1、BEC商务英语（高级）阅读模拟试卷 62及答案与解析 一、 PART ONE 0 A Gain the MBA recognised worldwide Unlike other MBAs, the Carfax College MBA is well known all over the world and is praised by employers for its realistic approach. The entire course is based on projects and case studies, and progress is monitored and grade
2、d throughout the course. You must be willing to work closely with others, as this is an integral part of the learning process. For a brochure, contact the address overleaf. B MBA the Harvey Business School way Looking for the best? The highest quality does not come cheap. When you consider the calib
3、re of the world-famous professors you will be studying with, you will understand why our course is not the cheapest available. We do, however, offer total flexibility you can arrange your course to suit your own pattern of work and personal obligations. N. B Final examinations in June every year. Al
4、l our teaching premises are wheelchair accessible. For further details call 0207-66718 now, or E-mail us on harveyinterschool. com. uk. C MBA at Alpha College Gain an international business qualification at Alpha College in London. Total quality course at a truly competitive price. A brighter portfo
5、lio means brighter prospects. Quality output demands quality input; there are therefore minimum requirements for applicants:Education at least to graduate level.Minimum five years experience at managerial level. Four ten-week terms (Monday to Thursday): short, highly intensive learning opportunities
6、 for the committed businessperson. No weekend or residential school attendance required. Contact us direct to learn more. Phone, Fax and E-mail numbers overleaf. D Flexibility at Elwood Flexibility is extremely important in todays business world. We therefore offer a modular course, which means that
7、 you can gain any of the following qualifications while following the General MBA course:Bachelor of Business Administration (2 years) Certificate or Diploma in Financial Management (2/4 semesters) E Part-time MBA course in Dulwich Need to sharpen up your CV? Employers demand the highest qualificati
8、ons but are rarely willing to release their best employees for long periods of time. The Dulwich MBA therefore offers a three-year part-time course; only day release is necessary, apart from the four-day residential summer school in July or August each year. As the course is spread over three years,
9、 there are greater opportunities for assimilation of the information which you acquire. All key texts were published in the last five years. Diploma in Personnel Development Studies (4 semesters) It is this type of flexibility, so important throughout business today, together with the vitality of ou
10、r approach, that makes our course the best on the market. Specially tailored one-to-one or small group courses for the highly experienced manager also available. Call the number overleaf for a free brochure. 1 This course is staffed by well-known tutors. 2 There are facilities for students with disa
11、bilities. 3 This course uses a system of continuous assessment. 4 If you study on this course, you must live in the college for several days. 5 Teamwork is essential on this course. 6 You can plan your attendance to fit in with your own requirements. 7 Individual tuition is offered at this instituti
12、on. 8 Work experience at a senior level is essential for acceptance on this course. 二、 PART TWO 8 Read this text taken from a business magazine.Choose the best sentence to fill each of the gaps.For each gap (9-14), mark one letter (A-H) on your Answer Sheet.Do not use any letter more than once.There
13、 is an example at the beginning, (0). During the 1980s, most U. S. department stores stopped carrying furniture because turnover was too slow and costs were too high. (0) H Now the Ikea (pronounced I-KEY-ah) retail chain is, in turn, shaking up these traditional home-furnishings retailers. When Ikea
14、 opened its first U. S. store in 1985, it had already developed a low-cost, low-service strategy that was successful in Sweden (where it started) and other parts of Europe. (9) . Its difficult for small retailers to compete with Ikeas low prices or the 12,000-item selection it offers in each of its
15、200,000-square-foot stores. (10) . But Ikea uses a clever store layout that helps consumers get information and make purchase decisions without costly help from salespeople. A couch, for instance, is displayed both in a real-life setting and in a group with other couches so people can compare and ma
16、ke purchase decisions. A 200-page catalog mailed to consumers who live within an hours drive of the storedetail prices and specifications. Shoppers wheel the boxes of assemble-it-yourself furniture to the cash register themselves. The store doesnt offer delivery either. (11) . Ikea does offer some s
17、ervices. For example, it starts a childrens playroom because parents shop better when they dont have their kids in tow. (12) . (13). But because Ikeas sales are so large, it designs its own quality furniture its customers will buy, and then contracts with a producer to make it. This also reduces dis
