1、剑桥商务英语中级-77 及答案解析(总分：100.00，做题时间：90 分钟)一、BREADING/B(总题数：0，分数：0.00)二、BPART ONE/B(总题数：1，分数：7.00)Which clip (A, B, C or D) does each sentence refer to?For each sentence 1-7, mark one letter (A, B, C or D) on your Answer Sheet.You will need to use some of the letters more than once.BAThe Million Dollar
2、MentalityJemima Tate/BWriter and business expert Jemima Tate reveals how millionaires think and what drives them to be best. Her philosophy is simple: millionaires are no different from anyone else and given the desire and determination to improve the quality of their lives, virtually anyone can rea
3、lise their dreams. Tate provides the vital ingredients that can lead uo financial independence and reveals the secrets of becoming seriously rich. This book will inspire anyone who wants to work towards millionaire starus.BBUsing the Power of InfluenceMeg Carbery/BMeg Carbery shows readers how to su
4、rvive and prosper in the rapidly changing business and social environment by providing a comprehensive guide to techniques of persuasion at work which are both ethical and effective. This book is a comprehensive repertoire of professional influencing skills which will serve the needs of managers, le
5、aders, professionals and sales people and those concerned with influencing the behavior of employees-who may be better qualified than themselves!BCNorbert Starrs Positive Action PlanNorbert Starr/BNorbert Starrs Positive Action Plan is an invaluable source of inspiration, motivation and ideas. For e
6、ach day of the year, a quotation from Starr-many drawn from previously unpublished material-is followed by further instruction and a detailed plan of action for putting the concepts into practice. Each month has a theme, so that progress is organised and consistent; April, for instance, is Goal Set-
7、ting and May follows logically with Action! Starrs advice comes from many years in business, which is what makes it the most valuable available.BD1001 Ways to Promote Your BusinessGeoffrey and John Behr/BNowadays it is your responsibility to take the initiative in promoting your business. This book
8、is full of innovative and unusual promotional ideas that carry the added benefit of being inexpensive. By using these tried and tested techniques you will realise how easy it is to exeeed your cusomers expectations and make your product, service or event worth I talking about.（分数：7.00）(1).You can fi
9、nd out how to make a fortune.（分数：1.00）填空项 1:_(2).The will to succeed is the most important factor in success.（分数：1.00）填空项 1:_(3).People in different jobs and positions can all learn how to make other people change their minds.（分数：1.00）填空项 1:_(4).Not all good ideas involve spending a lot of money.（分数
10、：1.00）填空项 1:_(5).You can achieve more than people think you can.（分数：1.00）填空项 1:_(6).You can get what you want in business, without lowering your moral standards.（分数：1.00）填空项 1:_(7).Improvement can be achieved through following a dairy system.（分数：1.00）填空项 1:_三、BPART TWO/B(总题数：1，分数：5.00)Choose the bes
11、t sentence to fill in each of the gaps.For each gap 8-12, mark on letter (A-G) on your Answer Sheet.Do not use any letter more than once.BThe Steady Progress of APEC/BIt is a measure of APEC s success that its summit meetings (stating with the first held in 1993 at Seattle in USA) are now held annua
12、lly. The second was held in 1994 at Bogor in lndonesia. It adopted a declaration to abolish tariffs between all its members by the year 2020. APEC s developed economies would, however, follow an earlier schedule of freeing trade by 2010. The third summit at Osake (Japan) in November was to stock of
13、the progress towards the free trade goal.APEC s progress is even greater considering that until the first Asia Pacific Economic Cooperation (APEC) meeting of 12 regional foreign and economic ministers in Australia, it was simply a laudable idea.U U 1 /U /UEver since that fateful Canberra conference
14、in November 1989, APEC has never looked back. The original 12-member forum has 18 members: Australia, Brunei, Canada, Chile, China, Hong Kong, Indonesia, Japan, South Korea, Malaysia, Mexico, New Guinea, the Philip-pines, Singapore, Taiwan, Thailand and the United States. The rush to join the APEC c
15、lub is so great that it had to impose a three-year moratorium on new membership till 1996.U U 2 /U /UWhen Australia first mooted the proposal to convene a conference for regional cooperation, there was considerable misgiving and scepticism about it. Most ASEAN countries (Association of South East As
16、ian Nations)-Brunei, Indonesia, Malaysin, the Philippines, Singapore and Thailand (Vietnam was not a member of them)-were not particularly enthusiastic.U U 3 /U /UIndonesias Foreign Minister, Ah Alatas, simply wanted any Pacific organization to be an extension of ASEAN. Indonesias hosting of the APE
17、C surnmit last year, where President Soeharto played a leading role in putting together the free trade declaration, would suggest that Jakartas earlier misgivings have disappeared.U U 4 /U /UIn the lead-up to the Osaka summit, the report card on the free trade agenda (gleaned from the meetings of of
18、ficials from member countries) did not seem terribly good. The United States, which seeks expanded access (and at a quicker pace) to regional markets, was unhappy with the slowness of Japan to advance the free trade agenda. Japan was the country chairing APEC for 1995. According to MS Sandra Kristof
