SMPTE RDD 17-2009 for Television Advertising Digital Identification (Ad-ID)《电视 广告数字识别(Ad-ID)》.pdf
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1、 SMPTE REGISTERED DISCLOSURE DOCUMENT for Television Advertising Digital Identification (Ad-ID) RDD 17-2009Page 1 of 16 pages This document is a Registered Disclosure Document prepared by the proponent identified below. It has been examined by the appropriate SMPTE Technology Committee and is believ
2、ed to contain adequate information to satisfy the objectives defined in the Scope, and to be technically consistent. This document is NOT a Standard, Recommended Practice or Engineering Guideline, and does NOT imply a finding or representation of the Society. Errors in this document should be report
3、ed to the proponent identified below, with a copy to engsmpte.org. All other inquiries in respect of this document, including inquiries as to intellectual property requirements that may be attached to use of the disclosed technology, should be addressed to the proponent identified below. Proponent c
4、ontact information: Advertising Digital Identification, LLC 405 Lexington Avenue, 18thFloor New York, NY 10174 E-mail: csad-id.org Copyright 2009 by THE SOCIETY OF MOTION PICTURE AND TELEVISION ENGINEERS 3 Barker Avenue, White Plains, NY 10601 (914) 761-1100 Approved October 22, 2009 RDD 17-2009 Tab
5、le of Contents Overview 3 Intellectual Property. 3 1 Scope. 4 2 Conformance Notation. 4 3 Normative Reference. 4 4 Terms and Definitions 4 4.1 Advertising Asset. 4 4.2 Regional Agency 5 4.3 Registrant 5 4.4 Registration Authority 5 5 Structure of the Ad-ID 5 5.1 Company Prefix . 5 5.2 Unique Code 5
6、5.3 Overflow Characters 7 5.4 Media Type Identifier . 7 6 Mandatory Metadata 9 6.1 Medium Television/Radio/Print etc. 9 6.2 Ad Title.10 6.3 Brand .10 6.4 Product.10 6.5 Advertiser.10 6.6 Agency/Office Location10 6.7 Length/Size Length for Visual/Audio Size for Print.10 6.8 SD and HD Flags.10 7 Optio
7、nal Metadata .10 7.1 Job # 10 7.2 Copyright10 7.3 Campaign 11 7.4 Start Date.11 7.5 End Date11 7.6 Ad Status .11 7.7 URL11 7.8 ISAN.11 7.9 HD Format .11 7.10 Notes11 8 Advanced Metadata.11 9 Registration Authority 11 Annex A Informative Reference .13 Annex B Web Services (Informative) .14 Annex C Pr
8、int Representation (Normative) 15 Annex D Development Kits and XML Files (Informative) .16 Page 2 of 16 pages RDD 17-2009 Overview Advertising Digital Identification, Ad-ID, is a Web-based system that generates a unique identifying code for each advertising asset, enabling advertisers, agencies and
9、the media to improve upon current ad-related processes and capitalize on emerging technologies and marketing opportunities. Developed by the American Association of Advertising Agencies (4As) and the Association of National Advertisers, Inc., (ANA), Ad-ID uses the TV standard, ISCI commercial coding
10、 system as the foundation and replaces all other methods used to identify advertising assets. Intellectual Property Potential users of this document are cautioned that one or more entities may hold Intellectual Property essential to the implementation of this document. No assurance has been received
11、 by the Society that licenses to that Intellectual Property will be available under reasonable and nondiscriminatory terms and conditions. The advertising digital identification system, configurations, displays, screens, and all information appearing on or displayed in connection with or contained b
12、y Ad-ID on its Website Ad-IDs domain name, the Ad-ID logo, and the mark and trade name the Advertising Digital Identification, LLC (collectively, “Ad-ID Proprietary Properties“) are covered by various intellectual property right protections, including domestic and international copyright, trademark,
13、 and trade secrecy law. Ad-ID reserves all rights with regard to Ad-ID Proprietary Properties. Page 3 of 16 pages RDD 17-2009 1 Scope This Registered Disclosure Document sets forth the specifications for Advertising Digital Identification (Ad-ID), a system for identification of advertising assets, r
14、egardless of media type. Developed by the American Association of Advertising Agencies (4As) and the Association of National Advertisers, Inc., (ANA), Ad-ID uses the TV standard, ISCI commercial coding system as the foundation and replaces all other methods used to identify advertising assets. ISCI
15、was withdrawn in October 2007. This document does not normatively specify the web services provided by the Registration Authority; some information on these is provided in Annexes B and D. 2 Conformance Notation Normative text is text that describes elements of the design that are indispensable or c
16、ontains the conformance language keywords: “shall“, “should“, or “may“. Informative text is text that is potentially helpful to the user, but not indispensable, and can be removed, changed, or added editorially without affecting interoperability. Informative text does not contain any conformance key
17、words. All text in this document is, by default, normative, except: the Introduction, any section explicitly labeled as “Informative“ or individual paragraphs that start with “Note:” The keywords “shall“ and “shall not“ indicate requirements strictly to be followed in order to conform to the documen
18、t and from which no deviation is permitted. The keywords, “should“ and “should not“ indicate that, among several possibilities, one is recommended as particularly suitable, without mentioning or excluding others; or that a certain course of action is preferred but not necessarily required; or that (
19、in the negative form) a certain possibility or course of action is deprecated but not prohibited. The keywords “may“ and “need not“ indicate courses of action permissible within the limits of the document. The keyword “reserved” indicates a provision that is not defined at this time, shall not be us
20、ed, and may be defined in the future. The keyword “forbidden” indicates “reserved” and in addition indicates that the provision will never be defined in the future. A conformant implementation according to this document is one that includes all mandatory provisions (“shall“) and, if implemented, all
21、 recommended provisions (“should“) as described. A conformant implementation need not implement optional provisions (“may“) and need not implement them as described. Unless otherwise specified the order of precedence of the types of normative information in this document shall be as follows. Normati
22、ve prose shall be the authoritative definition. Tables shall be next, followed by formal languages, then figures, and then any other language forms. 3 Normative Reference ISO 8859-1:1998, Information Technology 8-Bit Single-Byte Coded Graphic Character Sets Part 1: Latin Alphabet No. 1, published 4/
23、16/1998. 4 Terms and Definitions 4.1 Advertising Asset A communication created for the purpose of persuading or convincing a person or organization to purchase or consume a particular product or service, or to influence the target entitys perception or opinion of a person, organization, concept, pro
24、duct or service. Page 4 of 16 pages RDD 17-2009 4.2 Regional Agency An organization authorized by the Registration Authority to issue and administer Ad-IDs in a specified geographic region or regions. 4.3 Registrant An organization or an individual acting on the organizations behalf that registers a
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