1、BEC商务英语（高级）听力模拟试卷 82及答案与解析 一、 PART ONE 0 You will hear a business presentation. As you listen, for questions 1 12, complete the notes, using up to three words. You will hear the recording twice. BUSINESS PRESENTATION NOTES Presenters Information 1. Position: _. 2. Companys Name-. _. Purpose: 3. To p
2、resent a new_. Brief Introduction 4. Firstly, Jackson will outline a few_. 5. Then, hell go over the standard_. 6. After that, hell introduce the analysis of_that exist in the Chinese market. 7. After the presentation, Jackson will hand out_. 8. And there will be time for_. Presentation 9. Visual Ai
3、d: _. 10. Population in Beijing area: _. 11. Firstly, he shows people in the photos are_. 12. The next shows the accessories section of a typical boutique_. 二、 PART TWO 12 You will hear five different business people talking about cultural differences in doing business in different countries. For ea
4、ch extract there are two tasks. For Task One, choose the dos described from the list A H. For Task Two, choose the donts described from the list A H. You will hear the recording twice. TASK ONE- DOS For questions 13 17, match the extracts with the dos, listed A H. For each extract, choose the approp
5、riate way stated. Write one letter(A H)next to the number of the extract. A Be aware of some taboos. B Respect a sense of order with Germans. C Open gifts in front of your counterpart. D Be punctual with Germans. E Keep both of your wrists above the table for the whole meal in Europe. F Refer to Jap
6、anese as “Orientals“. G Keep more distance when talking with Asians. H Add your university degrees to your business card. 13 _ 14 _ 15 _ 16 _ 17 _ 17 TASK TWO DONTS For questions 18 22, match the extracts with the donts, listed A H. For each extract, choose the inappropriate way stated. Write one le
7、tter(A H)next to the number of the extract. A Dont talk with hands in pockets when doing business in Latin America. B Dont give carnations to Japanese. C Dont rush straight to work at business meals. D Dont use first name when doing business with Japanese and German. E Dont give hugs to Latins as a
8、greeting. F With Asian and German associates, dont start a meeting with an informal tone. G Dont have more eye contact with Europeans. H Avoid purple flowers and gifts in Brazil. 18 _ 19 _ 20 _ 21 _ 22 _ 三、 PART THREE 22 You will hear part of a conversation between an interviewer and Andrew Grove, t
9、he chairman, CEO and co-founder of Intel. For each question 23 30, mark one letter A, B or C for the correct answer. You will hear the recording twice. 23 Before Andrew Grove arrived in the U.S. in 1956, where did he live? （ A） Hungary （ B） Britain （ C） Portugal 24 Why are the tight-rope-walkers men
10、tioned in Andrew Groves answer? （ A） It shows that their task may be much better even though they are afraid of height. （ B） It shows that they can finish their jobs well because they are not afraid. （ C） If you are not afraid, you can do your job well. 25 What does Andrew Grove think people can do
11、to alleviate the scariness of change? （ A） Although the scariness of change is healthy, we should eliminate some of it. （ B） People should alleviate some of the scariness of change. （ C） He thinks there is no need to eliminate the fear of change. 26 What does it mean that pain is healthy? （ A） If yo
12、u feel physical pain, it means that your body is healthy. （ B） Its aim is to say that there is something wrong with your body. （ C） Extinguishing pain can not solve the problem. 27 Which is one of the biggest contributions that Andrew Grove has made? （ A） Put the Intel Inside in a computer. （ B） Mak
13、ing the public aware of that Intel Inside campaign is inside a computer. （ C） He makes the Intel Inside in the campaign. 28 When did people describe their computer by the number? （ A） Late 1980s （ B） Late 1970s （ C） Early 1980s 29 What is not the fundamental characteristic of a computer? （ A） Chip （
14、 B） Microprocessor （ C） Software 30 In Andrew Groves opinion, which is more important, marketing or technology? （ A） Marketing is more important than technology. （ B） Technology is more important than marketing. （ C） Marketing is as important as technology. BEC商务英语（高级）听力模拟试卷 82答案与解析 一、 PART ONE 0 【听
15、力原文】 You will hear a business presentation. As you listen, for questions 1 12, complete the notes, using up to three words or a number. You will hear the recording twice. (10 seconds pause) M: Good morning everyone and thanks for coming. For those of you who dont know me, my name is Jackson Wu, and
16、Im the Marketing Manager in Beijing for Notson Limited. N-O-T-S-O-N, Notson. Im here today to present our new marketing plan, which is designed to introduce our products to the wealthy Chinese market. Our research shows that there are big profits waiting to be tapped here in China, so were excited a
