1、BEC商务英语（高级）听力模拟试卷 107及答案与解析 一、 PART ONE 0 You will hear a speaker addressing a group of investors attending a seminar to learn about problems facing potential exporters. As you listen, for questions 1-12, complete the notes, using up to three words or a number. After you have listened once, replay t
2、he recording. PROBLEMS FACING POTENTIAL EXPORTERS 【 L1】 In order to be successful, a firm must clearly_, objectives and potential problems. 【 L2】 If a company doesnt have some expertise and_, it may not be able to enter the first step. 【 L3】 Initial difficulties and_are often failed by the top manag
3、ement. 【 L4】 Compared with the domestic market, it is time-consuming and tiresome to establish a firm in a_. 【 L5】 The benefits would at last outweigh the investment, if a good foundation is laid for_. 【 L6】 The reason why_act more independently is that the overseas communications and transportation
4、 is more difficult than their counterparts at home_. 【 L7】 It is not easy to account for a new foreign market, and foreign customers have a large part to rely on the_. 【 L8】 The difficulty for the new exporter is the neglect of the_at the time that the domestic market booms. 【 L9】 Many companies are
5、 reluctant to improve their products to meet the regulations of_of other countries. 【 L10】 If exporters expect distributing agents to have a better performance, they must locate _permanently in the local regions. 【 L11】 The distributor and the domestic counterparts should be treated_. 【 L12】 In gene
6、ral,_is needed for success in using the combination of marketing techniques. 1 【 L1】 2 【 L2】 3 【 L3】 4 【 L4】 5 【 L5】 6 【 L6】 7 【 L7】 8 【 L8】 9 【 L9】 10 【 L10】 11 【 L11】 12 【 L12】 二、 PART TWO 12 You will hear five different people talking about a job-hunting lecture they have just attended. For each
7、extract there are two tasks. For Task One, choose the reason for attending the lecture from the list A-H. For Task Two, choose the way that each person reacted to the meeting from the list A-H. After you have listened once, replay the recording. Task One-Reason For questions 13-17, match the extract
8、s with the reasons, listed A-H. For each extract choose the reason for attending the meeting. Write one letter(A-H)next to the number of the extract. A to identify a new direction B to customise your CV C to cast the net wide D to think about things youre good at E to think about the skills you have
9、 picked up F to apply to unconventional places G to use the right keywords H to look around for inspiration 13 _ 14 _ 15 _ 16 _ 17 _ 17 Task Two-Reaction For questions 18-22, match the extracts with the reactions, listed A-H. For each extract, choose the way the speaker reacted to the meeting. Write
10、 one letter(A-H)next to the number of the extract. A being on time for any interview B being nice to everyone you talk to C being honest in the interview D become an expert in your field E make yourself look like so business F ready to send a thank-you letter G always be old-fashioned H put your fri
11、ends and family to work 18 _ 19 _ 20 _ 21 _ 22 _ 三、 PART THREE 22 You will hear one of the ongoing series of interviews with an influential executive in the embedded Linux industry Jim Ready. For each question(23-30), mark one letter(A, B or C)for the correct answer. After you have listened once, re
12、play the recording. 23 What do we learn about Jim Ready? （ A） He has set up a website. （ B） He has recently merged two systems. （ C） He is in charge of MontaVista. 24 What the new competitors have done to compete against MontaVista? （ A） They have employed new masters. （ B） They have combined togeth
13、er. （ C） They have bought modern technology. 25 What makes Mr. Ready defeat his competitors? （ A） New competitors cooperation is not very well. （ B） The African friends helped him. （ C） The new design of their semiconductor wins. 26 Which is correct about the cathedral and bazzar metaphor? （ A） Linu
14、x is better than Microsoft. （ B） Linux is worse than Microsoft. （ C） Linux is equal to Microsoft. 27 Linux and Microsoft are TEMs(telecommunications equipment manufacturers) （ A） aggregation. （ B） inevitable parts. （ C） unnecessary parts. 28 The development trend of the market is （ A） going to be ve
15、rtical. （ B） going to be horizontal. （ C） strictly vertical or horizontal. 29 By the answer of Mr. Ready, we could infer that MontaVista interests in （ A） palm pilot. （ B） set-top boxes and home services gateways. （ C） smartphones. 30 Why does Mr. Ready characterize the current state of embedded Lin
16、ux, as a technology? （ A） This system is not fully satisfied. （ B） This system is not open to common users. （ C） This system is not user-friendly. BEC商务英语（高级）听力模拟试卷 107答案与解析 一、 PART ONE 0 【听力原文】 You will hear a speaker addressing a group of investors attending a seminar to learn about problems facin
