1、BEC商务英语（高级）听力模拟试卷 87及答案与解析 一、 PART ONE 0 You will hear a business presentation about accepting responsibility for sales success. As you listen, for questions 1 12, complete the notes, using up to three words or a number. You will hear the recording twice. ACCEPTING RESPONSIBILITY FOR YOUR SALES SUCC
2、ESS NOTES Business Presentation 1. One important implication of the situation is that employees need continually adapt their behavior to_ My Work 2. to help companies develop more_ 3. to encourage employees to make_ 4. to teach sales people to change their behavior and to implement_ Problem: 5. Gett
3、ing others to modify their behavior seems like_ 6. The fundamental building block for individuals to successfully implement change is a motivating sense of_ 7. This deep belief is that one is responsible for ones own behavior as well as this behaviors_ 8. We shook our heads sadly over some newspaper
4、 because someone commits some act of_ 9. In our litigious world, being a victim is an unfortunate consequence of an_ 10. If we regard ourselves as victims, we cant change ourselves and achieve_ 11. “Victim attitude“, the direct opposite of personal responsibility, is very_ 12. My wife is a_ 二、 PART
5、TWO 12 You will hear five people talking about e-business in different areas. For each extract there are two tasks. For Task One, choose the areas from the list A H. For Task Two, choose the benefits from the list A H. You will hear the recording twice. TASK ONE AREAS For questions 13 17, match the
6、extracts with the areas, listed A H. For each extract, choose the area stated. Write one letter(A H)next to the number of the extract. A New way of using Internet in car selling. B Web-based euro project in getting the European currency information. C In procurement. D Web use in getting the dollar
7、currency information. E New way of using Internet in bicycle selling. F In college teaching. G Web-based distance learning in staff development. H Extranet used in getting insurance offering information. 13 _ 14 _ 15 _ 16 _ 17 _ 17 TASK TWO BENEFITS For questions 18 22, match the extracts with the b
8、enefits, listed A H. For each extract, choose the benefit stated. Write one letter(A H)next to the number of the extract. A Time-saving. B Strengthening the customer base. C Getting more clients. D Getting more information. E Getting the latest information anytime. F Savings of over $ 100 million. G
9、 Avoiding errors and reducing the paper invoices. H Creating an international presence at a low cost. 18 _ 19 _ 20 _ 21 _ 22 _ 三、 PART THREE 22 You will hear part of an interview between head of Leo Burnett Entertainment and an interviewer. For each question 23 30, mark one letter A, B or C for the
10、correct answer. You will hear the recording twice. 23 What is true about film producers placing brands in films? （ A） It depends on the budget of the film. （ B） Companies are usually willing to pay $1, 200, 000 for placing their brands in films. （ C） Companies are usually willing to pay $120, 000 fo
11、r placing their brands in films. 24 When is the size of this advertising expected to grow nearly 100 percent? （ A） Next year. （ B） In the next two to five years. （ C） This year. 25 What is not true about films? （ A） Films catch people in a cold-evaluating mood. （ B） Films catch people in a receptive
12、 mood. （ C） Films catch people off-guard. 26 What is true about the rational gate and emotional gate? （ A） The emotional gate is all about trust, love, identification and benefits. （ B） The rational gate examines the advantages, belief and features, and seeks value for money. （ C） The emotional gate
13、 is all about trust, love, identification and belief. 27 At what level do films operate? （ A） Films operate at the rational level. （ B） Films operate at the emotional level. （ C） Films operate at the cold-evaluating level. 28 Which of the following is not mentioned for successful integration of prod
14、uct placement within the films storyline? （ A） Yellow Rajdhoot bike used in Raj Kapoors Bobby. （ B） BMW(Bond movies). （ C） Benz. 29 What is important for successful brand placements? （ A） Artistic integrity. （ B） The operation. （ C） Song-and-dance sequences. 30 What is the proper length of footage f
15、or successful brand placements? （ A） As long as possible. （ B） As long as it can effectively deliver a message in a credible manner. （ C） A two-minute clip. BEC商务英语（高级）听力模拟试卷 87答案与解析 一、 PART ONE 0 【听力原文】 You will hear a business presentation about accepting responsibility for sales success. As you l
16、isten, for questions 1 12, complete the notes, using up to three words or a number. You will hear the recording twice. (10 seconds pause) M: Good morning everyone and welcome. Thanks for coming. My name is Dave Kahle. Today I will talk about accepting responsibility for your sales success. That we l
17、ive in a time of relentless and pervasive change is no longer news to anyone. There is one important implication of this situation that continues to be a challenge. That is that our employees need to continually change their behavior to adapt to the world around them. My work of helping companies de
