1、 International Telecommunication Union ITU-T H.741.3TELECOMMUNICATION STANDARDIZATION SECTOR OF ITU (06/2012) SERIES H: AUDIOVISUAL AND MULTIMEDIA SYSTEMSIPTV multimedia services and applications for IPTV IPTV application event handling IPTV application event handling: Audience measurement for IPTV
2、distributed content services Recommendation ITU-T H.741.3 ITU-T H-SERIES RECOMMENDATIONS AUDIOVISUAL AND MULTIMEDIA SYSTEMS CHARACTERISTICS OF VISUAL TELEPHONE SYSTEMS H.100H.199 INFRASTRUCTURE OF AUDIOVISUAL SERVICES General H.200H.219 Transmission multiplexing and synchronization H.220H.229 System
3、s aspects H.230H.239 Communication procedures H.240H.259 Coding of moving video H.260H.279 Related systems aspects H.280H.299 Systems and terminal equipment for audiovisual services H.300H.349 Directory services architecture for audiovisual and multimedia services H.350H.359 Quality of service archi
4、tecture for audiovisual and multimedia services H.360H.369 Supplementary services for multimedia H.450H.499 MOBILITY AND COLLABORATION PROCEDURES Overview of Mobility and Collaboration, definitions, protocols and procedures H.500H.509 Mobility for H-Series multimedia systems and services H.510H.519
5、Mobile multimedia collaboration applications and services H.520H.529 Security for mobile multimedia systems and services H.530H.539 Security for mobile multimedia collaboration applications and services H.540H.549 Mobility interworking procedures H.550H.559 Mobile multimedia collaboration inter-work
6、ing procedures H.560H.569 BROADBAND, TRIPLE-PLAY AND ADVANCED MULTIMEDIA SERVICES Broadband multimedia services over VDSL H.610H.619 Advanced multimedia services and applications H.620H.629 Ubiquitous sensor network applications and Internet of Things H.640H.649 IPTV MULTIMEDIA SERVICES AND APPLICAT
7、IONS FOR IPTV General aspects H.700H.719 IPTV terminal devices H.720H.729 IPTV middleware H.730H.739 IPTV application event handling H.740H.749IPTV metadata H.750H.759 IPTV multimedia application frameworks H.760H.769 IPTV service discovery up to consumption H.770H.779 Digital Signage H.780H.789 For
8、 further details, please refer to the list of ITU-T Recommendations. Rec. ITU-T H.741.3 (06/2012) i Recommendation ITU-T H.741.3 IPTV application event handling: Audience measurement for IPTV distributed content services Summary The ITU-T H.741.x series of Recommendations defines a foundational plat
9、form for audience measurement (AM) of IPTV services. They focus on the interface between terminal devices and an audience measurement aggregation function. The AM platform integrates a method for end users to report personal information, and is designed to easily add time-shifted and interactive ser
10、vices and non-terminal device measurement points. While the ITU-T H.741.x series allows the implementation of audience measurement for IPTV services, its mechanism may be equally applicable to non-IPTV services. The design philosophy in the ITU-T H.741.x series is focused on scalability, minimizing
11、the use of resources, security, flexibility to support a variety of service provider deployments and rich privacy support to meet emerging regulations and legislation. Recommendation ITU-T H.741.3 specifies audience measurement for IPTV distributed content services and, in particular, linear TV serv
12、ices. It describes specific configuration for linear TV and metadata and data structures used in the payload of AM messages. The informative appendices discuss specific implementation considerations for linear TV-specific implementation considerations, provide examples and describe capabilities and
13、profiles. History Edition Recommendation Approval Study Group 1.0 ITU-T H.741.3 2012-06-29 16 Keywords Audience measurement, audience rating service, audience viewership, contents rating, data structures, distributed content service, engagement metrics, implementation guidelines, IPTV application ev
14、ent handling, linear TV, metadata. ii Rec. ITU-T H.741.3 (06/2012) FOREWORD The International Telecommunication Union (ITU) is the United Nations specialized agency in the field of telecommunications, information and communication technologies (ICTs). The ITU Telecommunication Standardization Sector
15、 (ITU-T) is a permanent organ of ITU. ITU-T is responsible for studying technical, operating and tariff questions and issuing Recommendations on them with a view to standardizing telecommunications on a worldwide basis. The World Telecommunication Standardization Assembly (WTSA), which meets every f
16、our years, establishes the topics for study by the ITU-T study groups which, in turn, produce Recommendations on these topics. The approval of ITU-T Recommendations is covered by the procedure laid down in WTSA Resolution 1. In some areas of information technology which fall within ITU-Ts purview, t
17、he necessary standards are prepared on a collaborative basis with ISO and IEC. NOTE In this Recommendation, the expression “Administration“ is used for conciseness to indicate both a telecommunication administration and a recognized operating agency. Compliance with this Recommendation is voluntary.
