1、BEC商务英语（高级）阅读模拟试卷 131及答案与解析 一、 PART ONE 0 Look at the statements below and at the five extracts about American real estate from a magazine article on the opposite page.Which extract(A, B, C, D or E)does each statement(1-8)refer to?For each statement(1-8), mark one letter(A, B, C, D or E)on your Answ
2、er Sheet.You will need to use some of these letters more than once.There is an example at the beginning(0).Example:0 According to Moodys Economy, com, home prices in this area will increase nearly 9% annually in the next 10 years. AAt the foot of the Adirondack Mountains of New York youll find Glens
3、 Falls. With attractions like Lake George just a short drive away, tourism has long played a key role in the local economy. But the area, which has about 130,000 residents, is also considered “catheter valley“ because of its thriving medical device manufacturing industry. It has become a popular low
4、er-cost alternative to nearby Saratoga County, N. Y., and a bedroom community for the state capital of Albany. Home prices in the area will increase by an average of more than 7 percent a year over the next ten years, Moodys Economy. com projects.BCorvallis, a town of about 48,000 residents, is home
5、 to Oregon State University as well as numerous public agencies. About a third of the areas workers are employed by the government. At the same time, the people of this university town have long possessed a creative, entrepreneurial spark. Corvallis has the highest number of patents per capita in th
6、e United States. Large companies like Hewlett-Packard and Samaritan Health Services are among the regions leading private employers. Area home prices should increase an average of more than 5 percent annually over the next ten years, Moodys Economy. com projects.CFounded in the early 1600s, Santa Fe
7、, New Mexico, has a mix of history, art, and outdoor wonders that attracts more than one million visitors to the city annually. Santa Fe also boasts 300 days of sunshine a year. While tourism helps juice the local economy, the citys favourable employment outlook is linked to its abundance of more st
8、able government jobs. Moodys Economy. com expects area home prices to increase by an average of more than 5 percent annually over the next ten years.DThe neighbouring cities of Bremerton and Siverdale, Wash. , are located on the Kitsap Peninsula, a slip of land surrounded by more than 300 miles of c
9、oastline on Puget Sound. Although the Pacific Northwest greenery is enticing, its the areas stable economy that should drive home price gains in the coming years. A large military presence of the Navy in particular helps insulate the local economy from volatility. Moodys Economy. com expects home pr
10、ices in this area to increase by an average of nearly 9 percent annually over the next ten years.EAlthough the recent financial turmoil has hurt, Charlotte, N. C. remains the nations second-leading banking centre and home to corporate giant Bank of America, says Bob Morgan, the president of the Char
11、lotte Chamber of Commerce. Charlottes low-cost, business-friendly climate and diverse economic base should help push home prices higher. Home prices in the Charlotte area should increase by an average of more than 3 percent annually over the next 10 years, Moodys E projects. 1 This area is neighbour
12、ing to the Pacific Ocean. 2 This area boasts the nations second-leading banking centre. 3 This area is located at the near suburb of the capital of the state. 4 The presence of military units in this area makes economic stability possible. 5 This area is a university town, which is famous for creati
13、ve patents and successful companies. 6 Local economy of this area is prosperous because of the low-cost business environment and diverse economic bases. 7 This area is attractive because of its tourism and medical devices manufacturing industry. 8 This area is attractive to visitors because of its;
14、combination of history, art and natural scenery. 二、 PART TWO 8 Read this text about how to find the affiliate niche market. Choose the best sentence form the opposite page to fill each of the gaps. For each gap(9-14), mark one letter(A-H)on your Answer Sheet. Do not mark any letter more than once. T
15、here is an example at the beginning(0). How to Find Your Affiliate Niche Market Profiting from your affiliate niches(0). B. Finding your own profitable niche online is where most aspiring affiliates get stuck, and it can often take months on end to find a niche that will give you a favourable return
16、 on investment. 【 P1】 _ 1. Pick on a broad category of ideas, which could be green energy, affiliate marketing, relationships, general shopping, or sports, etc.【 P2】 _ 2. Think about the subsets that lie within the broad category you picked on above. For example, if you chose the relationship market
17、, think about people who are just starting to date,【 P3】 _ 3. Pick on an item to sell that belongs to one of the subsets you just identified above. 4. Continue brainstorming and finding out specific details about the people that might belong to any of the subsets you picked on above. For example peo
18、ple who have just broken up in reality still want their partner back or would be more than willing to make up or buy products that help them understand why their partner broke up in the first place.【 P4】 _ 5. Next step is to determine the profit potential of the keywords you think these people will
19、be using when looking for solutions online.【 P5】 _ . The results that are returned will show you exactly how many websites are competing for that keyword, the lower the figure the better, also pay attention to the advertisements being run at the top and left hand sides, the fewer the better for you.
