[外语类试卷]专业英语八级(阅读)模拟试卷66及答案与解析.doc
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1、专业英语八级(阅读)模拟试卷 66及答案与解析 0 It may be no surprise that the best-selling computer book so far this year is iPhone: The Missing Manual, by my colleague David Pogue. But here is something that did surprise me: The most popular edition of this book isnt on paper or the PDF file that OReilly Media also sel
2、ls. It is the downloadable application for the iPhone, according to Tim OReilly, the chief executive of OReilly Media. Amid all the discussion of micropayments and other ways that the creators of news and other content can be paid for their work, the iTunes App store is shaping up to be a surprising
3、ly viable way to sell all sorts of information and entertainment. There is a lot more content of the sort you would have bought in the past but now you can get free on the Web: a directory of Congressional offices, standup comedy routines, gym workout videos, Zagat restaurant guides and a growing li
4、brary of books. There is also a fair bit of free content, public-domain e-books like the complete works of Shakespeare and lots of advertising-supported media.(Business Week has a report this week on the App stores role in music.) Whats most interesting is how iPhone users are willing to spend money
5、 in ways that Web users are not. Ive criticized Apple from time to time for not having a coherent approach to delivering free content with advertising. But in some ways, the development of a market for paid content is a bigger and less expected achievement. Why has this happened? Apple has created a
6、n environment that makes buying digital goods easy and common. With an infrastructure that supports one-click purchases of songs and videos, it was easy to add applications in the same paradigm. Paying for software, especially games, is not new to Apple customers. So when you see the iPhone manual o
7、r the Frommers Paris guidebook, it feels natural to click.(And of course, your credit card is already on file with Apple.) There are certainly other precedents. Many people who steal songs through Lime-wire nonetheless pay $1.99 to use the same tunes as ringtones. And for avid book readers, Amazons
8、Kindle has found a market willing to pay for electronic books. Apple is also starting to sell subscriptions to bundles of music, video and images from certain bands, like Depeche Mode. This is technically a product of the Music store, not the App store, but it still shows how people may be willing t
9、o pay for various bundles of content online. There is a lot of work to do here. For example, I find the OReilly iPhone book a little hard to use. The text doesnt seem particularly well-formatted for the iPhone page. And I would love to see more interactive features that utilize the phone interface(i
10、ncluding some of Davids videos). Andrew Savikas, OReillys vice president for digital initiatives, agrees with me, saying that the iPhone manual was rushed to get it out before Christmas. The company now has 20 titles in development for the iPhone(and eventually other mobile phones), and it is spendi
11、ng more time weaving in hyperlinks and adding other features. “There is a lot more we can do to take advantage of this as a new medium,“ he said. OReilly, which sells to a lot of early adopters, has a range of digital distribution media. “We try to say all of our writing is writing for the Web, and
12、all of our publishing is digital publishing, so all our focus is building things into the content that make it more friendly to be digital,“ he said. Before media companies rejoice that Apple has found a way to persuade a generation used to getting everything free on the Web to pay for some content,
13、 they should look a bit more closely at OReillys experience with the iPhone manual. The book, which sells for $24.99, was initially offered as an iPhone app for $4.99. When the publisher raised the price to $9.99, sales fell 75 percent. OReilly quickly dropped the price back down to the lower level.
14、 “This audience is very price sensitive,“ Mr. Savikas said. So even if all content doesnt have to be free, it may well have to be cheap. 1 According to the passage, what has surprised the author? ( A) IPhone: The Missing Manual is the best-seller on computer this year. ( B) IPhone is the most popula
15、r cellphone this year. ( C) The downloadable application is the most successful part of iPhone. ( D) The most popular version of iPhone: The Missing Manual is in the form of application. 2 Which of the following is NOT in the sort that you would have bought in the past but now free? ( A) Body-buildi
16、ng videos. ( B) The telephone numbers of government offices. ( C) Shakespeares Merchant of Venice. ( D) Standup comedy shows. 3 Which of the following best explains why iPhone users are willing to pay in ways that web users are not? ( A) The habit of one-click purchases makes it natural to click oth
17、er contents. ( B) The iPhone users want to show off the convenience of their machine. ( C) The iPhone users are more addicted to web resources than web users. ( D) Its far more convenient for iPhone users to download than copy from PC. 4 What does OReillys experience with the iPhone manual tell us?
18、( A) Apple has found a way to persuade a generation of web users to pay for some contents. ( B) The price of the book now is about 5 times of its initial price. ( C) Media companies should never raise the price of the content. ( D) All contents provided have to be cheap to attract the users. 5 Which
19、 category of writing does the passage belong to? ( A) Narration. ( B) Description. ( C) Persuasion. ( D) Exposition. 5 When a dark-colored S. U. V. raced through the streets of Washington, flipped over and burst into flames on Foxs fast-paced action show 24 last week, viewers probably were not calcu
20、lating how much carbon dioxide the explosion produced. But executives at Fox have been paying close attention. On Monday the network will announce that 24 is going green, becoming the first “carbon neutral“ television series. Among other things, Fox says, it has hired consultants to measure the carb
21、on-dioxide output from the production, started using 20 percent biodiesel fuel in trucks and generators, installed motion monitors in bathrooms and kitchens to make the lights more efficient and paid the higher fees that help California utilities buy wind and solar power. Car crashes posed a bigger
22、problem; even hybrid vehicles emit carbon dioxide when blown up. To achieve true carbon neutrality the scripts would have to avoid shooting on location and staging chase scenes, something likely to disappoint even the greenest viewers. So the producers decided to settle for buying carbon offsets, wh
23、ich in theory make up for emissions of carbon dioxide, the main heat-trapping gas linked to global warming, by paying other people to generate enough clean energy to compensate in this case wind-power plants in India. The producers said they bought enough credits to offset 1,291 tons of carbon dioxi
24、de, just over a half-seasons worth of emissions. “If weve needed a car chase, weve had a car chase,“ said Howard Gordon, executive producer of “24. “ “Our obligation is first and foremost to the fans. If we have budget cuts and need to save money, then well have fewer car crashes. “ Rupert Murdoch,
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