1、剑桥商务英语中级-74 及答案解析(总分：108.00，做题时间：90 分钟)一、READING(总题数：0，分数：0.00)二、PART ONE(总题数：1，分数：7.00)AWhere do you buy your clothes? Well, most of us shop at traditional retailers with increasingly frequent trios to discount stores and Internet. And most of the super-rich and trendy buy directly from designers l
2、ike Gucci, Armani and Chanel. But lately their shopping habits and ours have been converging. Bonita Carol reports that many of the fashion elite are coming out of the closet and going straight to K Mart. Take a peek inside fashion editor Christy Ferrels closet, and youll find couture side by side w
3、ith K Mart.BFashion reporter Jerry Agins calls the trend “cheapskate chic“: the regent fashionable wearing Sears shoes, Wal-Mart pants and Target sweaters, proudly pairing them with designer labels. The whole trend of “cheapskate chic“ is a lot of affluent people are now shopping differently, and th
4、eyre just like everybody, theyre decorating their homes, theyre spending a lot of time in stores like K Mart and Wal-Mart. And youre in there once or twice a week, so while youre in there picking up paper towels and toilet paper and toothpaste, you happen to kind of wander about the fashion aisles.C
5、A watershed event occurred when Sharon Stone wore that Gap T-shirt at the Oscars. She looked terrific. Everybody wondered what she had on and later they found out that she had on that $ 22 Gap turtleneck and that really resonated with a lot of consumers. Stores like the Gap, Sears, K Mart and target
6、 are taking full advantage, offering fashion mavens that perfect denim jacket or pair of jeans, T-shirt or little black dress or top to make them match with high fashion.DRetail Watcher said mass merchants are benefiting greatly from this “cheapskate chic“ trend. In 1998 mass retailers such as K Mar
7、t, Wal-Mart and Target accounted for 43% of all apparel sold. And thats up from 38% five years earlier. And these stores are stealing away customers from more upscale boutiques. In Targets case, or as the fashionably in crowd call it “Tarzhay“, about 80% of its customers are college educated and hav
8、e a medium household income of $ 47, 000. Maybe thats why Targets offering Kashmir sweaters for the first time.（分数：7.00）(1).When buying necessities, you may walk through the rows of shelves displaying fashionable articles.（分数：1.00）填空项 1:_(2).Mass stores try to make their design closely keep up with
9、the trend.（分数：1.00）填空项 1:_(3).Nowadays wealthy people get into the similar shopping habits to ordinaries.（分数：1.00）填空项 1:_(4).Fashion people mix famous brand with bargained fare.（分数：1.00）填空项 1:_(5).Famous star wearing cheap clothes to attend grand ceremony represents a new trend in fashion industry.（
10、分数：1.00）填空项 1:_(6).Stores like K Mart and Wal-Mart benefit a lot from the new trend in wardrobe.（分数：1.00）填空项 1:_(7).In fashion peoples wardrobe designer labels might be put together with cheap clothes from mass retailers.（分数：1.00）填空项 1:_三、PART TWO(总题数：1，分数：5.00)DELL BOY MADE GOODSome of the worlds m
11、ost successful entrepreneurs cut their business teeth on the playground. Michael Dell is no exception. At 12, he made $ 2,000 ( 1,255) selling his stamp collection, and by 14, he had come up with a marketing scheme to sell newspapers. This earned him 11,200-more money than some of his teachers made-
12、and led to the creation of the Dell Computer Corporation, the industrys fastest-growing company. He is now the ninth-richest man in the world, with a personal fortune of 12.5 billion, from seed capital of just 627 in 1984.(8) He says, “I thought it was marvelous that this little device could do my m
13、ath homework much faster than I ever could, and it really started me thinking about electronics. I loved taking things apart and putting them back together again, although I could not always get them working. I quickly became interested in personal computers when I was given an Apple II, and set up
14、computer bulletin boards to trade ideas with other enthusiasts. I wanted to own every gadget possible.“Dell attended a computer convention in Austin, Texas, and was astonished at the huge profit margin on the sale of electronics. (9) This discovery set him thinking, as a customer, about finding a fe
15、asible way to get the gadgets without buying them directly from stores, as they charged so much money.Dell began a degree at the University of Texas in 1983, hoping to study medicine. (10) .“I decided to leave college and set up a business full time. I started with a simple question: how can we make
16、 the process of making a computer better? The answer was. sell computers directly to the end customers, eliminate the profit made by stores, and pass those savings on to the customers.“(11) An expert helped him to build his computers while Dell concentrated on finding cheap components. In the compan