17、g potential exporters. As you listen, for questions 1 to 12, complete the notes using up to three words or a number. After you have listened once, replay the recording. You now have 45 seconds to read through the questions. pause Now listen, and complete the notes. pause Man: Good morning, ladies an
18、d gentlemen. Im honoured to have this opportunity to talk to you. My name is Tony Brown, and Im Chief Executive of the Marketing Research. Many firms fail because when they begin exporting they have not researched the target markets or developed ah international marketing plan. To be successful, a f
19、irm must clearly define goals, objectives and potential problems. Secondly, it must develop a definitive plan to accomplish its objective, regardless of the problems involved. Unless the firm is fortunate enough to possess a staff with considerable expertise, it may not be able to take this Grucial
20、first step without qualified outside guidance. Often top management is not committed enough to overcome the initial difficulties and financial requirements of exporting. It can often take more time and effort to establish a firm in a foreign market than in the domestic one. Although the early delays
21、 and costs involved in exporting may seem difficult to justify when compared to establish domestic trade, the exporter should take a more objective view of this process and carefully monitor international marketing efforts through these early difficulties. If a good foundation is laid for export bus
22、inesses, the benefits derived should eventually outweigh the investment. Another problem area is in the selection of the foreign distributor. The complications involved in overseas communications and transportation require international distributors to act with greater independence than their domest
23、ic counterparts. Also, since a new exporters trademarks and reputation are usually unknown in the foreign market, foreign customers may buy on the strength of the distributing agents reputation. A firm should therefore conduct a thorough evaluation of the distributors facilities, the personnel handl
24、ing its account, and the management methods employed. Another common difficulty for the new exporter is the neglect of the export market once the domestic one booms: too many companies only concentrate on exporting when there is a recession. Others may refuse to modify products to meet the regulatio
25、ns of cultural preferences of other countries. Local safety regulations cannot be ignored by exporters. If necessary modifications are not made at the factory, the distributor must make them, usually at a greater cost and probably not as satisfactorily. It should also be noted that the resulting sma
26、ller profit margin makes the account less attractive. If exporters expect distributing agents to actively promote their accounts, they must be trained, and their performance continually monitored. This requires a company marketing executive to be located permanently in the distributors geographical
27、region. It is therefore advisable for new exporters to concentrate their efforts in a few geographical areas until there is sufficient business to support a company representative. The distributor should also be treated on an equal basis with domestic counterparts. For example, special discount offe
28、rs, sales incentive programmes and special credit terms should be available. Considering a joint-venture or licensing agreement is another option for new exporters. However, many companies still dismiss international marketing as unviable. There are a number of reasons for this. There may be import
29、restrictions in the target market, the company may lack sufficient financial resources, or its product line may be too limited. Yet, many products that can compete on a national basis can be successful in the majority of world markets. In general, all that is needed for success is flexibility in usi
30、ng the proper combinations of marketing techniques. pause Now listen to the recording again. pause That is the end of Part One. You now have 20 seconds to check your answers. pause 1 【正确答案】 DEFINE GOALS 【试题解析】 从录音原文中可知，一个公司要取得成功，就必须明确自己的目标，思考面临的潜在困难。 2 【正确答案】 QUALIFIED OUTSIDE GUIDANCE 【试题解析】 从录音原文中
31、可知，如果一个公司没有专业的人员，也没有合格的外部指导，那么它不可能迈出其成功的第一步。 3 【正确答案】 FINANCIAL REQUIREMENTS 【试题解析】 从录音原文中可知，通常情况下，高层管理者没有负起足够的责任去摆脱出口最初面临的 困境，克服资金需求方面的困难。 4 【正确答案】 FOREIGN MARKET 【试题解析】 从录音原文中可知。通常情况下，在国外建立公司比在国内建立公司需要花费更多的时间和精力。 5 【正确答案】 EXPORT BUSINESSES 【试题解析】 从录音原文中可知，如果出口企业奠定了良好的基础，最终获得的收益将大于最初的投入。 6 【正确答案】 I
32、NTERNATIONAL DISTRIBUTORS 【试题解析】 从录音原文中可知，海外通信和交通方面所面临的困难使得国际销售商比 国内销售商拥有更大的独立性。 7 【正确答案】 DISTRIBUTING AGENTS REPUTATION 【试题解析】 从录音原文中可知，在圈外市场，一个新的出口公司的商标通常不为人熟知，名气不大，所以外国的消费者可能依靠经销商的知名度来购买产品。 8 【正确答案】 EXPORT MARKET 【试题解析】 从录音原文中可知，新出口商所面临的另一个普遍的问题是在国内市场繁荣的时候容易忽视出口市场，也就是国际市场。 9 【正确答案】 CULTURAL PREFE
33、RENCES 【试题解析】 从录音原文中可知，其他出口公司不愿意为了迎合其他国家的文化偏好而去改进其产品。 10 【正确答案】 (A)MARKETING EXECUTIVE 【试题解析】 从录音原文中可知，这就需要一家公司在销售商所在地区永久配备一名营销经理。 11 【正确答案】 EQUALLY 【试题解析】 从录音原文中可知，海外的经销商应得到和国内经销商同等的待遇，就是受到同样的重视。 12 【正确答案】 FLEXIBILITY 【试题解析】 从录音原文中可知，总的来说，成功所需要的是 能够灵活运用营销技巧。 二、 PART TWO 12 【听力原文】 You will hear five
