1、BEC商务英语（高级）阅读模拟试卷 107及答案与解析 一、 PART ONE 0 A. Lord Wootten, Chairman, Unimarket Lord Wootten has recently returned to Unimarket, the large retail food chain, after a 20- year absence. Whilst away, he held a variety of posts in the Conservative Party including that of Chief of Staff to the British Min
2、ister for six years, where his skills as an effective public speaker won him great respect. He then returned to the industry as one of the two architects behind the dramatic revival of the Remco supermarket chain. His comprehensive and varied experience of the retail food sector will make e: huge im
3、pact on Unimarket and he has already embarked on an ambitious policy of major acquisitions. B. Steven Waugh, Chief Executive Officer, DigiCom Steven Waugh, the driving force behind DigiCom for over 25 years, retires this year. Known for his quick decision-making, he is seen as one of the most outspo
4、ken and ruthless operators in the world of business. These qualities have often made life difficult for DigiCom competitors, who have regularly been faced with bitter price wars and innovative promotional campaigns, often masterminded by the CEO himself. Born in Queensland, Waugh first cut his teeth
5、 on Australias Channel 9 before entering broadcasting in Britain. Never a great believer in political correctness, he is famous for spending his time aboard his luxury cruiser indulging in gourmet food and champagne. C. Mark Boucher, Chairman, Gladstone Mark Boucher, 53, chairs Gladstone, the base-m
6、etals group recently demerged from Corgen of South Africa and floated in Amsterdam. Since the breakaway, Gladstones operating profit has grown to $ 92m, even though experts have described the company as overstaffed and inefficient. Boucher is a reserved man who is reluctant toad dress large meetings
7、 but reveals, when pressed, a dry sense of humor. He has had an unusual career path, including a spell working for the North American Space Agency, followed by a stint running a satellite TV station. D. Erik Johanssen, Chief Executive, MorgenReynolds MorgenReynolds CEO Erik Johanssen admits to cryin
8、g occasionally and says he is not the tough hard-nosed businessman that people expect when they meet him. He is, however, universally regarded as a shrewd politician within the industry. A self-styled company man, the chain-smoking 55-year-old Johanssen has been with Morgen for over 20 years. Since
9、Morgen took over the innovative but under-performing Reynolds, Johanssen has streamlined the business radically, axing half of Reynolds top managers. Jonanssen lives modestly in Stockholm and travels to work by underground. E. Joe Anderson, Chief Executive, Dayton International Hotels Joe Anderson j
10、oined the imaginative Seattle-based Foyles restaurant chain after graduating in 1963. He worked his way up through the ranks, performing a variety of different roles, eventually becoming the Managing Director in 1976 and joining the parent companys executive board in 1980. In 1994 he became CEO and
11、President of the groups Dayton activities and reduced the groups debts by disposing of several properties and a chain of beauty salons. His next project is likely to be the search for strategic alliances with major European hotel chains. 1 He has cut operating costs by reducing the number of senior
12、staff. 2 He does not enjoy making presentations and speeches. 3 He started his career working for a television station. 4 He improved the companys financial position, by selling off assets. 5 He is expanding the company with a series of takeovers. 6 He is famous for his imagination and tough busines
13、s strategies. 7 He has been with the same employer all his working life. 8 He has worked in a variety of different industries. 二、 PART TWO 8 Read the text taken from a business magazine. Choose the best sentence to fill each of the gaps. For each gap 9-14, mark one letter A-H on your Answer Sheet. D
14、o not use any letter more than once. The organisation and administration of wages and salaries are complex and varied. 9 In others, the Accounts Department is responsible for calculations of pay, while the Personnel Department is more interested in negotiations with staff about pay. If a firm wants
15、to introduce a new wage and salary structure, it will have to decide on a method of job evaluation and ways of measuring the performance of its employees 10 . In job evaluation, all of the requirements of each job are specified in a detailed job description 11 . To pay each job what it is worth, the
16、 values are linked to the firms salary structure. For middle and higher management, a well-known points method is the Hay System. This evaluates personnel on their knowledge of the job, their responsibility, and their ability to solve problems. Because of the difficulty in measuring administrative w
17、ork, however, job grades they are often decided without reference to an evaluation system based on points or factors. In attempting to reach a salaries policy, the Personnel Department should compare the value of each job with those in the job market. 12 13 Where it is simple to measure the work don
