1、BEC商务英语（高级）阅读模拟试卷 76及答案与解析 一、 PART ONE 0 How to approach Reading Test Part One In this part of the Reading Test you match eight statements with five short texts. First read each short text and then read the sentences to see which ones refer to the text Make sure you read each text for overall meanin
2、g. Do not choose an answer just because you can see the same words in the text. Look at the sentences below and at the five newspaper items about companies on the opposite page. Which company does each sentence refer to? For each sentence 1 - 8, mark one letter (A, B, C, D or E) on your Answer Sheet
3、. You will need to use some of these letters more than once. A Habgood Habgood, the pharmaceutical company, saw its share price plummet yesterday, following a cut in its corporate credit rating. Investors were unnerved by the groups shrinking access to capital and its wish to fund ambitious expansio
4、n plans. Although the sector as a whole has been weak for some time, Habgood is looking particularly vulnerable, and may well prove to be a target for takeover from within the industry. Analysts would not be surprised if Jerry Greenway, the companys chief executive, and architect of its strategy of
5、expansion, were to step down. B KK Leyton Truck manufacturer KK Leyton has said that its unit sales rose by a modest 1.3 per cent in the last six months, compared with 1.7 per cent in the same period last year. The company blames the economic downturn in its main markets and increasing pressure from
6、 larger competitors. However, grounds for guarded optimism came in the form of an announcement that the company is about to roll out a cost-cutting programme which should help to protect its profit margins. Analysts believe this will strengthen KK Leytons position until conditions improve. C Meadows
7、weet Discount clothing retailer Meadowsweet, whose 240 stores are mostly in Scotland and northern England, is set to merge with rival Marika Clothing, with slightly fewer stores in the south of England. Making the announcement, Elaine Tungate, Meadowsweets chief executive, said that the two brands w
8、ould be kept distinct, and each would retain its existing management team for the time being. Marika is targeted at female shoppers aged 25 to 45 while Meadowsweet is aimed at the over-45s, which, according to Ms Tungate, makes it an ideal merger and a natural fit. D Crofts Crofts ambitious plans ma
9、ssively to increase the number of its cafes are continuing to raise questions about profitability, and as a result shares are still trading below their level of a year ago. Andrew Hughes, Crofts chairman, anticipates a speedy recovery, because of the companys focus on customer satisfaction. His opti
10、mism is not shared by analysts, though, who point out that the new outlets are simply taking customers from existing cafes, with the result that, contrary to Crofts confident forecast when the plans were initially unveiled, income is static and same-store sales have been falling all year. E Downing
11、Energy Downing Energy is to spin off its subsidiary Forthland Resources and adopt a new holding company structure. At the same time it will take the name Forthland Energy. Carol Mortimer, Downings CEO, said that splitting the companies will mean each being able to focus on what it does best. Both ar
12、e already in discussions with their banks about, extending their credit facilities - essential if they are to survive their present difficulties. The announcement led to a small rally in Downings share price, reversing the steady decline of recent days. 1 This companys strategy has not yet led to th
13、e expected increase in turnover. 2 This company is seeking external funding to meet its present needs, 3 This companys name will continue to be used despite a change in the company structure, 4 The price of shares in this company has begun to rise. 5 This company claims that its sales have been affe
14、cted by external factors. 6 This company is thought likely to lose its independence to a competitor. 7 Analysts disagree with this companys predictions regarding its share price. 8 This company is taking steps to reduce its expenditure. 二、 PART TWO 8 Customer Co-Production When we began the very fir
15、st research for The Social Media Bible we asked 1,000 people to participate. The first discovery was that they didnt want just another business book. A typical business book is 250 pages, 60,000 words, 20 chapters, 3,000 words per chapter. Its a formula. Ive written five of them. What they said was,
16、 “First, we want a business book that shows the tactics of social media.“ What are blogs? Whats a podcast? Whats a Vlog? Whats all this stuff about micro-blogging and Twitter? Second, they wanted a guide. They told me, give us all the companies that actually offer all of these services; who they are