18、 However, the Recommendation may contain certain mandatory provisions (to ensure, e.g., interoperability or applicability) and compliance with the Recommendation is achieved when all of these mandatory provisions are met. The words “shall“ or some other obligatory language such as “must“ and the neg
19、ative equivalents are used to express requirements. The use of such words does not suggest that compliance with the Recommendation is required of any party. INTELLECTUAL PROPERTY RIGHTS ITU draws attention to the possibility that the practice or implementation of this Recommendation may involve the
20、use of a claimed Intellectual Property Right. ITU takes no position concerning the evidence, validity or applicability of claimed Intellectual Property Rights, whether asserted by ITU members or others outside of the Recommendation development process. As of the date of approval of this Recommendati
21、on, ITU had not received notice of intellectual property, protected by patents, which may be required to implement this Recommendation. However, implementers are cautioned that this may not represent the latest information and are therefore strongly urged to consult the TSB patent database at http:/
22、www.itu.int/ITU-T/ipr/. ITU 2013 All rights reserved. No part of this publication may be reproduced, by any means whatsoever, without the prior written permission of ITU. Rec. ITU-T H.741.3 (06/2012) iii Table of Contents Page 1 Scope 1 2 References. 1 3 Definitions 1 3.1 Terms defined elsewhere 1 3
23、.2 Terms defined in this Recommendation . 3 4 Abbreviations and acronyms 3 5 Conventions 4 6 Overview 4 7 Specific audience measurement for linear TV 5 7.1 Audience measurement configuration for linear TV 5 7.2 Linear TV metadata 6 Appendix I Implementation considerations 15 I.1 Considerations regar
24、ding the enabling of control device reporting . 15 I.2 Considerations regarding the enabling of navigation method reporting 15 I.3 Considerations for specifying channels to be measured . 15 I.4 Considerations for using channel change filtering and how to choose the value . 16 Appendix II Examples of
25、 configuration and reporting of the terminal device audience measurement function . 17 II.I Configuration example . 17 II.2 Example measurement reports associated with example configuration of Figure II.1 . 20 II.3 Picture-in-picture (PIP) example 24 Appendix III Audience measurement capability prof
26、iles . 29 Bibliography. 30 Rec. ITU-T H.741.3 (06/2012) 1 Recommendation ITU-T H.741.3 IPTV application event handling: Audience measurement for IPTV distributed content services 1 Scope This Recommendation describes audience measurement for IPTV distributed content services. This includes specific
27、events and samples, configuration and reporting for linear TV services. Subsequent releases will address additional IPTV distributed content services. 2 References The following ITU-T Recommendations and other references contain provisions which, through reference in this text, constitute provisions
28、 of this Recommendation. At the time of publication, the editions indicated were valid. All Recommendations and other references are subject to revision; users of this Recommendation are therefore encouraged to investigate the possibility of applying the most recent edition of the Recommendations an
29、d other references listed below. A list of the currently valid ITU-T Recommendations is regularly published. The reference to a document within this Recommendation does not give it, as a stand-alone document, the status of a Recommendation. ITU-T H.741.0 Recommendation ITU-T H.741.0 (2012), IPTV app
30、lication event handling: Overall aspects of audience measurement for IPTV services. ITU-T H.741.1 Recommendation ITU-T H.741.1 (2012), IPTV application event handling: Audience measurement operations for IPTV services. ITU-T H.741.2 Recommendation ITU-T H.741.2 (2012), IPTV application event handlin
31、g: Data structures of audience measurement for IPTV services. ITU-T H.770 Recommendation ITU-T H.770 (2009), Mechanisms for service discovery and selection for IPTV services. 3 Definitions 3.1 Terms defined elsewhere This Recommendation uses the following terms defined elsewhere: 3.1.1 aggregation f
32、unction ITU-T H.741.0: The function that configures audience measurement functions (AMFs), then receives processed events, sample values and end-user information from AMFs. It may participate in the communication of end-user permissions. 3.1.2 application b-ITU-T Y.101: A structured set of capabilit
33、ies, which provide value-added functionality supported by one or more services. 3.1.3 application event b-ITU-T H.740: An application event is every end-user interaction or occurrence related to multimedia contents in IPTV applications. It includes an emergency event from event-notification services
