1、BEC商务英语（中级）阅读模拟试卷 70及答案与解析 一、 PART ONE 0 Look at the statement and the company books description below. Which discription(A, B, C or D)does each statement 1 7 refer to? For each sentence 1 7, mark one letter (A, B, C or D) on your Answer Sheet. You will need to use some of the letters more than once
2、. A Teaching Pitmans Shorthand This book provides everything the teacher in training, and in the classroom, needs to know about the present knowledge of the principles of learning and their theoretical and practical application to the teaching of Pitmans Shorthand. It covers the syllabuses for the R
3、oyal Society of Artsteachers Certificate in Shorthand and the Joint Examining Boardsteachersdiploma in Shorthand. B Objective Tests in Economics The objective form of testing is being used increasingly in public examinations. By employing the following objective methods the book will assist the teac
4、her in testing students knowledge: multiple choice;multiple completion; matching; and assertion reason. The questions may be used with any textbook covering the examinations in economics O level, RSA(Stage Dand LCC(Intermediate). C Typing Person can learn to type accurately and quickly in only a few
5、 hours. Type it! presents a speedy method of keyboard mastery followed by straight copy material which shows how totouchtype for personal use without looking at the keyboard. Suitable for anyone who wishes to learn totouchtype, the only prerequisite is intense concentration! D Descriptive Economics
6、C. D. Harbury, Professor of Economics and Head of Department of Social Science and Humanities. City University Offers a comprehensive description of the British economy. The book summarizes the theory underlying economics and the factual and institutional framework of the British economic system. Gr
7、aphs, maps, charts and exercises help to illustrate and extend the text. 1 College students studying how to be a good teacher. 2 A student trained to be a teacher of secretarial subjects. 3 Companys typist. 4 College students of economics. 5 School students taking economics for School Certificate. 6
8、 The companys secretary. 7 The teacher who teaching economics in college. 二、 PART TWO 7 Read the article below about cultural differences between Japanese and American managers. Choose the best sentence to fill in each of the gaps For each blank 8 12, mark one letter (A G) on your Answer Sheet. Do n
9、ot use any letter more than once. There is an example at the beginning. Do It My Way Cultural differences between Japanese and American managers have presented the biggest obstacle to Japanese companies investing in America. A seminar for Japanese executives working in America was attended by 25 men
10、, B Despite the rooms stifling heating system, they resolutely refused to remove their jackets. Their coffee break lasted exactly the scheduled ten minutes. They did not ask any questions until after they had got to know one another a bit better at lunch. They were usually deferential and always pol
11、ite. A similar seminar for 25 Americans working for Japanese subsidiaries in America included eight women. (8)A ten -minute coffee break stretched beyond 20 minutes. Participants asked questions and several aggressively contradicted what the speakers had to say. According to Mr Thomas Lifson of Harv
12、ard and Mr Yoshihiro Tsurumi of New Yorks Baruch Colleague the two main speakers at both seminars misunderstandings between Japanese and American managers are possible at nearly every encounter. They can begin at the first recruiting interview. A big American company typically hires people to fill p
13、articular slots. Its bosses know that Americans are mobile people, who have a limited commitment to any particular employer or part of the country. (9)American firms hire and hire almost at will. The assumptions (and the expectations) of the Japanese managers of Japanese subsidiaries in America coul
14、d hardly be more different. (10) American managers rely heavily on number-packed memoranda and the like. The Japanese colleagues prefer informal consultations which lead eventually to a consensus. According to Mr Tsurumi, they find comical the sight of American managers in adjacent offices exchangin
15、g memos. Confronted with a dispute between middle managers (11) expecting the managers themselves to resolve the issue. The Americans conclude, wrongly, that their Japanese bosses are indecisive or incompetent. Japanese managers do not share the American belief that conflict is inevitable, and somet
16、imes health-y. They want to believe that (12) A Several of the men removed their jackets after entering the room. B nearly all of them in identical dark suits. C However, I believe Im qualified for this position. D most Japanese superiors refuse to become involved. E They value the skills joining th
17、e company rather than their existing skills. F employees form one big happy family. G Jobs are clearly defined and so are skills needed to fill them. 三、 PART THREE 12 Read the article below about marketing management. For questions 18 20, mark one letter(A, B, C, D)on your answer sheet for the answe
18、r you choose. Marketing Management Playboys principal distritution channel until 1979 was a network of approximately 450 nonproprietary retail outlets throughout the United States , many of which also sold other brands of mens premium shoes. Playboys shoes were sold wholesale to retailers at approxi
19、mately 50 percent of the suggested retail price. Price increases usually were announced in February or August. The company did not offer its retail accounts quantity discounts. Because producing high-quality mens dress shoes demanded highly skilled labor and specialized facilities, Playboys entire p
