1、商务礼仪+Business+Etiquette 及答案解析(总分：52.00，做题时间：90 分钟)一、PART ONE(总题数：1，分数：8.00)A. Business etiquette is made up of significantly more important things than knowing which fork to use at lunch with a client. Unfortunately, in the perception of others, the devil is in the details. People may feel that if y
2、ou cant be trusted not to embarrass yourself in business and social situations, you may lack the self-control necessary to be good at what you do. Etiquette is about presenting yourself with the kind of polish that shows you can be taken seriously.B. These guidelines have some difficult-to-navigate
3、nuances, depending on the company, the local culture, and the requirements of the situation. Possibilities to commit a faux pas are limitless, and chances are, sooner or later, youll make a mistake. But you can minimize them, re cover quickly, and avoid causing a bad impression by being generally co
4、nsiderate and attentive to the concerns of others, and by adhering to the basic rules of etiquette. When in doubt, stick to the basics.C. When doing business abroad it is important to understand the local culture. Culture includes areas such as a countrys norms, values, behaviors, food, architecture
5、, fashion and art. Understanding business etiquette allows you to feel comfortable in your dealings with foreign friends, colleagues, customers or clients. Knowing what to do and say in the right places will help build trust and open lines of communication.D. Westerners going to India to do business
6、 find out pretty soon that India is a culture where it is absolutely impossible to just drop in to conduct business and then fly away unaffected. The pace of life, the vivacity of the teeming masses, the mle of sounds, the richness of colors and smells, the tenacity of the unpredictable to surface l
7、ike an ubiquitous spook amidst all at tempts on both sides to make business smooth and manageable-all this is India.E. Etiquette, and especially business etiquette, is a means of maximizing your potential by presenting yourself positively. Writing a business letter is not simply a matter of expressi
8、ng your ideas clearly. The way you write a letter and the etiquette you employ may have a significant impact on your success or failure in business. Failure to observe correct business letter etiquette can result in you adopting an inappropriate tone, causing offense or misunderstandings, lack of cl
9、arity or purpose and hostility or soured relations.（分数：8.00）(1).Business etiquette is fundamentally concerned with building relationships founded upon courtesy and politeness between business personnel.（分数：1.00）A.B.C.D.E.(2).There are many written and unwritten rules and guidelines for etiquette, an
10、d it certainly behooves a business person to learn them.（分数：1.00）A.B.C.D.E.(3).Etiquette is about being comfortable around people and making them comfortable around you.（分数：1.00）A.B.C.D.E.(4).People are a key factor in your own and your business success. Many potentially worth while and profitable a
11、lliances have been lost because of an unintentional breach of manners.（分数：1.00）A.B.C.D.E.(5).Trying to understand the astonishing diversity of an ancient yet vibrant culture and yet finding rules for behaving in an effective manner is a daunting challenge for anyone.（分数：1.00）A.B.C.D.E.(6).The most i
12、mportant thing to remember is to be courteous and thoughtful to the people a round you. Consider other peoples feelings, stick to your convictions as diplomatically as possible.（分数：1.00）A.B.C.D.E.(7).One area of culture that is important for the international business person is etiquette.（分数：1.00）A.