19、f, the US State Departments Coordinator for APEC, Japan had “to go out there and create a consensus on free trade, lead a consensus, make this happen . The United States doubted Japans free trade credentials and felt that its heart was not in the APEC pledge. Tokyo has wanted a free trade agenda to
20、develop on a voluntary basis.U U 5 /U /UHowever, because of Americas growing preoccupation in the months ahead with presidential elections, the Clinton administrations impatience and consequent negative rhetoric need not be taken at its face value. Washington cannot afford to ignore or opt out of AP
21、EC, with the USA having about 400 billion annual trade with the region.A The second summit was held in 1994 at Bogor in Indonesia.B It was felt that a pan-Pacific organization would dwarf 12 ASEAN, which might then lose its reason for being discussed and even its existence.C But, it was an idea whos
22、e time had come.D It would, however, be naive to suggest that APEC will be all smooth sailing.E This in itself is a proof of the considerable headway APEC has made in a short period of about six years.F It needs emphasizing that all APEC members are in favour of regional free trade but all de not fa
23、vour set time-schedules and their enforcement.G Washington has not been happy with this approach.（分数：5.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_四、BPART THREE/B(总题数：1，分数：6.00)For each question 13-18, mark one letter (A, B, C or D) on your Answer Sheet, for the answer you choose.BCommon Stock and Preferr
24、ed Stock/BA public corporation issues certificates of ownership, called common stock, that may be traded on stock exchanges. Anyone can buy and sell shares of common stock. Owners of stock are referred to as shareholders and stockholders. Common stockholders are accorded certain rights by the corpor
25、ate charter. In the United States, these rights vary from state to state, but in general the articles of incorporation spell out voting rights and rights to receive profits.Common stockholders are the voting owners of a corporation. They are usually entitled to one vote per share. They may vote on n
26、umerous decisions affecting the corporation (including a derision to sell or merge with another corporation) and elect a board of directors, who, in turn, hire managers to run the business. A majority shareholder is one who owns over 50 percent of the outstanding (issued) shares in a corporation and
27、, thus, can call the shots. All other shareholders are minority shareholders. In large corporations no single person or organization owns anywhere near a majority interest. In large, publicly owned corporations a shareholder with as little as 10 percent of the shares may control the corporation effe
28、ctively. If things go badly, a coalition of so called dissident shareholders may gather enough votes to replace the existing board of directors; the new hoard may fire the existing management and bring in their own management team.Although common stock represents ownership in a company, it does not
29、guarantee the owners a specific rate of return. As owners, the stockholders receive profits after all expenses, including debts and taxes, have been paid. They receive profits from the business in the form of dividend payments, which represent a percent-age of profits. Not all after-tax profits are
30、paid to the stockholders in dividends. Directors usually deride quarterly how much, if any, of the profits they wish to distribute to the owners. The profits are either distributed to the owners in dividends or they are reinvested back into the company in the form of retained earnings. If the compan
31、y decides to keep the profits, the company may become more valuable and the price of the stock usually goes up. Some investors prefer profits in the way of dividends while others speculate for an increase in the price of stock. If a company goes broken, common stockholders get last claim on whatever
32、 is left over.Corporations may also issue preferred stock to investors. Preferred stock usually has no vote in the election of the bard of directors, but does get preference in the distribution of the companys earnings. It offers investors a different type of security and may be issued only after co
33、mmon stock has been issued. The term “preferred“ applies to two conditions. First, preferred stockholders gain preferential treatment in the matter of dividends; that is, they receive a fixed rate of dividends prior to the payment of dividends on common shares. Second, if the company goes out of bus
34、iness or liquidates, pregerred stockholders are closer to the front of the line than common stockholders! when distributing the companys assets.Dividends to preferred stock may be cumulative or noncumulative. Cumulative preferred stock maintains its claim to dividends even if the company decides not
35、 to pay them. For instance, if the company had a bad year in 1994, they might decide not to pay dividends. But if they had a good year in 1995. noncumulative preferred stock dividends do not accumulate. If dividends are not declared, noncumulative owners lose their claim to the profit of that period
36、.In short, common stock usually has more control through voting privileges, greater chance for high returns, and more risk, whereas preferred stock usually has less control, fixed returns, less risk, and less chance for big gains.（分数：6.00）(1).Common stock traded on stock exchanges represents _ . A.
