1、包装技术基础 Fundamentals of Packaging Technology,编著：陈满儒教授,Unit one,perspective on packaging 第一单元 透视包装,Lesson 1,A History of Packaging 第1课 包装发展史,What is Packaging?,1. A definition of packaging Packaging is best described as a coordinated system of preparing goods for transport, distribution, storage, reta
2、iling, and use of the goods 2. The many things a package might be asked to do - Packaging is a complex, dynamic, scientific, artistic, and controversial business function - Fundamental function of packaging: contain protects/preserves transports informs/sells.,What is Packaging?,Packaging functions
3、range from technical ones to marketing oriented ones (Figure 1.1). Technical Functions Marketing Functions contain measure communicate promote protect dispense display sell preserve store inform motivate Figure 1.1 Packaging encompasses functions ranging from the purely technical to those that are m
4、arketing in nature Technical packaging professionals need science and engineering skills, while marketing professionals need artistic and motivational understanding.,What is Packaging?,3. How packaging changes to meet societys needs - Packaging is not a recent phenomenon. - Packaging is an activity
5、closely associated with the evolution of society and, can be traced back to human beginnings. - The nature, degree, and amount of packaging at any stage of a societys growth reflect the needs, cultural patterns, material availability and technology of that society. - A study of packagings changing r
6、oles and forms over the centuries is a study of the growth of civilization. - Social changes are inevitably reflected in the way we package, deliver and consume goods.,What is Packaging?,Until the 1950s, motor oil was delivered in bulk to service stations, which in turn measured it into 1-quart glas
7、s jars; premeasured oil in metal cans; - Now, milk delivery from glass bottles to a variety of plain and aseptic paper cartons, plastic bottles and flexible bags; - Tomorrow, how oil or milk will be delivered? - environmentally acceptable packaging (minimal waste) - choices of petrochemicals, wood p
8、ulp, and metal governed - the way we buy and consume oil or milk - milk delivered in refillable aluminum cans?,Primitive Packaging,1.The origins of packaging - We dont know what the first package was, but we can certainly speculate. - Primitive humans: nomadic hunter/gatherers, lived off the land. S
9、ocial groupings restricted to family units. - They would have been subject to the geographical migrations of animals and the seasonal availability of plant food. - Such an extreme nomadic existence does not encourage property accumulation beyond what can be carried on ones back.,Primitive Packaging,
10、- Primitive people needed containment and carrying devices, and out of this need came the first “package”. - a wrap of leaves; - an animal skin; - the shell of a nut or gourd; - a naturally hollow piece of wood; - the fire-bearer and the “packaging” of fire.,Primitive Packaging,2.How packaging chang
11、ed as social structures changed - 5000 B.C., domesticated plants and animals. - a reasonable food supply in a given vicinity;- evolutionary stage: supported larger social groups, gave birth to small tribal villages; - storage and transport containers needed for milk, honey, seed grains, nuts, and dr
12、ied meat;- villages with access to different resources traded with their neighbors, requiring transport containers; - About 250 B.C., the Greek city-state period, law that affected packaging enacted,Primitive Packaging,3. Early packaging materials - fabricated sacks, baskets, and bags, made from mat
13、erials of plant or animal origin; wood boxes replaced hollow logs; a clay bowl, the fire-dried clay pots ( the pottery and ceramic trade). 4. The discovery of glass- By 2500 B.C., a hard inert substance in the fires remains; glass beads and figures made in Mesopotamia (todays Iraq).- About 1500 B.C.
