1、BEC商务英语（高级）阅读模拟试卷 81及答案与解析 一、 PART ONE 0 A. Lord Wootten, Chairman, Unimarket Lord Wootten has recently returned to Unimarket, the large retail food chain, after a 20- year absence. Whilst away, he held a variety of posts in the Conservative Party including that of Chief of Staff to the British Mini
2、ster for six years, where his skills as an effective public speaker won him great respect. He then returned to the industry as one of the two architects behind the dramatic revival of the Remco supermarket chain. His comprehensive and varied experience of the retail food sector will make e: huge imp
3、act on Unimarket and he has already embarked on an ambitious policy of major acquisitions. B. Steven Waugh, Chief Executive Officer, DigiCom Steven Waugh, the driving force behind DigiCom for over 25 years, retires this year. Known for his quick decision-making, he is seen as one of the most outspok
4、en and ruthless operators in the world of business. These qualities have often made life difficult for DigiCom competitors, who have regularly been faced with bitter price wars and innovative promotional campaigns, often masterminded by the CEO himself. Born in Queensland, Waugh first cut his teeth
5、on Australias Channel 9 before entering broadcasting in Britain. Never a great believer in political correctness, he is famous for spending his time aboard his luxury cruiser indulging in gourmet food and champagne. C. Mark Boucher, Chairman, Gladstone Mark Boucher, 53, chairs Gladstone, the base-me
6、tals group recently demerged from Corgen of South Africa and floated in Amsterdam. Since the breakaway, Gladstones operating profit has grown to $ 92m, even though experts have described the company as overstaffed and inefficient. Boucher is a reserved man who is reluctant toad dress large meetings
7、but reveals, when pressed, a dry sense of humor. He has had an unusual career path, including a spell working for the North American Space Agency, followed by a stint running a satellite TV station. D. Erik Johanssen, Chief Executive, MorgenReynolds MorgenReynolds CEO Erik Johanssen admits to crying
8、 occasionally and says he is not the tough hard-nosed businessman that people expect when they meet him. He is, however, universally regarded as a shrewd politician within the industry. A self-styled company man, the chain-smoking 55-year-old Johanssen has been with Morgen for over 20 years. Since M
9、orgen took over the innovative but under-performing Reynolds, Johanssen has streamlined the business radically, axing half of Reynolds top managers. Jonanssen lives modestly in Stockholm and travels to work by underground. E. Joe Anderson, Chief Executive, Dayton International Hotels Joe Anderson jo
10、ined the imaginative Seattle-based Foyles restaurant chain after graduating in 1963. He worked his way up through the ranks, performing a variety of different roles, eventually becoming the Managing Director in 1976 and joining the parent companys executive board in 1980. In 1994 he became CEO and P
11、resident of the groups Dayton activities and reduced the groups debts by disposing of several properties and a chain of beauty salons. His next project is likely to be the search for strategic alliances with major European hotel chains. 1 He has cut operating costs by reducing the number of senior s
12、taff. 2 He does not enjoy making presentations and speeches. 3 He started his career working for a television station. 4 He improved the companys financial position, by selling off assets. 5 He is expanding the company with a series of takeovers. 6 He is famous for his imagination and tough business
13、 strategies. 7 He has been with the same employer all his working life. 8 He has worked in a variety of different industries. 二、 PART TWO 8 Large companies need way to reach the savings of the public. The same problem, on a smaller scale, faces practically every company trying to develop new product
14、s and create new jobs. There can be little prospect of raising the money needed from friends and people we know, and 【 B1】 _ , they are generally unwilling to provide money on a permanent basis for long term projects. 【 B2】 _ , inviting people to lend them money, or take a share in the business in e
15、xchange for a share in future profits. They do this by issuing stocks and shares through the stock exchange. 【 B3】 _ . When the saver wants to have his money back, 【 B4】 _ . Instead, he sells his shares through a stockbroker to some other saver who is seeking to invest his money. Many of the service
16、s needed both by industry and by each of us are provided by the Government. Without hospital, roads, electricity, telephone, railways, etc., 【 B5】_ . All these require continuous spending on new equipment if they are to serve us properly, requiring more money than is raised through taxes alone. The
17、Government and industries therefore frequently need to borrow money to finance major capital spending, and 【 B6】 _ . There is hardly a man or woman in the country whose job or whose standard of living does not depend on the ability of his or her employer to raise money to finance new development. In