17、ys first nine months it earned gross sales of 3.76m, and then 20.7m within two years.Dell says you cannot learn how to be an entrepreneur. “ (12) I have always looked at problems in a different way, realized what I am good at, and surrounded myself with a successful team. “A This, Dell did at a frig
18、htening pace.B I had to make a decision about what I was going to do with my life.C He found that he could buy a disk drive for 500, which would sell in the shops for1,882.D Some of the worlds most successful entrepreneurs cut their business teeth on the playground.E It comes from somewhere deep ins
19、ide.F Dell first tried his hand at electronics at the tender age of 15, when he was given a calculator by his father to help him in the math club he attended after school each day.G While there, he absorbed himself in his computers, away from the eyes of his disapproving parents.（分数：5.00）填空项 1:_填空项
20、1:_填空项 1:_填空项 1:_填空项 1:_四、PART THREE(总题数：1，分数：6.00)HOW THE CREDIT CARD CAPTURED AMERICAThe proliferation of platinum American Express cards in the 1980s spawned rumors of an ultimate, highly exclusive, never publicized “Black Card“. Carried by billionaires, it reportedly allowed holders to demand pr
21、ivate shopping sprees at the worlds most exclusive shops and to summon helicopters in the middle of Sahara. American express vehemently denies the existence of such a charge card. But the persistence of the myth suggests the social importance credit cards have for so many Americans. As one business
22、writer puts it, “to have ones credit cards canceled is now akin to being excommunicated by the medieval church.“Americas love affair with the credit card began in 1949, when businessman Frank X. McNamara finished a meal in a New York restaurant and then discovered he had no cash. In those days, gaso
23、line and store charge cards were common, but cash was standard for almost everything else. The embarrassed McNamara called his wife, who rushed over to bail him out. His predicament gave him the idea for Diners Club. Within a year some 200 people carried the worlds first multi-use credit card.The pr
24、oblem was to persuade enough people to carry the cards. Diners Club turned to promotions. It gave away a round-the-world trip on a popular television show. The winners charged their expenses and made it “from New York to New York without a die in their pockets“.Banks, sensing among less affluent a p
25、ent-up desire to spend, began issuing cards of their own. The first to turn a profit was Bank of Americas Bank Americard. Bankers from all over the country descended on its California headquarters to learn the secret of its success-so many that in 1966 Bank Americard, today known as Visa, began form
26、ing alliances with banks outside the state. The Bank Americard network soon faced a competitor when Wells Fargo Bank joined with 77 others to create what became Master Charge. After scooping up 1.3 million more “Everything Card“ holders from what was then First National City Bank, Master Charge-toda
27、ys Master Card-became for a while the biggest bank card in the country.Five million holiday credit-card shoppers would have created a bonanza for the banks, but in the rush to market, the hanks had been less than cautious in assembling their lists. Some families received 15 cards. Dead people and ba
28、bies got cards. Even a dachshund named Alice Griffin was sent one that promised she would be welcomed as a “preferred customer“ at Chicagos finest restaurants.Hundreds of Chicagoans discovered they could use or sell a car they “found“, and by law, the person whose name appeared on it was liable for
29、the charges-even if he or she had never requested or received the card.When the prime rate hit 20% in 1981, the banks found that consumers didnt mind paying rates of 18-22% on their credit-card balance. High interest rates helped attract new players into the credit-card area, including sears Discove
30、r Card and Visa. Airlines, car and insurance companies, even long-distance phone companies allied themselves with banks to offer credit cards. Experts estimate there are from 15, 000 to 19, 000 different cards available in the country.Of course, credit cards have not only replaced cash for many purp
31、oses, but also in effect have created cash by making it instantly available virtually everywhere. The credit-card advance is becoming as ubiquitous as the automated teller machine.（分数：6.00）(1).What is the rumor of “Black card“?（分数：1.00）A.The holder can spend freely at the best shops.B.The credit car
32、d allows holders to pay their check without cash.C.The holders can summon helicopters in desert.D.The credit card is very important in American society.(2).What did McNamaras wife do to help him?（分数：1.00）A.Paid money for the meal.B.Brought him a credit card.C.Came to release him.D.Helped him finish