20、 In summary that is how you find your affiliate niche market online.【 P6】_Example: A Those are the basic rules, finding lucrative niches, however, requires more strategies and techniques that you can find by visiting the number one place to learn about affiliate niche marketing.B is very possible if
21、 you truly understand the enormous potential that exists with knowing the correct niches to get into.C Skin this broad category till you get to a segment of what you started with.D Finding your own niche though is not entirely impossible, there are guidelines for finding niches and if followed corre
22、ctly will get you results.E The easy way to do this is using quotes when entering the keyword into Google.F If youunderstand this then you are moments away from your ideal customers.G those who are breaking up, those who are not comfortable with the other partner or those that want to make the relat
23、ionship better.H Niche marketing is an extremely powerful concept that has the potential to change affiliate income levels. 9 【 P1】 10 【 P2】 11 【 P3】 12 【 P4】 13 【 P5】 14 【 P6】 三、 PART THREE 14 Read the following article about how Haier achieves its goal of being a mainstream brand in the US and the
24、 questions on the opposite page. For each question(15-20), mark one letter(A, B, C or D)on your Answer Sheet. Haier is well on the way towards achieving its goal of being a mainstream brand in the US. Haier has successfully penetrated the Top Ten chain groups in the US. Whenever Haier enters the glo
25、bal procurement system of big chain, this makes Haier one step closer to entering the mainstream US market. Haier has also won awards such as “best supplier“ and “exam-free supplier“ by several retailer chains. Haier has international service centers in more than 50 states of the US and has opened a
26、 toll-free hotline. According to Zhang Ruirnin, CEO Haier Group, Haier knew that its entry into the US would be very difficult at first, but would get easier as the company learned from its mistakes. The company adopted a “ market first and then factory“ approach. Haier invested in a global brand st
27、rategy with the objective of letting products, capital and brands go global. From the single and niche products at the early days of entering the US market, to the current differentiated product family, with products such as the independent cocktail cabinet and Haier 37T88, Haier mainstream products
28、 are now very competitive. Haier has obtained the praise and trust of its channel partners, and has successfully transformed itself from a niche to a mainstream brand provider. In the internationalisation process, Haier has been focusing on developing its corporate culture and ensuring culture compa
29、tibility. To ensure rapid localisation, Haier implemented an innovative mode of “financing, pooling-in-wisdom, compatibility with local culture and forging a noted local brand“. All designing and marketing personnel are: employed locally. In addition, 95% of Haiers North American management team are
30、 locals. In April 2006, Haier became a strategic partner of NBA and the first global appliance brand to sponsor the NBA. Haier believes this partnership has accelerated its step towards becoming a mainstream brand in the US. NBA sponsorship is a key initiative for Haier as it attempts to implement i
31、ts global brand strategy. Since becoming the global strategic partner of NBA, Haier has utilized NBAs market assets, media platform and programs in the US and China to display the innovative technology of Haiers refrigerator and TV products. Through its broad media assets, including NBA TVs HD progr
32、am, the eye-catching NBA matches and extensive NBA thematic retail and publicity activities, Haier can display its most advanced products. Under the guise of its consumer-oriented brand marketing strategy, Haier will continue to integrate its culture with local mainstream culture. Haier has nine pro
33、ducts which are “in the front half of the market“ and three products which are among top 3 in the industry in terms of market presence. In addition, the company is a world leader in advanced technological fields such as intelligent house integration, network appliance, digitalisation, large-scale in
34、tegrated circuits and new materials. The “innovation-boosted“ Haier Group is devoted to providing solutions for global consumers. By late 2006, Haier has applied for o-ver 7,000 patents(of which 1, 234 are invention patents). Haier also presided over or participated in the formulation and amendment
