1、国家公共英语三级（购物）练习试卷 5及答案与解析 Part A Directions: Read the following three texts. Answer the questions on each text by choosing A, B, C or D. Mark your answers on ANSWER SHEET 1. 0 In targeting consumers what Pepsi calls the “Power of One“ makes perfect sense: its all about making sure. that everybody who
2、 buys a salty bag of Tostitos or Lays potato chips has to think twice before passing up that thirst quenching bottle of Pepsi or Mountain Dew across the aisle. In the back offices of supermarkets and discount stores, Pepsi is waging another kind of war, pitching itself not just as a supplier but als
3、o as a partner in a highly competitive business. Coined. Pepsi, Frito Lay and Tropicana account for 11 billion in retail sales at supermarkets - hefty numbers that Coke cant match. “We represent up to 13% of their profits,“ says PepsiCos new senior vice president for sales and marketing, AI Carey. L
4、ast month Carey accompanied Enrico and the presidents of Pepsi, Prito and Tropicana on a historic first joint call on a major retailer to remind the customer of those figures. For Enrico, the reengineering of PepsiCo could be the crowning achievement of a career filled with magic acts. The 54-year-o
5、ld chairman started as an associate product manager for Frito Lay and became president of Pepsi Cola at 39. In the 1980s he became famous as the cola warrior who beat Coke and bragged about it. As its president in the 1990s, he rejuvenated Frito Lay. Then he turned around the restaurant division bef
6、ore deciding it was too expensive to keep. “Nobody can bull Roger, because he knows every one of our businesses clearly“, says Indra Nooyi, the companys chief strategist. Enrico has spent a long time picking these businesses apart and relearning them, in order to completely reshape them. What Enrico
7、 discovered was that forging a new PepsiCo meant changing a corporate oulture that was in love with itself. Pepsi has always attracted some of Americas hottest executive talent, and it let these managers run their businesses. In a world where scale matters, such freedom has a price. “Frankly, we had
8、 a long-standing culture of autonomous business units,“ says Frito Lay chief executive officer Steve Reinemund. So while managers were ricocheting off each other in search of their next promotion, or chasing new restaurant chains or joint ventures in far flung parts of the world, Coke stuck with the
9、 game it knew, steadily increasing the stakes along the way with billions of dollars of investment in soft drinks, nothing else. “The bet had been made, and we didnt raise or call it.“ says Enrico. “We didnt even play.“ 1 According to the first paragraph of the passage, we can infer that _. （ A） fir
10、e breaks out often in potato chips （ B） salty food encourages the sale of cola （ C） it is not easy to make a purchase before thinking carefully （ D） being thirsty is the only reason for buying cola 2 In the first sentence of the second paragraph, the word “pitch“ means _. （ A） to make a decision （ B
11、） to take a position （ C） to draw a conclusion （ D） to start a new phase 3 In the last paragraph, the author uses the sentence “In a world where scale matters, such freedom has a price“ to means that _. （ A） the PepsiCo must be centralized in management （ B） many small companies cant compete with a
12、large company （ C） autonomous business may result in good profits （ D） the managers are not good enough 4 The authors attitude towards Enricos strategies is one of _. （ A） suspicion （ B） caprice （ C） enthusiasm （ D） criticism 5 Which of the following would be the best title of the passage? （ A） Peps
13、iCos Marketing Strategy （ B） PepsiCos Success as a Major Supplier （ C） Enricos Successful Career （ D） PepsiCos Success and Its Magic Creator 5 Wise compromise is one of the basic principles and virtues of the British. If a continental greengrocer asks 14 shillings ( or crowns, or francs) for a bunch
