1、英语阅读(一)自考题-15 及答案解析(总分：100.00，做题时间：90 分钟)一、B第一部分 选择题/B(总题数：0，分数：0.00)二、B(总题数：1，分数：10.00)We can see how the product life cycle works by looking at the introduction of instant coffee. When it was introduced, most people did not like it as well as “regular“ coffee, and it took several years to gain gen
2、eral acceptance (introduction stage). At one point, though, instant coffee grew rapidly in popularity, and many brands were introduced (stage of rapid growth). After a while, people became attached to one brand and sales leveled off (stage of maturity). Sales went into a slight decline when freeze-d
3、ried coffees were introduced (stage of decline).The importance of the product life cycle to marketers is this: Different stages in the product life cycle call for different strategies. The goal is to extend product life so that sales and profits do not decline. One strategy is called market modifica
4、tion. It means that marketing managers look for new users and market sections. Did you know, for example, that the backpacks that so many students carry today were originally designed for the military?Market modification also means searching for increased usage among present customers or going for a
5、 different market, such as senior citizens. A marketer may re-position the product to appeal to new market sections.Another product extension strategy is called product modification. It involves changing product quality, features, or style to attract new users or more usage from present users. Ameri
6、can auto manufacturers are using quality improvement as one way to recapture world markets. Note, also, how auto manufacturers once changed styles dramatically from year to year to keep demand from falling.（分数：10.00）(1).The first paragraph tells us that a new product is _. A. not easily accepted by
7、the public B. often inferior to old ones at first C. often more expensive than old ones D. usually introduced to satisfy different tastes（分数：2.00）A.B.C.D.(2).To extend product life, _ strategies are often employed. A. 2 B. 3 C. 4 D. 5（分数：2.00）A.B.C.D.(3).When people stick to one brand, the product g
8、oes into _. A. the stage of introduction B. the stage of rapid growth C. the stage of maturity D. the stage of decline（分数：2.00）A.B.C.D.(4).Backpacks were originally designed for _. A. the military B. travelers C. shoppers D. students（分数：2.00）A.B.C.D.(5).Product modification does not involve changing
9、 _. A. product quality B. features C. style D. price（分数：2.00）A.B.C.D.三、B第二部分 非选择题/B(总题数：0，分数：0.00)四、B(总题数：1，分数：10.00)He accompanied Hy Hogan to the cellar. And together they dug up the suitcase, U U 1 /U /U, opened it, saw that it had not been touchedthat it really did hold a small fortune. Bills, b
10、ills, bills!Hogan closed the suitcase.“And now, Mr. Rogers,“ he announced, U U 2 /U /U, “Johnson and I must run along. The Chief wants a reportquick. U U 3 /U /U. Ill keep in touch with you.“He picked up the suitcase and rose. Burns also rose. Mr. Rogers also rose. The trio walked to the door. Mr. R
11、ogers opened it. “Come on in, boys,“ he said pleasantlyU U 4 /U /U. Large men. Strong men. Men in police uniforms who, U U 5 /U /U. A. We have to catch the rest of the robbersB. took it to the living roomC. without fear, stared at Hy Hogan and Blackie BurnsD. and in walked three menE. in his best of
12、ficial manner（分数：10.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_五、B(总题数：10，分数：30.00)1.(conspicuous) Hogan and Burns had a nice little car. Very quiet, very 1, very speedy.（分数：3.00）填空项 1:_2.(foot) The fog there was so thick that people could not see their own 1.（分数：3.00）填空项 1:_3.(move) You cannot have a pa
13、rty in the classroom, because the desks and chairs are 1.（分数：3.00）填空项 1:_4.(accurate) Computers are used to perform a wide variety of activities with reliability, 1, and speed.（分数：3.00）填空项 1:_5.(construction) The old professor made a number of very 1 suggestions concerning soil conservation in the a
14、rea.（分数：3.00）填空项 1:_6.(universe) Canadians enjoy an advanced, efficient health care system that is 1 available to all citizens and landed immigrants (who are allowed permanent in the country) regardless of their location, income, or social standing.（分数：3.00）填空项 1:_7.(disturb) Were there many politic
15、al 1 in the country last year?（分数：3.00）填空项 1:_8.(general) Dont try to 1; it isnt fair to say all women drivers are careless just because one knocked you down.（分数：3.00）填空项 1:_9.(attend) Full-time school 1 is now compulsory for all children from 6 to 18 years old.（分数：3.00）填空项 1:_10.(commercial) In mod