17、t the opportunities we see for Notson. I hope that some of our excitement and enthusiasm will rub off on all of you. Id like to start off by outlining a few facts and figures about the consumer market in China. Then, Ill go over the standard types of advertising that have been successful for similar
18、 products in China in the past, including some recent campaigns that you may have seen. After that, Ill introduce our analysis of the current opportunities that exist in the Chinese market as we see them. Finally, Ill finish by explaining how we will go about entering the Chinese market, based on co
19、nclusions from our research. A booklet on the marketing plan will be handed out after the presentation, and it will give you all the details that well be discussing here today. There will be time at the end of the presentation for questions and a general discussion, so please leave your questions un
20、til then. OK, as were all running to a tight schedule, Id like to get to the first point, the current state of Chinas consumer market. Ive prepared a short PowerPoint presentation, to give you a general introduction to the Chinese market as we see it. Please direct your attention to the screen behin
21、d me and Ill dim the lights. The Beijing area, with a population of over 13 million people, is the trendsetter for the nation. As you can see from these photos of people in the business area, both men and women are very style-conscious. They have an eye for glamour and good looks, and are willing to
22、 spend money to get the look they want. But, as you will also notice, in this photo of a crowded street on a sunny day in Beijing, there are only about one fifth people out of about three hundred wearing sunglasses. And thats the challenge right there. We have to build demand for our product and cre
23、ate a market. This next shows the accessories section of a typical boutique department store; lots of famous brands from Japan, Europe, and the States, plus a broad range of domestic brands, bags, belts, watches etc. This is where we would like to be. People, this is without a doubt, a challenging m
24、arket. With little current demand, we have a huge task ahead of us to build a target market and successfully sell our product to this massive consumer base. Moving on to Beijings younger consumer market . hmm, that color text is a bit hard to read. Im sorry for the delay; it will only take a moment
25、to change the color so we can read it. There, thats better. As I was saying . (10 seconds pause) 1 【正确答案】 MARKETING MANAGER 2 【正确答案】 NOTSON LIMITED 3 【正确答案】 MARKETING PLAN 4 【正确答案】 FACTS AND FIGURES 5 【正确答案】 TYPES OF ADVERTISING 6 【正确答案】 THE CURRENT OPPORTUNITY 7 【正确答案】 A BOOKLET 8 【正确答案】 QUESTIONS
26、AND DISCSSION 9 【正确答案】 POWERPOINT 10 【正确答案】 THIRTEEM MILLION 11 【正确答案】 STYLE-CONSCIOUS 12 【正确答案】 DEPARTMENT STORE 二、 PART TWO 12 【听力原文】 Questions 13 20 You will hear five different business people talking about cultural differences in doing business in different countries. For each extract there are
27、 two tasks. For Task One, choose the dos described from the list A H. For Task Two, choose the donts described from the list A H. You will hear the recording twice. (10 seconds pause) M: As Americans, we tend to be much more casual and informal when we meet people. Our natural inclination to be fami
28、liar can put some people on edge. Germans and Japanese, for example, are very unlikely to use first names in business. Asians prefer to use less eye and physical contact. A universal handshake that most cultures are comfortable with is a single pump handshake that lasts a few seconds. Latins are pro
29、ne to touching and to smaller personal space, while Asians and Germans enjoy more distance. The Latin hug is common between men and men and women and women. At home, the Japanese are more comfortable with a bow from the waist. Be sure not to refer to Japanese as foreigners or Orientals, but instead
30、as international visitors and Asians. F: With Asian and German associates, punctuality is a must! It is safe to begin a meeting with a more formal tone that can always be relaxed by following their lead. Business cards are treated with more respect by people from other countries, and there is a stro
31、ng emphasis on titles and positions. It is helpful to have your cards printed in their language on the back if you are regularly dealing with a particular country. Germans will include university degrees and often the companys founding date on their cards, so you may want to add similar information
32、to yours. M: Germans, Japanese and Latins value more formality in manners than Americans. Dont stand with hands on hips or talk with hands in pockets. Be tolerant about smoking, as Japanese and Europeans smoke more than Americans. Avoid speaking in a loud voice. Respect privacy and a sense of order
33、with Germans. Latins enjoy discussing family, whereas Germans and Japanese generally do not. F: At business meals, more time is spent on building relationships rather than rushing straight to work. It is appropriate to eat with the silverware constantly in both hands. Most of the world eats continen
