1、大学四级-32 及答案解析(总分：693.00，做题时间：90 分钟)一、BPart Writing(总题数：1，分数：106.00)1.BOccupation/BBMale/BBFemale/BTeaching 5% 45%Managers 40% 15%Businessmen 30% 25%Lawyers 15% 10%1目前大学毕业生的择业情况2男、女学生就业选择的区别3我的观点B What Jobs Do College Graduates What to Tske?/B（分数：106.00）_二、BPart Reading (总题数：1，分数：70.00)B Google Close
2、s In on DoubleClick Deal/BScore one for Google. The Federal Trade Commission ruled Dec. 20 that it would not block Googles (GOOG) proposed $3.1 billion acquisition of leading online ad-serving and tracking firm DoubleClick. The 4-1 decision in Googles favor marked a major win for the Web search Goli
3、ath, which is battling to expand its considerable share of the $30 billion online advertising market beyond tiny text ads related to Web queries.But Google cant claim victory yet. The European Unions antitrust commission still needs to sign off on the merger before Google can begin incorporating Dou
4、bleClick into its business. That may not happen without Google agreeing to certain conditions, if at all. Already, the EU has raised concerns about its impact on consumer privacy. “This is round one of a two-round battle,“ says Jeff Chester, executive director of the Center for Digital Democracy (CD
5、D), a nonprofit public interest group that opposed the merger. “The EU can kill the deal, there is no question about it.“The FTC said in its decision that it could only consider privacy concerns as they relate to marketplace competition. But it did issue a separate statement with some recommendation
6、s concerning online customer data collection and privacy.BThe Personal Business of Ad Placement/BGoogle has faced strong opposition to its online advertising ambitions since it announced plans to acquire DoubleClick in April (BusinessW, 4/14/07 ). Competitors for online ad dollars, such as Microsoft
7、 (MSFT), argue the merger will enable Google to effectively control the market. Ads placed beside Web search results account for more than 40% of the dollars spent online, and Google controls more than two-thirds of that market, according to eMarketer. Much of the remaining online ad dollars go to d
8、isplay ads, the poster-like banners-DoubleClicks forte-that run on most Web sites.Online ads are priced based on how well they are matched to the target consumer. Google collects data on searches performed by individual computers, and DoubleClick records information about the computers that visit th
9、e Web pages in its network. The more data they collect, the better they can match a marketers ad to a potentially interested customer, and the higher the premium they can charge on the ad.But consumer groups see the issue another way: the more data collected, the higher the risk of violating someone
10、s privacy. For the past eight months, groups voiced concerns to the FTC that a combined Google/DoubleClick would aggregate too much information about what Web surfers do online, putting consumers at risk. In the end, the majority of the commissioners decided DoubleClick does not control enough of th
11、e display-ad market to give Google an unfair monopoly. “Competition among firms in this market is vigorous and will likely increase,“ the commission majority wrote in a statement.BIncreased Competition/BRecent announcements by Googles chief competitors support this argument. On Dec. 19, Microsoft-on
12、e of the few to challenge Googles merger before the FTC-announced a $500 million, five-year advertising deal to place ads on Viacoms (VIA) network of popular Web sites, including MTV.com. Microsoft will also be able to sell ad space on Viacom pages that are not in a premium position, based on the da
13、ta it has about visitors to Viacoms sites.Microsoft also recently solidified multiyear advertising agreements with Facebook, the second most popular social network in the U.S., after News Corps (NWS) MySpace, and well-trafficked social news site Digg (BusinessW, 9/19/07 ). “When Microsoft comes into
14、 a room and talks about anticompetitive behavior and threats to privacy, no one can take them seriously,“ says the CDDs Chester.It also didnt help Google opponents that many of the companys competitors recently struck agreements to buy ad networks themselves, similar to Googles proposed deal with Do
15、ubleClick. Microsoft bought DoubleClick competitor a Quantive for $6 billion in May (BusinessW, 5/18/07). Yahoo! (YHOO) and Time Warners (TWX) AOL also scooped up ad-serving and targeting firms earlier this year. Meanwhile, independent players, such as Specific Media, have secured millions in fundin
16、g to consolidate their operations with other smaller ad networks (Business W, 11/1/07 ).In a statement on Googles blog, Chief Legal Officer David Drummond applauded the ruling: “The FTCs decision publicly affirms what we and numerous independent analysts have been saying for months, our acquisition