16、ern society, some people look at everything in terms of money. Even holidays such as Christmas are so much 1.（分数：3.00）填空项 1:_六、B(总题数：1，分数：20.00)east lie with in abandonment luck happiness complete puncture magnificence over duringYes, Hy Hogan and Blackie Burns were in U U 1 /U /U. Only once in the
17、past ten days had their luck failed them. It had been with them when they made their big robberytheir truly U U 2 /U /Urobberyon the Coast. It had been with them U U 3 /U /Utheir thousandmile trip U U 4 /U /U, by car.It had been with them every momentbut one.That moment had come just one hour before
18、. It came when Blackie, driving the car, ran U U 5 /U /Ua policeman. And Blackie, thinking of the suitcase at Hys feet, had driven away. Swiftly.There had been a chase, of course. A wild, crazy chase. And when a bullet had U U 6 /U /Uthe gasoline tank, they had had to U U 7 /U /Uthe car. But luck or
19、 no luck, here they were. Alone, and without a car, in a U U 8 /U /Ustrange town. But safe and soundU U 9 /U /Uthe suitcase.The suitcase lay in the center of the table, in the center of the room. In it, neat little package on neat little package, U U 10 /U /Unearly three hundred thousand dollars.（分数
20、：20.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_七、B(总题数：1，分数：30.00)The night was dark. And the house was dark. Dark and silent. The two men ran toward it quietly, They slipped quickly through the dark bushes which surrounded the house. They reached the porch, ran up the
21、steps, and knelt down, breathing heavily, in the dark shadows, They waited, listening.Ten. twenty, thirty seconds. With one of the keys, the two first man opened the door. Silently, the two men entered the house, closed the door behind them, and locked it.U U 1 /U /UUWhispering they discussed the si
22、tuation. They wondered if they had awakened anyone in the house./UU U 2 /U /UU“Lets have a look at this place. Careful, Hy. I hope there isnt anybody awake!“/U U U 3 /U /UUAnd the soft rays of a flashlight swept the room./UU U 4 /U /UUIt was a large room. A living room. Rugs, carefully rolled, lay p
23、iled on one side./UU U 5 /U /UUThe furniturechairs, tables, coucheswas covered by sheets. Dust lay like a light snow over everything./U（分数：30.00）_英语阅读(一)自考题-15 答案解析(总分：100.00，做题时间：90 分钟)一、B第一部分 选择题/B(总题数：0，分数：0.00)二、B(总题数：1，分数：10.00)We can see how the product life cycle works by looking at the intro
24、duction of instant coffee. When it was introduced, most people did not like it as well as “regular“ coffee, and it took several years to gain general acceptance (introduction stage). At one point, though, instant coffee grew rapidly in popularity, and many brands were introduced (stage of rapid grow
25、th). After a while, people became attached to one brand and sales leveled off (stage of maturity). Sales went into a slight decline when freeze-dried coffees were introduced (stage of decline).The importance of the product life cycle to marketers is this: Different stages in the product life cycle c
26、all for different strategies. The goal is to extend product life so that sales and profits do not decline. One strategy is called market modification. It means that marketing managers look for new users and market sections. Did you know, for example, that the backpacks that so many students carry to
27、day were originally designed for the military?Market modification also means searching for increased usage among present customers or going for a different market, such as senior citizens. A marketer may re-position the product to appeal to new market sections.Another product extension strategy is c
28、alled product modification. It involves changing product quality, features, or style to attract new users or more usage from present users. American auto manufacturers are using quality improvement as one way to recapture world markets. Note, also, how auto manufacturers once changed styles dramatic
29、ally from year to year to keep demand from falling.（分数：10.00）(1).The first paragraph tells us that a new product is _. A. not easily accepted by the public B. often inferior to old ones at first C. often more expensive than old ones D. usually introduced to satisfy different tastes（分数：2.00）A. B.C.D.
