1、BEC商务英语（高级）阅读模拟试卷 55及答案与解析 一、 PART ONE 0 A People enjoy doing business with people they like, according to Katherine Grice, a senior associate at Impact Factory, a communications training company. “Take time to ask about children, partners, clients, holidays and so forth. Rapport is like the WD40 of
2、 business-it smoothes the way.“ If you want to call the shots at work, try to establish a close rapport with your fellows first since . Building rapport in your workplace is essential because people like to say “yes“ to those they like and a solid, long-term foundation is more effective than a sprit
3、z of quick-fix charm. B Trakey Richards, a senior consultant at PTP, a training company, believes that most people want to be liked but would be better off being respected= “People assume that being popular means being more influential, but respect is more important. Most people think about how othe
4、r people see them and adapt their message, their delivery and their body language to making other people think well of them. rather than concentrating on the message on the table.“ He also thinks that one will build leadership while building respect and trust. C The degree to which you listen to oth
5、er people will have a significant effect on your power to influence people, Brian Leggett, Professor of Managing People in Organisations at IESE business school, said in his book Developing Your Persuasive Edge. “Without listening to our audience, it is difficult to match our message with their need
6、s,“ he wrote. According to Brian Leggett, “Listen not just to what is being said, but to what is not being said. Listening will help a person to discover what motivates people; then he or she can then use this information.“ D The way you look and act makes a big difference, according to Professor Jo
7、hnson. “Delivery is very much tied up with non-verbal communication and style. There is no one style that is appropriate for all occasions. “ It is possible to adapt your style to suit particular circumstances, but it is not always a good idea. “If you are not working from a principle-centred set of
8、 beliefs, style-change can be dangerous. For it emphasises uncertainty.“ E Guide. do not dictate or manipulate. Show people where you want them to go, but let them work out the path themselves, Kevin Carroll, the author of The Red Rubber Ball at Work, said. “Never be heavy-handed You are directing p
9、eople, but then you have to . allow them enough freedom to figure out their own process. If you abuse your influence, it might work for a period but it will be short-lived because people will resent the way that you are doing it,“ he said. 1 To earn peoples respect is very important for one who want
10、s to demonstrate his influence and to become a leader. 2 Being an influent person does not mean to control people to ones advantage unfairly or dishonestly. 3 A friendly relationship is very important to enhance ones influence on people at work. 4 One should open his ears if he wants to become more
11、influential. 5 It is important for a person to deliver and keep a mature style on business occasions. 6 To be a good listener is important to the leadership. 7 Directing people and letting them work out the results on their own initiation is more important than giving their orders and rules. 8 Popul
12、arity may in some way enhance peoples leadership, but winning trust and respect is more important. 二、 PART TWO 8 Customer Co-Production When we began the very first research for The Social Media Bible we asked 1,000 people to participate. The first discovery was that they didnt want just another bus
13、iness book. A typical business book is 250 pages, 60,000 words, 20 chapters, 3,000 words per chapter. Its a formula. Ive written five of them. What they said was, “First, we want a business book that shows the tactics of social media.“ What are blogs? Whats a podcast? Whats a Vlog? Whats all this st
14、uff about micro-blogging and Twitter? Second, they wanted a guide. They told me, give us all the companies that actually offer all of these services; who they are, how they started. (9) They said that “Now that I know the tactics and the tools, how do we apply them to their businesses? How do we dev
15、elop a strategy?“ John Wiley they are happy to do it. More than 300 people out of the 1,000 asked to participate as reviewers and collaborators. Ask your customers to participate in your brand, get them engaged. and ask them to be collaborators in your offering. A Every one of these experts particip
16、ated in three, four, five pages and even the editing of every chapter of the book. B Isnt that what marketing is supposed to accomplish? C A typical business book is 250 pages, 60,000 words, 20 chapters, 3,000 words per chapter. D In the book, I reached out to the top people in the social media indu
17、stry throughout the world to talk about their personal experiences with social media. E Once you have them convinced that the book will change the way they do business for the better, they will buy it in droves. F Last, they wanted a third business book, which was a book on strategy. G The Social Me
18、dia Bible is the largest book Wiley has ever published in 200 years, but in four days it sold out in six major metropolitan areas across the country. H Theyve been publishing for 202 years. 三、 PART THREE 14 Forms of Business Ownership A business may have a small beginning as a sole proprietorship, l
19、ater expand into a partnership, and finally become a corporation. Many corporate giants started as sole proprietoriships. Sole Proprietorships The oldest, most common form of private business ownership is the sole proprietorship. A sole proprietorship is a business owned and managed by one individua
