CI企划发展战略报告.doc

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CI 企划发展战略报告一、企业发展战略目标(一)定性目标1目标方向:_2目标状态:_(二)定量目标1产值:_2销售额:_3利税指标:_4产品系统定量指标:_5人才定量指标:_二、实现战略目标的关键1科技革命点:_2技术创新点:_3文化支撑点:_4品牌形象点:_5产品特征点:_6人才投资点:_7营销能力点:_8行为规范点:_三、战略方针1战略思路:_2运作原则:_3操作步骤:_四、战略行为1投资发展战略手段_2人才战略手段:_3管理战略手段:_4营销战略手段:_5财务战略手段:_

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