1、BEC商务英语（初级）阅读模拟试卷 65及答案与解析 一、 PART ONE 1 I am sorry but the files will not be available until 25 January. The files can be delivered_. （ A） immediately （ B） before 25 January （ C） after 25 January 2 Mr Ranson called while you were on the phone hell try again this afternoon, Mr Ranson_. （ A） promised
2、 to call back （ B） left a message （ C） was put through 3 Congratulations to Vanessa Clark on her promotion to Brand Manager. Vanessa Clark works in_. （ A） production （ B） marketing （ C） finance 4 Sales were good but distribution problems led to a slight drop in profits. The company had problems with
3、_. （ A） producing enough goods （ B） delivering enough goods （ C） selling enough goods 5 Tick if you wish to make an immediate purchase. You have to tell the company if you want_. （ A） to buy the product （ B） more information （ C） a product demonstration 二、 PART TWO 5 Look at the list below. It shows
4、 the contents of a business magazine. For questions 6-10, decide which section (A- H) would be most suitable for each person or company on the opposite page. For each question, mark one letter (A-H) on your Answer Sheet. Do not use any letter more than once. In this Months Magazine A. Mergers and ac
5、quisitions B. Making stores more attractive C. Recent moves to senior positions D. Comparing potential suppliers E. The latest developments in information technology F. How to improve productivity G. CV this months profile: a top financial manager H. Transferring central control of your business 6 T
6、he Chief Executive of a newly merged manufacturing company wishes to read about ideas for raising output without increasing costs. 7 A retail chairrs senior management want to find out about relocating managerial authority and responsibility to lower levels in the organization. 8 A recently appointe
7、d Purchasing Officer needs to learn what to look for when deciding which firms to buy goods from. 9 A chain that sells computer games would like ideas for improving the design and layout of its outlets. 10 The new Chief Executive of a major electronics manufacturer wants to see if his appointment is
8、 mentioned in the magazine. 三、 PART THREE 10 Look at the charts below. They show the sales of telephones in different department stores from Monday to Wednesday.Which chart does each sentence (11 - 15) describe?For each sentence mark one letter (A-H) on your Answer Sheet. 11 The sales of telephones
9、dropped on Tuesday but rose again, on Wednesday to exceed the Monday level. 12 At first the sales fell, but then remained constant for the rest of the period. 13 The sales fell steadily from Tuesday to Wednesday after a sharp rise on Monday. 14 A constant growth in the sales from Tuesday to Wednesda
10、y followed a fall on Monday. 15 After a small fall on Tuesday, the sales dropped back to their Monday level. 四、 PART FOUR 15 Read the article below about advertising strategy. Are sentences 16-22 “Right“ or “Wrong“? If there is not enough information to answer “Right“ or “Wrong“, choose “Doesnt Say“
11、. For each sentence 16-22, mark one letter (A, B or C) on your Answer Sheet. Competitive Advertising Strategy In terms of its advertising strategy, Coca-Cola France decided in 2002 to have a three-year partnership with the football player Thierry Henry, in order to benefit from his considerable popu
12、larity, especially amongst teenagers. Using celebrities shows a new approach for the company, adopting a communication strategy similar to that of its rival, Pepsi Co. During the football World Cup, special promotions were organized in some supermarkets. The companys good results in the soft drinks
