1、BEC商务英语（高级）阅读模拟试卷 72及答案与解析 一、 PART ONE 0 A Gain the MBA recognised worldwide Unlike other MBAs, the Carfax College MBA is known all over the world and is praised by employers for its realistic approach. The entire course is based on projects and case studies, and progress is monitored and graded thr
2、oughout the course. You must be willing to work closely with others, as this is an integral part of the learning process. For a brochure, contact the address overleaf. B MBA the Harvey Business School way Looking for the best? The highest quality does not come cheap. When you consider the calibre of
3、 the world-famous professors you will be studying with, you will understand why our course is not the cheapest available. We do, however, offer total flexibility you can arrange your hours to suit your own pattern of work and personal obligations. N.B. Final examinations in June every year. All our
4、teaching premises are wheelchair accessible. For further details call 0207 66718 now, or E-mail us on harvey interschool. com. uk. C MBA at Alpha College Gain an international business qualification at Alpha College in London. Total quality course at a truly competitive price. A brighter portfolio m
5、eans brighter prospects. Quality output demands quality input; there are therefore minimum requirements for applicants: Education at least to graduate level. Minimum five years experience at managerial level. Four ten-week terms (Monday to Thursday): short, highly intensive learning opportunities fo
6、r the committed businessperson. No weekend or residential school attendance required. Contact us direct to hear more. Phone, fax and E-mail numbers overleaf. D Flexibility at Elwood Flexibility is vital in todays business world. We therefore offer a modular course, which means that you can gain any
7、of the following qualifications while following the General MBA course: Bachelor of Business Administration (2 years) Certificate or Diploma in Financial Management (2/4 semesters) E Part-time MBA course in Dulwich Need to sharpen up your CV? Employers demand the highest qualifications but are rarel
8、y willing to release their best employees for long periods of time. The Dulwich MBA therefore offers a three-year part-time course; only day release is necessary, apart from the four-day residential summer school in July or August each year. As the course is spread over three years, there are greate
9、r opportunities for assimilation of the information which you acquire. All key texts were published in the last five years. Diploma in Personnel Development Studies (4 semesters) It is this type of flexibility, so important throughout business today, together with the vitality of our approach, which
10、 makes our course the best on the market. Specially tailored one-to-one or small group courses for the highly experienced manager also available. Call the number overleaf for a free brochure. 1 This course is staffed by well-known tutors. 2 There are facilities for students with disabilities. 3 This
11、 course uses a system of continuous assessment. 4 If you study on this course, you must live in the college for several days. 5 Teamwork is essential on this course. 6 You can plan your attendance to fit in with your own requirements. 7 Individual tuition is offered at this institution. 8 Work exper
12、ience at a senior level is essential for acceptance on this course. 二、 PART TWO 8 Read the health and safety guidelines. Choose the best sentence from A- H to fill in each of the gaps. For each gap 1-6, mark one letter A-H. Do not mark any letter more than once. There is an example at the beginning
13、(0). A. This provision is restricted to situations where the need arises because of the employees work. B. These should be taken regardless of whether they follow a period of intense or occasional use. C For this reason, visual display equipment should be regularly checked for damage. D. Any such co
14、mplaints should be recorded in the companys Health and Safety log book. E. Attention is drawn to the possible dangers in seeking to carry too heavy a load. F. However, in some cases, the operation of such equipment can have an adverse effect. G. A supervisor should be notified immediately of all occ
15、urrences, however minor, so that appropriate action can be taken. H. Hazards such as these must be reported immediately to the manager or any other person authorised to act on his or her behalf. In order to eliminate risk to the health and safety of employees, appliances should be used in accordance
16、 with suppliers and manufacturers instructions. As far as is reasonably practicable, all appliances should be kept in a good state of repair. 0 C Any appliance which is consequently found to be faulty or potentially dangerous should, where possible, be immediately isolated from the electrical supply