18、e, as in manual work, monetary incentive schemes and merit awards are often selected. For indirect workers, where measurement is difficult, methods of additional payments include bonus schemes based on the performance of the company. 14 Fringe benefits such as sickness and pension schemes, sports cl
19、ubs, housing and canteens are all an accepted part of the condition of work. A. Each of these requirements is given a value, usually in “points“ or “factors“ which are added together to give a total value for the job. B. It is said that payment for a job should vary with any differences in the way t
20、hat job is performed. C. In some companies the Personnel Department has more responsibility for wages and salaries than the Accounts Department. D. Employees in a company get more or less the same amount of payment from year to year. E. Non-financial incentive schemes are becoming more popular for a
21、ll grades of staff. F. In order to be successful, that pay structure will need agreement between Trade Unions and management or a dearly defined system for dealing with problems. G. It should also analyse economic factors, such as the cost of living and the labor supply. H. Indirect workers get regu
22、lar payments such as bonus as awards for their performance in the company. 三、 PART THREE 14 Read the following article about CTO(Chief Technology Officer)and the questions For each question(15-20)， mark one letter(A， B， C or D)on your Answer Sheet Of the many things a CTO(Chief Technology Officer)mu
23、st do to be successful， the one that can never be neglected is simple： maintaining focus on helping your company produce revenue and profits On a purely superficial level， this sounds like the job of the CEO or vice president of sales， but successful CTOs know that being closely involved in the reve
24、nue game is the key ingredient to the growth of your company and your career For some technology staff aspiring to the CTO position， there is a sense that getting too close to the money sullies the purity of the greater technology mission Of building elegant products and systems This may be true in
25、an academic environment， but in the corporate world， those elegant products and systems need to help produce a profit The CTO works at the strategic intersection of technology and business， and the unique talents of the CTO mean that he or she can leverage technology for the good of the business lik
26、e no one else on the executive team To drive revenue in a company， the CTO must work as 3 partner with the CEO and vice president of sales Quite often， the tech leaders in an organization sit back and wait for executive managers to tell them what to do and then deliver requirements A successful CTO
27、realizes that the process of working through ideas for new products and services demands his or her participation from idea origination to final implementation While working as a partner with key executives at a company， the CTO should also keep in close contact with the sales staff members who are
28、out talking to customers on a regular basis Asking three simple questions of sales staff on a regular basis helps keep the CTO in the loop on the realities of external market conditions： 1)What are our customers asking for today?2)What are customers looking for in the next 90 days?And 3)How do custo
29、mers envision their needs developing in the next year to 18 months?These answers help the CTO with budgeting， strategic planning， and product development， and most importantly， helping to drive revenue and profitability over the short and long term Finally， as an externally facing executive， the CTO
30、 must always have time for existing and potential customers This means accompanying your sales staff on sales calls and understanding the challenges that your customers face The CTO can then use the feedback to help the company serve customers more effectively and drive revenue Thats what its a11 ab
31、out 15 According to the author， a successful CTO （ A） is like a CEO or vice president of sales （ B） can convert technology into the good of the business （ C） real izes that he or she should take part in the developing of new products and services （ D） should keep in close contact with existing and p
32、otential customers 16 In the second paragraph。 the word“aspiring”means （ A） inspiring （ B） desiring （ C） resigning （ D） criticising 17 From the context， the word“leverage”(Line 6， Para 2)most probably means （ A） change （ B） adjust （ C） convert （ D） use 18 Why should a CTO often ask three simple ques
33、tions of sales staff? （ A） He/She wants to keep in touch with the sales staff （ B） He/She wants to learn from the sales staff （ C） He/She wants to know what their customers are asking for （ D） He/She wants to learn about external market conditions from the sales staff 19 According to the passage， wh
