1、Tallest Tower,Neubaum Wears Glossy Lip Balm 2:00,Competitive Advantage,There is a true competitive advantage to being the last teams to build the tower. Chance to see the materials Chance to build a strategy with team members Chance to see what works and what doesnt We had to ability to maneuver aro
2、und our competitors mistakes and weaknesses Though it is important to be the first to build a strategy to maintain a competitive advantage, by being a fast-follower allowed for more success.,Differentiation,The product differentiation by group was different on many levels: One group broke the buildi
3、ng process into manageable departments, allowing for the production to take several steps. One group performed the tasks faster and with less quality and pieces Two groups worked much like a vertically integrated company were all the pieces and structures were built at the same time by the same peop
4、le and were compiled into the final product. The way each team worked together demonstrates the different ways to be competitively aggressive.,Benchmarking,By watching other teams construct their towers, the other groups had the ability to analyze which strategies worked and which ones didnt We were
5、 able to devise a building strategy from watching our competitors, and we were able to perform the “best practices” to operate efficiently and with better quality.,Logistics Management,It is important to plan, implement, and control the efficiency and cost of the supply chain.Companies must maintain
6、 communications between the different departments that assemble the final product. Even though we had a plan/strategy mapped out, when it came to building our tower, our communication failed along the away. To be more efficient, it would have been helpful to have one person as a project manager, to
7、verify that our strategy was followed and that all pieces were constructed in order.,Differentiation,Tallest Tower based on differentiation First team used items they believed to give them a competitive advantage in the competition However, since their techniques were easily copied, their advantage
8、was not sustainable Therefore, firms must create sustainable competitive advantages over competitors,Strategic Alliance Cont.,Tallest tower activity formed a strategic alliance with professor Outsourcing The activity allowed the professor to outsource part of the presentation to students Therefore, the professor could focus on more critical activities (like posting study guides!) Professor outsourced to reduce costs (in this case time) so students could learn from the activity,