14、, the earliest hollow glass objects appeared in Mesopotamia and Egypt.,Primitive Packaging,- Glass containers, the ancient packaging materials, core-formed ancient Egyptian glass containers (Figure 1.2).,Figure 1.2 Forming a hollow glass vessel around a core,From Rome To The Renaissance,1. How packa
15、ging changed as social structures changed - Many societal changes leading to the corresponding changes in packaging: mostly the quality and quantity of existing packaging practices. 2. The invention of the glass blowpipe, wood barrels - The Romans in about 50 B.C., the glass blowpipe； - The blowpipe
16、s invention brought glass out of noble households and temples; - The first wooden barrel appeared possibly in the Alpine regions of Europe，one of the most common packaging forms for many centuries.,From Rome To The Renaissance,3. The Dark Ages - The Dark Ages: with the Roman Empires collapse in abou
17、t 450 A.D., Europe reduced to minor city-states many established arts and crafts forgotten or stagnant, the 600 years following the fall of Rome being so devoid of significant change that historians refer to them as the Dark Ages. 4.The discovery of paper - In China, Tsai Lun is credited with making
18、 the first true paper from the inner bark of mulberry trees. The name “paper” given to the Chinese invention made of matted plant fibers.,From Rome To The Renaissance,5. Ancient printing - In 768, the oldest existing printed objects (Japanese Buddhist charms); in 868, the oldest existing book (the D
19、iamond Sutra) printed, found in Turkistan. 6. The Renaissance - In about 1100, the European awoken, neglected crafts revitalized, the arts revived and trade increased, by the 1500s, the art of printing born. - Fundamental social structures not changed significantly:- lived off the land- typically as
20、 serfs,From Rome To The Renaissance,- ate what they raised, found or caught - consumer needs: nonexistent - manufacturing was strictly a custom business - packages: personally crafted, valuable utensils, and rarely disposable in the manner of a modern package - since there being no retail trade, con
21、cepts of marketing, advertising, price structures and distribution being irrelevant - population levels being not large enough to support mass production,The Industrial Revolution,1.The I.R. definition - The I.R. started in England in about 1700 and spread rapidly through Europe and North America. -
22、 The Industrial Revolution: the change that transforms a people with peasant occupations and local markets into an industrial society with world-wide connections. - This new type of society makes great use of machinery and manufactures goods on a large scale for general consumption.,The Industrial R
23、evolution,2.Characteristics of the Industrial Revolution Rural agricultural workers migrated into cities, where employed in factories. Inexpensive mass-produced goods available to a large segment of the population; the consumer society born. Factory workers needed commodities and food, previously pr
24、oduced largely at home. Many new shops and stores opened to sell to the newly evolving working class. By necessity, some industries located in nonagricultural areas, requiring that all food be transported into the growing urban settings.,The Industrial Revolution,3.The dramatic changes in how we liv
25、ed - The changes increased the demand for barrels, boxes, kegs, baskets, and bags to transport the new consumer commodities and to bring great quantities of food into the cities. - The fledgling packaging industry itself had to mechanize. - Necessary to devise ways of preserving food beyond its natu
26、ral biological life.,The Evolution of New Packaging Roles,1. How the Industrial Revolution affected packaging The evolution of selling and informing as vital packaging roles - Bulk packaging was the rule, with the barrel being the workhorse of the packaging industry. - Flour, apples, biscuits, molas
27、ses, gunpowder, whiskey, nails and whale oil transported in barrels. - Packaging served primarily to contain and protect. - Individual packaging being of little importance until the Industrial Revolution spurred the growth of cities. 2.The first packaged retail products - Medicines, cosmetics, teas,
28、 liquors and other expensive products; “a paper of pins”.,The Evolution of New Packaging Roles,3.The origin of the term “brands” and how it was transferred to unit packages, early brands, early labeling- The first brand names were inevitably those of the maker. Yardleys (1770), Schweppes(1792), Perr
29、ier (1863), Smith Brothers (1866) and Colgate (1873).- The evolving printing and decorating arts applied to “upscale” packages, many early decorations based on works of art or national symbols or images. - Early labels: pictures of pastoral life, barnyards, fruit, the gold medals.,The Evolution of N
30、ew Packaging Roles,4.Quaker Oats-a new idea in branding - A packaging milestone in 1877, the Quaker personage, the “persona”, a description of the package or product as if it were a person. - Between 1890 and about 1920, decoration followed the art nouveau style, this being followed by a period of a
31、rt deco graphics and designs. 5. The new packaging material-plastics - The first plastic(based on cellulose), made in 1856.,The Evolution of New Packaging Roles,6. Changes in the way we traveled and shopped, changes in the retail store - The small community general store was no longer enough. - Nati
32、onal railroads made coast-to-coast transport a reality. - The automobile freed consumers - first five-and-ten store - Refrigeration was becoming commonplace. 7. The packages motivational and informational roles The package had to inform the purchaser. The package had to sell the product.,Packaging I
