1、BEC商务英语（中级）阅读模拟试卷 145及答案与解析 一、 PART ONE 0 Look at the statements below and the article about pricing strategy on the opposite page. Which section(A,B,C or D)does each statement(1-7)refer to? For each statement(1-7), mark one letter(A,B,C or D)on your Answer Sheet. You will need to use some of these
2、letters more than once.Example:0 You need to know what price your customer would like to pay for the products. How to Determine a Pricing StrategyA There is no way to determine how much to charge for your products or services if you dont know how much your customers will pay. Study their demographic
3、s and income levels, and learn about their spending habits. If you cant afford to spend a lot on market research, “ Inc.“ magazine recommends sending out surveys to your customers themselves. If you see that there are several categories in your market and they exhibit different spending styles, choo
4、se one.B You cant price a product in a vacuum, you need full details about whats coming out of your pocket to figure out how much you need to charge to put money back in. Consider all of your costs parts, labour, overhead, operating expenses, rent and anything else your business uses. Spread this nu
5、mber out over a few months time to see how much money you need to make per month just to break even.C Once you know how much you are spending, choose a number over and above that to be your profit margin. The price you charge for your product has to do more than cover expenses: it has to provide the
6、 incentive for you to be in this business altogether. Consider how much money you want to walk away with, and factor that number into your pricing when you estimate how much you are going to sell.D You dont want to be too off in any direction from the going rate for similar products. Customers know
7、more or less what your product is already worth, based on what your competitors are charging. If you bring some new value to the market, you can surely charge a bit more, but not too much more. Similarly, if you charge too little, customers may perceive your company as cheap. 1 You need to do some r
8、esearch about the purchasing behaviours of your target consumers. 2 You should take the prime cost into consideration when determining a price. 3 The suitable price is sure to be higher than your cost. 4 A company need a trial time for observing if the price they set can make ends meet. 5 Knowing th
9、e price of your competitors is necessary when youre going to price your products. 6 Youd better focus on one type of consumers who share similar spending characteristics. 7 Consumers believe high price equals high quality. 二、 PART TWO 7 Read the article below about employee performance appraisal met
10、hods. Choose the best sentence from the opposite page to fill each of the gaps. For each gap(8-12), mark one letter(A-G)on your Answer Sheet. Do not use any letter more than once. There is an example at the beginning(0). Employee Performance Appraisal Methods Regular performance appraisals are vital
11、 to a successful organisation.(0)G Although such appraisals are essential, managers often do not spend the time necessary to plan for these sessions and define the method that is best for everyone involved. Goal-setting is one of the most important ways to motivate employees, and this should be incl
12、uded in every performance appraisal. In their book Human Resource Development, D. M. Harris and R. L. DeSimone say it is very clear that setting specific goals that the employees accept will result in higher quality work and higher performance levels.【 P1】 _. Those goals were set in the previous rev
13、iew session and then the supervisor and employees establish new ones for the next appraisal period. Performance measurement goes hand-in-hand with performance goals, because employees need to evaluate their work against established standards.【 P2】 _Based on the employees job description, what does “
14、below-average“ work mean? Measures should have objective and subjective assessment methods.【 P3】 _ However, the measurement also has to include criteria such as employee commitment or innovation, which are more difficult to quantify. It is very important that the employee also participates in the pe
15、rformance appraisal.【 P4】 _. In many cases, they may agree on a middle-ground measurement, given their different opinions. The employee must also be involved with setting goals for the next performance appraisal. Another important component of appraisal is compensation of employees who are performin
16、g at a high-quality level. Such rewards maintain a high morale, strengthen loyalty and encourage additional growth.【 P5】 _. Otherwise it is unfair to those who did their best to meet the expected goals. Regardless, all employees need to be continually rewarded for their efforts. The results of the e
17、mployee review need to be documented. The employee and the supervisor sign the final appraisal, and one copy goes to the employee and another into his or her file.Example:A However, it is important to compensate those employees who meet standards, as well as those who exceed them.B In the performanc