13、market are partly due to its strategy to limit the impact of seasonality by doing all year round promotions. Coca-Colas attempts to diversify its range of products were illustrated by the successful introduction of the Aquarius brand within the emerging functional drinks sector. The companys recent
14、strategy to develop new products specifically targeted at national markets was successfully illustrated in France by the good performance of Fanta Lafina and Fanta Madness in 2001, two beverages designed to appeal to French teenagers tastes. The growth of the low-calorie variant Coca-Cola Light was
15、boosted by major advertising campaigns to position it as a distinct brand, rather than as just a variant within the Coca-Cola range. Thus it was extended by the introduction of a lemon-flavoured variant in 2002. 16 The three-year cooperation with the football player Thierry Henry has helped Coca-Col
16、a France sell its products well. （ A） Right （ B） Wrong （ C） Doesnt Say 17 Using celebrities is a new way of making ads for Pepsi Co. （ A） Right （ B） Wrong （ C） Doesnt Say 18 Coca-Cola was a major sponsor for the football World Cup in France. （ A） Right （ B） Wrong （ C） Doesnt Say 19 The companys soft
17、 drinks sell well all year round. （ A） Right （ B） Wrong （ C） Doesnt Say 20 Coca-Colas attempts to diversify its product have been proved to be successful. （ A） Right （ B） Wrong （ C） Doesnt Say 21 Fanta Latina and Fanta Madness are designed to appeal to French consumers. （ A） Right （ B） Wrong （ C） Do
18、esnt Say 22 The low-calorie variant Coca-Cola Light regarded as a distinct brand was the result of the companys advertising strategy. （ A） Right （ B） Wrong （ C） Doesnt Say 五、 PART FIVE 22 Read the text below about a retail group. For each question 23-28, choose the correct answer. Mark one letter (A
19、,B or C) on your Answer Sheet. NOT JUST A SHOP! In his yearly report, the Chairman of a chain of retail outlets -writes about the financial aspects of the business and describes the work which the company has done to benefit people in the areas where their shops are located. It continues to be an im
20、portant part of our company policy to be responsible for the health and welfare of people in the areas which we serve. In the past year, we have concentrated especially on education and training, and have invested over $ 5,000,000 in this and other areas ranging from the care of the old to the arts.
21、 Let us look at these first. We have, as always, financed health research and care projects helping not only the old but also children and the disabled. We were especially pleased this year to provide alarms for disabled people who live alone and to run programmes which help children understand bett
22、er the problems facing disabled people. The Groundwork Foundation encourages young people in poor areas to improve their environment, while the Schools Prom concert at the Royal Albert Hall in London includes 20,000 children nationwide. Both of these were given financial help. As mentioned above, in
23、 the last year we have been active in supporting a range of education projects. Two of our managers are now out of the company on 1-year projects, training young people for work in the retail industry and improving the quality of the teaching they receive. In addition, we have started a programme of
24、 3-month schemes which our managerial staff are able to benefit from without having to take a long break from their jobs. Schools and universities have also benefited. A London Business School received $ 50,000 to develop a training programme for UK school staff, giving them the skills necessary to
