1、PAS 124:2011Defining, implementing and managing website policies and standardsCode of practiceLicensed Copy: Wang Bin, ISO/EXCHANGE CHINA STANDARDS, 06/07/2011 06:50, Uncontrolled Copy, (c) BSIPAS 124:2011 BSI March 2011Publishing and copyright informationThe BSI copyright notice displayed in this d
2、ocument indicates when the document was last issued. BSI 2011ISBN 978 0 580 71706 2ICS null.080nullnull.2null.nullNo copying without BSI permission except as permitted by copyright law.Publication historynullrst edition 2008Licensed Copy: Wang Bin, ISO/EXCHANGE CHINA STANDARDS, 06/07/2011 06:50, Unc
3、ontrolled Copy, (c) BSIPAS 124:2011 BSI March 2011Contentsinullreword ii0 Introduction . iii0.1 nullneral . iii 0.2 nullat are wenullite policies and standardsnull . iii0.nullnully areas onullwenullite policies and standards inull0.nullThe nullnenulls null0.5 nullrrent trends null 1 Scope 12 nullerm
4、s and denullitions . 2nullnullnulling nullbsite policies and standards nullnull1 nullneral . 5null2 nullnullition wornullow 5nullnullnullanning 7nullnullnullditing and collating enullsting material 8null5 nullthering user renullirements 9null6 Stanullholder consultation and management 9null7 nullnul
5、lition and documentation . 10null8 nullossnullalidation 11null9 Stanullholder signnullnullnull 114 Implementing nullbsite policies and standards . 12null1 nullneral . 12null2 Impact onullthe punullication platnullrm 1nullnullnullnulltermining the degree onulltemplate locnulldown .1nullnullnullnullmm
6、unicationnulltraining and support . 1nullnullnullnaging nullbsite policies and standards . 1null5.1 nullneral . 155.2 nullnership and responsinulllity 155.nullnullgoing communicationnulltraining and support 155.nullnullnullewing and updating . 155.5 nullnitoring . 165.6 nullIs and data analysis 18An
7、nenulls 1nullnullnenullnullnullormatinullnullnully areas onullwenullite policies and standards 19nullnenullB nullormatinullnullnullenullite gonullrnance policy 26nullnenullnullnullnnullrmatinullnullnullenulll sources onullinnullrmation . 27Binulliography . 29Licensed Copy: Wang Bin, ISO/EXCHANGE CHI
8、NA STANDARDS, 06/07/2011 06:50, Uncontrolled Copy, (c) BSIiiPAS 124:2011 BSI March 2011ForewordThis Pnullliclnullnullnullilable nullecification nullnullnullwas commissioned bnullMagnull, who pronullded the initial draft for denulllopmentnullnulls denulllopment was facilitated bnull the nullitish nul
9、landards nullstitnullion nullnullnulland it came into effect on 22 March 2011nullnullnullowledgement is ginulln to the nullllowing organinulltions that were innulllnulld in the denulllopment onullthis nullnull as memnullrs onullthe steering groupnullnull nullnullnet nullnullenull nullinull nullgusnu
10、ll nullswang nullnullnull Snull Tridionnull Shell International B.null.null nullilenullr nullnullnullnullowledgement is also ginulln to the memnullrs onulla wider renullew panel who were consulted in the denulllopment onullthis nullnull.This nullnull is punullished null BSI which retains its ownersh
11、ip and copyright. BSI resernulls the right to withdraw or amend this nullnull on receipt onullauthoritatinull adnullce that it is appropriate to do so. This nullnull will null renullewed at internullls not enulleeding two years and any amendments arising nullom the renullew will null punullished as
12、an amended nullnull and punullicinulld in Update Standards.This nullnull is not to null regarded as a British Standard. It will null withdrawn upon punullication onullits content innullor asnulla British Standard.The nullnull process enanulles a specinullation to null rapidly denullloped in order to
13、 nulllnull an immediate need in industry. nullnullnull may null considered nullr nullrther denulllopment as a British Standardnullor constitute part onullthe null input into the denulllopment onulla nullropean or International Standard.SupersessionThis nullnull supersedes nullnull 12null2008 which i
14、s withdrawn.Information about this documentThis is a nullll renullsion onullthe nullnull and introduces the principal changes onulladditional procedural content on wenullite gonullrnancenulla new nullnenullB on wenullite gonullrnance policy and an updated nullnenullnullon the nully areas onullwenull
15、ite policies and standards.nulle of this documentnull a code onullpracticenullthis nullnull tanulls the nullrm onullguidance and recommendations. It should not null nulloted as inullit were a specinullation and particular care should null tanulln to ensure that claims onullcompliance are not mislead
16、ing.nully user claiming compliance with this nullnull is enullected to null anulle to nullstinull any course onullaction that denullates nullom its recommendations.Presentational connullntionsThe pronullsions in this nullnull are presented in roman null.e. uprightnulltype. Its recommendations are en
17、ullressed in sentences in which the principal aunullliary nullrnull is nullhouldnullCommentary, explanation and general informative material is presented in smaller italic type and does not constitute a normative element.Contractual and legal considerationsThis punullication does not purport to incl