18、velop more effective sales organizations always involves making changes in the company. And sooner or later, that means that some of the employees must make significant changes in the ways that they think about and do their jobs. This is particularly true of the sales people, who must decide to chan
19、ge their behavior and to implement the best practices that I teach. Beyond that, ultimately, helping people change is the work of every executive, manager, consultant and trainer. Which brings us to the heart of this article? What is it that empowers some people to change smoothly and effortlessly,
20、while getting others to modify their behavior seems like moving a mountain? What is the fundamental building block for individuals that, more than anything else, equips them to successfully implement change? It is something that is becoming increasingly rare a motivating sense of personal responsibi
21、lity. That is, a deep belief that one is responsible for ones own behavior as well as the consequences of that behavior. Its far more popular to be a victim. We have all shaken our heads sadly over some newspaper account of someone who commits some act of irresponsibility, and then successfully sues
22、 someone else. In our litigious world, being a victim often pays. That is an unfortunate consequence of an unhealthy belief. As long as we view ourselves as victims, were unable to change ourselves or our circumstances and achieve better results. It is not our fault that were not doing better, we te
23、ll ourselves. Someone else caused it. And because its someone elses doing, the power to fix it and make it better is with someone else. Were powerless to fix it. While few people admit it, or even realize it consciously, this “victim attitude“, the direct opposite of personal responsibility, is very
24、 common, and embraced to some degree by most of us. My wife is a crises counselor. One of the biggest eye-openers for her occurred when she realized that she was counseling the same people over and over again. Youd think, as she did, that a crisis would be an isolated event. Not so. Many of her clie
25、nts find themselves lurching from one crisis to another. Why? Because they dont make the changes in their behavior and character that got them into the crises in the first place. At some deep level, they see themselves as victims, not personally responsible for their own character, their own behavio
26、r, and the consequences that behavior brings. Where there is no sense of personal responsibility, there is little hope for positive change. (10 seconds pause) 1 【正确答案】 THE WORLD 2 【正确答案】 EFFECTIVE SALES ORGANIZATIONS 3 【正确答案】 (SIGNIFICANT)CHANGES 4 【正确答案】 BEST PRACTICES 5 【正确答案】 MOVING A MOUNTAIN 6
27、【正确答案】 PERSONAL RESPONSIBILITY 7 【正确答案】 CONSEQUENCES 8 【正确答案】 IRRESPONSIBILITY 9 【正确答案】 UNHEALTHY BELIEF 10 【正确答案】 BETTER RESULTS 11 【正确答案】 COMMON 12 【正确答案】 CRISES COUNSELOR 二、 PART TWO 12 【听力原文】 You will hear five people talking about e-business in different areas. For each extract there are two ta
28、sks. For Task One, choose the areas from the list A H. For Task Two, choose the benefits from the list A H. You will hear the recording twice. (10 seconds pause) M: Its already made a huge impact and by the time the projects fully implemented, well have networked over 300, 000 employees and supplier
29、s theyll all be able to communicate through email. And its this interconnectivity, its changing everything about the way we work. I mean, last year around 15 percent of our in-service staff development was carried out through Web-based distance learning using the company intranet. And we reckon that
30、 for every 1, 000 days of classroom-based teaching thats supplied by distance learning, it generates about $ 500, 000 in efficiency gains. And this year well be delivering up to 30 percent of our courses by distance learning. So well be looking at savings of over $100 million. F: Were one of the lar
31、gest insurance organizations in Canada, offering a wide range of financial products. We rely on a system of independent agents to distribute our products so its really important to maintain a close relationship with them. This used to be done over the telephone but that was all very time-consuming f
32、or our employees and meant we could only supply agents with information during office hours. Now we have the extranet, which means that all our representatives can keep in touch around the clock and get the latest information about offerings. F: Were one of the Netherlands leading banks with 1, 300
33、branches here and abroad. We deal with both businesses and consumers but our primary focus is small and medium-sized businesses-SMBs as we call them. As part of our offering to SMBs, we recently launched a Web-based euro project which provides free briefings to both customers and staff about the new
