1、BEC商务英语（高级）阅读模拟试卷 23及答案与解析 一、 PART ONE 0 Look at the statements below and at the five extracts from an article about broadening corporate responsibility. Which article (A, B, C, D or E) does each statement 1 8 refer to? For each statement 1 8, mark one letter (A, B, C, D or E) on your Answer Sheet.
2、You will need to use some of these letters more than once. A Executives are coming to understand that they cant meet their corporate responsibility simply by maximizing shareholder value. Last year Price water house Coopers surveyed 1161 chief executive officers of companies from 33 countries. Some
3、68 percent of those polled said that global corporate responsibility was vital to profitability. Meanwhile citizens around the world have become more vocal in demanding that global busines,5 beheld accountable for conduct that could undermine social, environmental or economic progress. B Although ma
4、rkets have encouraged more firms to act in a responsible manner in the global economy, market forces have not been sufficient to ensure responsible behavior all of the time. Moreover, the responsible firms that work harder to ensure that workers or the environment are treated well as they make goods
5、 and services could have higher costs, which may allow other competitors to gain market share, The right mix of public policies can ensure that responsible firms are not penalized. C Washington D. C is drowning in paper. Congress has voted on proposals to promote corporate responsibility. Meanwhile,
6、 the President, executives and activists are all scurrying about in search of additional proposals to make executives more accountable for their companies financial reports. Given that capitalism today is global as well as local, the U. S must work with its allies to write international corporate go
7、vernance norms. But we need to use this opportunity to think more broadly about how to reassure global economic confidence long term. All of the reform efforts to date focus on a narrow definition of corporate responsibility. President Bush acknowledged in his July 9th speech, “There is no capitalis
8、m without conscience“ That is why the ultimate reform would encourage corporations to also act responsibility towards their workers and the environment. D The codes, including ones promoted by the Department of State the Voluntary Principles for Security and Human Rights and the OECD Guidelines, are
9、 designed to help business protect human rights in nations with poor human rights records. Corporate social responsibility policies can also include EPA regulations that require corporations to report on their global environmental liabilities. After all, the costs of cleaning up can be a major drain
10、 on corporate profits. But these policies are not well coordinated or known as CSR policies. Were someone to compile an overview, we might gain a greater understanding of bow such policies can be made more effective. But there are some policies including tax policies that encourage firms to shift pr
11、oduction or their headquarters to nations with weaker fiscal or regulatory systems. Other policies that may undermine global corporate responsibility include corporate welfare and agricultural protectionism. E The French government recently overhauled French corporate law and mandated the disclosure
12、 of companies social and environmental as well as profit performance. This is a good idea. The British require pension funds to report on the social, environmental, as well as profit performance of their investments. The Canadian government is also examining a wide range of public policies to promot
13、e CSR. Perhaps the most interesting development was that in 2001, with funding from the Atkinson Foundation; five private citizens organized a commission on democracy and accountability. Their final report issued 25 specific policy recommendations on promoting global and domestic CSR 1 Many nations
14、are developing a consensus that public policies can and should promote domestic and global CSR. 2 Stakeholders cant simply rely on market forces to ensure global corporate social responsibility. 3 Maximizing shareholder value alone is not a good enough long-term strategy. 4 The United States has a w
15、ide range of policies that are explicitly designed to promote global corporate responsibility. 5 President, executives and activists hope that new reporting requirements and auditing rules will reassure global investors. 6 The fundamental reform should promote corporations to answer for their worker
16、s and the environment. 7 The U. S has a wide range of public policies that undermine global corporate social responsibility. 8 The efforts of making proposals promote corporate responsibility tire laudable, but they will prove insufficient. 二、 PART TWO 8 Read the article below about manufacturing in
17、 the USA. Choose the best sentence from the opposite page to fill each of the gaps. For each gap 9-14, mark one letter (A-H) on your Answer Sheet. Do not use any letter more than once. Making It in the USA When it comes to US manufacturing, conventional wisdom says the prognosis is bad. Just read th