14、 of radishes, and his customer offers 2, and finally they strike a bargain agreeing on 6 shillings, this is just the low continental habit of bargaining; on the other hand if the British dock-workers or any other workers claim a rise of 4 shillings per day, and the employers first flatly refuse even
15、 a penny, but after a six weeks strike they agree to a rise of 2 shillings a day - that is yet another proof of the British genius for compromise. Bargaining is a repulsive habit; compromise is one of the highest human virtues - the difference between the two being that the first is practiced on the
16、 Continent, the latter in Great Britain. The genius for compromise has another aspect, too. It has a tendency to unite together everything which is bad. English club life, for instance, unites the liabilities of social life with the boredom of solitude. An average English house combines all the curs
17、es of civilization with the ups and downs of life in the open. Its all right to have windows, but you must not have double windows because double would indeed stop the wind from blowing right into the room, and after all, you must be fair and give the wind a chance. It is a right to have central hea
18、ting in an English home, except in the bathroom, because that is the only place where you are naked and wet at the same time, and you must give British germs a fair chance. The open fire is an accepted, indeed a traditional institution. You sit in front of it and your face is hot whilst your back is
19、 cold. It is a fair compromise between two extremes and settles the problems of how to burn and catch cold at the same time. English spelling is a compromise between documentary expressions and an elaborate code-system; spending 3 hours in a queue in front of a cinema is a compromise between enterta
20、inment and asceticism; the English weather is a fair compromise between rain and fog; to employ an English charwoman is a compromise between having a dirty house Or cleaning it yourself; Yorkshire pudding is a compromise between a pudding and the country of Yorkshire. 6 The tone of the author in wri
21、ting this passage is _. （ A） satirical （ B） earnest （ C） sincere （ D） delightful 7 What does the author mean by saying that English spelling is a compromise between documentary expressions and an elaborate code-system? （ A） English spelling is formal and good. （ B） English is good for documents and
22、a code-system. （ C） English is elaborate in describing things. （ D） English is neither formal nor good at expressing small differences. 8 What do you think is implied about the English weather? （ A） It is foggy when it is raining. （ B） It is sunny and bright. （ C） It is either foggy or rainy. （ D） I
23、t is determined by humidity. 9 What is the best title for this passage? （ A） Bargaining and Compromise （ B） Wise Compromise in Britain （ C） Britain and Europe （ D） Setbacks of Compromise 10 By the sentence “and you must give British germs a fair chance“ in the nd paragraph, the author probably means
24、 that _. （ A） British germs are good for peoples health （ B） British people do not like to have heating in their bathrooms （ C） it is stupid not to have heating in the bathroom （ D） British germs have a compromise with British people 国家公共英语三级（购物）练习试卷 5答案与解析 Part A Directions: Read the following thre
25、e texts. Answer the questions on each text by choosing A, B, C or D. Mark your answers on ANSWER SHEET 1. 【知识模块】 购物 1 【正确答案】 B 【试题解析】 通过文章第一段的叙述，可以知道食用咸味浓的食物对于可乐的销售是有益的。因此，正确答案是 B。 【知识模块】 购物 2 【正确答案】 B 【试题解析】 本题考查词义， pitch在这里是 “市场定位 ”，因此， B是正确答案。 【知识模块】 购物 3 【正确答案】 A 【试题解析】 根据原文最 后一段，百事公司不缺少优秀的管理者，可
26、是由于各自为政，因此不利于规模竞争，应该加强集中管理。故 A为正确答案。 【知识模块】 购物 4 【正确答案】 C 【试题解析】 作者对 Enrico和他的战略都是正面描写，因此，答案是 C。其他三个选项的用词都是负面的。 【知识模块】 购物 5 【正确答案】 D 【试题解析】 通过阅读，可以看出文章讨论了两层意思：百事可乐的成功，以及百事可乐的传奇总裁 Enrico，因此，选 D。 【知识模块】 购物 【知识模块】 购物 6 【正确答案】 A 【试题解析】 本题考查对作者行文的语气的理解。通过阅读全文，知道作者对于英国人的作风感觉可笑，因此，他运用讽刺挖苦的手法来表达自己的思想，故选A。 【知识模块】 购物 7 【正确答案】 D 【试题解析】 作者说英语的拼写是文牍主义和精巧的语言编码系统的妥协，意思是说，这两种特点都不具备。 【知识模块】 购物 8 【正确答案】 C 【试题解析】 天气是雨和雾，因此 C为正确选项。 【知识模块】 购物 9 【正确答案】 B 【试题解析 】 阅读全文便知，本文是以一种诙谐的语气写成的，它的题目也就必须与这种写作情调相吻合，因此，答案是 B。 【知识模块】 购物 10 【正确答案】 C 【试题解析】 文中谈到英国人的家中都有中央空调，但在最需要供暖的洗澡间却没有取暖设备，这是讽刺英国人愚蠢。 【知识模块】 购物