33、the meal.(3).What does “promotions“ mean in paragraph 3?（分数：1.00）A.Encouragement.B.Advertising.C.Advancement.D.Supports.(4).How did Master Card, became for a while the biggest card in the country?（分数：1.00）A.It joined with 77 other banks.B.It won a large group of customers over Everything Card.C.It b
34、egan forming alliances with banks outside the state.D.It learned the secret of its success from California headquarters.(5).Which of the following statements suggests the carelessness of the banks?（分数：1.00）A.Alice Griffin got a card.B.Credit card shoppers had created a bonanza for the bank.C.Many Ch
35、icagoans could use the card they found.D.Chicagos finest restaurants had a policy of “preferred customers“.(6).Why did even long distance phone companies offer credit cards?（分数：1.00）A.Because the continuing competition forced them.B.Because credit cards replaced and created cash.C.Because credit car
36、ds can be used as ATM.D.Because consumers didnt mind paying high rates of their credit cards.五、PART FOUR(总题数：1，分数：15.00)Writing Effective Job DescriptionsA job description describes the major areas of an employees job or position. A good job description begins with a careful (19) of the. important f
37、acts about a job, such as the individual tasks (20) , the methods used to complete the tasks, the purpose and responsibilities of the job, the (21) of the job to other jobs, and the (22) needed for the job. Its important to (23) a job description practical by keeping it dynamic, functional, and curr
38、ent. Dont get stuck with an inflexible job description! A poor job description will (24) you and your employees from trying anything new and (25) how to perform their job more productively. A well-written, practical job description will (26) you avoid hearing a refusal to carry out a relevant assign
39、ment because “It isnt in my job description.“ Realistically speaking, many jobs are (27) to change due either to personal growth, organizational development, and the evolution of new technologies. (28) job descriptions will encourage your employees to grow within their positions and learn how to mak
40、e larger (29) to your company. For example. Is your office manager stuck (30) ordering office supplies for the company and keeping the storage closet well stocked or is he (31) and implementing a system of ordering office supplies that promotes cost savings and (32) within the organization?When writ
41、ing a job description, keep in mind that the job description will (33) as a major basis for outlining job training or conducting future job evaluations.（分数：15.00）A.managementB.analysisC.resumeD.contractA.involvedB.engagedC.acceptedD.metA.partnershipB.developmentC.relationshipD.arrangementA.degreeB.q
42、ualificationsC.qualityD.limitationA.makeB.letC.haveD.putA.allowB.keepC.requireD.sendA.showingB.doingC.expectingD.learningA.enableB.helpC.stopD.makeA.subjectedB.attachedC.forcedD.askedA.FixedB.ChangedC.FlexibleD.VariousA.distributionB.donationC.demandsD.contributionA.routinelyB.reasonablyC.hardlyD.vi
43、rtuallyA.researchingB.developingC.advertisingD.thinkingA.capabilityB.expenseC.paymentD.efficiencyA.offerB.workC.serveD.take六、PART FIVE(总题数：1，分数：12.00)Marketing InformationCorrect Sales and marketing messages are illegal if they falsely advertise prices,the performance capability, quality, or the oth
44、er product characteristics, or deceive34 the buyer in what any way. A Western Canadian electronics firm was convicted35 recently of bait-and-switch selling (selling products with deceptive advertising).36 This practice occurs when a company advertises at a very low price on a37 product, but the cust
45、omer has great many difficulty getting the special price.38 Rather that, the company attempts to sell the customer a similar but39 higher-priced product or offers a rain check that it will not be honored. This40 tactic for attracting customers is a form of deceptive marketing. Furthermore,41 sellers
46、 of services must also be cautious about how the language they use to42 describe what they will do. Letters, reports, and proposals that they describe43 services to be performed are interpreted as contracts in courts. Sales and44 marketing messages must not make claims that cannot be verified, so th
47、at45 language must not promise more than which intended.（分数：12.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_七、WRITING(总题数：2，分数：10.00)1. You are the Sales Manager in your company who is going to collect annual sales reports. Write a memo to all Departmental M
48、anagers, including Where the annual sales reports will be sent When the annual sales reports will be sent What they should do, if any difficulties occur Write 40-50 words on a separate sheet./r/n /r/n To:/r/n /r/n /r/n /r/n From:/r/n /r/n /r/n /r/n Date:/r/n /r/n /r/n /r/n Subject:/r/n /r/n /r/n /r/n /r/n /r/n /r/n（分数：5.00）_2. You work at the Pur