18、 one way or another this new money must come from the savings of the country. The stock exchange exists to provide a channel through which these savings can reach those who need money. A. he goes to the bank and borrows money from it B. they, too, go to the stock exchange C. its hard to imagine how
19、to live in the town D. while banks may agree to provide short-term loans E. the country could not function F. by doing so they can put into use the savings of individuals and institutions G. so companies turn to the public H. he does not have to go to the company which has borrowed his money 9 【 B1】
20、 _ 10 【 B2】 _ 11 【 B3】 _ 12 【 B4】 _ 13 【 B5】 _ 14 【 B6】 _ 三、 PART THREE 14 A. UNIVERSITY OF PORTCHESTER-MASTERS IN BUSINESS ADMINISTRATION Why choose Portchester? Last year we received the prestigious Kings Award for excellence in Business. We have a tradition of academic excellence, with 30 years o
21、f MBA experience with a 70-year-old business school and a 200-year-old university. We offer a two-semester MBA program with the emphasis on economic analysis and rigorous thinking. Each year, 110 students from all over the world are carefully selected to do the course. We also offer a 6-week pre-MBA
22、 program for students without previous in-depth business experience. B. THE EXTON BUSINESS SCHOOL-MASTERS IN BUSINESS ADMINISTRATION The Exton Business School MBA, taught by experts in the field, enjoys international recognition. This program attracts high flyers from 55 countries, who contribute to
23、 the culture of excellence. This is the MBA which gets results, and it will be your passport to success in the global business community. The program lasts 21 months, starting each October. We will shortly be giving a series of presentations on our program in different cities around the world. For f
24、urther details on these, please contact Janet Fairclough on the number below. C. UNIVERSITY of NEWHAVEN-MBA Let the University of Newhaven prepare you to meet the challenges of the global marketplace. In 23 months you will gain a Master of Business Administration degree and a Certificate in Internat
25、ional Business. This MBA gives students the opportunity to spend 6 weeks on a placement with an international company, as well as on-going language training in the major world languages. The University of Newhaven offers a limited number of scholarships to home and international students. We also of
26、fer an Advanced Management Program for senior executives who want to strengthen their ability to meet the challenges of intensified global competition and improve their organizations results. D. THE CONNAUGHT INSTITUTE-ADVANCED INDUSTRIAL MARKETING STRATEGY Keep up to date with the latest concepts i
27、n business-to-business marketing with our Advanced Industrial marketing Strategy, and gain the skills you need to outperform the competition. We are the acknowledged leaders in the field of Industrial Marketing Strategy. The acclaimed approach developed by our MBA department includes the leading edg
28、e ECONOMIX technique adopted by top business schools around the world. At the Connaught Institute you will discover the value and application of the concepts that underpin successful marketing strategies. The program will also identify the dynamics of customer-supplier relationships, how to structur
29、e profitable appliances, and how to motivate staff. E. CATISFIELD SCHOOL OF MANAGEMENT- MASTER OF SCIENCE IN INTERNATIONAL BUSINESS This is an invitation to join one of Europes leading business schools in an MSc program for people who wish to pursue a career in international management. This intensi
30、ve, challenging, two-year program will provide you with a thorough grounding in the central theories and research traditions of international business, with the emphasis on international marketing. This mink-stretching experience prepares students for the challenges they will face in the world of bu
31、siness today. Other specifications available include marketing, strategy, and financial economics. Exchange programs with other prestigious universities in the field are also offered. 15 From the given information, we can know _ requires the longest time for the postgraduate business courses. （ A） U
32、niversity of Portchester （ B） the Exton Business School （ C） University of Newhaven （ D） Catisfield School of Management 16 In the advertisement B, “high flyer“ (line 2) probably means _. （ A） pilots （ B） experts who specialized in business （ C） self-assured and ambitious persons （ D） hard-working s
33、tudents 17 From these 5 advertisements, we can be certain that _ enroll international students. （ A） University of Portchester, the Exton Business School and University of Newhaven （ B） Catisfield School of Management, the Exton Business School and University of Newhaven （ C） the Exton Business Scho