37、the voting rights the stockholders have B. the stock shared by common people C. the profits the shareholders receive D. the ownership of a public corporation（分数：1.00）A.B.C.D.(2).The second paragraph describes _ . A. the returns to common stockholders B. the majority and minority stockholders C. the
38、voting rights of common stockholders D. the formation of common stock（分数：1.00）A.B.C.D.(3).The main purpose of the third paragraph is to tell us _ . A. the rate of returns to the stockholders B. the risk of common stockholders C. the distribution of profits to the stockholders D. the benefits of comm
39、on stock（分数：1.00）A.B.C.D.(4).One of the differences between common stock and preferred stock lies in that _ . A. the former is safer in getting dividends B. common stockholders get more stable profits C. the latter gets more fixed returns D. preferred stockholders have more rights in voting（分数：1.00）
40、A.B.C.D.(5).With cumulative preferred stock, stockholders can _ . A. claim to the former profits when the company has a good year B. have more control over the company C. claim to the former profits when the company has a bad year D. receive high returns（分数：1.00）A.B.C.D.(6).For those who want to get
41、 high returns, it is better for them to buy _ . A. preferred stock B. common stock C. noncumulative stock D. cumulative stock（分数：1.00）A.B.C.D.五、BPART FOUR/B(总题数：1，分数：15.00)Choose the best work to fill each gap, from A, B, C or D.For each question 19-33, mark one letter (A, B, C or D) on your Answer
42、Sheet.BMaking computers work for you/BIt is a typical day at the office-a senior manager is away when an urgent letter arrives from one of her clients. Meanwhile someone has discovered that the wrong price list has been sent out and half of the lastU U 1 /U /Uhas been returned because the addresses
43、are out of date. after a lot of time and effort has beenU U 2 /U /Usorting out all these problems, someone asksU U 3 /U /Uthe new computer system didntU U 4 /U /Uall of this from happening. Unfortunately, such problems areU U 5 /U /U.One firm which used to have serious computer problems is Brinkman
44、Lewis, a professionals ervices firm. David Callaghan, a partner at the firm,U U 6 /U /U. The initial problem for us was that we had all this information on computers around the office but didnt know what toU U 7 /U /Uwith it.Finally, Brinkman Lewis decided toU U 8 /U /Ua network linking all the mach
45、ines in the office.U U 9 /U /Uthan simply asking one of the senior managers toU U 10 /U /Uresponsibility for information technology, the firm brought inU U 11 /U /UZoe Edlington to plan the development of its network. She began by upgrading theU U 12 /U /Utelephone system so it could be integrated w
46、ith the computers to provide closer links between theU U 13 /U /Uof the firm. She then began finding other ways in which the information already on the network could beU U 14 /U /Umore effectively.The strategy worked. The company soon realized that there could be a market for such aU U 15 /U /U, and
47、 before long Zoe Edlington was head of the firms new network consultancy business.（分数：15.00）(1). A. campaign B. postage C. mail shot D. launch（分数：1.00）A.B.C.D.(2). A. spent B. lost C. taken D. employed（分数：1.00）A.B.C.D.(3). A. whore B. whet C. when D. why（分数：1.00）A.B.C.D.(4). A. avoid B. prevent C. block D. frustrate（分数：1.00）A.B.C.D.(5). A. common B. average C. traditional D. general（分数：1.00）A.B.C.D.(6). A. convinces
