1、BEC商务英语（高级）阅读模拟试卷 119及答案与解析 一、 PART ONE 0 Look at the statements below and the five extracts from newspaper articles about Chinese CPI figures in five months on the opposile page. Which extract(A, B, C, D or E)does each statement(1-8)refer to? For each statement(1-8), mark one letter(A, B, C, D or E
2、)on your Answer Sheet. You will need to use some of these letters more than once. There is an example at the beginning(0).Example:0 In the last two months, CR growth rate dropped. AThe CPI surged 8. 7 percent in February year on year, the highest rise for this key inflation figure in over a decade.
3、The February figure was 1.6 percentage points higher than that of January. Normally, a 3-percent growth of CPI is regarded as inflation. The CPI growth rate cast a shadow over the Chinese economy and put the government in a tight spot. The government could continue to take monetary measures such as
4、interest rate hikes, but it would be against the international trend of interest rate cuts since the global economy has been on the recession track due to the U. S. subprime mortgage crisis. Further rate hikes would draw in speculative currency, which might lead to problems such as liquidity.BThe co
5、nsumer price index(CPI), the barometer for inflation, grew 7.7 percent in May year on year, 0.8 percentage points lower than that in April, according to the National Bureau of Statistics(NBS). It came as no surprise for financial institutions that the CPI dropped in May month on month, as food price
6、, a major trigger for this round of inflation, dropped considerably thanks to an abundant summer supply. There is no quick fix yet to cure inflation. But Song Guoqing, economics professor of Peking University, stated the most efficient and simple way to control inflation is to control money supply.
7、He called on the central bank to strictly reinforce stringent monetary policy to resolve inflation pressure.CThe consumer price index(CPI), the barometer for inflation at the retail level, grew 6. 3 percent in July year on year. The year-on-year growth rate slowed compared with the CPIs 7.1-percent
8、growth rate in June. But month-on-month growth accelerated 0. 1 percentage point from June to July. Inflation pressure also gained momentum after dropping in May and June. Food prices, which account for one third of the CPI basket and are considered as a major trigger of this round of inflation, ros
9、e 14.4 percent in July.D“Combating inflation“ ceased to be the governments priority as the consumer price index(CPI)growth rate continued to drop. Instead, the government has switched the focus of the countrys macro-control policies to “maintain growth“ against the backdrop of the global economic do
10、wnturn. In September, the CPI grew 4.6 percent year on year, but fell 0.3 percentage points compared with that of August. The CPI growth rate dropped for five consecutive months, demonstrating that government efforts to cap runaway inflation were paying off. Economists expect inflationary pressure t
11、o continue to ease in the fourth quarter.EThe consumer price index(CPI), the barometer of inflation, was down 0.3 percent in October compared with that of September. The National Bureau of Statistics(NBS)said the CPIs year-on-year growth in October was 4 percent, the lowest growth rate in 17 months.
12、 The government has made “reining in inflation“ its top economic priority since the middle of last year, when citizens were hit with soaring costs of living. Afterwards, six rounds of interest rate hikes and other measures to cool the economy paid off as economic growth slowed amid the global financ
13、ial turmoil. 1 CPI growth rate in this month is the lowest in seventeen months. 2 CPI growth rate in this month puts the Chinese government in a dilemma. 3 By this month, CPI growth rate has drooped for five months. 4 CPI growth rate drops 0.8 percent on the basis of the previous month. 5 Monetary p
14、olicies such as continuous interest rate increase have been put into practice. 6 Lots of countries in the world have cut interest rate because of the global economic recession. 7 Stringent monetary policy was suggested to carry out to respond to inflation pressure. 8 Chinese governments priority has
15、 been changed to respond to inflation pressure. 二、 PART TWO 8 Read this text about an brief introduction of advertising. Choose the best sentence from the opposite page to fill each of the gaps. For each gap(9-14), mark one letter(A-H)on your Answer Sheet. Do not use any letter more than once. There
16、 is an example at the beginning(0). Advertising The primary function of advertising is to communicate marketing objectives to selected target audience. It is used to accomplish a number of tasks, using different media vehicles, reaching diverse audience, and gaining interest with a number of creativ
17、e approaches. However, despite the seemingly endless channels for utilizing advertising, it is basically a marketing communication tool. When we examine unsuccessful advertising campaigns, we often find that advertising was used to accomplish inappropriate tasks. Successful advertising must be orien