34、ol, the Connaught Institute and Catisfield School of Management （ D） Catisfield School of Management, University of Portchester and the Exton Business School 18 If you want to learn how to trade with hospitals, you can choose postgraduate business courses from _. （ A） the Exton Business School （ B）
35、University of Newhaven （ C） the Connaught Institute （ D） Catisfield School of Management 19 Which is not true? （ A） If you are a senior executive who wants to seek further study of management, you can choose University of Newhaven. （ B） People can get more information of the Exton Business School by
36、 contact Ms. Faircolough by mail. （ C） Only University of Newhaven provides a 6-weeks course which is held in an international company as the information given. （ D） Exchange programs with other key universities are offered in Catisfield School of Management. 20 A student who majored in medicine can
37、 apply for _ if he wants to study MBA. （ A） the Exton Business School （ B） University of Portehester （ C） the Connaught institute （ D） Catisfield School of Management 四、 PART FOUR 20 Read the article below about how to deal with employees with trade secrets. Choose the best word to fill each gap fro
38、m A, B, C or D on the opposite page. For each question 21-30, mark one letter (A, B, C or D ) on your Answer Sheet. What if Youre on the Receiving End? For most employers, the principal concern is the employee who takes trade secrets to a new job - but what about the employer who unwittingly hires s
39、omeone who has stolen trade secrets? An employer is going to be liable if he knew or he should have known that this employee was (21) with trade secrets. Thus, its important to do an entrance interview (22) on trade secrets, ask him outright if he signed a nondisclosure agreement. If so, review it.
40、Show the employee the (23) provisions of the Economic Espionage Act and have him sign a statement (24) that he understand what the potential liability is and hes not bringing any trade secrets with him. Theres a “very fine line“ between hiring an employee for “general knowledge, skills and experienc
41、e“ and hiring an employee to gain (25) to a competitors trade secrets. But, if the (26) employer has not specified to the worker what information is secret and what information is not, you will be well insulated if you have the worker sign a one-page form in which he or she agrees not to (27) compan
42、y policy against disclosing or using the trade secret of former employer. But once an employer is on (28) that an employee is using someone elses trade secrets, the employer must (29) action: even then, the employer may not be able to avoid liability entirely. Firing an offending employee as soon as
43、 the misappropriation is discovered may not (30) the employer of liability, but it goes a long way toward showing a judge or jury that the company limited the damage to the extent that they could. （ A） presented （ B） dealing （ C） entrusted （ D） coming （ A） pinpointed （ B） confined （ C） focused （ D）
44、revolved （ A） applicable （ B） specific （ C） lawful （ D） complete （ A） announcing （ B） saying （ C） proposing （ D） stipulating （ A） entry （ B） close （ C） passage （ D） access （ A） original （ B） antecedent （ C） previous （ D） prior （ A） despise （ B） violate （ C） neglect （ D） infringe （ A） attention （ B）
45、discovery （ C） notice （ D） alert （ A） take （ B） bring （ C） adopt （ D） make （ A） relieve （ B） lessen （ C） remove （ D） prevent 五、 PART FIVE 30 Read the article below about Coca-cola and its advertising. For each question 31-40, write one word in CAPITAL LETTERS on your Answer Sheet. COCA-COLA AND ITS
46、ADVERTISING John S. Pemberton invented Coca-Cola in 1886. His partner suggested running an advertising FOR the drink in the Atlanta Journal that very year. In 1888, As a Candler bought the Coca-Cola business and decided to make the product known (31) signs, calendars and clocks. The company began to
47、 build its global network. When Robert Woodruff was elected president of the company in 1923, he succeeded (32) transforming Coca-Cola (33) a truly international product by setting (34) a foreign department, which exported Coca-Cola to the Olympic Games in Amsterdam in 1928. During World War II, he
48、promised to bring Coca-Cola (35) every soldier in every part of the world. Coca-Colas advertising has always attempted (36) reflect changing contemporary lifestyles. Creating an international advertising campaign requires the talents (37) professionals in many areas, and extensive testing and resear
49、ch are always done (38) deciding which advertisements will finally be used. Celebrity endorsements have featured heavily-Cary Grant, Ray Charles and Whitney Houston are just three of the big name stars who have agreed to appear (39) Coca-Cola commercials. After launching Diet Coke in 1982, the company saw its sales grow quickly. The drink is now the third most popular (40) the world. 六、 PART SIX 40 Read the article below about leadership lessons for the 21st century.