13、B.C.D.E.(8).There is a lot to consider, in business etiquette but the caveat is that there is no possible way to avoid all of mistakes.（分数：1.00）A.B.C.D.E.二、PART TWO(总题数：1，分数：6.00)Business Phone EtiquetteEtiquette is in essence about proper conduct and presenting yourself favorably. Demonstrating goo
14、d etiquette is important if one seeks to be successful. An area in which this is essential is the business phone call.(9) . Business people that interact solely over the phone yet never meet still form strong opinions of one another. Practicing good business phone etiquette helps encourage clear lin
15、es of communication, build rapport and avoid misunderstandings. Most of us can recollect a phone call that left us feeling frustrated or irritated. How much of this could have been attributed to poor phone etiquette? (10) .All successful business interaction needs preparation. The phone call is no e
16、xception. It is important to know who you are calling, the most convenient time to do so, the reason for your call and what you can do for them. Be structured, short and sharp. If the caller is not known to the receiver, it is important that the purpose of the call and the callers credentials are es
17、tablished immediately. (11) .Particularize your intention behind the call. (12) . Expand upon information and specify the purpose of the call. Pass on information that the receiver will understand, appreciate and find useful. Waffling and speaking generically will lose attention and generally reflec
18、t poorly on the caller.(13) . When speaking to someone you do not know avoid informal speech or personal questions. Once a relationship has been built it is considered polite to enquire about weekends, children or other non-sensitive personal matters. (14) . If it is imperative that sensitive discus
19、sions take place over the phone, business etiquette requires that you confirm with the receiver whether this is appropriate.A. Privacy and security around furtive issues must always be borne in mind on the phone.B. Do not assume the receiver understands why you are calling them and what you expect o
20、f them.C. Here we explore a few simple examples of areas within business phone etiquette that should be employed when making or receiving calls.D. You should find they can go a long way in contributing to an improved understanding of how to use the phone effectively in the business world.E. A simple
21、 introduction followed by a sentence or two not only shows good phone etiquette but allows the receiver to set the forthcoming information within a context.F. If the caller is rambling, chances are you cant tell what the point is.G. Millions of business phone calls are made every hour and day.H. Goo
22、d business phone etiquette demands professionalism at all times.（分数：6.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_三、PART THREE(总题数：1，分数：6.00)To say that todays business environment is becoming increasingly more global is to state the obvious. Meetings, phone calls and conferences are held all over
23、the world and attendees can come from any point on the globe. You may never have to leave home to interact on an international level.While the old adage “When in Rome, do as the Romans do“ still holds true. Not to do your homework and put your best international foot forward can cost you relationshi
24、ps and future business. One small misstep such as using first names inappropriately or not observing the rules of timing bouquet can be costly.Keeping in mind that there are as many ways to do business as there are countries to do business with, here are a few tips for minding your global Ps and Qs.
25、Americans like to dress for fashion and comfort, but people from other parts of the world are generally more conservative. Your choice of business attire is a signal of your respect for the other person. Leave your trendy clothes in the closet on the days that you meet with your foreign guests.It is
26、 not always a simple matter to know who the highest-ranking member is when you are dealing with a group. To avoid embarrassment, err on the side of age and masculine gender, only if you are unable to discover the protocol with research. If you are interacting with the Japanese, it is important to un
27、derstand that they make decisions by consensus, starting with the younger members of the group.With a few exceptions, business people around the world use the handshake for greeting. The American style handshake with a firm grip, two quick pumps, eye contact and a smile is not universal. Variations
28、in handshakes are based on cultural differences. The Japanese give a light handshake. Germans offer a firm shake with one pump. Middle Eastern people will continue shaking your hand throughout the greeting. Dont be surprised if you are occasionally met with a kiss, a hug, or a bow somewhere along th
29、e way.Not everyone in the world is as time-conscious as Americans. Dont take it personally if someone from a more relaxed culture keeps you waiting or spends more of that commodity than you normally would in meetings or over meals. Stick to the rules of punctuality, but be under standing when your c
30、ontact from another country seems unconcerned.Whether the world comes to you or you go out to it, the greatest compliment you can pay your international clients is to learn about their customs. Understand differences in behavior and honor them with your actions. Dont take offense when visitors behav
31、e according to their norms. People from other cultures will appreciate your efforts to accommodate them and you will find yourself building your international clientele.（分数：6.00）(1).What does the author mean by using the old adage “When in Rome, do as the Romans do“ means?A. Different countries have
