1、雅思（写作）模拟试卷 127及答案与解析 1 Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree? 2 In some countries, advertisers persuade children to buy some goods, such as snacks, toys, a
2、nd other goods. As for this phenomenon, parents object such practice on children. But some advertisers claim that there is useful information in these advertisements. Discuss both these views and give your own opinion. 雅思（写作）模拟试卷 127答案与解析 1 【正确答案】 Nowadays, there are lots of advertisements on televi
3、sion or on the streets. Some people think that the advertising boosts the sales of goods and it encourages people to buy things unnecessarily. This argument may be true. In my country, many advertising companies produce advertisements with famous and popular actors or singers. People, especially you
4、ngsters, buy goods that their favourite singer advertises, although they do not really need the products. Also, on the television screen, a product may look gorgeous and of good quality. As a result of it, people often buy goods without enough consideration. Consumers may not actually need it, but t
5、hey buy goods impulsively soon after they watch the advertising. Furthermore, as many customers buy a particular product due to its advertising campaign, the other people may be affected by the trend, even if the product is not the real needs of the society. However, there are various aspects agains
6、t these arguments. It is peoples choice to make a decision to buy goods. Advertising may be not a cause of customers buying habits. Individuals have their own spending habits. If they have got enough disposable income, then the right to make a decision is given to them. No one actually can judge whe
7、ther the goods sold are the real needs of the society or not. In addition, as there should be a limited amount of disposable income consumers are able to spend, people try to allocate their budgets. They cannot be simply swayed by those advertisements. In conclusion, as customers have their own stro
8、ng opinions and standard of good quality goods, it is better to leave them to make their own decision in buying goods. It is fairly difficult to say everyone is swayed by advertising and buys goods impulsively. However, in sensitive area of businesses such as toy industries, it may be necessary to b
9、an advertising to those children as they have not got enough ability to control themselves or to know what they need. 2 【正确答案】 It is a common phenomenon that an overwhelming number of advertisements regard children as the target group, and persuade them, especially their parents, to buy clothes, toy
10、s and even some luxuries. Urgently, this advertising means needing a thorough examination as for its justification. There is no doubt that such advertisements exert a repercussion on childrens family. Generally speaking, children can influence the familys purchasing orientation, which is best illust
11、rated in Chinese families where the family planning is strictiy pursued. Due to this national policy in China, and adults unwilling to have more kids, children are usually spoilt and every need, even seemingly unreasonable ones, will be satisfied by their parents. Under such circumstances, some manu
12、facturers take advantage of childrens inexperience and impulsion, designing fancy advertisements to draw their attention and even cheat kids, which will drag families under unbearable economic burden. The side representing the interests of manufacturers and advertising agencies, of course, insists t
13、hat there must be advertisement belonging to youngsters. According to their understanding, children can benefit from those specific advertisements just as adults do, and otherwise it is unfair in that they have no other channels to know any commodity information concerning their particular world. As
14、 for me, however, the main responsibility children assume at their age group is to acquire as much knowledge as possible, so in the future they can make a substantial contribution to society. If what they pay attention to is about fashion, then their learning efficiency is really doubted. My view is that in view of childrens vulnerable mentality and weighty responsibility, advertisements for children should be limited. Even if we allow some ones, they must be public service advertisements arousing concern for social vulnerable groups rather than encouraging buying.