34、ich of the following statements is correct? （ A） Some technology staff may think the position is closer to the money when they want to become OTO （ B） The technology staff in an academic environment can never be close to the money （ C） A CTO is better than anyone else on the executive team （ D） A CT
35、O must answer the telephone from the customers 20 What is the passage mainly about? （ A） The relationship between a CTO and CEO or vice president of sales （ B） The main tasks of the CTO （ C） How to become a successfuI CTO （ D） Secrets of CTOs 四、 PART FOUR 20 Read the article below about market resea
36、rch. Choose the correct word to fill each gap from A, B, C or D. For each question (21-30), mark one letter (A, B, C or D) on your Answer Sheet. Market Research Market research has become increasingly important in recent years. In some organisations, in fact, managers will not initiate any activity
37、without market research to back them up. The first thing about market research is that it is not an (21) to management decision-making. No form of market research, no matter how deep, complicated and detailed, can ever be seen as a substitute for creative decision-making by professional managers (22
38、) its very best, all it can do is (23) some doubt and clarify the nature of the problem. It may even be seen as a tool which can help improve the (24) of decisions but it is not in itself a decision-making mechanism. Market research, in (25) with a number of other approaches in marketing, suffers fr
39、om the frequent complaint that it is not really accurate. Market research results can never be completely accurate because they (26) with a dynamic, ever-changing marketplace. It is essential that this is understood by everyone with an interest in the results. There is, therefore, an ongoing need fo
40、r creativity and imagination, when (27) market research results and when making any (28) to apply them in the marketplace. Finally, it should always be remembered that market research is not an end in itself but simply a (29) by which some degree of risk can be removed from marketplace activity. If
41、no activity (30) from the research, then the entire research has been completely pointless. （ A） option （ B） alternative （ C） end （ D） opening （ A） For （ B） From （ C） At （ D） With （ A） reject （ B） omit （ C） deny （ D） remove （ A） quality （ B） goodness （ C） well-being （ D） virtue （ A） association （ B）
42、 common （ C） addition （ D） connection （ A） work （ B） manage （ C） deal （ D） operate （ A） deciding （ B） thinking （ C） proving （ D） considering （ A） attempt （ B） venture （ C） choice （ D） try （ A） mode （ B） means （ C） way （ D） progress （ A） shows （ B） produces （ C） results （ D） appears 五、 PART FIVE 30 R
43、ead the text below about computer trends. For each question (31-40), write one word in CAPITAL LETTERS on your Answer Sheet. COMPUTER TRENDS When analysing the computer market worldwide it is useful is distinguish (31) sales of desktop computers and portable laptop models. The major manufacturers pe
44、rform very differently (32) different areas of the market; for example, A.B.I. , the worldwide brand leader in desktop computers, ranks only fourth in laptop computer sales and has captured only nineteen per cent of the European market. The Grown Corporation has succeeded in penetrating the difficul
45、t European market and now has a twenty-one per cent market share; in worldwide sales, however, Crown ranks second in laptop models (33) fourth in desktops. Beginners luck A recent arrival (34) the scene, Unitec, has won a twenty-eight per cent slice of the European market and already stands at numbe
46、r five in the world market in (35) categories. The computer division of Marcus Industries ranks just below A. B. I. in the desktop best five and currently leads the world market in portable models; in spite of this, Marcus have captured only six per cent of the European sector. Europe fights back Th
47、e remainder (36) the European market is shared by a number of local manufacturers who are competing well in home markets (37) who do not figure largely on the international scene. The (38) one of these European companies to challenge the U. S. and Japanese makers abroad successfully is Contact Elect
48、ronics who entered the top five in the laptop field this year and managed (39) outsell both A. B.I. and Unitec. Unitecs main rival, PerryHamilton, still occupies third place in the desktop category, (40) is struggling to maintain its market share. 六、 PART SIX 40 Regular ecommerce merchant accounts a
49、re expensive. But ecommerce 【 S1】_ service providers promote “free merchant accounts“ as alternatives to help for online business owners to reduce the cost of handling 【 S2】 _ online transactions. You can start with selling your products on the 【 S3】 _ Internet without the hefty upfront cost of a regular ecommerce merchant account. Though free merchant accounts are, of course, 【 S4】 _ not completely free. Therere several options to conduct in online 【 S5】 _ transactions cos
