1、BEC商务英语（中级）口语模拟试卷 101及答案与解析 一、 SECTION 1 INTERVIEW (ABOUT 3 MIN) 1 In this part, the interlocutor asks questions to each of the candidates in turn. You have to give information about yourself and express personal opinions. Questions: (1)What will you do when your idea conflicts with your boss/ colle
2、agues ? (2)What are you good at? (3)Which is the most important element to managing time effectively? 二、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk
3、 for about 1 minute. You have 1 minute to prepare your ideas. 2 In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas. A: What is import
4、ant when.? Choosing new computer equipment Reputation of the manufacturer Service B What is important when.? Managing a product Communication skills Keeping to budget C What is important when.? Importing goods for first time Cultural differences Professional advice 三、 SECTION 3 DISCUSSION (ABOUT 5 M
5、IN) In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic. 3 In this part of the te
6、st you are given a discussion topic. You have 30 minutes to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that the examiner will ask you more questions related to the topic. For two candidates Promoting a Product Your co
7、mpany has launched a new medicine into the market and now decides to increase sales. You have been asked for your views about how to promote the product. Discuss the situation together, and decide: what are the promotional strategies what promotional gifts can be offered and what are the cost and qu
8、ality of promotional gifts. For three candidates Promoting a Product Your company has launched a new medicine into the market and now decides to increase sales. You have been asked for your views about how to promote the product. Discuss the situation together, and decide: what are the promotional s
9、trategies what promotional gifts can be offered and what are the cost and quality of promotional gifts where the promotion should be made. Follow-on questions What do you think is an effective strategy for image building? Are you willing to be a salesperson?(Why? / Why not?)Do you think free-gifts a
10、re effective in promoting sales? What do you think are the most common promotion methods? What are the advantages of positive publicity? BEC商务英语（中级）口语模拟试卷 101答案与解析 一、 SECTION 1 INTERVIEW (ABOUT 3 MIN) 1 【正确答案】 (1)I will maintain my views, and leave my colleagues opinions as advice. (2)I am good at p
11、laying basketball. (3)Conquer procrastination is the dispensable part for effective management time. As a matter of fact, we have enough of time, but we just kill most of time in making decisions. In that case, most of time is wasted. So overcoming procrastination is the most important element for e
12、ffective management. 二、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 2 【正确答案】 I choose t
13、opic A what is important when choosing new computer equipment. As for this topic, in my view, here are three ideas to be mentioned. First, reputation of the manufacturer could make great sense. The famous brand name is the guarantee for the high quality of the new office equipment. So the big brand
14、will be the first choice for the buyers. Second, service is also very necessary to care about. In the long run, the buyers should apt for the equipment with good service. And whenever and whatever your equipment has something wrong, the company can provide the door-to-door service. Finally, prices a
15、nd discounts would play an important role in the competition. The consumers always want to go for higher quality and less expensive products. It is a common sense. And if the equipment has some discounts, it must attract more attention from the buyers. I choose topic B what is important when managin
16、g a product. Regard for this topic, there are three following aspects: In the first place, communication skill is an important aspect to consider. The excellent staff can make a nice communication with the consumers, so that the consumers can learn more about the products from them. And the sales nu
17、mber of the product can increase. Then, measures should be considered to keep to budget. There are many ways to keep to budget, such as cutting down the cost of raw materials, increasing efficiency of production and eliminating waste are important. Cost-conscious companies always seek to work with g
18、ood suppliers who can offer quality raw materials with reasonable prices. Third, the high quality of the product is the substantial request. It is the assurance of the wider exploitation. It is the presupposition for consumers buying. I choose topic C what is important when importing goods for the f
19、irst time. As with this topic, I have the following views; Firstly, cultural differences is an important element. As we all know, different countries have different cultures. So they may have different requests and needs for the same goods. To have a good deal with the foreign, we should meet their
20、demands other than mine. Secondly, professional advice is helpful for the first importing. Since your company lacks of the practical experience of importing goods, good professional advice can make your company avoid various troubles and difficulties. Finally, you should find a good middle company f
21、or your first importing. If so, it will give you much help on promoting your products in foreign country. Otherwise, you may fail at once. In a word, cultural differences, professional advice and a good middle company are all important factors when aiming to import for the first time. 【试题解析】 话题 A，在选
22、择新的电脑设备时，什么是重要的；话题 B，在促销某一产品时，什么是重要的；话题 C，是对于第一次进口货物，什么是重要的。参考答案选择的是话题 C。考生在展开论述时，应注意主论点与分论点、分论点之间以及分论点内部关联词的应用，如 whats more， therefore等。关联词可以使得整个论述整体呈现连贯性、各部分呈现紧密型。 三、 SECTION 3 DISCUSSION (ABOUT 5 MIN) In this part of the test you are given a discussion topic. You have 30 seconds to look at the pr
23、ompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic. 3 【正确答案】 A: I think the most effective promotional strategy is advertising, since advertising can reach large audiences in a
24、 wide area. B: I agree with you on that point. Our product is a new product; we should tell customers that we have launched a new medicine and what kinds of diseases it can cure. Therefore we need enough advertising to send the information to customers. A: Thats right. We could have ads on televisio
25、n or in influential newspapers, through which many people can get to know our product. B: Thats true. We can also put up posters and arrange point-of-sale displays to attract potential customers. A: Apart from advertising, we can also promote our medicine by person-to-person selling and even door-st
26、ep selling. We could have a presentation and invite persons from hospitals and drug stores. B: Yes, person-to-person selling would be very effective for promoting our product. In addition, we can also use sales promotion to boost our sales. A: I think we can offer promotions gifts to customers who b
27、uy our new medicine. Any idea for what gifts to offer? B: Well, we cant afford too expensive gifts. I think we may give some small gifts like umbrellas or T-shirts, which are not very expensive and easy to be logoed on. A: Thats a good idea. And also raincoats with our logo. You see in rainy days, t
28、he logo on the back of a raincoat will be quite eye-catching. B: What about the quality of these promotional gifts? Do you think they should be of high quality? A: Yes. I think high quality would be good. Gifts with low quality would leave a bad image of our company to customers. B: Im quite agree w
29、ith you on that. I thinke these gifts should be made of durable materials, then they may bear our product logo longer and I think it is worthy to make high-quality gifts. Follow-on questions Publicity is an effective strategy for image building like an image ambassador. Yes, because being a sales pe
30、rson is both challenging and rewarding. Yes, free gifts can attract customers to try the new products, or have a better memory about the product. What do you think are the most common promotion methods? I think there are many ways like handing samples, free gifts, trading stamps, contests and etc. A newspaper or magazine article or television or radio broadcast can reach and influence a lot of potential customers but at relatively low cost to the company. 【 试题解析】 在这道小组讨论题中，所讲的话题是产品营销。发生的背景是你的公司有一类新的药上市，为了增加其销售额，你要参与企划如何能更好地营销这一种新药。所给的两个提示点分别是你的营销策略足什么，以及在营销时，可以提供什么营销礼物给顾客，礼物的成本和质量怎么样。
