1、BEC商务英语（高级）口语模拟试卷 53及答案与解析 一、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 1 In this par
2、t of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas. A Technology: the importance of training staff in how to use new technology when introducing
3、 it into the workplace B Purchasing: how to maintain good relationships with suppliers C Advertising: how to achieve a strong visual impact in advertising 二、 SECTION 3 DISCUSSION (ABOUT 5 MIN) In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card,
4、an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic. 2 In this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt, an example of which is be
5、low, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions related to the topic. For two candidates Educational Sponsorship The company you work for is considering funding a regional educational project for 16 to 18 year-old student
6、s interested in following a business course. You have been asked to make recommendations for this scheme. Discuss and decide together: how the project could be used to promote the name of the company how to monitor the progress and outcomes of the project. For three candidates Educational Sponsorshi
7、p The company you work for is considering funding a regional educational project for 16 to 18 year-old students interested in following a business course. You have been asked to make recommendations for this scheme. Discuss and decide together: how the project could be used to promote the name of th
8、e company what the long-term aims of the project might be how to monitor the progress and outcomes of the project. BEC商务英语（高级）口语模拟试卷 53答案与 解析 一、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the t
9、opics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 1 【正确答案】 A. Technology: the importance of training staff in how to use new technology when introducing it into the workplace It is a very important step to train your staff in how to use the new tec
10、hnology. First of all, most of your staff wont be familiar with this technology since it is new and unless you train them they will spend much more time in getting used to it. Therefore your training is worthy in getting your staff to understand the new technology. Secondly, you still wont enjoy the
11、 high efficiency brought up by the new technology if you cant achieve the perfect combination of your staff and the new technology, which is only possible through training. The last but not the least, you can improve your staffs ability to harness the new technology through your training program and
12、 make them more confident in their work, which will definitely enhance the efficiency of your company. B. Purchasing: how to maintain good relationships with suppliers It is often a good business practice to maintain a good rapport with your suppliers. Maintaining a healthy relationship with your su
13、pplier will, in most cases, benefit both parties financially, but it is what the supplier is willing and able to provide to your business which will ultimately decide how successful the business relationship is. Having good relationships with your suppliers requires you:settle all accounts on timeif
14、 a delay is inevitable, warn your supplier (i. e. before the due date)be considerate to sales representatives never waste their time so they dont waste yoursavoid submitting orders at the last minute stock shortages are often a result of poor planningall complaints and damage claims should be submit
15、ted promptly with evidence for example, if you receive goods broken, dirty, soiled or water damaged, make sure you return the goods to the supplier dont discard them. C. Advertising: how to achieve a strong visual impact in advertising First we should use an impressive and unique color design or slo
16、gan in our advertising. Each of them is expected to achieve strong visual impact which will make your advertisement a complete one-off. In addition, we can apply multi-media technology to our ad to achieve some special visual effects such as 3D animation. 二、 SECTION 3 DISCUSSION (ABOUT 5 MIN) In thi
17、s part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic. 2 【正确答案】 For two candidates: Educa
18、tional Sponsorship how the project could be used to promote the name of the company The name of this program must be related with companys name. And then, the media should be invited on the day when the program is launched. how to monitor the progress and outcomes of the project The company should h
19、ave one or one group staff to monitor the program and give the report regularly. For three candidates: Educational Sponsorship how the project could be used to promote the name of the company The name of this program must be related with companys name. And then, the media should be invited on the da
20、y when the program is launched. what the long-term aims of the project might be The benefits of sponsorship most often cited are awareness and image building of the brand, product, and company. Among other benefits are that sponsorship can improve the impact and memorability of the marketing message
21、, enhance the relevance of the brand to the target market,generate the desire to purchase the brand to “reward“ the sponsor and heighten the loyalty of those working for and with the company. Sponsorships allow companies to distinguish themselves from the vast field of competitors prevalent in other forms of advertising. Advertisers also find they can get more “bang for their buck“ by sponsoring an event itself rather than paying for 30 seconds of ad time during the event.