18、e review, the supervisor and employees need to review the status of goals.C Administering employee appraisals can be a challenge for managers and supervisors.D The standard, for example, may require a certain number of new customers, which is easily determined.E The supervisor and employee should fi
19、ll out the same rating sheets and then discuss their similarities and differences in measurement.F Whether measurement is on a scale of 1 to 5 or a scale described by expectations(for example, above or below expectations)the levels must be specially defined.G These reviews can motivate employees, en
20、courage growth in areas of strength and provide constructive criticism in work that needs improvement. 8 【 P1】 9 【 P2】 10 【 P3】 11 【 P4】 12 【 P5】 三、 PART THREE 12 Read the article below about enhanced e-books influence on literature, and the questions on the opposite page. For each question(13-18),
21、mark one letter(A, B, C or D)on your Answer Sheet. Enhanced E-books Affecting Literature Inspired by the commercial success of mobile tablets, publishers are now experimenting with the medium in earnest. Sales of multimedia-friendly tablets, smart-phones and e-readers are set to grow in America to 1
22、.1 billion by 2015, up from 450m today. And Apples iBook-store gives publishers a welcome place to sell their wares that isnt Amazon. Print purists neednt retreat with horror to their laden shelves. Multimedia enhancement will still affect only a tiny proportion of new titles. Childrens books were f
23、irst to get this bells-and-whistles treatment, but adult fiction has proven a harder sell. While ordinary e-books continue to eat into print sales, a British experiment with adding author videos and other material to best-selling novels, called Enhanced Editions, was quietly abandoned last year. Yet
24、 for certain kinds of book, such as biographies, cookbooks, literary classics and newer forms of interactive fiction, enhancement can add rich and startling new layers. Penguins forthcoming biography of Malcolm X, for instance, features rare archival footage and an interactive map of Harlem. The lif
25、e of Muhammad Ali now comes with audio clips of him rapping about his prowess. Richard Dawkinss The Magic of Reality(voted best app at the 2012 Digital Book World)and E. O. Wilsons “Life on Earth“, are cunning fusions of documentary and textbook, with molecules and stories spinning at a fingers touc
26、h. Timeless classics have also proved to be good candidates for a bit of extra gloss. Breaking a losing streak of enhanced apps that failed to turn a profit, a multimedia edition of T. S. Eliots The Waste Land swiftly earned back its cost for Faber & Faber, says Henry Volans, the publishers digital
27、director. The “ book“ serves up Eliots original manuscript with footnotes and scholarly addenda, as well as video and audio recordings of the poem in performance. And this spring Faber will reach for the brightest star in the literary firmament and publish Shakespeares sonnets. Penguin, meanwhile, c
28、hose as its inaugural “ amplified edition“ the modern classic On the Road, featuring archival photos of Jack Kerouacs original manuscript typed on a scroll, along with snapshots of his fellow Beats, some video interviews and maps of the cross-country journey. Mindful of this delicate balance, publis
29、hers are nonetheless eager to test the creative and commercial possibilities of such enhancements. “ As e-books merge and become as interactive as apps, you have just an incredible new opportunity,“ says Rachel Chou, chief marketing officer at Open Road Media, a digital publisher in New York. The co
30、mpanys new “e-digital“ “ Listen to Bob Marley“, includes a function allowing readers to tweet a quote directly from the book. The first examples of new digital storytelling forms are now arriving. Its no accident that theyre aimed at young adults. Penguins new release, “Chopsticks“, a young-adult lo
31、ve story, uses digital scrapbooking and bits of text interspersed with music tracks and YouTube clips. Open Roads “ Gift“, due out in March, is a ghost story told with audio tracks and music videos, as well as a graphic novel with sound and visual effects. Perhaps the most successful blend of old an
32、d new, though, managed to elicit audible gasps at a Futurebook conference in London not long ago: it is a small-press book of digital pop-ups in which the letters of poems start to dance. 13 What impact do mobile tablets have on the publishers according to the first paragraph? （ A） They encourage th
33、e publishers to work on trial to innovate new products. （ B） They make the publishers prefer Amazon to Apples iBook-stores. （ C） They horrify the publishers with laden shelves of books. （ D） They compel the publishers to develop high-tech media. 14 British people created Enhanced Editions of e-books