25、manage their own schools. A major University has received a promise of $ 100,000 over 5 years to fund a new teaching post in international retailing. This will allow 22 more students to study this subject each year. Its not only that the company supports good work for other people. Members of staff
26、themselves are encouraged to join the company Give as You Earn system, to give money to others, especially those organizations working for the benefit of the local area. In such cases the company often gives its support by making an additional contribution. We look forward to committing even more mo
27、ney to these and other projects in the coming year. 23 In the past year $ 5,000,000 was spent on_. （ A） looking after old people （ B） all the company projects （ C） education and training 24 This years special help for the disabled has concentrated on_. （ A） improving their security （ B） providing th
28、em with training programmes （ C） research into their illnesses 25 The Schools Prom concert is for children from_. （ A） poor parts of the country （ B） London only （ C） all over the country 26 An advantage with one of the education projects is that the managers_. （ A） are usually good teachers （ B） ra
29、rely leave the company （ C） can continue their careers 27 The company gave some financial assistance to_. （ A） allow more people to study at a high level （ B） promote retailing jobs in schools （ C） train students in schools management 28 The company_. （ A） only pays into projects that the staff choo
30、se （ B） is keen for staff to help the local community （ C） expects staff to support only local projects 六、 PART SIX 28 Read the article below about selling sandwiches. Choose the correct word to fill each gap, from A, B or C. SANDWICH SUCCESS Britains sandwich business is expanding fast. Half the po
31、pulation buy sandwiches at least twice 29 week, and they are spending more 30 them 31 sandwiches are made at home, while 32 from shops are selling in growing numbers. One reason is that packaging keeps sandwiches fresh for up to 48 hours, making 33 possible to mass-produce them centrally and distrib
32、ute them widely. 34 reason is that petrol stations, want ing to expand the range of 35 they sell, have quickly become major outlets for sandwiches. The increase in sandwich sales has also been helped by changing social trends. Many people have stopped 36 family meals at home, and 37 choose the time
33、and place to eat. Time has become more important than price, 38 convenience is the most important reason 39 all. Taken together, these changes are making the sandwich industry 40 into a very valuable business. （ A） the （ B） a （ C） this （ A） on （ B） at （ C） in （ A） either （ B） much （ C） fewer （ A） th
34、ey （ B） all （ C） those （ A） it （ B） them （ C） that （ A） Another （ B） Other （ C） Next （ A） which （ B） that （ C） what （ A） have （ B） having （ C） had （ A） also （ B） instead （ C） alternatively （ A） unless （ B） whether （ C） although （ A） of （ B） for （ C） by （ A） grow （ B） growing （ C） grown 七、 PART SEVEN
35、 40 Read the memo and the CV of an application below. Complete the candidate information that follows. Write a word, phrase (in CAPITAL LETTERS) or a number on lines 41 -45 on your Answer Sheet. Memo To: Joan Fro M: Steven Joan, I got this CV from an applicant this morning. I find he might be the pe
36、rson we need. Could you please read the CV carefully and fill in the Applicant Information Form? Then please pass the Form on to the Human Resources Manager and ask him to arrange an interview for the applicant. Thank you. Steven Kevin Miguel Willis Address: 1090 Madison Avenue Sheboygan W 153081 e-