18、ted to specific objective.(0).G. Effective advertising is an extension of basic marketing plans and is derived from it. However, advertising goals are not the same as marketing goals. The marketing staff sets the marketing goals or objectives.【 P1】 _ It also determines how these resources will be di
19、stributed to specific target markets and what sales objective can be expected over time and geography. Advertising goals are communication objectives designed to reach the target audience with the appropriate message. Ad. goals are based on marketing objectives, but they are not the same as marketin
20、g goals. Note that advertising goals are based on improving communication and consumer attitudes toward a product.【 P2】 _Obviously, even sophisticated corporations of ten confuse marketing and advertising goals. Advertising is the communication arm of the marketing process.【 P3】 _ Advertising has ma
21、ny roles. It is designed to dispose a person to buy a product, to change minds, or even to advocate less consuming(“ demarketing“).【 P4】_ Most advertising, however, is for the marketing of goods and services. Advertising is also the everyday culture of virtually every American. It is estimated that
22、the average person sees or hears as many as 1,200 ads and commercials each day.【 P5】 _ It mirrors this environment and also brings about subtle changes in the behaviour of the publics that uses it. It is no wonder that advertising is one of the. most scrutinized of all business enterprises. 【 P6】 _
23、Advertisers are viewed in many ways by the public they serve. Manufacturers are asking for more tangible evidence of advertisings role in the selling process, and the media are constantly seeking higher advertising rates to cover spiritual expenses. At the same time, the audiences that advertisers s
24、eek are becoming even more fragmented. Consumers, despite seemingly fascinated with advertisings creative process, tend to become more cynical and disbelieving about its claims.Example: A It is a method of delivering a message from a sponsor, through a formal communication channel, to a desired audi
25、ence.B It may be used to help elect a candidate, raise money for charity, or support a cause.C The marketing department decides how to allocate resources to various tasks, including advertising.D Advertising is part of the social, cultural, and business environment.E Today, advertising is functionin
26、g in a changing economic and social climate.F It is interesting to note that a survey indicated that a majority of companies wanted to measure advertising success based on sales.G Before we can determine advertising objectives, it is advisable to distinguish between marketing and advertising goals.H
27、 Were now living in an advertising age. 9 【 P1】 10 【 P2】 11 【 P3】 12 【 P4】 13 【 P5】 14 【 P6】 三、 PART THREE 14 Read the following article about forms of business ownership and the questions on the opposite page. For each question(15-20), mark one letter(A, B, C or D)on your Answer Sheet. Forms of Bus
28、iness Ownership A business may have a small beginning as a sole proprietorship, later expand into a partnership, and finally become a corporation. Many corporate giants started as sole proprietoriships. Sole Proprietorships The oldest, most common form of private business ownership is the sole propr
29、ietorship. A sole proprietorship is a business owned and managed by one individual. That person may receive help from others in operating the business but is the only boss; the sole proprietor is the company. Typically the sole proprietor owns a small service or retail operation, such as a roadside
30、produce stand, hardware store, bakery, or restaurant. The sole owner, often sided by one or two employees, operates a small shop that often supplies goods to a group of regular customers. The capital(money)needed to start and operate the business is normally provided by the owner through personal we
31、alth or borrowed money. The sole proprietor is usually an active manager, working in the ship every day. He or she controls the operations, supervises the employees, and makes the decisions. The managerial ability of the owner usually accounts for the success or failure of the business. Many people
32、desire to be their own boss;. A sole proprietorship accomplishes this goal; it has other advantages as well. Sole proprietorship is the easiest way to start a business. The sole owner has all profits earned or losses by operation. Another advantage of the proprietorship is that the business pays no
33、income tax. It is also easy to close a business. A sole proprietorship also has disadvantages, for example, unlimited liability, difficulty in raising capital, limitations in managerial ability, demands on time, difficulty in hiring and keeping high a-chievement employees, and etc. Partnerships Ther
