1、BFT（阅读）-试卷 24 及答案解析(总分：90.00，做题时间：90 分钟)一、Part 1(总题数：1，分数：16.00)Read the article below. Choose the best sentence from the list on the next page to fill each of the gaps. For each gap(1-8)mark one letter(A-H)on your Answer Sheet. Do not mark any letter twice. Coca-Cola Classic In May 1985, Coca-Cola
2、chairman Robert Goizueta announced one of the boldest gambles in marketing history: Coca-Cola would make a significant flavor change in Coke, the worlds best-selling soft drink. 1The idea, according to one of Cokes leading strategists, “was to take all the positive qualities associated with the curr
3、ent product, its heritage and so on, and transfer that to an improved tasting product.“ 2Supermarket sales of Coke had slipped behind Pepsi by almost two percentage points, and Pepsi was consistently winning blind taste tests. The advertising campaign for New Coke emphasized improved flavor. Coca-Co
4、la spent nearly $4 million to taste-test its new product on 200,000 consumers. 3When the brands were not identified, the taste tests of 40,000 people done in 30 communities showed that 55 percent chose the new Coke over the old, and 52 percent chose it over Pepsi. Subjects were not told during any o
5、f the tests that the product being tested would take the place of the traditional Coke. During the first month of New Cokes introduction, shipments to Coke bottlers set a record, and more people tried the new product than has ever sampled any new product. 4Consumers began to demand the old Coke. Sal
6、es were dropping rapidly. There was even talk of a class-action suit by a Seattle-based organization, Old Coke Drinkers of America. Coca-Cola headquarters received thousands of protest letters such as, “Dear Chief Dodo: what ignoramus decided to change the formula of Coke?“ Coca-Cola bottlers meetin
7、g in Dallas signed a petition demanding that the company restore the traditional formula. 5On July 10, Coca-Cola announced that it would reintroduce the original formula under the name Coca-Cola Classic. Within hours of the announcement, a national phone survey indicated that 68 percent of the peopl
8、e were aware of that move and 66 percent approved of it. The Coca-Cola Classic package was designed only two days before the announcement. 6ABC News covered the story on its “World News Tonight“ report, again on “Nightline“, and on “20/20“. ABC-TV also interrupted its “General Hospital“ soap opera t
9、o tell the public that the old Coke was coming back. 7Pepsis first advertising campaign in response to its competitors move stated that Pepsis own better taste had forced Coca-Colas move. The second campaign talked about the confusion of Coke products, emphasizing the split between new Coke and old
10、Coke. 8By September, Coca-Cola decided to change its approach once more by bringing back the kind of traditional soft-drink advertising that it had been trying hard to get away from. The new ads did not address the differences between the new Coke and Coca-Cola Classic but rather, focused on a retur
11、n to traditional values. A. Coca-Cola introduced “New Coke“ to the market in an attempt to win back market share from Pepsi. B. Cokes 99-year-old formula would be modified to make it slightly sweeter and less filling. C. The media had given a lot of coverage to what had been labeled the “new Coke fa
12、ilure“. D. PepsiCo, bottlers of Pepsi-Cola, couldnt resist the temptation to poke fun at Coca-Colas misfortune in its advertising. E. The confusion and controversy between the two cola market leaders grew. F. On July 5, Coca-Cola announced that it would bring back the old formula. G. Some of the tas
13、te tests were blind, and others had brand names associated with them. H. However, the entire picture changed suddenly.（分数：16.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_二、Part 2(总题数：2，分数：20.00)Read the following article and answer questions 9-18 on the next page. Happiness Secrets for
14、 Tough Times 1. You dont need an expert to tell you that relationships are critical to happiness. Not being the bread-winner anymore or not being able to fulfill your kids needs can weigh down hard on your family life. But the trick is to stop feeling guilty and focus on nurturing your loved ones. “
15、I was at a psychology conference where an expert was talking about the effects of this economy on families and how parents cant afford to buy their kids luxuries like toys anymore,“ says Sonja Lyubomirsky, author of The How of Happiness: A Scientific Approach to Getting the Life You Want. “But what
16、they dont realize is that kids dont care about toys - what they care about is parents being grumpy and taking it out on them.“ 2. Now more than ever we need each other to survive. Lyubomirsky found that doing good things for friends, family, or strangers can make you happier. Think of practical, eve