17、 and reported to a supervisor. It is required by law that employees using VDUs should have regular breaks. 1 In both cases supervisors are responsible for ensuring that these breaks are observed. The company provides word processors which have been specially selected to provide a safe system of work
18、 and every effort has been made to ensure that they have been eronomically designed. 2 This may be due to individual physical characteristics of the operator rather than the machine itself. In such cases, the company is obliged to take every action to improve the situation. All employees are expecte
19、d to notify their manager about any discomfort experienced whilst using a word processor. 3 Where entries refer to eyesight, display screen users are entitled, upon request, to a free eye test, the cost to be met by the company. If a user is said by his/her optician to require frequent eye tests, th
20、e employer should meet the costs of all necessary tests. 4 Operators are otherwise entitled to one free eye test every twelve months unless there are exceptional medical circumstances which have arisen during the period between examinations. The development of office networks has resulted in modular
21、 configurations, comprising a number of interchangeable computers which may be easily moved around. 5 Moreover, employees should take care to ensure that no undue strain is caused through lifting in the wrong way. It is the responsibility of all employees to report accidents. 6 This may help prevent
22、 a more serious incident from happening in the future. 三、 PART THREE 14 Read the following extract from an article about marketing and the questions. For each question 15-20, mark one letter A, B, C or D on your Answer Sheet for the answer you choose. Marketing is all around us. We are surrounded by
23、 businesses, like Apple Computer Inc. , that carry good products grown or manufactured and prepared for sale. We also see many businesses that offer services, benefits or satisfactions that improve the personal appearance, health, comfort, or peace of mind of their users. Some products are used to m
24、ake services available, such as the tools an auto-mechanic uses in servicing a car. Marketing starts with people. Marketing businesses find out what customers want and work to supply those goods and services. Getting products from farms and factories to the people who will use them involves marketin
25、g at each step. Suppose a farmer recognizes the need for popcorn and decides to grow some. When the popcorn is harvested and ready for marketing, it may go to one of many places, depending on whether it is to be stored or used right away. Marketing occurs at each step: when the farmer sells it, for
26、example, to a storage warehouse and when the warehouse in turn sells it to a supermarket or amusement park. Marketing occurs most obviously, perhaps, at the movie theater where patrons are greeted with the sight, sound, and aroma of freshly popped corn as they pass into the theater. The popcorn is a
27、 product. The movie theater where the popcorn was sold provides a service the opportunity to see a movie. Other business marketing services include beauty salons, insurance agencies, driving schools, emergency care centers, and the telephone companies. Services are marketed as products. Services var
28、y from other products in several ways. They are intangible and perishable. You cannot keep a plane flight, for example, nor can the airline gain income from an unsold seat. Services also vary in quality. One business-class flight may serve a hot meal while another offer only sandwiches. Finally serv
29、ices cannot be separated from the organization or person giving the service. You cannot buy a plane ride from a railroad. For these reasons, it is important that service businesses use marketing skills to find out what customers want and then supply it. Marketing involves many special activities. Am
30、ong them are marketing research, product planning, advertising, and selling. These activities and others make up the world of marketing a world of people, product, action and ideas. Thus, marketers respond to the needs of people. To prove the statement “Marketing is all around us“, we need only take
31、 a quick imaginary tour of your community. Your first glimpse of marketing on our imaginary tour may be a store that sells food. It could be a small grocery store on the corner of your block, or it could be a large supermarket. Of course, these are not the only places that sell food. There are also
32、meat markets, bakeries and if you live in the country, roadside fruit stands. Some stores feature one special kind of food such as health foods, cheeses, or barbecued chicken. As we continue our tour, you may see at least one department store and stores specializing in things such as shoes, jewelry,
33、 sporting goods, furniture, stationery, and flowers. You may also see businesses that sell both goods and services. Many service stations, for example, sell not only gasoline, oil, and other goods but also lubrication and repair services. And you will surely come across restaurants and snack bars th