20、l. That person may receive help from others in operating the business but is the only boss; the sole proprietor is the company. Typically the sole proprietor owns a small service or retail operation, such as a roadside produce stand, hardware store, bakery, or restaurant. The sole owner, often sided
21、 by one or two employees, operates a small shop that often supplies goods to a group of regular customers. The capital (money) needed to start and operate the business is normally provided by the owner through personal wealth or borrowed money. The sole proprietor is usually an active manager, worki
22、ng in the ship every day. He or she controls the operations, supervises the employees, and makes the decisions. The managerial ability of the owner usually accounts for the success or failure of the business. Many people desire to be their own boss. A sole proprietorship accomplishes this goal; it h
23、as other advantages as well. Sole proprietorship is the easiest way to start a business. The sole owner has all profits earned or losses by operation. Another advantage of the proprietorship is that the business pays no income tax. It is also easy to close a business. A sole proprietorship also has
24、disadvantages, for example, unlimited liability, difficulty in raising capital, limitations in managerial ability, demands on time, difficulty in hiring and keeping high achievement employees, and etc. Partnerships There are three major types of partnerships. A general partnership is a business with
25、 at least one general partner who has unlimited liability for the debts of the business. A limited partnership has at least one or more limited partners. The joint venture is a special type of partnership established to carry out a special project or to operate for a specific time period. The advant
26、ages of a partnership include the following: more capital, combined managerial skills, ease of starting, tax advantages. and etc. The disadvantages of a partnership include the following: unlimited liability, disagreements among partners, investment withdrawal difficulty, limited capital and etc. Co
27、rporations Some industries, such as automobile manufacturing, computer manufacturing, oil refining, and natural gas production, require millions of dollars to operate a business. Typically such vast sums of money are put together by attracting many investors. The unincorporated forms of business-the
28、 proprietorship and the partnership do not attract investors who do not want to make decisions or to be actually involved in managing the firm. The corporation, by contrast, provides a form of business ownership in which owners spread over a wide geographical area can hire professional managers to o
29、perate the business. It has the legal rights of an individual: it can own property, purchase goods and services, and sue other persons or corporations. The advantages of a corporation include the following: limited liability, skilled management team, transfer of ownership, greater capital base, and
30、etc. the disadvantages of a corporation include the following: difficulty and expenses of starting, lack of control right to the operation, government involvement, lack of personal interest, double taxation, credit limitations. 15 Which of the following is not true about the sole proprietorship? （ A
31、） It has more than one boss. （ B） It is usually a small service or retail operation. （ C） It is a business owned and managed by one person. （ D） It is a company. 16 The advantages of the sole proprietorship include the following except （ A） being their own boss, easy to close a business and demandin
32、g on time （ B） having all profits and losses, being their own boss and easy to start a business （ C） easy to start a business, easy to close a business （ D） paying no income tax 17 A limited partnership has （ A） only one general partner. （ B） only limited number of partners. （ C） at least one or mor
33、e unlimited partners and is a subtype of partnership. （ D） different subtypes, including a general partnership, a limited partnership and an unlimited partnership. 18 The advantages of a partnership include the following except （ A） unlimited liability, investment withdrawal difficulty, more capital
34、. （ B） unlimited liability, tax advantages and combined managerial skills. （ C） disagreements among partners, investment withdrawal difficulty and limited liability. （ D） unlimited liability, limited capital and disagreements among partners. 19 Which of the following disadvantages does a corporation
35、 have? （ A） It does not attract people who do not want to make decisions of their own or to be actually involved in managing the firm. （ B） Difficulty in raising capital, limitations in managerial ability and unlimited liability. （ C） Disagreements among partners, limited capital and limited liabili
36、ty. （ D） Lack of personal interest, high taxation and credit limitations. 20 Some business such as oil refining and natural gas productions are operated by （ A） sole proprietorships. （ B） partnerships. （ C） corporations. （ D） none of the mentioned three. 四、 PART FOUR 20 Matching Prices to Demand in
37、Real Time Can an ice cream shop charge more for a cone on a hot day? Should a parking space get (21) as the garage fills up? Boston Consulting Group senior adviser George Stalk believes business can and should charge according to (22) The idea builds on a longtime strategy most (23) the airline indu
38、stry, called yield management, in which carriers (24) prices as planes fill up. The consultant, who in the late 1980s coined the term“ time-based competition“, the notion that (25) is a strategic weapon, thinks far more companies could take similar steps to match prices to real-time customer demand.