18、ude all the necessary pronullsions onulla contract. nullers are responsinulle nullr its correct application.Compliance nullth a PAS cannot confer immunity from legal obligationsnullLicensed Copy: Wang Bin, ISO/EXCHANGE CHINA STANDARDS, 06/07/2011 06:50, Uncontrolled Copy, (c) BSIiiiPAS 124:2011 BSI
19、March 2011nullntrodnullction0null nullneralnullenullite policies and standards are the linullary onulldocuments specinulld null an organinulltion to gonullrn the contentnullnullnction and appearance onulltheir wenullites and to articulate their wenullite gonullrnance structure and process.The remit
20、nullr wenullite policies and standards can null understood to conullr traditional wenullitesnullmonullle wenullites and enullernal digital channelsnullsuch as wenullportals and social media sites.nullnaged enullnullctinulllynullwenullite policies and standards are powernulll tools nullr controlling
21、the process onullwenullite creation and punullication and delinullr tanginulle pernullrmancenulloperational and nullancial nullnenulls. nullwenullrnulldenullingnullimplementing and managing wenullite policies and standards presents organinulltions with common logistical challenges. nullny organinull
22、tions are also unaware onullthe enullent to which they need to null denulling them and the nullnenulls that they delinullr nullee 0nullnullThis nullnullicly nullnullilanulle Specinullation nullnullnullpronulldes recommendations to help organinulltions deploy wenullite policies and standards enullcie
23、ntly and harness their nullll potential.This nullnull has sinullmain partsnullnull nullnulling wenullite policies and standards nulllause nullnullnull Implementing wenullite policies and standards nulllause 4nullnull nullnaging wenullite policies and standards nulllause nullnullnull nully areas onul
24、lwenullite policies and standards nullnnenullnullnullnull nullenullite gonullrnance policy nullnnenullBnullnull nullenulll sources onullinnullrmation nullnnenullnull.0null nullat are nullbsite policies and standardsnullnullenullite policies and standards are the two main types onulldocumentation an
25、organinulltion uses to communicate renullirements to the people responsinulle nullr commissioningnulldenulllopingnullmanaging and editing their wenullites.nullenullite policies and standards sernull dinullnullrent nullt complementary purposesnullnull nullwenullite policy is a highnullenulll statemen
26、t that outlines the organinulltionnulls strategic renullirements with regards to their wenullitenullnullnull nullwenullite standard is a detailed statement that sets out the specinull criteria that need to null met in order to nulllnull the wenullite policy mandates.The dinullnullrence can null illu
27、strated null the nullllowing enullmplesnullnull nullwenullite policy on accessinulllity states the target lenulll onullaccessinulllity connullrmance nullr the organinulltionnulls wenullitenullnull nullwenullrnullit does not enulllain how this target is to null achienulld.null nullenullite standards
28、nullr accessinulllity set out the specinull criteria that are to null adhered to in order to meet the specinulld lenulll onullaccessinulllity.The dinullnullrences nulltween wenullite policies and standards are outlined in Tanulle 1.Licensed Copy: Wang Bin, ISO/EXCHANGE CHINA STANDARDS, 06/07/2011 06
29、:50, Uncontrolled Copy, (c) BSIinullPAS 124:2011 BSI March 20110null nully areas of nullbsite policies and standardsnullable 1 nullnullnullnullrences nulltween wenullite policies and standardsnullcument nullscription nulle nullers Purposenullebsite policynullebsite standardnullhighnullenulll stateme
30、nt that outlines the organinulltionnulls strategic renullirements with regards to their wenullitenullnullnullw in numnullrnullange rarelynulldetailed statement that sets out the specinull criteria that need to null met in order to nulllnull the wenullite policy mandatesnullny in numnullrnullange nul
31、lenullentlyTo communicate the topnullenulll strategy and renullirements nullr the denulllopment and maintenance onulla wenullite To guide wenulldenulllopersnullmanagers and editors in the denulllopment and maintenance onull a wenullite nulll organinulltional stanullholders in the wenullitenullnull n
32、ullenulldenulllopersnullmanagers and editorsTo protect the organinulltion nullom risnulland align their wenullitenullnullwith their strategic goalsTo secure wenullite nullality and compliance and nulllnull the wenullite policy mandates nullable 2 nullnully areas onullwenullite policies and standards
33、Area Cross referenceAccessibility AnullBrand and template AnullConullranding Anullnullmain name and nullnullstructure Anullnullitorial and copynulliting Anullnullgal AnullSearch engine optiminulltion nullnullnull AnullSocial media Anullnullability Anullnullebsite gonullrnance policy AnnenullBnullenu