34、 different people talking about a meeting they have just attended. For each extract there are two tasks. Look at Task One. For each question, 13 17, choose the reason for attending the meeting from the list A H. Now look at Task Two. For each question , 18-22, choose the way that each person reacted
35、 to the meeting from the list A H. After you have listened once, replay the recording. You have 30 seconds to read the two lists. pause Now listen, and do the two tasks. pause Man; The lecture is so inspiring. Personally, I regard that it is important to create a list of career options you think you
36、d really enjoy, not just the ones you think you can do. Dont limit your thinking at this stage If you really want to be a polar explorer, or start your own jewellery business, put them on the list. Then research how others changed into these careers. Dont claim to have degrees or experience you dont
37、. Remember that many organisations check references. Any inconsistencies could lead to an employer rescinding a Job offer. Woman:Well, jobseekers who ask, “What can I do with my degree /experience?“ haves it backwards. A good job search should start with you, not your CV. Are you an idea person? Do
38、you have the gift of the gab? Are you good at explaining things to others? Most of us dont think of ourselves astalented but look closer, and youll find something to guide you towards the sort of jobs youll most enjoy. Follow up an interview with a brief courtesy message(an email will do)a few days
39、later. Not many applicants bother with this, and it will keep you at the front of an interviewers mind. It doesnt take more than 15 minutes to knock out a well-crafted thank-you letter. Man: Is there crossover between the two fields? If so, use these lists to help identify the types of jobs and indu
40、stries you are most suited for. Get to know yourself and focus on your strengths. What makes you come alive? Ask yourself what really motivates you? Understand your unique skills, abilities and interests. Dress appropriately for the job you want. Presentation can make the difference in whether or no
41、t you are hired or even the salary you are offered. Dress at least as well as you would when actually turning up to do the job preferably better. If you feel you look good, you will come across as confident and relaxed. Woman: Well, those suggestions are very worthy. Anyway, talking to recruiters in
42、 your sector is to establish what they consider to be an above-average CV. If you can afford it, consider asking a CV-writing agency to help you, but only one that comes recommended by someone in your network. As always, theres a bell curve of skill and you can spend a lot of money to very little ef
43、fect if you hire the wrong wordsmith, especially when you arent 100% certain who they are. The speaker says that he once assumed the girl who greeted him and asked if he wanted a coffee was a secretary but when she sat down and started the interview he realised she was the boss. It taught me a lot.
44、Man: Put yourself in the shoes of each recruiter and make sure youve emphasised the bits theyll be most interested in. Dont use jargon they wont understand and if your former employers arent well-known, explain briefly the nature of each, before detailing what you did there. Consider a video CV if y
45、ou are in a technical field, but be careful, its easy to do this very badly. Produce a 30-second, a 90-second and a five-minute piece for your channel. Make sure that channel on YouTube or Vimeo reflects the professional image you are seeking to cast and track viewing states very closely to assess i
46、f your approach is working. Take a phone in advance to confirm time, place and directions if needed. Its also worth scouting out the location in advance to check parking, public transport, cafes where you can loiter and so on. If an act of God makes you late, phone and offer to reschedule, but dont
47、expect to be taken as seriously as the candidate who has the same experience as you who showed up on time. pause Now listen to the recording again. pause That is the end of Part Two. pause 13 【正确答案】 A 14 【正确答案】 D 15 【正确答案】 C 16 【正确答案】 H 17 【正确答案】 B 18 【正确答案】 C 19 【正确答案】 F 20 【正确答案】 E 21 【正确答案】 B 22
48、【正确答案】 A 三、 PART THREE 22 【听力原文】 You will hear one of the ongoing series of interviews with influential executives in the embedded Linux industry Jim Ready. For each question, 23 30, mark one letter(A , B or C)for the correct answer. After you have listened once, replay the recording. You now have 4
49、5 seconds to read through the questions. pause Now listen, and mark A, B or C. pause Woman: Hello, Carole Gracian here, thanks for hearing Big Thinker on air. My guest today is embedded pioneer and MontaVista CEO Jim Ready. Mr. Ready, how do you feel a-bout having the combination of Wind River plus Red Hat as a competitor? Man: Winds agreement to the extent to which it has happened Ill take. But, its a distr