34、 European currency. Since the issues surrounding the euro will constantly be changing, people will need regular updating. By providing up-to-the-minute bulletins, were establishing ourselves as a major player in the Eurozone countries. This is enhancing our clients perceptions of us and strengthenin
35、g our customer base. M: We are one of Frances most prestigious bicycle manufacturers, selling mainly to professionals and people with a real passion for cycling as a sport. The best bit about our new website is that it lets customers actually design their own personalized cyber cycle. All they have
36、to do is to choose a basic model and then decide what frame, wheels, color they want and pay on-line by credit card and the bike is delivered to their nearest dealer. With the new way of using the internet, we have been able to create an international presence at a fraction of what it would have cos
37、t to advertise outside the domestic market. F: After recent restructuring we felt we needed to change the company culture to reflect our leaner structure. Processes that used to be highly bureaucratized needed to be simplified. One area we really had to tackle was procurement. After filling in massi
38、ve amounts of paperwork, getting requisite signatures and then faxing orders off, our employees sometimes had to wait over a month for things like office material and PCs to get here. A real advantage with the new system is theres less margin for error because if the form isnt filled in correctly, t
39、hen the system says so immediately. So less time will be wasted on sorting out problems. By the end of the year, well have reduced our paper invoices from five million to zero. (10 seconds pause) 13 【正确答案】 G 14 【正确答案】 H 15 【正确答案】 B 16 【正确答案】 E 17 【正确答案】 C 18 【正确答案】 F 19 【正确答案】 E 20 【正确答案】 B 21 【正确答案
40、】 H 22 【正确答案】 G 三、 PART THREE 22 【听力原文】 Questions 23 30 You will hear part of an interview between head of Leo Burnett Entertainment and an interviewer. For each question 23 30, mark one letter A, B or C for the correct answer. You will hear the recording twice. (10 seconds pause) F: What kind of fi
41、nances can film producers expect by associating with brands? M: Right now, companies are willing to pay amounts ranging between $ 120.000 and $ 1, 200, 000 for placing their brands in films, but it depends on the budget of the film. Big-budget films with big stars can expect more. The size of this a
42、dvertising is expected to grow nearly 100 percent in the next two to five years as more and more companies get attracted to this kind of advertising. F: What are the advantages of in-film advertising to producers and advertisers? M: Advertisers are able to get big stars at a fraction of the costs th
43、ey would normally shell out for an exclusive tie-up. Films are not subject to surfing, zipping or muting(unlike in TV and other media). Films appeal to emotions and scenes in films catch people off-guard unlike an advertisement, which catches the audience in a cold-evaluating mood. Films transcend g
44、eography, class and cultural barriers and catch people in a receptive mood. And films are target-specific. F: How can films and brands connect? M: A film-viewer has a short attention span. The best way to deliver the message is to catch the viewer off-guard when his rational defence is down. Appeali
45、ng to viewers emotions is better than appealing to their rational thought. The rational gate examines the advantages, benefits and features, and seeks value for money; the emotional gate is all about trust, love, identification and belief. Films operate at the emotional level. Placing a product in a
46、 film is catching the viewer at an emotional level when he can connect with the brand. There can be synergies between brands and films. The successful integration of product placement within the films storyline has a long history - the first example being the yellow Rajdhoot bike used in Raj Kapoors
47、 Bobby. Hollywood also leveraged brands such as BMW(Bond movies), Jaguar, Ford, Ray Ban(Tom Cruise in Risky Business and Mission Impossible), Starbucks coffee, AOL and AT &T. F: Song-and-dance sequences invariably feature an ad in the background but most people dont recall such scenes in detail. Wha
48、t is the advantage of the advertisement then? M: It is true that ads have to be carefully placed in a film and one bad placement can do more damage than 10 good placements. Artistic integrity is crucial for successful brand placements and the operation has to be woven into the script. Sometimes, unr
49、easonable clients demand more footage although research has shown that a two-minute clip can effectively deliver a message in a credible manner. The placement should be woven into the fabric of the film and shouldnt be contrived and unnatural. F: Do such placements result in tangible benefits to the products advertised? M: In the recently placed ad for Castrol engine oil in film Chalte Chalte, the makers of the engine have repo