39、 Such moves are especially (26) following a year when oil and commodities prices swung wildly, he notes, “companies couldnt change prices as fast as they needed to. “ Stalk says existing technologies such as radio-frequency identification, GPS, and wireless networks could someday make what he calls
40、dynamic pricing a reality. He points to Ohio auto insurer Progressive, which is expanding its MyRate program that offers discounts in return (27) demonstrably safe driving habits. Customers who (28) to the program can plug a device into their cars diagnostic ports, often situated beneath the steerin
41、g wheel. The devices then wirelessly (29) data to Progressive on how many miles customers travel, how fast they drive, and other factors. Progressive uses the information to offer policyholders discounts every six months for safe behaviour and, in states where its allowed by laws, to tack (30) surch
42、arges for risky driving. （ A） cheap （ B） expensive （ C） costly （ D） costlier （ A） price （ B） production （ C） demand （ D） consumption （ A） associated with （ B） depending on （ C） belonged to （ D） assisted by （ A） promote （ B） shift （ C） switch （ D） decrease （ A） competition （ B） price （ C） time （ D） r
43、eality （ A） critical （ B） obvious （ C） awkward （ D） visible （ A） to （ B） for （ C） with （ D） as （ A） select in （ B） opt in （ C） opt up （ D） select up （ A） download （ B） upload （ C） convey （ D） transport （ A） on （ B） off （ C） with （ D） for 五、 PART FIVE 30 Understanding Corporate Culture Every time peo
44、ple come together with a shared purpose, culture is created. This group of people could be a family, neighbourhood, project team, or company. Culture is automatically created (31) of the combined thoughts, energies, and attitudes of the people in the group. I often compare culture (32) electricity.
45、Culture is an energy force that becomes woven through the thinking. behaviour, and identity of those within the group. Culture is powerful and invisible and its manifestations are far reaching. Culture determines a companys dress code, work environment, work hours, rules for getting ahead and gettin
46、g promoted, how the business world is viewed, (33) is valued, who is valued, and much more. Culture shows up in (34) visible and invisible ways. Some manifestations of this energy field called “culture“ (35) easy to observe. You can see the dress code, work environment, perks, and titles in a compan
47、y. This is the surface layer of culture. (36) are only some of the visible manifestations of culture. The far (37) powerful aspects of culture are invisible. The cultural core is (38) of the beliefs, values, standards, paradigms, worldviews, moods, internal conversations, and private conversations o
48、f the people that are part of the group. This is the foundation for all actions and decisions within a team, department, or organisation. Business leaders often assume that their companys vision, values, and strategic priorities are synonymous (39) their companys culture. Unfortunately, too often, t
49、he vision, values, and strategic priorities may only be words hanging (40) a plaque on the wall. 六、 PART SIX 40 Special Products Co. How to Order 41 Ordering is easy and delivery fast. Once received, your order will 42 normally be dispatched within 72 hours. We will inform to you 43 immediately should any items be out of stock. If you are not happy 44 with your purchases please return them to us within the 15 days in their 45 original packaging and we will refund you for in full. Quality is our main 4