32、 different cultures and customs.B. You should do what is done by Romans when you in Rome.C. Business clients who are visiting this country should be with an awareness of their unique culture.D. You can not use the etiquette of your own country to treat your business clients.（分数：1.00）A.B.C.D.(2).What
33、 do you understand by the slang “Ps and Qs“?A. It means there are as many ways to do business as there are countries to do business with.B. It refers to someones behaviors.C. It represents your attire in a business environment.D. It signifies your respect to your business clients.（分数：1.00）A.B.C.D.(3
34、).To do business with Japanese, you should not stick to the principle ofA. learning about their customs before you meet.B. giving a light handshake.C. wearing casual clothing to show your honor.D. starting the negotiation with the younger members of the group.（分数：1.00）A.B.C.D.(4).Which is not one of
35、 the appropriate behaviors in a business with an American?A. Stick to the rules of punctuality.B. Dress your trendy cloths and being fashionable.C. Offer a firm grip, two quick pumps, eye contact and a smile.D. Give him a hug or a kiss when meet him for the first time.（分数：1.00）A.B.C.D.(5).What do we
36、 learn about from the last paragraph?A. It is the greatest compliment that you can learn about your clients country and their customs.B. Dont take offense when visitors behave according to their norms.C. Understand the difference of your clients and show your respect with actions.D. Clients from oth
37、er cultures will appreciate your efforts to accommodate them.（分数：1.00）A.B.C.D.(6).Which is the best title of text?A. Tips on business etiquetteB. Global business, global etiquetteC. Seek common points while reserving differenceD. Different culture, different etiquette（分数：1.00）A.B.C.D.四、PART FOUR(总题数
38、：1，分数：10.00)The Need of Business Golf EtiquetteBuilding and maintaining solid business relationships is the key to success, but how can you (21) . escape the tense office environment and spend dedicated time getting to know a custom er, client or boss on a personal level?Business Golf, once the doma
39、in of the executive elite is now (22) . for anyone wishing to create and strengthen business relationships in a relaxed atmosphere. In fact, according to a 2002 COMPAS Leader Poll, “business leaders use golf as an important tool in doing business and say that it is extremely (23) . ; for each dollar
40、 they spend on golf they earn over $1500 in business revenue as a result. (24) only restaurants surpass the golf course as an effective place to conduct business outside of the office. “The strong demand for golf has resulted in several new (25) . being opened every year thereby reducing membership
41、costs. Corporate and charity tournaments also represent a tremendous networking opportunity where organizational hierarchy may be temporarily eliminated and a common (26) . created for building (27) .An important benefit of golf is that it provides a unique window into the personality, values and co
42、nduct of others. This could prove to be very useful in future business dealings as ones behavior on the course is a (28) . of their business character and ethics. For example, a golfing partner who cheats on every (29) . might be someone to be careful with when making deals. It must be realized, how
43、ever that this window is made of two way glass. Take advantage of this opportunity to project a positive image of yourself by (30) . proper Business Golf Etiquette.（分数：10.00）(1).A. rightfully B. legitimately C. reasonably D. rationally（分数：1.00）A.B.C.D.(2).A. acceptant B. accessible C. recipient D. s
44、usceptive（分数：1.00）A.B.C.D.(3).A. economical B. valid C. remunerative D. efficient（分数：1.00）A.B.C.D.(4).A. However B. Further C. Nevertheless D. Whereas（分数：1.00）A.B.C.D.(5).A. courses B. ways C. items D. means（分数：1.00）A.B.C.D.(6).A. goal B. interest C. destination D. ground（分数：1.00）A.B.C.D.(7).A. rela
45、tions B. cooperation C. rapport D. affinity（分数：1.00）A.B.C.D.(8).A. presentation B. response C. reflection D. report（分数：1.00）A.B.C.D.(9).A. game B. business C. negotiation D. hole（分数：1.00）A.B.C.D.(10).A. demonstrating B. proving C. conveying D. manifesting（分数：1.00）A.B.C.D.五、PART FIVE(总题数：1，分数：10.00)B
46、usiness Meal Etiquette: the Soup CourseMany (31) . business meal starts with a soup course. (32) . you have already begun by munching on the bread, this is your first opportunity to demonstrate your table manners to impress or unimpress-your dining companions. Choosing the right spoon is step number
47、 one. If the table has been preset, your soup spoon will be the large round or oval one to the far (33) . of your place setting. If the table has not been fully set, the server will bring your spoon with the soup. I recently found myself on a hunt for my soup spoon (34) . the waiter had brought the
48、bowl. There was no soup spoon to the right of the place setting and it didnt seem to be anywhere else close (35) . Just before confessing that I was without a spoon, I spotted a handle sticking out from under the oversized soup bowl. So check the plate first (36) . you give up.With soup spoon in (37
49、) spoon the soup away from you towards the opposite side of the bowl. If a bit of the liquid should fall from the spoon this will ensure that it will drop into the bowl and not on the front of your nice business attire. Sip your soup quietly from the side of the spoon. Slurping is never acceptable.No matter (38). hot the soup, at no point should you blow on it to cool it off. You may lift a spoonful slightly level with the bowl and hold it for a (39) . seconds while it co