17、ryday gestures that can make someones life a little bit easier. For example, Lyubomirsky says, “Maybe now many of us cant afford to take a cab to the airport, so offer to give a friend a ride.“ 3. “You could spend a lot of time ruminating,“ says Lyubomirsky. “But that just makes you feel even more p
18、essimistic, more out of control, and affects your self esteem. Your relationships will suffer and your job performance will suffer.“ Get rid of pessimism. One of the most effective ways to cope when things are difficult is to adopt a positive thinking strategy. “What can I learn from this? Times are
19、 tough, Ive been furloughed at work, but I can spend more time with the kids, adopt a new hobby, or learn a new set of skills.“ 4. “if you find a happy person you will find a project,“ says Lyubomirsky. “Happy people all have goals they care about.“ Commit yourself to a project whether it is a busin
20、ess you want to start or a dance you want to learn. But its also important to remember to be flexible in these times. Dont get frustrated if circumstances are stopping you from meeting your goals. Adopt and change! “If your spouse has lost their job you might have to change your goal,“ says Lyubomir
21、sky. “Or you might have to learn a whole new skill for a new job.“ 5. When times are tough, its easy to get skip your regular workouts in favor of moping in front of the TV and eating a bag of chips. Your thinking is “I have more important things to worry about right now than looking good.“ But carv
22、e out a small part of your day to give your body some TLC. It will go a long way in boosting your happiness. “Even if you cant afford to go to the gym,“ Lyubomirsky says, “take time out to exercise at home or meditate.“ Questions 9-13(10 marks) For questions 9-13, choose from the list A-G which best
23、 summarizes each part of the article. For each numbered paragraph(1-5), mark one letter(A-G)on your Answer Sheet. Do not mark any letter twice. A. Have a goal and be flexible B. Find a new friend C. Avoid over-thinking D. Do some physical exercise E. Help others F. Focus on your relationships G. Try
24、 to fulfill your kids needs（分数：10.00）(1).Paragraph 1 1（分数：2.00）填空项 1:_(2).Paragraph 2 1（分数：2.00）填空项 1:_(3).Paragraph 3 1（分数：2.00）填空项 1:_(4).Paragraph 4 1（分数：2.00）填空项 1:_(5).Paragraph 5 1（分数：2.00）填空项 1:_Using the information in the text, complete each sentence 14-18 with an expression from the list b
25、elow. For each sentence(14 -18), mark one letter(A-G)on your Answer Sheet. Do not mark any letter twice. A. give a friend a ride B. adopt a new hobby C. feel less out of control D. learn a new set of skills E. need each other to survive F. take some time to exercise G. weigh down hard on ones family
26、 life（分数：10.00）(1).Losing ones job in hard times may 1.（分数：2.00）填空项 1:_(2).In tough times people more than any other time 1.（分数：2.00）填空项 1:_(3).Thinking positively can make people 1.（分数：2.00）填空项 1:_(4).When looking for a new job in hard times, one may have to 1.（分数：2.00）填空项 1:_(5).When times are tou
27、gh people should still remember to 1.（分数：2.00）填空项 1:_三、Part 3(总题数：1，分数：14.00)Read the following article from a book and answer questions 19-25. For questions 19-25, choose the correct answer A, B, C or D. Mark your answer on your Answer Sheet. Home Is Where the Tongue Is For all the pressures and re
28、wards of regionalization and globalization, local identities remain the most ingrained. Even if the end result of globalization is to make the world smaller, its scope seems to foster the need for more intimate local connections among many individuals. As Bernard Poignant, mayor of the town of Quimp
29、er in Brittany, told the Washington Post, “Man is a fragile animal and he needs his close attachments. The more open the world becomes, the more ties there will be to ones roots and ones land.“ In most communities, local languages such as Poignants Breton serve a strong symbolic function as a clear
30、mark of “authenticity“. The sum total of a communitys shared historical experience, authenticity reflects a perceived line from a culturally idealized past to the present, carried by the language and traditions associated with the communitys origins. A concern for authenticity leads most secular Isr
31、aelis to champion Hebrew among themselves while also acquiring English and even Arabic. The same obsession with authenticity drives Hasidic Jews in Israel or the Diaspora to champion Yiddish while also learning Hebrew and English. In each case, authenticity amounts to a central core of cultural beli
32、efs and interpretations that are not only resistant to globalization but also are actually reinforced by the “threat“ that globalization seems to present to these historical values. Scholars may argue that cultural identities change over time in response to specific reward systems. But locals often