17、, how they started. (9) They said that “Now that I know the tactics and the tools, how do we apply them to their businesses? How do we develop a strategy?“ John Wiley they are happy to do it. More than 300 people out of the 1,000 asked to participate as reviewers and collaborators. Ask your customer
18、s to participate in your brand, get them engaged. and ask them to be collaborators in your offering. A Every one of these experts participated in three, four, five pages and even the editing of every chapter of the book. B Isnt that what marketing is supposed to accomplish? C A typical business book
19、 is 250 pages, 60,000 words, 20 chapters, 3,000 words per chapter. D In the book, I reached out to the top people in the social media industry throughout the world to talk about their personal experiences with social media. E Once you have them convinced that the book will change the way they do bus
20、iness for the better, they will buy it in droves. F Last, they wanted a third business book, which was a book on strategy. G The Social Media Bible is the largest book Wiley has ever published in 200 years, but in four days it sold out in six major metropolitan areas across the country. H Theyve bee
21、n publishing for 202 years. 三、 PART THREE 14 A. UNIVERSITY OF PORTCHESTER-MASTERS IN BUSINESS ADMINISTRATION Why choose Portchester? Last year we received the prestigious Kings Award for excellence in Business. We have a tradition of academic excellence, with 30 years of MBA experience with a 70-yea
22、r-old business school and a 200-year-old university. We offer a two-semester MBA program with the emphasis on economic analysis and rigorous thinking. Each year, 110 students from all over the world are carefully selected to do the course. We also offer a 6-week pre-MBA program for students without
23、previous in-depth business experience. B. THE EXTON BUSINESS SCHOOL-MASTERS IN BUSINESS ADMINISTRATION The Exton Business School MBA, taught by experts in the field, enjoys international recognition. This program attracts high flyers from 55 countries, who contribute to the culture of excellence. Th
24、is is the MBA which gets results, and it will be your passport to success in the global business community. The program lasts 21 months, starting each October. We will shortly be giving a series of presentations on our program in different cities around the world. For further details on these, pleas
25、e contact Janet Fairclough on the number below. C. UNIVERSITY of NEWHAVEN-MBA Let the University of Newhaven prepare you to meet the challenges of the global marketplace. In 23 months you will gain a Master of Business Administration degree and a Certificate in International Business. This MBA gives
26、 students the opportunity to spend 6 weeks on a placement with an international company, as well as on-going language training in the major world languages. The University of Newhaven offers a limited number of scholarships to home and international students. We also offer an Advanced Management Pro
27、gram for senior executives who want to strengthen their ability to meet the challenges of intensified global competition and improve their organizations results. D. THE CONNAUGHT INSTITUTE-ADVANCED INDUSTRIAL MARKETING STRATEGY Keep up to date with the latest concepts in business-to-business marketi
28、ng with our Advanced Industrial marketing Strategy, and gain the skills you need to outperform the competition. We are the acknowledged leaders in the field of Industrial Marketing Strategy. The acclaimed approach developed by our MBA department includes the leading edge ECONOMIX technique adopted b
29、y top business schools around the world. At the Connaught Institute you will discover the value and application of the concepts that underpin successful marketing strategies. The program will also identify the dynamics of customer-supplier relationships, how to structure profitable appliances, and h
30、ow to motivate staff. E. CATISFIELD SCHOOL OF MANAGEMENT- MASTER OF SCIENCE IN INTERNATIONAL BUSINESS This is an invitation to join one of Europes leading business schools in an MSc program for people who wish to pursue a career in international management. This intensive, challenging, two-year prog
31、ram will provide you with a thorough grounding in the central theories and research traditions of international business, with the emphasis on international marketing. This mink-stretching experience prepares students for the challenges they will face in the world of business today. Other specificat
32、ions available include marketing, strategy, and financial economics. Exchange programs with other prestigious universities in the field are also offered. 15 From the given information, we can know _ requires the longest time for the postgraduate business courses. （ A） University of Portchester （ B）
33、the Exton Business School （ C） University of Newhaven （ D） Catisfield School of Management 16 In the advertisement B, “high flyer“ (line 2) probably means _. （ A） pilots （ B） experts who specialized in business （ C） self-assured and ambitious persons （ D） hard-working students 17 From these 5 advert
