1、BEC商务英语（高级）口语模拟试卷 39及答案与解析 一、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 1 In this par
2、t of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas. A Advertising: how to measure the effectiveness of advertising B Marketing: how to deal with
3、 customers objection C Staff: top three qualities of an ideal employee 二、 SECTION 3 DISCUSSION (ABOUT 5 MIN) In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with you
4、r partner. After that examiner will ask you more questions related to the topic. 2 In this part of the test, candidates are given a topic to discuss and are allowed 30 seconds to look at the prompt card, before talking together for about three minutes. Afterwards, the examiner asks more questions re
5、lated to the topic if necessary. For two candidates Reducing Overheads You work for a company which supplies parts and accessories to a car manufacturer. You have been asked to suggest ways of reducing operation costs. Discuss, and decide together: how operation costs might be reduced who would need
6、 to be consulted about any possible changes. For three candidates Reducing Overheads You work for a company which supplies parts and accessories to a car manufacturer. You have been asked to suggest ways of reducing operation costs. Discuss, and decide together: how operation costs might be reduced
7、who would need to be consulted about any possible changes what risks will you run into during the processing. Follow-on questions: What do you think are the risks for companies if they reduce spending on operation? (Why?) What particular operation problems do you think your company have? (Why?) Do y
8、ou think companies should review all types of spending regularly? (Why? / Why not?) BEC商务英语（高级）口语模拟试卷 39答案与解析 一、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and t
9、hen talk for about 1 minute. You have 1 minute to prepare your ideas. 1 【正确答案】 A Advertising: how to measure the effectiveness of advertising In my opinion, its really not so difficult to measure the effectiveness of advertising. The answer depends on what objectives or tasks are set for the adverti
10、sement. Here I will suggest some common indicators that can be used to measure the effectiveness of advertising. First, refer to the number of enquiries from the advertisement. More importantly, the number of enquiries converted into sales. Then resort to the sources that you advertise. There are ad
11、vertisements on TV, magazines, newspapers, yellow books and webs etc. Web ads are the simplest of all to measure, as most tracking is automatic. Web-site managers can collect statistical and specific information about potential customers and their purchasing habits. B Marketing: how to deal with cus
12、tomers objection Its very common for salespersons to meet objections from the prospective customers First of all, I think, the salesperson should adopt a positive attitude towards customers objection. In my opinion, a good salesman should welcome objection. Because the prospective may be considering
13、 or thinking about his products and hence gives him a chance to give extra emphasis to the benefits of his products. Secondly, your response to objection could determine whether or not you make the deal. So you should explore the reasons of their objection and address the concerns and questions that
14、 keep them from acting on their interest to buy from you C Staff: top three qualities of an ideal employee As far as I am concerned, I will put honesty and integrity in the first place. It is more than telling the truth. You should try your best to work for your company. It is immature to think that
15、 you can work less and earn more. The action of doing as little as possible while others make up the difference is not a likeable personality trait at work, at home, or anywhere else. Creativeness is also very important. A good employee should not only follow the companys traditional ideas but he sh
16、ould also make some differences for the company Finally， a good employee must have positive and proactive attitude towards life and work. I think. 二、 SECTION 3 DISCUSSION (ABOUT 5 MIN) In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an examp
17、le of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic. 2 【正确答案】 Candidate A: OK. Candidate 13, You work for a company which supplies parts and accessories to a car manufacturer. You have been asked
18、to suggest ways of reducing operation costs. Candidate B: Linking benefits to targets means that employees are encouraged to work hard and are rewarded when they do. Some of the advantages of accepting a benefits scheme for an employee are obvious. In the first instance, if the benefits are attracti
19、ve, then you will have access to useful offerings such as a pension scheme or company car, without having to make these arrangements yourself. This is of particular use for utilities such as mobile phones, which can be provided as a non-cash benefit by an employer. Thus, employees will be highly mot
20、ivated to put their heart into work and be more loyal to their company. Candidate A: I totally agree with you. Good incentive schemes will help to improve the business of a company with its staffs enthusiasm in hard work, increase the focus of the company and attract more excellent talents to join i
21、t. Then, in your opinion, what incentive schemes should be taken to encourage the employees? Candidate B: Well, I think a company should offer the health and well-being insurance, transport and travel benefits, proper and timely bonuses for additional work which has been done, etc. Also, a system of
22、 honoring and rewarding those employees who have made more contributions should be set up to stimulate the staffs working enthusiasm. Candidate A: Yes, performance-related pay is perhaps the best example of an incentives scheme. In addition, in the case of bonuses, which is also a type of employee i
23、ncentive scheme, the employee may not know whether or not they will qualify for a bonus, and of what size it will be, until it is actually paid. Incentives do not necessarily have to be financial. Other popular employee incentives include paid holiday offered to those who meet or exceed targets. Candidate B: I agree with you. Also, probably flexible time of working is another good incentive scheme, especially for women workers who have children, because the staff can arrange and balance their work and family. Candidate A: Good idea.