34、 by （ A） excerpting some passages from the new books. （ B） making the cover more attractive. （ C） attaching small films and other stuff to the books. （ D） enabling the books to talk with the readers. 15 According to the second paragraph, what does “add rich and startling new layers“ mean? （ A） Books
35、 will be more expensive after being furnished dazzling layers. （ B） Books will be thicker than ever before. （ C） Books will have new coat with glamorous additions. （ D） Books will have multiple functions which could attract more readers. 16 What does Henry Volans think about the multimedia edition o
36、f T. S. Eliots “ The Waste Land“! （ A） Classics are good candidates for publishers to make ordinary e-books. （ B） The multimedia edition has no supplements to its first draft. （ C） It has got back enough profit to cover the cost. （ D） Video and audio recordings are important supplements to this e-bo
37、ok. 17 In Rachel Chous opinion, e-books （ A） are so popular that publishers are keen to improve their enhancements. （ B） are going to have an incredible new opportunity for a promising future. （ C） can be quoted directly from the book, which is its own features. （ D） are very interactive , which cou
38、ld give publishers new commercial chances. 18 What do we learn about “Gift“ in the last paragraph? （ A） Its a novel about ghosts, which enjoys large popularity at the Futurebook conference. （ B） Its a novel about ghosts, which uses new digital forms of storytelling. （ C） Its a small-press book, in w
39、hich some letters move vividly as if they were dancing. （ D） Its a small-press book, which is supposed to be published in March. 四、 PART FOUR 18 Read the article below about starting up new ventures. Choose the best word to fill each gap from A, B, C or D on the next page. For each question(19-33),
40、mark one letter(A, B, C or D)on your Answer Sheet. There is an example at the beginning(0). Planning the Start-up? Seize the Day. Executives who say theyd love to leave the battleship to skipper a nimble start-up fall back(0)B a variety of perfectly legitimate rationales for why its not yet time: I
41、need to acquire more【 C1】 _, to figure out how financing really【 C2】 _, and so on. While they are waiting for everything to fall into【 C3】 _, managers are acquiring big-company habits that can hurt them when they finally make the【 C4】 _ Long tenures in corporate jobs keep executives from becoming th
42、e “jack-of-al I-trades“ that new ventures generally【 C5】_. They get used to having HR specialists take care of HR issues, finance aces prepare reports, and IT whizzes【 C6】 _the company infrastructure.【 C7】_people in big companies are successful “because they can manage a【 C8】_,“ says Barry Nails, th
43、e founder of Masergy, a Texas-based Telecom. But“in an early-stage company,there is no such thing as a manager. Everyone is a【 C9】 _, including the CEO,“ he says. Entrepreneurs are more effective at building ventures from【 C10】 _once they have attained a certain level of maturity and self-knowledge,
44、 but they can achieve that without spending most of their working lives in corporate jobs. In my research on thousands of founders of high-potential ventures that had succeeded in【 C11】 _capital from professional investors, 76% had worked for 20 years or less before founding their first ventures the
45、y had【 C12】 _the leap by the time they were in their early forties. And there is another point in favor【 C13】 _leaping sooner rather than later: executives who stay around the corporation until they achieve senior positions may be aging themselves out of what could be a satisfying life in start-ups.
46、 Waiting for the perfect time to jump is usually futile, for there is no moment thats【 C14】 _perfect. So even if you are early in your corporate career, when a winning new-business idea comes along and sparks an entrepreneurial【 C15】 _in you, carpe diem.Example:A to B on C down D into 19 【 C1】 （ A）
47、credits （ B） credentials （ C） credibility （ D） credulity 20 【 C2】 （ A） operates （ B） works （ C） runs （ D） goes 21 【 C3】 （ A） place （ B） position （ C） location （ D） part 22 【 C4】 （ A） action （ B） movement （ C） move （ D） step 23 【 C5】 （ A） acquire （ B） ask （ C） inquire （ D） require 24 【 C6】 （ A） keep
48、（ B） maintain （ C） sustain （ D） manage 25 【 C7】 （ A） Senior （ B） Older （ C） Elder （ D） Junior 26 【 C8】 （ A） group （ B） team （ C） company （ D） business 27 【 C9】 （ A） leader （ B） performer （ C） contributor （ D） partner 28 【 C10】 （ A） beginning （ B） start （ C） zero （ D） scratch 29 【 C11】 （ A） drawing （
49、 B） attracting （ C） winning （ D） raising 30 【 C12】 （ A） made （ B） achieved （ C） taken （ D） done 31 【 C13】 （ A） to （ B） for （ C） on （ D） of 32 【 C14】 （ A） truly （ B） actually （ C） certainly （ D） factually 33 【 C15】 （ A） feeling （ B） emotion （ C） affection （ D） passion 五、 PART FIVE 33 Read the text below about food industry. In most of the lines(34-45), there is one extra word. It either is grammatically incorrect or does not fit in with the meaning of th