20、roduct life had been manufactured at the companys facility in Lynn, Massachusetts, through our most of the companys history. As consumer preferences changed and fashion became more important in mens shoes during the 1970s, Playboy began contracting with outside manufacturers to produce casual shoes
21、that matched Playboys quality and feature specifications yet could extend the brands franchise to a younger age group. Playboys executives labeled these styles “ outside “ shoes , while those manufactured at the Lynn plant were called“ inside“ shoes , in 1985, the average prices the retailer paid Pl
22、ayboy for pair of inside shoes was $ 52 and , for a pair of outside shoes, $ 34. Variable manufacturing costs per pair of inside shoes were $ 40. The average cost of a pair of outside shoes to Playboy was $ 28. Playboy sold approximately 160 inside shoe styles and 56 styles made by outside manufactu
23、rers, Since there were 80 sizes to each style, Playboytotal SKUs numbered around 17, 280, and it carried an inventory in stock of over 64, 000 pairs , Both internal and external production schedules for each style were set in advance, based on sales projections. Playboy rarely did “ makeup“ (styles
24、not included in its regular product line, manufactured to the specification of a retailer) for a particular retail account. Each of Playboys 16 salespeople was assigned a geographic territory and was responsible for retailer sales and service with the area. Salespeople also were expected to perform“
25、 previews“ at the beginning of fall and spring seasons as a method of increasing both consumer and trade sales, Previews consisted of a sales presentation at retail store, where the Playboy salesperson would display and explain the companys entire line to store customers. During the preview, the cus
26、tomer was offered a price promotion of $ 10 off any pair of Playboy shoes. The retailer was responsible for absorbing the cost of the promotion, while the cost of advertising placed to stimulate retail traffic during the preview was shared between Playboy and the retailer. The Playboy salesperson wo
27、uld spend time with the retailers salespeople and customers describing the quality and comfort of Playboy shoes. Company management believed that consumers were likely to “ trade up“ to a higher-priced brand if they understood the features and benefits of premium shoes. The managers believed that re
28、tail salespeople often missed sales opportunities by assuming that casually dressed customers would not buy expensive high-quality shoes, and one of Playboys goals was to have retail salespeople try a pair of Playboy shoes on every customer. For some Playboy retail accounts, close to 30 percent of a
29、nnual sales were made during the fall and spring previews. Playboy management tracked the sales of every shoe style. If sales of a particular style slowed, management might elect to replace only the middle sizes, ensuring that Playboy would end up with the most popular sizes of a style before the st
30、yle was terminated or “ closed out“ . Established retail accounts had the option of purchasing close-outs at a 30 percent: discount from the regular wholesale price. A list of close-outs was sent to retail accounts twice each year. Retailers would often try to sell these styles at full retail price
31、to increase their unit margins, then mark them down, as necessary. Close-outs accounted for unit sales of 5, 500 to 6, 500 pairs of Playboy shoes per year. 13 Playboys internal SKUs numbered_. （ A） 128, 000 （ B） 4, 480 （ C） 17, 280 （ D） 68, 000 14 the duty of the salespeople sent by Playboy was to b
32、e_. （ A） retailer sales and service with the area （ B） retailer sales and service with the area and performing“ preview“ （ C） displaying and explaining the companys entire line to store customers （ D） absorbing the cost of the promotion 15 Which of the flolwing is NOT true? （ A） customers paid a hig
33、her price for a pair of shoes during the “ preview“ . （ B） The cost of advertising to excite retail trade during the “ preview“ wass paid for by both Playboy and the retailer. （ C） Consumers would possibly buy premium shoes if they know their features and benefits. （ D） The fall and spring previews
34、benefit some Playboy retail accounts a lot. 16 Retailers sold the close-outs_. （ A） at a lower price than usual （ B） to poor consumers at full retail price （ C） at full retail price and never lower it （ D） at full retail price and then at a lower price when necessary 17 Before 1979_. （ A） the 450 re
35、tail stores where Playboy shoes were sold were privately owned （ B） some of the 450 retail stores sold Playboy shoes only （ C） the wholesale price of Playboy shoes was much higher than their retail price （ D） retailers would get discounts if they bought the shoes substantially 18 Why did Myrrayhill
36、wanted to assure consumers of the quality of the shoes. ? （ A） Because Playboy wanted to assure consumers of the quality of the shoes. （ B） Because producing high quality shoes needed high skills. （ C） Because consumer preferences had changed and fashion became more important. （ D） because Playboy w
37、anted to sell the shoes at a lower price. 四、 PART FOUR 18 Read the article below about public image. Choose the best word to fill each gap, from A, B, C or D. For each question 19 33, mark one letter (A, B, C or D) on your Answer Sheet. There is an example at the beginning. Significane of the Public
38、 Image Public image denotes how a company is judged by its customers, suppliers, and stockholders(股东 ), by the financial community, by the communities in which it operates, and by the federal and local C Public image is controllable (19)just as the product, price, place, and promotional efforts are.