18、tribution costs because the furniture is designed in a way it can be shipped disassembled. As an Ikea manager explains, “If we offered more services, our prices would go up. Our customers understand our strategy, which requires each of us to do a little in order to save a lot. They value our low pri
19、ces. “ He seems to be correct, and Ikea sales will probably continue to grow as it opens new stores in Europe and the United States. However, Ikea may need to adapt its strategy including its service level to consumer differences and evolving competition. (14). Some U. S. consumers, for example, com
20、plain that they have to wait in a long Ikea line only to find that a product is not in stock, and that theres no waiting list for the next shipment.A To keep costs low, service is spartan.B Though successful, it still has room for improvement.C The two most important features of the mass-merchandisi
21、ng format are great variety of merchandise and low cost.D But most consumers can carry the “knock-down“ furniture home in car.E Most furniture retailers buy producers product lines at big wholesale furniture markets.F The same mass-merchandising format is proving very popular with price-conscious co
22、nsumers in the United States.G And a restaurant at the store offers consumers low-cost meals and a place to think over bigpurchase decisions.H That created an opportunity for smaller, limited-line stores specidlizing in bedding, upholstery, or casual dining. 三、 PART THREE 14 Read the following artic
23、le about culture in business negotiation and the questions. For each question (15-20), mark one letter (A, B, C or D) on your Answer Sheet. Negotiation is a common and necessary process in concluding an international transaction. Businesspeople from different cultures may sometimes find themselves i
24、n an awkward position owing to the cultural conflict. As a matter of fact, when two parties of different cultures sit at the negotiation table, two cultures are conflicting. Cultural conflict may result in a failure of a deal or loss of opportunity or loss of profits. For example, foreigners with so
25、me knowledge about Chinese culture will avoid making an appointment with Chinese businesspeople to negotiate during the traditional Chinese Spring Festival, especially on the New Years Eve and in the following three days, as Chinese people think that it is not the time to make money during the Festi
26、val. On the other hand, they need relaxation after a whole years hard work. Cultural elements influence the style, method, pace, and goals of the negotiators. The negotiators must remain alert to not only the culture of the society represented but the personal views and outlook of the negotiator acr
27、oss the negotiation table and even across wire (talking on the phone). Negotiation between businesspeople is an activity of cross-cultural communication, and closely linked with communication is the accommodation of differences in negotiating styles. Some cultures are more formal than others, others
28、 more confrontational; some will be understated, others inclined to exaggeration; some more conscious of status and far less egalitarian than Americans, others so circumspect (to save face and preserve harmony as to leave a typical Western businessman baffled in trying to find out the intent). Under
29、standing manners and customs is especially important in negotiations because misunderstanding manners or customs of another culture may result in poor outcomes or even disasters. To negotiate effectively in cross-culture negotiation, all types of communication should be read correctly. For example,
30、Americans often interpret inaction and silence as negative sign. Japanese managers tend to expect that their silence can get Americans to lower prices or sweeten a deal. Even a simple agreement may take days to negotiate in the Middle East because the Arab party may want to talk about unrelated issu
31、es or do something else for a while. The aggressive style of Russian negotiators and their usual last-minute change requests may cause astonishment and concern on the part of ill-prepared negotiators. The following examples may further show how culture conflicts damage international trade transactio
32、ns. At the negotiation table, Western business negotiation group leader found the Japanese negotiation leader nodding his head after he made his offer to the Japanese negotiator, so he thought the Japanese business counterpart agreed to their offer, and he took out the contract, hoping to conclude t
33、he negotiation by signing the sales contract. But, to his great astonishment, the Japanese counterpart did not show any sign of signing the contract. The Western business negotiation group leader, however, felt offended. He thought the Japanese counterpart was not serious. The negotiation then ended