37、mail, kmwcom Res. Phone Sales Vice-President, Valentine International, 2205 Jackson Street Oshkosh, W 154901 Applicant Information Form First name: 41. _ Post code: 42. _ Present post: 43. _ Former jo B: 44. _ Interests: Mountain biking, hiking, skiing, sailing, References company: 45. _ BEC商务英语（初级）
38、阅读模拟试卷 65答案与解析 一、 PART ONE 1 【正确答案】 C 【试题解析】 题目的意思是：文件要到 1月 25日才能送到，那么在其之后 (after 25 January)文件肯定送到了。 2 【正确答案】 A 【试题解析】 题目中的 hell try again和 A项中的 promised to call back都表示了要再打电话的意思。 B项的意思是留了口信， C项的意思是 (由接线员 )接通了电话， B、 C均与原句意思不符。 3 【正确答案】 B 【试题解 析】 题目中的 Brand Manager意思是：品牌部经理。 “品牌部 ”不属于A项的生产部门，也不属于 C项
39、的财务部门，在此应属于 marketing营销部门。 4 【正确答案】 B 【试题解析】 题目的意思是：产品卖得好，但送货方面存在的问题使收益稍有下降。原句中的 distribution与 B项中的 delivering同义，意思是：分送。 5 【正确答案】 A 【试题解析】 题目的意思是若想立刻购买，请打钩。 purchase与 buy同义。 二、 PART TWO 6 【正确答案】 F 【试题解析】 公司的 CEO想要提高不增加消费而提高输出，就是要提高产量，所以选择 F。 7 【正确答案】 H 【试题解析】 一个连锁零售企业的高级管理人员希望能找到如何重新定位管理权威和责任到较低的水平，
40、就是 H中提到的商业管理。 8 【正确答案】 D 【试题解析】 采购员需要学习什么时候决定为公司购买什么物品，所以要学会比较潜在的供应商。 9 【正确答案】 B 【试题解析】 句中讲到电脑游戏为提高受欢迎度而改进设计和店面设计，与 B如何使商店更吸引注意力有关联。 10 【正 确答案】 C 【试题解析】 新的 CEO想要看到他某次提到的那本杂志，暗藏着这是对新长官表现自己的机会，所以选择 C如何更快的升职。 三、 PART THREE 11 【正确答案】 C 【试题解析】 dropped on Tuesday but rose again onWednesday to exceed the M
41、onday level在周二下降，在周三又再次上升并超周一水平。选 C。 12 【正确答案】 F 【试题解析】 At first the sales fell起初销售量 下降。 but then remained constant for the rest of theperiod但接着剩下的时期保持持续的水平。选 F。 13 【正确答案】 A 【试题解析】 The sales fell steadily from Tuesday toWednesday销售量人周二到周三稳定地下降。 after a sharp rise on Monday在周一明显的上升之后，由此表明在周一销售量达到顶峰。选
42、 A。 14 【正确答案】 E 【试题解析】 A constant growth in the sales fromTuesday to Wednesday销售量从周二到周三持续稳定地增长。表明图像呈上升趋势。 Followed a fall on Monday表明在周一下降之后。选 E. 15 【正确答案】 H 【试题解析】 After a small fall on Tuesday表明销售量在周二略有下降。 the sales droppedback to their Monday level表明周三销售量一直下降并与周一销售持平。选 H。 四、 PART FOUR 16 【正确答案】 C
43、 17 【正确答案】 B 18 【正确答案】 C 19 【正确答案】 A 20 【正确答案】 A 21 【正确答案】 B 22 【正确答案】 A 五、 PART FIVE 23 【正确答案】 C 【试题解析】 In the past year， we have concentratedespecially on education and training， andhave invested over $5， 000， 000 in this andother areas去年我们把注意力放在了教育和培训上，投资了超过 500万美元。 24 【正确答案】 B 【试题解析】 We were esp
44、ecially pleased this year toprovide alarms for disabled people help children understand better the problemsfacing disabled people由此可知，今年我们对残疾人的特别帮助的重点放在给他们提供培训上。 25 【正确答案】 C 【试题解析】 the Schools Prom concertincludes 20， 000 children nationwide Nationwide意思是 “全国性的，在全国范围内 ”，即： all over the country。 26 【
45、正 确答案】 A 【试题解析】 training young people forwork in the retail industry and improving thequality of the teaching they receive由此看出，具有丰富经验的经理，们往往是好的老师。 27 【正确答案】 B 【试题解析】 参看上题。 28 【正确答案】 A 【试题解析】 In such cases the companyoften gives its support by making an addi-tional contribution在这种情况下，公司常通过额外捐赠的方式提供支持
46、。这种情况指的是：雇员向当地的一些组织捐款 Members of staff themselves to givemoney to others， especially those organizations。 六、 PART SIX 29 【正确答案】 B 【试题解析】 a常常用在价格、等级和速度等前面。意思相当于 each， this week意思是 “这周 ”。 30 【正确答案】 A 【试题解析】 Spendon sth 是固定的搭配，意思是在某事方面花费 31 【正确答案】 C 【试题解析】 由于越来越多的人花钱购买三明治，那么，在家里做的三明治就越来越少了。因此，这里应该使用否定意
47、义的词 fewer。 32 【正确答案】 C 【试题解析】 参看上题，这里指的是从商店里出售的三明治， that用于指代所指、暗示、提及或被理解的事物，它的复数形式是 those。 33 【正确答案】 A 【试题解析】 在这里只有 it可以做形式宾语，代替真正的宾语 “to mass-produce them”。意思是 “使得批量生产成为可能 ”。 34 【正确答案】 A 【试题解析】 another常常指 “一个不确定的一些或一组中的一个 ”， other后面要跟名词复数， next前面需要加上冠词。 35 【正确答案】 C 【试题解析】 在 “介词 +关系代词 ”或 “名词 (或数词 )+
48、of+关系代词 ”的结构引导定语从句的时候，要使用 which，一般不用 that。 36 【正确答案】 B 【试题解析】 谓语动词 stop后面需要一个宾语，只有 having可以做宾语 。 37 【正确答案】 B 【试题解析】 从意思来讲，这里是转折的意思，不是递进的关系，因此应该使用instead，意思是 “代替，改为 ”。 38 【正确答案】 C 【试题解析】 时间比价格更重要，但是便利才是最要的原因。这是个对比关系的句子。因此，使用 although，意思是 “但是，然而 ”。 39 【正确答案】 A 【试题解析】 of all常常用在最高级比较的句子中，表示 “在所有的 中 ”。 40 【正确答案】 A 【试题解析】 在谓语动词 make后面的宾语补足语的 动词不定式应该不带 “to”。 七、 PART SEVEN 41 【正确答案】 KEVIN 42 【正确答案】 W 153081 43 【正确答案】 EXPORT CLERK 44 【正确答案】 MARKETING ASSISTANT 45 【正确答案】 VALENTINE INTERNATIONAL