34、isements, we can be certain that _ enroll international students. （ A） University of Portchester, the Exton Business School and University of Newhaven （ B） Catisfield School of Management, the Exton Business School and University of Newhaven （ C） the Exton Business School, the Connaught Institute an
35、d Catisfield School of Management （ D） Catisfield School of Management, University of Portchester and the Exton Business School 18 If you want to learn how to trade with hospitals, you can choose postgraduate business courses from _. （ A） the Exton Business School （ B） University of Newhaven （ C） th
36、e Connaught Institute （ D） Catisfield School of Management 19 Which is not true? （ A） If you are a senior executive who wants to seek further study of management, you can choose University of Newhaven. （ B） People can get more information of the Exton Business School by contact Ms. Faircolough by ma
37、il. （ C） Only University of Newhaven provides a 6-weeks course which is held in an international company as the information given. （ D） Exchange programs with other key universities are offered in Catisfield School of Management. 20 A student who majored in medicine can apply for _ if he wants to st
38、udy MBA. （ A） the Exton Business School （ B） University of Portehester （ C） the Connaught institute （ D） Catisfield School of Management 四、 PART FOUR 20 The biggest threat facing airlines today may not be a terrorist with a gun, but the man with the portable computer in business 【 C1】 _ . In the las
39、t 15 years, pilots have reported well over 100 incidents that 【 C2】 _ by electromagnetic interference. The source of this interference remains 【 C3】 _ , but increasingly, experts are pointing the blame at portable electronic devices such as portable computers, radio and cassette players and mobile t
40、elephones. RTCA, an organization which advises the aviation industry, has recommended that all airlines ban such devices from being used during “critical“ stages of flight, particularly takeoff and landing. Some experts have gone further, 【 C4】 _ a total ban during all flights. Currently, rules on u
41、sing these devices are left up to individual airlines. And although some airlines prohibit passengers from using such equipment during take-off and landing, most are reluctant to 【 C5】 _ a total ban, 【 C6】 _ that many passengers want to work during flights. The difficulty is predicting how electroma
42、gnetic fields might 【 C7】 _ an aircrafts computers. Experts know that portable devices emit radiation which affects those wavelengths which aircraft use for navigation and communication. But, because they 【 C8】 _ reproduce these effects in a laboratory, they have no way of knowing whether the interf
43、erence might be dangerous or not. The fact that aircraft may be vulnerable 【 C9】 _ interference raises the risk that terrorists may use radio systems in order to damage navigation equipment. As worrying, though, is the passenger who cant hear the instructions to 【 C10】 _ his radio because the musics
44、 too loud. 21 【 C1】 _ （ A） cabinet （ B） seat （ C） place （ D） class 22 【 C2】 _ （ A） should have been caused （ B） could have been caused （ C） would have been caused （ D） ought to have been caused 23 【 C3】 _ （ A） unconfirmed （ B） disconfirmed （ C） inconfirmed （ D） misconfirmed 24 【 C4】 _ （ A） calling o
45、n （ B） calling for （ C） calling off （ D） calling about 25 【 C5】 _ （ A） give （ B） authorize （ C） enforce （ D） cancel 26 【 C6】 _ （ A） given （ B） giving （ C） gave （ D） gives 27 【 C7】 _ （ A） effect （ B） infect （ C） affect （ D） disfect 28 【 C8】 _ （ A） have not been able to （ B） are not able to （ C） were
46、not able to （ D） will not be able to 29 【 C9】 _ （ A） with （ B） for （ C） of （ D） to 30 【 C10】 _ （ A） turn up （ B） turn on （ C） turn off （ D） turn away 五、 PART FIVE 30 Read the text below about playing games at work.For each question (31-40) write one word in CAPITAL LETTERS on your Answer Sheet.There
47、 is an example at the beginning, (0).Playing Games at Work Many companies nowadays are finding that playing games can (0) beneficial to their executives. Although (31) are certainly plenty of opportunities to play management games, it should not be thought that this is because business people are li
48、ght-hearted. They are often quite (32) opposite, in fact. With all the pressures of modern business life, many people do not have the opportunity to relax. Games can allow individual self-expression and give business people the time (33) explore practical issues. Many team-based games take place out
49、side. Here the facilitators try to bring out issues of team communication, strategy and working style. Board games are also popular. In most of (34) teams are required to manage an organisation or practice skills which they will need in their day-to-day working life. At a different level, there are inter-company games in (35) teams from a range of organisations and industries come together in friendly compe