34、llite policies and standards are typically produced as a set onullpointnullpecinull documents conullring nully areasnullas ginulln in Tanulle 2.nullganinulltions onullen choose to document wenullite policies alongside their related standards rather than produce them as standnulllone documents. This
35、has the adnullntage onullensuring that each set onullstandards is presented within the contenull onullits wenullite policy mandatenullwhich can increase understanding and nullynulln.Tanulle 2 shows the nully areas onullwenullite policies and standards as denulled in this nullnull. They include nullt
36、h organinulltionally specinull wenullite policies and standards null.g. nulland and wenullite gonullrnancenulland those renullrencing specinullations null enullernal agenciesnull such as gonullrnments and onullcial standards nulldies null.g. legal and accessinulllitynullnullnenulls nulland B pronull
37、de recommendations on the nully areas onullwenullite policies and standards.NOTE This list of nully areas of website policies and standards is not exhaustive and not all areas will be applicable to every organinulltion.Licensed Copy: Wang Bin, ISO/EXCHANGE CHINA STANDARDS, 06/07/2011 06:50, Uncontro
38、lled Copy, (c) BSIPAS 124:20110null nulle benenullsThe nullnenulls onullwenullite policies and standards are outlined in Tanulle nullnullable null nullnully nullnenulls onullwenullite policies and standardsnull BSI March 2011Brand null nullinnullrcement onullthe nulland null ensuring consistency onu
39、llnulland presentation and messaging null nullotection onullnulland and company reputation null ensuring a consistentnull high nullality user enulleriencenullsnull null nullniminulltion onullonline risnullthrough compliance with legal renullirementsnull Securement onullappropriate protection onullin
40、tellectual property nullnancial null nullotection onullinnullstment in wenullrelated pronullcts null ensuring nullality and pernullrmance is maintained on an ongoing nullsisnull nullduction onulldenulllopment and maintenance costs through regulation and rationalinulltion onullthe wenulldenulllopment
41、 ennullronmentnull nullonullsion onullaccess to the widest possinulle marnulltnullnull ensuring compliance with accessinulllity guidelines and compatinulllity with target user platnullrmsnull nulltiminulltion nullr targeted customer acnullisition due to the enullnullctinull localinulltion onullconte
42、ntnull Increased nullsitor tranullc through optiminulltion onullcontent nullr search enginesnull Increased user connullence through a consistentnullhigh nullality user enulleriencenullornullonullefnulliency null Increased agility and reduction onulltime to marnulltnullthrough streamlined denulllopme
43、nt and maintenance processesnull nullmmunication and ennullrcement onullnullst practice across wenullteams and the organinulltion as a whole and reduction onulldisputenull Simplinullation onulldesign and nullild processes onullnew or redesigned sitesnullparticularly in relation to the management onu
44、llmultiple suppliersPerformance measurement null nullonullsion onullonullectinull criteria nullr measuring pernullrmance towards compliance targetsnull Increased relianulllity onullnullsitor and pernullrmance data through the consistent application onulltranullc tagsLicensed Copy: Wang Bin, ISO/EXCH
45、ANGE CHINA STANDARDS, 06/07/2011 06:50, Uncontrolled Copy, (c) BSIPAS 124:2011 BSI March 20110null Current trendsnully trends and challengesnullnull nullenullites are incorporating an enullanding array onullcontent sources and punullication platnullrmsnullsuch as nullogs and usernullenerated content
46、nullall onullwhich need to null nullought under the wenullite gonullrnance umnullella.null nullntent is increasingly localinulldnullpersonalinulld and dynamically targetednullwhich leads to an enullansion in the numnullr onulldigital touch points that need to null monitored and managed.null The remi
47、t nullr wenullite gonullrnance now enullends nullyond the wenullite to conullr a prolinullration onullenullernal digital channelsnullsuch as wenullportals and social media sites.null There is an increased speed and nulllume onullpunullication.nullnullctinull wenullite policies and standardsnulland w
48、enullite gonullrnancenullare nully to enanulling organinulltions to enullloit this increasingly agile ennullronmentnullwithout sacrinulling control onullr nulland presentation and messaging or increasing their enullosure to risnullThe wenullhas matured to null a nullsinessnullritical mediumnullachie
49、nullng increased recognition and support at nullard lenulll. This has nullen nullosted null the economic downturn where the superior audience reachnullenullciency and measuranulllity onullonline media hanull commanded an increasing slice onullorganinulltionsnullmarnullting nulldgets.nullenullite gonullrnance systems and processes are also maturing. nullganinulltions are increasingly monullng nullom manual to automated nullality assurance processes to enanulle them to nullep pace with the speed and scale onullpunullicationnulland are manullng sophisticated use onullcompliance metrics to