39、 A firms public image (20)a vital role in the attractivenes s of the firm and its products to employees, customers, (21)to such outsiders as stockholders, suppliers, creditors(债权人 ), government officials, as well as diverse special groups. With some things it is (22) to satisfy all the diverse publi
40、cs: for example , a new highly automated(自动化的 )plant may meet the approval of creditors and stockholders, but (23)will undoubtedly find resistance from employees who see (24)threatened. On the other hand, high quality products and service standards should bring almost complete approval, (25)low qual
41、ity products and false claims would be widely looked down upon. A firms public image, (26)it is good, should be treasured and protected. It is a valuable asset that usually is built up over a long and satisfying relationship of a firm with its publics. If a firm has (27) a quality image, this is not
42、 easily countered or imitated by competitors. (28)an image may enable a firm to charge higher prices, to woo the best distributors and dealers, to attract the best employees, to expect (29)favourable creditor relationships and lowest borrowing costs. It should also allow the firms stock to command a
43、 higher price-earning ratio than (30)firms in the same industry without such a good reputation and public image. (31)of f actors affect the public image of a corporation. (32)include physical facilities, contacts of outsiders with company employees, product quality and dependability(可靠性 ), prices (3
44、3)competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity. （ A） at considerable extent （ B） to considerable extent （ C） to considerate extent （ D） at considerate extent （ A） establishes （ B） plays （ C） makes （ D） obtains （
45、 A） but （ B） however （ C） and （ D） as （ A） possible （ B） easy （ C） not impossible （ D） impossible （ A） they （ B） some （ C） it （ D） we （ A） plant （ B） jobs （ C） machines （ D） themselves （ A） while （ B） when （ C） as （ D） and （ A） although （ B） if （ C） even if （ D） however （ A） been （ B） developed （ C）
46、 found （ D） learned （ A） With （ B） Such （ C） Like （ D） / （ A） a more （ B） more （ C） most （ D） the most （ A） the other （ B） other （ C） others （ D） another （ A） A great deal （ B） Many （ C） A number （ D） An amount （ A） They （ B） It （ C） Some （ D） Most （ A） related to （ B） connected with （ C） relative t
47、o （ D） related with 五、 PART FIVE 33 Read the text below about Ad Compaign. In most of the lines 34-45 there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct. If a line is correct, write CORRECT on you Answer She
48、et. If there is an extra word in the line, write the extra word on your Answer Sheet. A Memo to Some Marketing Directors Re: New Ad Campaign Development of our next magazine advertising campaign is underway, our new advertising firm, Marshall and Dupree, has have prepared two contrasting 34 approach
49、es for us to consider. We must ought choose between these two 35 concepts at this stage so that Marshall and Dupree can continue the 36 development of our choice. Development of two both approaches beyond this 37 stage is prohibitively expensive. Therefore, I am enclosing two sketches which 38 are intended to give you an my idea of what the final, photographed ads 39 would look like. As you will see from the first sketch, this ad reflects our 40 the traditional advertising approach of presenting our automobi