17、does not threaten competition in what is a robust, innovative, and quickly evolving online advertising space.“BPrivacy Violation?/BBut will it threaten Web users? The final answer may rest with the European Commission. In November the commission delayed a decision on the deal (BusinessW, 11/14/07 ),
18、 saying it was more complicated than many competition cases and demanded further review. The EC has until Apr. 2 to issue a ruling.Privacy advocates worry that Google, combining its wealth of search data with the information DoubleClick collects on who visits clients sites, would violate consumer pr
19、ivacy. The sheer volume of information that DoubleClick collects would make it easy for Google to understand nearly everything about what millions of individual consumers do on the Web, critics say.Googie counters that DoubleClick clients own information about who visits their sites and what they do
20、 there. Many of those clients would consider it a violation of that agreement for Google to, say, sell car ads on its Gmail service to people who have recently visited an automotive site that uses DoubleClick. As a result, Google says, it cant simply fuse its data with DoubleClicks customer informat
21、ion. However, privacy groups argue that Google could easily encourage DoubleClick clients to relinquish their data in exchange for, say, free search ads.The FTC did offer a ray of hope for privacy advocates. The commissioners issued several recommendations about behavioral targeting, where informati
22、on about users Web activity is used to tailor online ads. The FTC said sites should clearly notify users when theyre collecting data on their actions, and that sites should limit the length of time they store that data to reduce the risk of it falling into the wrong hands.The FTC said it plans to lo
23、ok into whether “heightened protections“ are needed to safeguard consumer privacy online.（分数：70.00）(1).Why Google cant claim victory?（分数：7.00）A.Google doesnt agree to certain conditions.B.The European Union needs to sign off on the merge.C.Google has raised concerns about consumer privacy.D.Google c
24、ant begin incorporating DoubleClick into its business.(2).The EU has raised concerns about its influence on _.（分数：7.00）A.public interestB.consumer privacyC.customer data collection and privacyD.privacy policy(3).What percentage does Google master the market?（分数：7.00）A.4/10B.6/10C.2/3D.1/4(4).Consume
25、r groups have the other idea about the issue, they think the risk of violating someones privacy is higher if _.（分数：7.00）A.data collected becomes moreB.the market increaseC.the market is vigorousD.the information becomes more(5).With whom Microsoft solidified multiyear advertising agreements?（分数：7.00
26、）A.FacebookB.MySpaceC.ViacomD.Digg(6).According to the CDDs Chester, nobody can take Microsoft seriously when _.（分数：7.00）A.it talks about competitive behaviorB.it doesnt threat to privacyC.it comes into a roomD.it doesnt have any opponents.(7).Who can be regarded as independent player?（分数：7.00）A.Yah
27、ooB.DoubleClickC.Specific MediaD.Time Warner(8).In November the commission delayed a decision on the deal, saying it was more _ than many competition cases and demanded further review.（分数：7.00）填空项 1:_(9).Google counters that DoubleClick clients own information about who visits their sites and _.（分数：
28、7.00）填空项 1:_(10).The FTC did offer a ray of hope for _.（分数：7.00）填空项 1:_三、BPart Listenin(总题数：3，分数：105.00)BQuestions 11 to 18 are based on the conversation you have just heard./B（分数：56.00）A.Oxford Street.B.Trafalgar Square.C.Buckingham Palace.D.Kings Cross.A.That she will go away.B.That she will not q
29、uit her job.C.That she will be sorry.D.That she will not buy him a present.A.She doesnt think the man could finish it.B.She doesnt think it is the mans fault.C.She doesnt think the man worked hard enough.D.She doesnt like the idea of going to parties.A.Shes worried that the man will miss next weeks
30、deadline.B.She doesnt know when the deadline for tuition payment is.C.The man should have paid his tuition a week ago.D.The man has all week to pay his tuition.A.She wants to move to the new apartment.B.She likes the newly built student dormitory.C.She doesnt want to move to the new apartment.D.She
31、likes the idea of moving into the dormitory.A.He has never been to the laboratory.B.The woman wont be late.C.He wants to stop and ask for directions.D.The program in the laboratory has already begun.A.He thinks children are normally silly.B.He thinks we need to produce more interesting books.C.He th
32、inks we are short of good childrens books.D.He thinks children have no taste at all.A.There would be some problems for the man to secure a ticket.B.There would be no problem for the man to secure a ticket.C.There might be some extra tickets available for the man.D.The man should book the ticket even