34、tal style with the fork in the left hand and the knife in the right, eating off the back of the fork. We, on the other hand, are uncomfortable when people keep both of their wrists above the table for the whole meal. We place the hand we are not eating or drinking with in our laps. Europeans often f
35、ind it strange and may wonder what we are doing! M: Be aware that gifts are important, but that some may be taboo in certain cultures. For example, with Japanese, white is the color of death and four of anything is unlucky. With the Latins, gifts of knives suggest cutting of the relationship. With G
36、ermans, red roses signal romantic interests, and carnations signify death. With Mexicans and Brazilians, purple is the color of death, so its best to avoid purple flowers and gifts. With the Japanese, gifts are normally given and received with a slight bow and are not opened in front of your counter
37、part. (10 seconds pause) 13 【正确答案】 G 14 【正确答案】 D 15 【正确答案】 B 16 【正确答案】 E 17 【正确答案】 A 18 【正确答案】 D 19 【正确答案】 F 20 【正确答案】 A 21 【正确答案】 C 22 【正确答案】 H 三、 PART THREE 22 【听力原文】 Questions 23-30 You will hear part of a conversation between an interviewer and Andrew Grove, the chairman, CEO and co-founder of I
38、ntel. For each question 23 30, mark one letter A, B or C for the correct answer. You will hear the recording twice. (10 seconds pause) F: Our guru on management is a 63 years old Hungarian immigrate who arrived in the U. S. in 1956 with neither a word of English, nor a dime in his pocket. Today he r
39、uns the company that makes the semiconductor chips that power 90% of the worlds personal computers. He is Andrew Grove, chairman. CEO and cofounder of Intel, the San Jose based giant in semiconductor chip manufacturing. Obviously, Intel has managed change dramatically well. Thats what Intel is about
40、. Yet change really intimidates people and its very frightening. What do you think people can do. managers, just regular folks, can do to alleviate some of the scariness of change? M: Im not sure you want to eliminate scariness. I really wonder if the tight-rope-walkers can do their job because they
41、 are not afraid of heights or whether they can do their jobs because they are afraid of heights and theyve just learned how to do their task that much better because they know what its like, or they have a pretty good idea what its like to fall. I think fear is your “ally in here, because it is fear
42、 that gets you out of comfortable equilibrium, gets you to do difficult tasks“. You know, managing in general is not an easy job, so I dont think I wanna eliminate fear. I dont eliminate fear of change, I dont wanna eliminate fear of whats gonna happen if you dont move. Its healthy, its kind of like
43、, you know, pain is healthy, physical pain, it warns your body that something is wrong and just extinguishing pain doesnt make the problem going away. It just makes your sense that there is a problem going away. So it makes it worse. F: One of the biggest contributions that youve made down to making
44、 the public aware of whats inside a computer is the Intel Inside campaign, which is a very big marketing campaign designed to make the consumer, the end user, allow them to make their choice based on Intel being inside the box. When did you first think that this was important? There are obviously ri
45、sks to this strategy, there are obviously rewards. How did you analyze the risk-reward in this? M: Well, you know, it was kind of obvious in a way, if you listened to the language people used to describe their computer at the time youre talking late 80s. Most of the time, people would refer to their
46、 computer by the number, the number of the microprocessor that they had in it. Im gonna take my trusty old 386 and look it up, or do something on it. They didnt use the name of the manufacturer. They used the model number of the microprocessor, which actually is kind of right, because the fundamenta
47、l characteristic of that computer is the microprocessor. That defines what software its gonna run, its gonna define how fast it runs it, and if it defines how fast it runs it, it defines what you can do with it. So the user experience, what the user can do and how well he can do it, more than anythi
48、ng else depends on the microprocessor, the chip. So we kind of sensed that we really had that identity but we didnt know exactly how to go about it. We wanted to market the product name, but the problem with the product name was we couldnt copyright it, I mean, couldnt trademark the numbers. We had
49、a legal battle on it and we lost. So how do you tell our story, given that the microprocessor gives the characteristic of their computer to, not completely, but more than anything else, to the user. And we started merchandising Intel, the Computer Inside. Not on the devices but in our own commercials. And that kind of worked, we had good results, good focus group results, people understood, yeah, the