18、e headlines: During the past three years, the nation has lost 2.7 million factory jobs - many of them permanently. Manufacturing now employs just 11 percent of the US workforce, compared with 30 percent in the 1950s. But LeRoy Nosbaum, chief executive at Itron Corp., a 285 million builder of utility
19、 meter readers in Spokane, Wash., sees things differently. “If you cant manufacture in the US efficiently and economically, you dont know how to manufacture,“ he says. Yes, making stuff in the United States requires merciless, day-by-day cost cutting. (9) “Jumping on the low-cost bandwagon is a quic
20、k fix,“ says Bill Hanson, co-director of MITs Leaders for Manufacturing program. “But it can hurt you in the long run.“ Job-loss statistics may overstate the fall in US manufacturing competitiveness (10) Sure, there are fewer factory workers, but thanks to increased automation and a shift to higher-
21、value work, the value of US manufactured goods has grown by 50 percent since 1990. Jim Womack of the Lean Enterprise Institute, a nonprofit training center, adds that cheaper labor doesnt necessarily give offshore manufacturers an insurmountable advantage. (11) Whatever cost advantages do exist can
22、vanish quickly if competitors follow suit and set up shop nearby. But the most compelling reason to build here isnt easily measured in dollars. (12) “The US is good at innovation,“ he says, “and the only way to become an innovation machine is to closely couple manufacturing with engineering and desi
23、gn.“ Nosbaums Itron is an example: a homegrown success that enjoys a 50 percent market in the face of stiff import competition. (13) With input from line workers, Itron has cut labor expenses in half since 1999 to just 8 percent of overall product cost- a rate so low that the wage gap with countries
24、 like China has become irrelevant. The Itron case aside, it does make sense for labor-intensive industries like apparels or furniture making to build in low-wage countries. (14) In those fields, the potential of factory-level innovation far outweighs the benefits of lower wages. In the end, that is
25、where American workers will find lasting opportunity. A That is not the case in R likewise, the buyer will not be so foolish as to pay money first before he receives the goods in good (38) . Then it seems that the international transaction is not possible. The contradictory interests of the seller a
26、rid the buyer that are likely to obstruct the international transaction can be resolved by adopting modes of payments which can give (39) to the seller and the buyer. The widely accepted way is to use documentary letter of credit with the bank taking part as an intermediary. The documentary letter o
27、f credit is one of the safest payment modes available to the seller. In (40) , this is a way of paying the seller that imparts some degree of security to both parties. 六、 PART SIX 40 Read the article below about selecting brand names. In most of the lines 41-52 there is one extra word. It is either
28、grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct. If a line is correct, write CORRECT on your Answer Sheet. If there is an extra word in the line, write the extra word in CAPITAL LETTTERS on your Answer Sheet. Selecting Brand Names A strong br
29、and name will aid marketing objectives by helping create and support the brand image. There are several considerations in the brand name selection. CORRECT First of all, the name should differentiate the product from the competition. AS In some product categories, there is a limit as to how differen
30、t brand images 41 can be. In fragrances there has traditionally been one less basic image- 42 romance. There is great similarity to among brand names-Caleche, 43 Cacharel, Chantilly. Consider more distinctive names such as Obsession, 44 Charlie, Passion, Safari. In either direction, creation with an
31、d support of the 45 brand image-abstract promise from rather than actual benefit-are the 46 dominant factors in name selection. Secondly, the name should describe of 47 the product, if possible. Brand names such as Post-it, Pudding Pops, and 48 Eraser Mate are very descriptive upon. They communicate
32、 to consumers 49 exactly what to expect. Furthermore on, the name should be compatible 50 with the product. The product should be compatible with the brand name. In 51 other few words, do not name a sleeping tablet “Awake“. Finally, the name 52 should be memorable and easy to pronounce forth. One-wo
33、rd, one-syllable brand names are often considered ideal-Fab, Tide, Dash, Bold, Surf, Coke, Tab. BEC商务英语 （高级）阅读模拟试卷 23答案与解析 一、 PART ONE 1 【正确答案】 E 2 【正确答案】 B 3 【正确答案】 A 4 【正确答案】 D 5 【正确答案】 C 6 【正确答案】 C 7 【正确答案】 D 8 【正确答案】 C 二、 PART TWO 9 【正确答案】 E 10 【正确答案】 B 11 【正确答案】 C 12 【正确答案】 H 13 【正确答案】 D 14 【正确
34、答案】 A 三、 PART THREE 15 【正确答案】 A 16 【正确答案】 A 17 【正确答案】 D 18 【正确答案】 C 19 【正确答案】 C 20 【正确答案】 B 四、 PART FOUR 21 【正确答案】 B 22 【正确答案】 C 23 【正确答案】 D 24 【正确答案】 A 25 【正确答案】 A 26 【正确答案】 B 27 【正确答案】 C 28 【正确答案】 A 29 【正确答案】 D 30 【正确答案】 B 五、 PART FIVE 31 【正确答案】 to 32 【正确答案】 which 33 【正确答案】 payments 34 【正确答案】 hand
35、 35 【正确答案】 the 36 【正确答案】 question 37 【正确答案】 buyer 38 【正确答案】 condition 39 【正确答案】 security 40 【正确答案】 addition 六、 PART SIX 41 【正确答案】 LESS 42 【正确答案】 TO 43 【正确答案】 CORRECT 44 【正确答案】 WITH 45 【正确答案】 FROM 46 【正确答案】 OF 47 【正确答案】 CORRECT 48 【正确答案】 UPON 49 【正确答案】 ON 50 【正确答案】 CORRECT 51 【正确答案】 FEW 52 【正确答案】 FORTH
