1、BEC商务英语（高级）写作模拟试卷 113及答案与解析 一、 PART TWO 1 You are a staff of an iron company. Now your Managing Director wants to buy stock from another company and asks you to make a survey and draft a feasibility report. Write a report to your Managing Director: - introducing the company - summarising the merits
2、you found of the company from the survey - outlining your views. Write 200-250 words. 2 Your department released a new kind of toy this year. Your Sales Manager has asked you to write a report to analyse this new product. Write the report for the Sales Manager: - analysing sales performance of the p
3、roduct - summarising feedbacks from customers - providing promotional activities. Write 200-250 words. 3 You are the Production Department Manager of a cotton company. The production progress is slow recently and the Managing Director has asked you to write a report on your progress. Write the repor
4、t for the Managing Director: - informing the current schedule - explaining the problems you have found - summarising the measures to be taken and the benefits they will bring. Write 200-250 words. 4 You are the Sales Manager of of a food company. Your department is performing well this year and the
5、Managing Director has asked you to write a report to share experience with others. Write the report for the Managing Director: - describing the general situation - summarising measures taken and problems to be solved - giving your plans for the coming year. Write 200-250 words. BEC商务英语（高级）写作模拟试卷 113
6、答案与解析 一、 PART TWO 1 【正确 答案】 Report on whether to buy stocks from another company The purpose of this report is to describe the mini car company AAA and to outline my views on whether we should buy stocks from that company. Several investigations were carried out prior to this report and much informa
7、tion has been found out about AAA company. According to the research, AAA company is doing fine recently and has had a steady rise in profits five years in a row. The stock price of it got doubled last year after its taking over two rivals, which added to its categories of products line. Recently th
8、ey shuffled management and a famous person with fifteen years of management experience in that industry is appointed as the chairman of the company. As a result, the company is operating faster than ever before. Whats more, the mini car industry is seeing a steady grow in demand and profits are huge
9、, therefore, the stock price is sure to grow in the future. A series of up-to-date statistics show that the company runs very smoothly and has very strong profitability, which is good for its stock market. With all the information and data listed, I believe buying stocks from the company can bing us
10、 huge profits in the future. As for the time, I think November maybe more appropriate to start the purchasing of stocks as the price now is relatively low. 【试题解析】 题目要求写一篇可行性分析的报告。根据题目要求，这是一篇写给总经理的关于从另外一家公司购买股票是否可行的报告。首先要求介绍一下这个公司的情况，然后总结一下这个公司的优势。最后列出自己的观点。介绍公司情况时，可以从公司的历年股票表现、公司发展运营情况、公司管理经营情况、公司产品
11、市场占有及该类产品总体市场情况等方面着手；总结公司优势时，应结合与买或不买公司股票相关的方面着手，说明 公司有哪些潜在的优势，是否将有较好的发展；说明自己的观点时应结合上面的分析，提出明确的观点，切忌模棱两可，含糊其辞。写作时，应注意结合数据等信息进行分析，增加报告及调查的可信度和真实性。同时应注意前后文逻辑关系。注意用语准确，表达地道。 2 【正确答案】 Report on performance of a new product Introduction This report sets out to analyse the sales performance of our new pro
12、duct and to recommend some promotional activities to promote sales. Observation According to the sales figures of the previous quarter, the new product sells well in most part of the country and 2/3 distributors have added stocking for a second time. Specifically, it is very popular to boys in north
13、 part of the country while not so popular in the southern-east part. Whats more, sales in west part of the country show fluctuation in April and a sharp increase in June. As for the east part, it didnt show any difference from other products. According to the market research to the product, most cus
14、tomers say they like the color and functions of the product, while some customers think that the music is not so attractive. Research in south part show that parents consumption habit needs to be guided as they are not accustomed to spend much money on a toy. Products of small size with less money w
15、ill enjoy a huge market there. Furthermore, gift set of the product is demanded as many people will buy them as a gift. Recommendation As the summer vacation is at the corner, which will be a busy season, some promotional activities like “buy one and get one free“ and “5% discount“ should be promote