34、e are three major types of partnerships. A general partnership is a business with at least one general partner who has unlimited liability for the debts of the business. A limited partnership has at least one or more limited partners. The joint venture is a special type of partnership established to
35、 carry out a special project or to operate for a specific time period. The advantages of a partnership include the following: more capital, combined managerial skills, ease of starting, tax advantages, and etc. The disadvantages of a partnership include the following: unlimited liability, disagreeme
36、nts among partners, investment withdrawal difficulty, limited capital and etc. Corporations Some industries, such as automobile manufacturing, computer manufacturing, oil refining, and natural gas production, require millions of dollars to operate a business. Typically such vast sums of money are pu
37、t together by attracting many investors. The unincorporated forms of businessthe proprietorship and the partner-shipdo not attract investors who do not want to make decisions or to be actually involved in managing the firm. The corporation, by contrast, provides a form of business ownership in which
38、 owners spread over a wide geographical area can hire professional managers to operate the business. It has the legal rights of an individual: it can own property, purchase goods and services, and sue other persons or corporations. The advantages of a corporation include the following: limited liabi
39、lity, skilled management team, transfer of ownership, greater capital base, and etc. the disadvantages of a corporation include the following: difficulty and expenses of starting, lack of control right to the operation, government involvement, lack of personal interest, double taxation, credit limit
40、ations. 15 Which of the following is not true about the sole proprietorship? （ A） It has more than one boss. （ B） It is usually a small service or retail operation. （ C） It is a business owned and managed by one person. （ D） It is a company. 16 The advantages of the sole proprietorship include the f
41、ollowing except （ A） being their own boss, easy to close a business and demanding on time （ B） having all profits and losses, being their own boss and easy to start a business （ C） easy to start a business, easy to close a business （ D） paying no income tax 17 A limited partnership has （ A） only one
42、 general partner. （ B） only limited number of partners. （ C） at least one or more unlimited partners and is a subtype of partnership. （ D） different subtypes, including a general partnership, a limited partnership and an unlimited partnership. 18 The advantages of a partnership include the following
43、 except （ A） unlimited liability, investment withdrawal difficulty, more capital. （ B） unlimited liability, tax advantages and combined managerial skills. （ C） disagreements among partners, investment withdrawal difficulty and limited liability. （ D） unlimited liability, limited capital and disagree
44、ments among partners. 19 Which of the following disadvantages does a corporation have? （ A） It does not attract people who do not want to make decisions of their own or to be actually involved in managing the firm. （ B） Difficulty in raising capital, limitations in managerial ability and unlimited l
45、iability. （ C） Disagreements among partners, limited capital and limited liability. （ D） Lack of personal interest, high taxation and credit limitations. 20 Some business such as oil refining and natural gas productions are operated by （ A） sole proprietorships. （ B） partnerships. （ C） corporations.
46、 （ D） none of the mentioned three. 四、 PART FOUR 20 Read the article below about mortgage adviser. Choose the correct word to fill each gap from A, B, C or D on the opposite page. For each question(21-30), mark one letter(A, B, C or D)on your Answer Sheet. There is an example at the beginning(0) MORT
47、GAGE: PRICELESS ADVICE Advisers work for banks, building societies, estate agents, mortgage and insurance brokers and also(0). D independent mortgage advisers. Some gain further qualifications to become a financial adviser, who can【 C1】 _a sizeable pay rise. Common【 C2】 _is as a customer service adv
48、iser in a bank or as an insurance technician or mortgage administrator in a brokerage firm,【 C3】_ to mortgage advice as you gain qualifications【 C4】 _ by the Financial Services Authority(FSA). Required qualifications【 C5】 _mortgage advisers include the Chartered Insurance Institute(CII)【 C6】 _ in mo
49、rtgage advice and the School of Finance certificate in mortgage advice and practice. It is possible to study for these by distance learning. This is a career that requires advisers to【 C7】 _ up to date with new financial products and regulations. CII and the ifs School of Finance offer courses and formal【 C8】 _professional development schemes. “There are【 C9】 _ highs and lows with this job but the highs far outweigh the lows. You have to be able to take frustration and then move on and find the answers. What