34、 resultless. The process of decision making is varied. The time taken to make one decision will depend on whether such authority is centralized, assigned to a committee of technical people, routed through a network within the organization, or entirely delegated to the negotiator. For example, again
35、it is concerned with the negotiation between the Japanese businesspeople and an American group. After being offered the price, the Japanese negotiators habitually remained silent for some time. The American negotiator, however, thought that the price he had offered might be not competitive. So he re
36、duced the offered price, which surprised and very much pleased the Japanese negotiators. 15 In the first paragraph, the writer intends to show that （ A） negotiation is very important in international business. （ B） differences in culture in negotiation cannot be neglected. （ C） businesspeople must n
37、egotiate carefully. （ D） culture is very important. 16 People from different cultures may have different methods in negotiating, this is because （ A） they just have different views of the business . （ B） culture contributes to this difference. （ C） their styles of negotiation are different. （ D） the
38、ir cultural levels are not the same. 17 Negotiation between businesspeople from various countries is in fact （ A） an activity of reading the implications of cultures. （ B） an activity of understanding the styles. （ C） to convey cultural implications. （ D） to put across the cultural intentions. 18 Ne
39、gotiators from Japan nod repeatedly means （ A） that they agree to the terms and conditions. （ B） they dont accept the terms and conditions that are offered by the counterparts . （ C） they are listening but not ready to accept the terms and conditions. （ D） they want to counter-offer. 19 Which countr
40、y do businesspeople come from may take longer time to make decisions to accept the terms and conditions? （ A） The USA. （ B） Russia. （ C） Japan. （ D） The Middle East. 20 What are we told in international business negotiation? （ A） We must be alert to the counterparts attitude towards the negotiation.
41、 （ B） We should learn the culture of other countries. （ C） We must avoid cultural conflict. （ D） We have to pay great attention to the cultural differences when negotiating. 四、 PART FOUR 20 Read the article below about monopoly.Choose the correct word to fill each gap from A, B, C or D.For each ques
42、tion (21-30), mark one letter (A, B, C or D) on your Answer Sheet.There is an example at the beginning, (0). Monopoly is one (0) the peculiar (21) which can affect the sale and purchase of certain commodities. In some markets, there may be only one seller or a (22) of sellers working very closely to
43、gether to control prices. The result of such monopolistic activity is to fix prices at a level (23) to the seller, a level which may bring him artificially high profits. Many governments dislike this procedure and have taken legal actions to (24) or halt such business activities. In the U, S. anti-t
44、rust laws operate to limit cartels and mergers, (25) in Britain the Monopolies Commission examines all special arrangements and mergers referred to them by the Board of Trade. This type of monopoly is not the only (26) , however. There are three other forms; state, legal and natural. State monopolie
45、s are quite common nowadays, where the (27) in a particular country control industries like steel and transport or important and prestigious revises like national airlines. Legal monopolies are rather different, because the law permits certain individuals to (28) solely from their special inventions
46、, discoveries or processes. No other person may infringe their rights in respect to (29) monopolies. Finally, natural monopoly (30) where a nation or individual possesses most of a particular mineral for reasons of geography and geology.（ A） points （ B） views （ C） factors （ D） indicators （ A） cartel
47、 （ B） union （ C） organization （ D） group （ A） important （ B） special （ C） interesting （ D） suitable （ A） promote （ B） restrict （ C） impose （ D） refrain （ A） where （ B） but （ C） while （ D） when （ A） possibility （ B） appearance （ C） authorities （ D） reality （ A） government （ B） agency （ C） authorities
48、 （ D） departments （ A） receive （ B） benefit （ C） obtain （ D） draw （ A） many （ B） various （ C） any （ D） such （ A） arises （ B） comes （ C） derives （ D） stems 五、 PART FIVE 30 Read the article below about the Import-Export Balance.For each question (31-40), write one word in CAPITAL LETTERS on your Answe
49、r Sheet.There is an example at the beginning, (0). The advantages of international trade are obvious. Trading (0) other nations can also pose problems if a countrys imports and exports do not balance out, though. (31) deciding whether a balance does or does not exist, economists use two measures: balance of trade and balance of payments. The total economic value of all products imported (32) a country compared to the total economic value of all other products exported out of the country is that nations balance of trade. Relatively small imbalances in the value of import