16、d. Also, some changes should be made to the product. First, more attractive music should be added. Second, some small-sized product of the same kind but at a lower price should be designed to meet the need of the south market. Third, gift set should be manufactured. Conclusion Im sure with all those
17、 carried, the product will sell well in the coming season. 【试题解析】 题目要求写一篇关于某种新产品上市表现的报告。根据题目要求，这是一篇写给销售经理的对产品进行分析的报告。要求首先说明该产品的销售表现，然后总结顾客的反馈意见，最后提出自己的一些促销措施。说明产品的销售表现时，可以适当提供一些销售数据，或者分地区说明各地的销售情况，或者按时间说明产品在不同时期的表现；总结顾客反馈时。应注意从顾客角度出发，说明对产品的感受及希望改进的地方，可以细节到产品的各个方面，这是一款儿童玩具，因此可以涉及广告宣传、价 格、包装、渠道、外形、手感、
18、颜色、重量、大小等方面；最后提出促销活动时，应结合前面的顾客意见及产品表现，有针对性的进行促销宣传活动。写作时，应注意条理清晰，层次分明。用语地道，数据客观。 3 【正确答案】 Report on recent progress The purpose of the report is to describe the current schedule of our production and the problems we found as well as to summarise some beneficial measures. Production in our department
19、is not very smooth recently, with output declined by about 5%, and defective rate rose by 2%. Worse still, the two important orders are not able to be finished in time due to the current slow production progress. The following areas of concerns have been highlighted after a thorough investigation in
20、to the production. First, some new group leaders lack experiences in management, which leads to poor assignment of tasks. Second, some newcomers are not skillful enough to operate the machines. Third, some workers are just doing their own job and cant coordinate with each other effectively. It is re
21、commended that a series of measures should be taken to increase production and speed up the current progress. In the first place, the incompetent group leaders should be changed with competent ones. In the second place, workers should be trained for operating the new machines and learn to coordinate
22、 with each other smoothly. Only through this way can our company speed up the production progress and make more profits in the future. 【试题解析】 题目要求写一篇关于最近工作进展情况的汇报。根据题目要求，这是一篇写给总经理的说明自己所在的生产部门工作进展缓慢情况的报告。要求首先说明目前的进度，然后说明发现的一些问题，最后进行总结。提出可以改进的措施和可能给公司带来的好处。说明目前进度时应注意真实准确，让对方有一个清晰的了解和把握，可以适当引用数据进行对比说明；
23、解释出现的问题时，主要 针对影响工作进度的现象进行罗列应注意客观真实；最后提出自己的建议及措施时，应针对前面的问题进行，而不应任意发挥。写作时，应注意文章的前后逻辑性和连贯性，同时注意用语标准、地道。 4 【正确答案】 Report on current situation and future plans This report aims to share my experience and gains in the past year with all the colleagues and to give my plans for the coming year. All the data
24、 and statistics of the report is obtained from our sales figures and feedbacks from customers. The general situation of the past year seems to be very satisfying, with the annual sales and collection target overfulfilled and profits increased by 25%. More channels of distribution are developed and t
25、he new products perform well once coming into the market. The brand image get well maintained and has become one of the most recognisable brands of the world. Briefly, our success can be attributed to the following reasons: First, channel integration has been enforced, with capable trade staying and
26、 incapable ones eliminated. Second, a series of advertisement campaigns and trade and end user promotions are launched, which attracted a large number of customers. Third, some road shows and exhibitions are implemented in those major cities, which marketed our company and the products. Most of all,
27、 our sales staff went deep into market and grasped the first-hand information of the market, which is applied to the research and development of our products. However, there also appear some problems. For example, some customers in the north do not recognise one of our new products, thinking that it
28、 is not healthy food. And some distributors still do not know our products very well. As for future plan, it can be outlined as follows: First, another advertisement campaign advocating healthy life and healthy food will be launched. Second, more sales persons will be recruited and trained for the c
29、oming busy season. Third, introduction of our products should be provided to distributors so that they can know better about us. Im sure with the above measures executed, our company will get more profits and attract more customers in the near future. 【试题解析】 题目要求写一篇年度工作总结。根据题目要求可知这是一篇写给总经理的与同仁分享的部门年度工作总结。要求首先说明部门这一年的整体情况，然后总结采取的措施及要解决的问题，最后提出来年的工作计划及目标。这是一个销售部门的报告，因此在总结一年的表现时，可以从销量、利润、组织的营销活动、客户认知度及满意度等方面展开；说明采取的措施及出现的问题时，也应密切联系销售情况及客户满意情况进行；最后提出来年计划时，应注意结合前面出现的问题，提出相应的解决方案，同时说明 要达到的预期目标。写作时，应注意描述的客观性和真实性，同时注意前后的逻辑性和层次性。用语应准确地道，切忌模棱两可的语言。