33、resist such explanation and defend authenticity and local mother tongues against the perceived threat of globalization with near religious ardor. As a result, never before in history have there been as many standardized languages as there are today: roughly 1,200. Many smaller languages, even those
34、with far fewer than one million speakers, have benefited from state-sponsored or voluntary preservation movements. On the most informal level, communities in Alaska and the American northwest have formed Internet discussion groups in an attempt to pass on Native American languages to younger generat
35、ions. In the Basque, Catalan, and Galician regions of Spain, such movements arc fiercely political and frequently involve staunch resistance to the Spanish government over political and linguistic rights. Projects have ranged from a campaign to print Spanish money in the four official languages of t
36、he state to the creation of language immersion nursery and primary schools. Zapatistas in Mexico are championing the revival of Mayan languages in an equally political campaign for local autonomy. In addition to invoking the subjective importance of local roots, proponents of local languages defend
37、their continued use on pragmatic grounds. Local tongues foster higher levels of school success, higher degrees of participation in local government, more informed citizenship, and better knowledge of ones own culture, history, and faith. Government and relief agencies can also use local languages to
38、 spread information about industrial and agricultural techniques as well as modern health care to diverse audiences. Development workers in West Africa, for example, have found that the best way to teach the vast number of farmers with little or no formal education how to sow and rotate crops for hi
39、gher yields is in these local tongues. Nevertheless, both regionalization and globalization require that more and more speakers and readers of local languages be multi-literate.（分数：14.00）(1).In paragraph 1, the author quoted a mayors word to show that globalization _.（分数：2.00）A.strengthens local ide
40、ntitiesB.weakens regionalizationC.strengthens individualismD.weakens local attachments(2).The word “authenticity“ in paragraph 2 refers to _.（分数：2.00）A.a strong symbolic cultural functionB.a communitys shared historical experienceC.a general association of language and traditionsD.a line of developm
41、ent from past to the present(3).The influence of globalization on authenticity is that it _.（分数：2.00）A.weakens the authority of authenticityB.hinders the development of authenticityC.enhances the importance of authenticityD.promotes the maturity of authenticity(4).Locals resistance to the threat of
42、globalization may result in _.（分数：2.00）A.the revival of some dying languagesB.the increase of formal Internet communitiesC.movements and projects to protect local rightsD.campaigns and champions of various groups(5).America differs from Spain and Mexico in that _.（分数：2.00）A.its volunteers have enoug
43、h sponsorship from the stateB.its locals are not interested in finding native AmericansC.its youths are eager to pass on the local traditionsD.its movements are not political(6).Which of the following statements is NOT true?（分数：2.00）A.Pragmatically, local languages are less used than English.B.Local
44、 languages are more important in daily life.C.The smaller the world is, the more united the locals are.D.The relation between localization and globalization is double-win.(7).Local language users need to _.（分数：2.00）A.go abroad to master another languageB.champion those dying languagesC.learn a langu
45、age besides their local languagesD.strengthen local languages to defeat English四、Part 4(总题数：1，分数：40.00)Read the following text and decide which answer best fits each space. For questions 26-45, mark one letter A, B, C or D on the Answer Sheet. Press Photographers Good press photographers must have a
46、n “eye“ for news,【C1】_journalists must have a “nose“ for a good story. They must be able to interpret a story and decide rapidly how they can take【C2】_of the best opportunities to take pictures. The most difficult part of a press photographers job is that he or she has to be able to【C3】_a complicate
47、d situation with just one photograph. They rarely have second【C4】_and must be able to take the required【C5】_very quickly. Indeed, speed is essential if the photographs are not【C6】_for the printing deadline, they are very unlikely to be of any【C7】_. Most press photographers begin【C8】_with a local new
48、spaper. There, the【C9】_is mostly for material of regional interest. Photographers may be expected to photograph a lot of unexciting events but to【C10】_the enthusiasm to put “something special“ into every picture. There is【C11】_competition among those who want to move from local to national newspapers. Here, the work is much more centered on news. The photographer must work【C12】_greater pressure and【C13】_more responsibility. Only【C14】_reliable, talente