34、. 3.1.4 audience measurement ITU-T H.741.0: The measurement of peoples engagement with IPTV services. 3.1.5 audience measurement function (AMF) ITU-T H.741.0: The function that, if given permission, measures the end-user behaviour by processing events or samples from IPTV services. AMFs may request
35、and collect end-user information. AMFs transfer processed events, samples and end-user information to aggregation functions. 2 Rec. ITU-T H.741.3 (06/2012) 3.1.6 audience measurement system ITU-T H.741.0: The system which, with end-user permission, measures end-user behaviour by detecting applicatio
36、n events within the IPTV service and collecting their data within the IPTV service. 3.1.7 configuration package ITU-T H.741.0: A configuration package is the data structure which specifies the target services to be measured, content filtering, measurement schedule, events and samples to be measured,
37、 and measurement report delivery. 3.1.8 content (object) b-ITU-T T.174: Encoded generic value, media or non-media data. 3.1.9 electronic programme guide (EPG) b-ITU-T H.721: A service navigation application which is used especially for scheduled linear programmes. NOTE In some traditional broadcast
38、services, EPG is defined as an on-screen guide used to display information on scheduled live broadcast television programmes, allowing a viewer to navigate, select, and discover programmes by time, title, channel, and genre. This traditional definition does not cover “catalogues“ for on-demand and d
39、ownload services (sometimes called electronic content guide or broadband content guide) and bi-directional interactive service (sometimes called interactive programme guide) for end-user interaction with a server or head-end. 3.1.10 end user b-ITU-T Y.1910: The actual user of the products or service
40、s. NOTE The end user consumes the product or service. An end user can optionally be a subscriber. 3.1.11 Internet protocol television (IPTV) b-ITU-T Y.1901: Multimedia services such as television/video/audio/text/graphics/data delivered over IP-based networks managed to support the required level of
41、 QoS/QoE, security, interactivity and reliability. 3.1.12 IPTV terminal device b-ITU-T Y.1901: A terminal device which has IPTV terminal function (ITF) functionality, e.g., an STB. 3.1.13 IPTV terminal function (ITF) b-ITU-T Y.1901: The end-user function(s) associated with a) receiving and respondin
42、g to network control channel messages regarding session set-up, maintenance, and tear-down, and b) receiving the content of an IP transport from the network and rendering. 3.1.14 linear TV b-ITU-T Y.1901: A television service in which a continuous stream flows in real time from the service provider
43、to the terminal device and where the end user cannot control the temporal order in which contents are viewed. 3.1.15 metadata b-ITU-T Y.1901: Structured, encoded data that describe characteristics of information-bearing entities to aid in the identification, discovery, assessment, and management of
44、the described entities. NOTE EPG metadata have many applications and may vary in depth from merely identifying the content package title or information to populate an EPG, to providing a complete index of different scenes in a movie or providing business rules detailing how the content package may b
45、e displayed, copied, or sold. 3.1.16 measurement report ITU-T H.741.0: The data that the audience measurement function (AMF) generates from an end-user behaviour event or sample. 3.1.17 sample ITU-T H.741.0: A sample is a periodic action occurring on a configurable schedule time interval, during a s
46、ervice period, which captures specified information values. 3.1.18 sample set ITU-T H.741.1: A sample set contains one or more information fields, captured at a specific instance of periodic action occurring on a configurable schedule time interval, during a service period. 3.1.19 sample time ITU-T
47、H.741.0: A sample time is when an instance of the periodic action occurs on a configurable schedule time interval, which captures specified information values, during a service period. Rec. ITU-T H.741.3 (06/2012) 3 3.1.20 sample value ITU-T H.741.0: The content of an information field, captured at
48、a specific instance of periodic action occurring on a configurable schedule time interval, during a service period. 3.1.21 service b-ITU-T Y.101: A structure set of capabilities intended to support applications. 3.1.22 service-common ITU-T H.741.1: Qualifier of measurements such as events and elemen
49、ts, and reports to indicate that these measurements and reports are commonly applicable to two or more distributed content or interactive services. 3.1.23 service navigation b-ITU-T H.720: A process of presenting information that allows the end user to discover, select and consume services. 3.1.24 service provider b-ITU-T M.1400: A general reference to an operator that provides telecommunication services to customers and other end users either on a tariff or contract basis. A serv