33、 earlier.BQuestions 19 to 22 are based on the conversation you have just heard./B（分数：28.00）A.Judging peoples behavior.B.Changing peoples attitudes.C.Common causes of anger.D.The effects of negative behavior.A.when theyre unable to control the persons behavior.B.when the consequences of the behavior
34、are unpleasant.C.When the causes of the behavior are obvious.D.When the behavior is expected.A.Their behavior should be attributed to factors beyond their control.B.Their behavior should be attributed to internal factors.C.Their behavior should be attributed to external factors.D.Their behavior shou
35、ld be attributed to others.A.We should blame external factors.B.We should blame others.C.We should blame internal factors.D.We neednt blame ourselves.BQuestions 23 to 25 are based on the conversation you have just heard./B（分数：21.00）A.His notes are poor.B.He has missed a couple of classes.C.His visio
36、n is getting worse.D.He doesnt have any money to buy notes.A.At a library.B.At a laboratory.C.At a copy shop.D.At a coffee shop.A.That they skip class.B.That they study together.C.That they get some rest.D.That they go to the cafeteria.四、BSection B/B(总题数：3，分数：70.00)BPassage OneQuestions 26 to 28 are
37、 based on the passage you have just heard./B（分数：21.00）A.Recalling something from ones memory.B.Conscience.C.Something about preparatory method in exam.D.Mans mind.A.From the ones they are familiar with to the difficult ones.B.From the short ones to the long ones.C.From the long ones to the short one
38、s.D.From the ones they are confident of to the more difficult ones.A.When you cant recall something instantly, you should try your best to do it.B.When you cant recall something instantly, youd better have an operation on your mind.C.The subconscious activities may go to work to dig up a dim memory.
39、D.Forcing yourself to recall may loosen your memory.BPassage TwoQuestions 29 to 32 are based on the passage you have just heard./B（分数：28.00）A.There were only grandparents and children.B.There were many relatives.C.There was one father, one mother, and their children.D.There were two or more brothers
40、 with their wives.A.The women have more freedom and can share in decisions.B.The women do not have to be the heads of the family.C.The womens relatives do not help them with the housework and childcare.D.The women have all the power of the family.A.Husbands have to share power with their wives and h
41、elp them with the housework.B.Older women do not often have important positions in a large group and often live alone when their husbands die.C.Family structure is more patriarchal in the nuclear family.D.Women have to help sisters, grandparents with housework and childcare.A.They want to stay home
42、and do the housework.B.They have too much work and not much free time.C.They dont have enough money.D.They have more freedom than in the past.BPassage ThreeQuestions 33 to 35 are based on .the passage you have just heard./B（分数：21.00）A.Equivalent to a hydrogen bomb.B.Equivalent to tons of hydrogen bo
43、mbs.C.Equivalent to tons of TNT.D.Equivalent to a ton of TNT.A.Lightning and thunder.B.A great deal of water vapor and a rapidly rising air current.C.Warm air and cold air.D.A great amount of vapor and electricity.A.Nearly 15,000 degrees Fahrenheit.B.Nearly 5,000 degrees Fahrenheit.C.Nearly 50,000 d
44、egrees Fahrenheit.D.Nearly 150,000 degrees Fahrenheit.五、BSection C/B(总题数：1，分数：77.00)A college education is an investment in the future. But it can be a U(36) /U investment. The College Board U(37) /U that the costs at a four-year public college in the United States increased 10 percent this past sch
45、ool year. That was less than the U(38) /U percent increase the year before, but still much higher than the U(39) /U rate. Public colleges and universities still cost a lot less than private ones.Financial aid omen helps. But financial U(40) /U tell parents to start, college U(41) /U plans when their
46、 child is still very young.All 50 states and the District of Columbia U(42) /U what are called 5-20-9 plans. These plans are named after the part of the federal tax law that created them in 1996. States use private investment companies to U(43) /U most programs.Every state has its own rules governin
47、g 5-20-9 plans. Some of the plans are free of state taxes. And all are free of federal taxes. U(44) /U.U (45) /U Families must decide how aggressively they want to put money into stocks, bonds or other investments.U (46) /U This kind 6f savings program is called a prepaid tuition plan.（分数：77.00）(1).（分数：7.00）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_六、BPart Reading (总题数：1，分数：90.00)Put the pedal to the metal if youre driving in Montana. That state is