33、n The Late 20th Century,1.Changes in demographics - Demographics, the study of population structure and trends, universally realized to be an important factor in designing products and packages. 2.Fast food and other institutional markets - Fast-food appeared and created a demand for disposable sing
34、le-service packaging. - Two factors to influence packaging: public health care and a rapidly growing trend toward eating out rather than at home. - The HRI (hospital, restaurant, and institutional) market. - Petroleum-derived plastics added to the package designers selection of packaging materials.,
35、Packaging In The Late 20th Century,3.The “baby boom” and packaging - In the late 1960s, the coming-of-age baby boomers was reflected in a major youth orientation in packaging and products. 4.Legislated changes - In the 1970s and early 1980s, many aspects in packaging legislated: - Child-resistance c
36、losures mandated for some products; - Tamper-evident closures; - Labeling laws required listing of ingredients; - International agreements signed to phase out the use of CFCs; - Standards for the acceptance of new packaging materials raised.,Packaging In The Late 20th Century,5. The advent of microw
37、ave ovens, the vanishing domestic housewife - Devising products and packaging specifically for the microwave. - A new health awareness, changes in consuming habits and nutritional labeling. - Opportunities for entire new food lines. -Yogurt became the “in” food. - The rapid change in the last decade
38、s of the 20th century,Modern Packaging,Changing Needs and New Roles. - All historical changes have had an impact on the way products are bought, consumed and packaged; - The packaging professionals must always turn their attention to the needs, markets, and conditions of tomorrow; - Most of goods, n
39、ot essential to survival, constitute “the good life”; - In the second half of the 20th century, the proliferation of goods was so high that packaging was forced into an entirely new role: providing the major purchase motivation rather than presenting the goods itself. - the only method of differenti
40、ating was the package itself;,Modern Packaging,1.The trend toward more intensive marketing - marketers aimed at lifestyles, emotional values, subliminal images, features, and advantages beyond the basic product itself; - the package has become the product, and occasionally packaging has become enter
41、tainment.2. Globalization - Providing increased tonnages of high-quality food to massive city complexes at affordable prices challenges packagers; - A new concern is the removal of the debris generated by a consumer society and the impact that these consumption rates have on the planets ecology;,Mod
42、ern Packaging,Packaging and the Modern Industrial Society 1.Why packaging is important to our food supply - Food is organic in nature (an animal or plant source); - One characteristic of such organic matter is that it has a limited natural biological life. 2.Freedom from geographical and seasonal fo
43、od production - Most food is geographically and seasonally specific.,Modern Packaging,- In a world without packaging, we would need to live at the point of harvest to enjoy these products, and our enjoyment of them would be restricted to the natural biological life span of each. - It is by proper st
44、orage, packaging and transport techniques that we are able to deliver fresh potatoes and Apples derived from them, throughout the year and throughout the country. - We are no longer restricted in our choice of where to live. we are free of the natural cycles of feast and famine that are typical of s
45、ocieties dependent on natural regional food-producing cycles.,Modern Packaging,3. Advantages of central processing and prepackaged food - Central processing allows value recovery from what would normally be wasted. - By-products of the processed-food industry form the basis of other sub-industries 4
46、.Packaging and mass manufacture of durable goods - The economical manufacture of durable goods also depends on sound packaging; - A products cost is directly related to production volume; - Distribution packaging is a key part of the system; - Some industries could not exist without an international
47、 market. irradiation equipment and the safe packaging .,Modern Packaging,World Packaging - Humankinds global progress is such that virtually every stage in the development of society and packaging is present somewhere in the world today. 1. Packaging in developed countries - To agonize over choice o
48、f package type, hire expensive marketing groups to develop images to entice the targeted buyer and spend lavishly on graphics.,Modern Packaging,2. Packaging in less-developed countries - At the extreme, consumers will bring their own packages or will consume food on the spot, just as they did 2,000
49、years ago; - Packagers from the more-developed countries sometimes have difficulty working with less- developed nations; . a. they fail to understand that their respective packaging priorities are completely different. b.developing nations trying to sell goods to North American markets cannot unders
50、tand their preoccupation with package and graphics.,Modern Packaging,3. The United Nations and packaging. - The less-developed countries do not have adequate land to raise enough food. - Food goes beyond its natural biological life, spoils, is lost, is infested with insects or eaten by rodents, gets wet in the rain, leaks away or goes uneaten for numerous reasons, all of which sound packaging principles can prevent. - In a poor economy that can afford no waste, no industries recover secondary value from food by-products. - Packaging is perceived to be a weapon against world hunger.,
