1、BEC商务英语（高级）写作模拟试卷 70及答案与解析 一、 PART ONE 1 Write a short report about staff training. Write 120-140 words on the separate answer paper provided. 二、 PART TWO 2 Answer one of the questions 2,3, or 4 below. Question 2 A foreign business associate is visiting your company for three days. You have been ask
2、ed to organize the visit and plan appropriate entertainment. Write a letter to the visitor outlining a timetable for the visit and describing the activities you have planned. Write 200-250 words on your Answer Sheet. Question 3 The Marketing Manager in your company is looking for a suitable medium f
3、or advertising a new product . You have been asked to make a survey in advertising through newspaper and television and to prepare a report on the suitability of the media. Write your report for the Marketing Manager: describing each medium; assessing the positive and negative aspects of each medium
4、 ; making a recommendation as to the suitability for your product. Write 200 250 words on the separate answer paper provided. Question 4 The supermarket you work for is considering installing a TV system in its departments to give customers information on products and services while they shop. You h
5、ave seen an advertisement for a company which provides this type of system. Write a letter to the Manager of the company, Mr. Goodson: give details of your supermarket; what information you want customers to see: the number of TV screens you want to install; when you want to have it done and why. Wr
6、ite 200 250 words on the separate answer paper provided. BEC商务英语（高级）写作模拟试卷 70答案与解析 一、 PART ONE 1 【正确答案】 To: The Personnel Committee From (your name) : Senior Administrative Officer Date (todays date) Subject: STAFF TRAINING Introduction Following the request to compile a report on staff opinions wit
7、h regard to training within the company, I have questioned various departments and a cross-section of members of staff and consulted personnel statistics. Findings The majority of opinions given concentrated more on the lack of opportunity after training than the training itself. It was generally ex
8、pressed that when trained they were like “machinist“, or it was not what they had expected, or that the work becomes boring after a while. Individuals complained of day release courses being cut because the company was doing badly. The wage structure was generally considered to be inadequate compare
9、d to our competi-tors Forgans and Pattersons who offer higher wages. Personnel statistics show that 1/3 of apprentices leave the firm after two years, most express a wish to leave; and about 1/2 go elsewhere when they are qualified, mostly to Forgans. However, a surprising 78% of staff say they woul
10、d not move. These people prefer staying with the company either because they like the friendly atmosphere here or because they feel they would have to work harder elsewhere. Conclusion We need to offer qualified workers more opportunity after training. 二、 PART TWO 2 【正确答案】 Question 2 Dear Richard, F
11、urther to our discussion of 6 April, Im writing to describe the scheduled programme during your visit to our company (12-15 April). Ill be waiting at the airport for your flight on Tuesday morning. Assuming the airliner arrives on time, Ill take you right to your hotel so that you can take a rest an
12、d freshen up. As Mr. Cooper wishes to see you before the meeting, a private talk has been arranged. Well then travel to the company site for the meeting which is set to run from 15: 30 to 17 : 00. After such a busy day, I suggest a complete relaxation at a nearby entertainment centre. Wednesdays mee
13、ting is due to start at 10:00. A limousine has been arranged to pick you up at the hotel at 9:40. Since the meeting lasts for a whole day, our company will provide a working lunch. After work youll have some free time at your disposal before attending a welcome banquet held at The Sheraton Hotel at
14、19:00. Your name has been entered for the Tennis Tournament (9 : 30 on Thursday morning). Mr. Cooper will collect you from your hotel at 9:00. After the competition there is a cocktail party with some important local government officials at 12:30. A sedan will pick you up from your hotel at 9:50 on
15、Friday morning to take you to the airport in time for your 11 :50 return flight. I look forward to seeing you on the 12th. In the meantime, please do not hesitate to call me at 010 8225 3922 if you have any questions. Yours sincerely Alice Young Personal Assistant to Mr. Cooper Question 3 Mr. Manage
16、r, Recently, I made a thorough survey on advertising through newspaper and television in order to find out their respective advantages and disadvantages. The result is as follows. Among the four traditional media, newspaper is undoubtedly the one with the largest circulation, most popularity and big
17、gest influence. And newspaper advertising has the following advantages. First, it has a very large amount of information. Since newspaper communicates information mainly through words, thus it can describe products very clearly. Third, as newspaper is very convenient to carry along, readers can keep
18、 them for quite a long time and reread them at any time they like. Moreover, advertising through newspaper is the cheapest way of advertising, which can save a lot of money than advertising through other media. However, newspaper advertising has also its own disadvantages. To begin with, newspaper u
19、sually has a very large content containing lots of things, which may distract readerss attention from as magazine, which may discourage reader from reading it. The most obvious advantages of TV advertising are as follows. First, TV ads are designed through sounds and pictures, which may leave the au
20、dience a very deep impression. Thus, TV advertising has a very strong effectiveness. Second, TV advertising has a very fast spreading speed, free from temporal and special constraints. The disadvantages of TV advertising are as follows. First, the amount of information is very small for ads on TV ar
21、e fleeting. Second, it is heavily constrained by the audience rating. Last but not the least, TV advertising is extremely expensive. As far as I am concerned, newspaper advertising is more suitable for our products at present, for our company now is at its developing stage and the budget for adverti
22、sing is limited. Newspaper advertising can do the job well for our products, at the same time it can save much money for our company. Yours Truely Rock Jan 5th, 2010 Question 4 Dear Mr. Goodson, I was wondering if you could considering installing a TV system for our supermarket. Due to excellent lea
23、dership and our outstanding service, our supermarket has grown bigger in scale, and it enjoys a very good reputation in our city. However, we also have a problem: there are more and more customers at weekend and we can hardly meet the needs of every client. There is no stop to improve our service an
24、d draw more customers for us. Recently, I hap-pened to read such an advertisement for a company which provides a TV system. If such a TV system is installed in our department, it would be much easier for customers to get new information on products and service while they are shopping. They would lik
25、e to give us a cut in price if we could buy four TV screens which will be placed on the pillar in the middle section of the shop. Only this can we make sure that every customer from every corner can get the information they want through the TV screens. The next month is Christmas. If we can have the system installed by the end of this month, the corresponding period of sale might be much higher than that of last year. I am looking forward to your reply. Best wishes for you. Yours Sincerely Susie November 12th, 2009
