetics brands. Most of them enjoy high ability of consumption. Secondly, the consumption concept of the Chinese consumers is changing rapidly and more and more people have started to pay attention to their life quality and pursue fashion. The consumer groups are the career women of the ag
26、e between 25 and 29, accounting for 39% of the total population. Thirdly, at present the Chinese consumers mainly buy cosmetics from the retail stores, with a little from direct sales. They usually buy the articles of skin care, cosmetics, and perfume, and the brands go as Avon, Balei, Dabao, and so
27、 on. Now Ill make some suggestions about the marketing strategy that our company should take in developing the Chinese market. Price The consumption psychology of the Chinese consumers is mostly for practical and economical purposes. The prices of the middle class series products should be similar t
28、o that of Avon or a little lower, so as to maintain some price competitive advantage. Product The purchase decision of the consumers depends on their recognition of the brand. The company should always promote its product brand, which includes improving various elements that exert influence on the b
29、rand, namely quantity and quality. Promotion The company should use the combination of media propaganda. The personal introduction of users can be presented to the consumers through various media such as TV, radio, and magazines to strengthen their recognition of the product. The company can also pr
30、omote products through beauty salons, so as to help the target consumer groups to recognize Mary Kay products. 16 【正确答案】 Obtain Success 17 【正确答案】 Consumption 18 【正确答案】 25 (and) 29 19 【正确答案】 Cosmetics, Perfume 20 【正确答案】 Practical (and) Economical 21 【正确答案】 Quantity (and) Quality 22 【正确答案】 Combination
31、 四、 PART FOUR 23 【听力原文】 Right, lets move on to the targets for 1998 and our medium-term plans. For the AMAT, we expect to reach sales of 250,000 this is roughly the same figure as last year and it may be a little pessimistic, as we are going to do a large-scale promotion campaign during the year so
32、perhaps we will achieve something like 300,000. Still I prefer to keep the forecast at 250,000. Now, we come to the BMAT. Here sales should reach 450,000. This could be a little optimistic as we are net going to push this product in 1998. In any case, the total will probably balance out with the mor
33、e conservative forecast for the AM AT. The CMAT, our most recent product, will continue to do well. Sales may go as high as 600,000. However, I have set the target slightly lower at 550,000. OK, lets turn to our medium-term plans. At the beginning of 1998 we are going to launch our new product the D
34、MAT and we are sure sales will take off very quickly. We estimate first year sales at 200,000. The DMAT should initially complement the AMAT and eventually replace it in the nineties. Finally, R & D are working hard on a medium range product they hope to have it ready by 1999 so we could launch it i
35、n 2000. 23 【正确答案】 B 【试题解析】 原文中 “For the AMAT, we expect to reach sales of 250,000“ . 24 【正确答案】 B 【试题解析】 this is roughly the same figure as last year, “the same.as.“. 同 一样。 25 【正确答案】 C 【试题解析】 we are going to do a large-scale promotion campaign during the year. 26 【正确答案】 A 【试题解析】 第二段中提到 BMAT, “Hare sales should reach 450,000“。 27 【正确答案】 C 【试题解析】 CMAT“sales may goes high as 600,000“0 28 【正确答案】 A 【试题解析】 AMAT 是 250,000, BMAT 是 450,000, CMAT是 600,000, 所以CMAT最高。 29 【正确答案】 C 【试题解析】 1998年初要开发新产品 DMAT。 30 【正确答案】 B 【试题解析】 文中用了将来时，说明 DMAT还没有投入市场。