30、解析：解析 推理题。“第一段告诉我们一种新产品。”第一段中作者将产品生命循环与速溶咖啡的引进作了比较。速溶咖啡和我们当时经常喝的咖啡一样，刚刚被引进时并没有受到人们的欢迎，它是在几年之后才获得了大众的接受的。同样道理，一种新的产品不是很容易就能被大众认可的。(2).To extend product life, _ strategies are often employed. A. 2 B. 3 C. 4 D. 5（分数：2.00）A. B.C.D.解析：解析 细节题。“要扩大产品生命周期，几种策略经常被使用?”通读全篇，我们不难发现，产品生命周期在不同时代要求不同的策略，但常用的有两种：一种
31、是 market modification，另一种则是product modification。(3).When people stick to one brand, the product goes into _. A. the stage of introduction B. the stage of rapid growth C. the stage of maturity D. the stage of decline（分数：2.00）A.B.C. D.解析：解析 细节题。“当人们热衷于一种品牌时，这种产品会进入。”文章第一段中 After a while.leveled off (s
32、tage of maturity)，便是本题答案，“当人们热衷于一种品牌时，这种产品会进入成熟阶段。”(4).Backpacks were originally designed for _. A. the military B. travelers C. shoppers D. students（分数：2.00）A. B.C.D.解析：解析 细节题。“背包最初是为谁设计的?”背包最初是为军队里的士兵设计的(.the backpacks that so many students carry today were originally designed for the military)。(5
33、).Product modification does not involve changing _. A. product quality B. features C. style D. price（分数：2.00）A.B.C.D. 解析：解析 细节题。“产品改进没有涉及的变化是什么?”最后一段第二句话描述到产品改善会改变产品的质量、特点或者风格，不包括价格。三、B第二部分 非选择题/B(总题数：0，分数：0.00)四、B(总题数：1，分数：10.00)He accompanied Hy Hogan to the cellar. And together they dug up the su
34、itcase, U U 1 /U /U, opened it, saw that it had not been touchedthat it really did hold a small fortune. Bills, bills, bills!Hogan closed the suitcase.“And now, Mr. Rogers,“ he announced, U U 2 /U /U, “Johnson and I must run along. The Chief wants a reportquick. U U 3 /U /U. Ill keep in touch with y
35、ou.“He picked up the suitcase and rose. Burns also rose. Mr. Rogers also rose. The trio walked to the door. Mr. Rogers opened it. “Come on in, boys,“ he said pleasantlyU U 4 /U /U. Large men. Strong men. Men in police uniforms who, U U 5 /U /U. A. We have to catch the rest of the robbersB. took it t
36、o the living roomC. without fear, stared at Hy Hogan and Blackie BurnsD. and in walked three menE. in his best official manner（分数：10.00）填空项 1:_ （正确答案：B）解析：填空项 1:_ （正确答案：E）解析：填空项 1:_ （正确答案：A）解析：填空项 1:_ （正确答案：D）解析：填空项 1:_ （正确答案：C）解析：五、B(总题数：10，分数：30.00)1.(conspicuous) Hogan and Burns had a nice little
37、 car. Very quiet, very 1, very speedy.（分数：3.00）填空项 1:_ （正确答案：inconspicuous）解析：解析 题干是说他们买了一辆很漂亮的小型汽车，后面又说车子开起来很“安静”，很“快速”，由此可见小汽车跑起来的声音是“难以察觉的”，所以应该填入形容词 inconspicuous。2.(foot) The fog there was so thick that people could not see their own 1.（分数：3.00）填空项 1:_ （正确答案：feet）解析：解析 可以看出题意为“那里的雾如此的厚，以至于人们无法看
38、到自己的脚”，根据实际情况这里“脚”应该用复数形式。3.(move) You cannot have a party in the classroom, because the desks and chairs are 1.（分数：3.00）填空项 1:_ （正确答案：immovable）解析：解析 题意是“你们没有办法在教室里开晚会，因为桌子和椅子都是不能挪动的”，意思是桌椅无法挪动，所以腾不出空间，“不可移动的”是 immovable，它是动词 move 的形容词形式的反义词。4.(accurate) Computers are used to perform a wide variety
39、 of activities with reliability, 1, and speed.（分数：3.00）填空项 1:_ （正确答案：accuracy）解析：解析 根据题干可知，并列连词 and 前后的成分需要词性一致，所以填入 accurate 的名词形式accuracy。5.(construction) The old professor made a number of very 1 suggestions concerning soil conservation in the area.（分数：3.00）填空项 1:_ （正确答案：constructive）解析：解析 根据题干可知
40、空白处需要填入形容词作 suggestions 的定语，所以填入 construction 的形容词性 constructive 具有建设性的，题意为“那位老教授提出了不少具有建设性的提议”。6.(universe) Canadians enjoy an advanced, efficient health care system that is 1 available to all citizens and landed immigrants (who are allowed permanent in the country) regardless of their location, in
41、come, or social standing.（分数：3.00）填空项 1:_ （正确答案：universally）解析：解析 根据题干可知，形容词 available 前面需要填入副词作状语，universe 的副词形式是universally 广泛的，题干意思是“加拿大人享受着高级的、高效率的医疗系统，这个系统广泛地普及于所有的市民和移民”。7.(disturb) Were there many political 1 in the country last year?（分数：3.00）填空项 1:_ （正确答案：disturbance）解析：解析 根据题干可知形容词 politica
42、l 后面要填入名词，动词 disturb 的名词形式是disturbance 骚动，题意为“去年发生了很多政治骚动事件吗”。8.(general) Dont try to 1; it isnt fair to say all women drivers are careless just because one knocked you down.（分数：3.00）填空项 1:_ （正确答案：generalize）解析：解析 根据题干可知本题缺少谓语动词，形容词 general 的动词形式是 generalize 归纳、总结，此题的意思是“只是因为一位女司机把你撞倒在地就总结说所有的女司机都很粗
43、心，这是不公平的”。9.(attend) Full-time school 1 is now compulsory for all children from 6 to 18 years old.（分数：3.00）填空项 1:_ （正确答案：attendance）解析：解析 此题需要填入名词与前面的词一起构成题干的主语，所以用参加的名词形式 attendance，题干意为“全日制的在校学习现在对于 6 到 18 岁的所有孩子来说是强制性的”。10.(commercial) In modern society, some people look at everything in terms of money. Even holidays such as Christmas are so much 1.（分数：3.00）填空项 1:_ （正确答案：commercialized）解析：解析 根据题干可知空白处需要填入形容词形式，但是不能填入 commercial 商业的，因为题意是“在现代社会，一些以金钱来看待每件事情，甚至如圣诞节也被商业化了”，商业化了的是commercialized。六、B(总题数：1，分数：20.00)east lie with in abandonment luck happine