35、of nearly 100 State standards. Of which, Haier water heater firewall technology and Haier double-driver washing machine are included in IEC international standard draft, testifying that Haiers innovation a-bility is world-class. In the future, Haiers approach will cooperate with channel partners and
36、 dealers that share the same strategy of customer-focus to forge a win-win situation. 15 What has Haier done on the way towards achieving its goal of being a mainstream brand in the US? （ A） Haier has successfully penetrated the Top-5 chain groups in the US. （ B） Haier has entered the local procurem
37、ent system of big chain. （ C） Haier has been given awards such as “best supplier“ and “exam-free supplier“ by several retailer chains. （ D） Haier has international service centres in more than 10 countries. 16 Which of the following is true according to the second paragraph? （ A） Haiers entry into t
38、he US would be very difficult to expand its market. （ B） Haiers entry into the US would be very easy to promote its products. （ C） Haiers entry into the US would be very quick to achieve its goal. （ D） Haiers entry into the US would be getting easier after learning from its mistakes. 17 In the inter
39、nationalisation process, Haier has been focusing on （ A） reducing costs. （ B） developing its corporate culture and ensuring culture compatibility. （ C） increasing the variety of products. （ D） employing local workers. 18 Haier has accelerated its step towards becoming a mainstream brand in the US by
40、 （ A） becoming a strategic partner of NBA. （ B） becoming the first local appliance brand to sponsor the NBA. （ C） utilizing NBAs market assets. （ D） displaying the innovative technology of TV products. 19 Why does Haier adopt consumer-oriented brand marketing strategy? （ A） Because Haier wants to ma
41、ke more profits （ B） Because Haier wants to sell more TV sets through sponsoring the eye-catching NBA matches （ C） Because Haier attempts to implement its global brand strategy （ D） Because Haier attempts to integrate its culture with local mainstream culture 20 What approach will Haier adopt in the
42、 future? （ A） to invest more funds to develop new markets （ B） to go hand in hand with channel partners and dealers （ C） to do research and make new products in the advanced technological fields （ D） to employ more local managers 四、 PART FOUR 20 Read the article below about corporate culture. Choose
43、 the correct word to till each gap from A, B, C or D on the opposite page. For each question(21-30), mark one letter(A, B, C or D)on your Answer Sheet. There is an example at the beginning(0) What is Corporate Culture? Why should job-seekers care(0). C. a potential employers corporate culture? Arent
44、 there more important factors to consider,【 C1】 _as the job itself, salary and bonuses, and fringe benefits? These factors are indeed important,【 C2】_ increasingly career experts are talking about the importance of employee-employer fit in【 C3】 _of culture, with the idea that how well the employee “
45、fits“ the culture can make the difference【 C4】 _job-search success and failure. What is corporate culture? At its most basic, its described as the【 C5】 _of an organisation, or simply as “how things are done around here.“ It guides how employees think, act, and feel. Corporate culture is a broad term
46、 used to define the unique personality or character of a particular company or organisation, and includes such elements as【 C6】_values and beliefs, corporate ethics, and rules of behavior. Corporate culture can be expressed in the companys mission statement and other communications, in the architect
47、ural style or【 C7】 _decor of offices, by what people wear to work, by how people address each other, and in the titles given to various employees. How does a companys culture【 C8】 _you? In many, many ways, for instance, the work environment, including how employees interact, the degree of competitio
48、n, and whether its a fun or hostile environment or something【 C9】 _between. How do you uncover the corporate culture of a potential employer? The truth is that you will never really know the corporate culture until you have worked at the company for a number of months, but you can get close to it th
49、rough research and observation. Understanding culture is a two-step process, starting with research before the interview and【 C10】_with observation at the interview.Example:A for B to C about D of 21 【 C1】 （ A） like （ B） be （ C） such （ D） of 22 【 C2】 （ A） and （ B） but （ C） so （ D） however 23 【 C3】 （ A） view （ B） terms （ C） accordance （ D） case 24 【 C4】 （ A） among （ B） of （ C） between （ D） in 25 【 C5】 （ A） personality （ B） nature （ C） disposition （ D） atmosphere 26 【 C