34、at provide food and food service such as Kentucky Fried Chicken and Burger King. The businesses where you and your family buy goods and services are known as retail stores or retailers. A retailer is a business that sells goods and services to the people who use them. But marketing consists of more
35、than the retail businesses found in all communities. Marketing is also activities you cannot buy and the people who engage in them. Some of these activities are promoting, pricing and distributing all the activities that help put the goods and services you want and need into your hands. As you conti
36、nue touring your community, the billboards on highways or streets may encourage you to “Try 7 Up“ or “Disneyland“. Large signs above retail stores and attractive displays in store windows invite you to stop. If you turn on your car radio, you are sure to hear the announcer tell you why you should bu
37、y a certain product. Drive back to town and you may see a new car-wash business, with a huge sign, “Grand Opening Today Half Price“, and many cars lined up to take advantage of the bargain. Pass a newsstand and you can buy many kinds of newspapers and magazines which contain a wide variety of advert
38、ising. Visit a computer store and a well-informed salesperson shows you how various computers work and answers your questions about them. Many forms of promotion are an essential part of marketing. On our trip through town you may see friends buying gasoline for their cars, or a student purchasing a
39、 book. These activities are business transactions. All business transactions involve the exchange of one thing for another. In modern societies a transaction involves the exchange of goods or services for money. The amount to be paid is its price. Many things influence prices including the number of
40、 suppliers, the number of customers, and the amount of the product available. People are involved in marketing in many ways. They may be salespeople in department stores, cashiers in supermarkets, ticket sellers in movie theaters, service-station attendants, real estate agents, florists, or automobi
41、le dealers. These people are directly involved in marketing. Many others who you may not see are also a part of marketing. This group includes receiving clerks in a large store, designers of window displays, artists preparing posters, copywriters preparing newspaper ads, and so on. Now let us try to
42、 define marketing. Although marketing is sometimes called “distribution“, the terms actually have different meanings. Distribution is the total process of moving, handling and storing goods on the way from producers to consumers. Marketing, in contrast, is much broader. The American Marketing Associ
43、ation issued this definition after a years study: marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. Note the wide range of this definition whi
44、ch includes the following major points. Marketing exists to create exchanges that satisfy the goals of individuals and organizations. To reach these goals, marketing begins with planning and follows through with pricing, promotion, and distribution. Ideas as well as goods and services are marketed.
45、Non-profit organizations as well as profit-making ones employ the marketing process. 15 What is the first step in marketing? （ A） Growing products on farm. （ B） Finding out what customers want. （ C） Supplying goods and service to customers. （ D） Manufacturing products in factories. 16 Marketing trie
46、s to meet the needs of_. （ A） manufacturers （ B） marketers （ C） companies （ D） people and organizations 17 Which of the following offers only service? （ A） Bakeries. （ B） Department stores. （ C） Theaters. （ D） Kentucky Fried Chicken. 18 Billboards on highways serve to_. （ A） attract drivers attentio
47、n （ B） invite people to stop and look （ C） advertize products and services （ D） remind people to drive safely 19 How is marketing different from distribution? （ A） Marketing does not include storing goods on the way from producers to consumers. （ B） Marketing does not include handling goods on the w
48、ay from producers to consumers. （ C） Marketing does not include moving goods from producers to consumers. （ D） Marketing is much broader than distribution. 20 Of the following people, who are not involved in marketing? （ A） Police detectives. （ B） Service-station attendants. （ C） Designers of window
49、 display. （ D） Copywriters preparing newspaper ads. 四、 PART FOUR 20 Read the article below about the importance of communication in business. Choose the best word to fill each gap from A, B, C or D on the opposite page. For each question 21-30, mark one letter (A, B, C or D) on your Answer Sheet. There is an example at the beginning (0).Business communication One of the most important features in any business is communication. Good communications are required at all 0 of the business process. Businesses employ, and are owned and run by, various groups of people. Workers,
