1、BEC商务英语（高级）听力模拟试卷 11及答案与解析 一、 PART ONE 1 You will hear a business presentation about High-Impact Viral Marketing Strategies. As you listen, for questions 1 12, complete the notes, using up to three words or a number. You will hear the recording twice. HIGH-IMPACT VIRAL MARKETING STRATEGIES NOTES Bus
2、iness Presentation 1. The term “viral marketing“ has been discussed on the Internet for the past Definition 2. Viral marketing includes allowing people to give away and use your free product or service in order to_ 3. The idea behind viral marketing is that you include your ad with the High impact v
3、iral marketing strategies: Allow people 4. to reprint your articles on _ 5. to use any of your freebies as _ 6. to use your online discussion board for their own web site, at the top of which, include_ 7. to sign up for a free web site on 8. to add their link to your free _ 9. to provide their web s
4、ite with your _ 10. to give away your 11. to give away your free web design graphics, fonts, _ 12. to place an advertisement in your _ 二、 PART TWO 13 You will hear five different people talking about workshops they have recently attended. For each extract there are two tasks. For Task One, choose th
5、e aim of the workshop from the list A-H. For Task Two, choose the outcome of the workshop from the list A-H. After you have listened once, replay the recording. 13 Task One - Aim For questions 13-17, match the extracts with the aims, listed A-H. For each extract, choose the aim of the workshop. Writ
6、e one letter (A-H) next to the number of the extract. A to develop marketing strategies B to improve co-operation between two departments C to decide on a programme for reorganising the company D to discuss a takeover bid by another company E to develop managers interpersonal skills F to suggest way
7、s of increasing profitability G to modify decision-making procedures H to improve teamwork within one department 18 Task Two - Outcome For questions 18-22, match the extracts with the outcomes, listed A-H. For each extract, choose the outcome of the workshop. Write one letter (A-H) next to the numbe
8、r of the extract. A More information will be passed down regularly. B A topic was chosen for a future training course. C A procedure for dealing with emergencies was introduced. D Staff recruitment will be reduced. E One of the participants decided to leave the company. F A future meeting will revie
9、w progress. G Senior management was persuaded to reverse a decision. H The companys appraisal system was abolished. 三、 PART THREE 22 You will hear a discussion between two managers, Jane and Oliver, about recent changes within the company where they work. For each question (23-30), mark one letter (
10、A, B or C) for the correct answer. After you have listened once, replay the recording. 23 Jane says the changes are being introduced in response to （ A） a decrease in sales. （ B） the threat of a takeover. （ C） the level of staff turnover. 24 Jane says the ideas for the changes （ A） were initiated by
11、 the leadership group. （ B） resulted from the expansion of the team system. （ C） were developed in conjunction with a firm of management consultants. 25 Referring to the skills audit, what problem does she mention? （ A） Its findings were not acted upon. （ B） It included too many details. （ C） Its re
12、sults were inaccurate. 26 What criticism of the new divisional targets does she make? （ A） They focus exclusively on product sales. （ B） They are too high for her department. （ C） They ignore seasonal fluctuations. 27 She says the suggestions scheme would be better if suggestions were （ A） financial
13、ly rewarded. （ B） more widely publicised. （ C） encouraged from temporary staff. 28 Who does she say performance reviews should take into account? （ A） suppliers （ B） competitors （ C） customers 29 She expects the new training programmes to be popular because they （ A） provide a wider choice of topics
14、. （ B） involve a greater use of technology. （ C） have more flexible timetables. 30 She believes that, within a year, the various changes will be （ A） fully integrated into company practice. （ B） subject to a review process. （ C） adopted by competitors. BEC商务英语（高级）听力模拟试卷 11答案与解析 一、 PART ONE 1 【听力原文】
15、M: Good afternoon everyone and welcome. Thanks for coming. My name is Keith Gloster. Today I will talk about ten high-impact viral marketing strategies. The term “viral marketing“ has been tossed around the Internet for the past three years now. If youve been marketing online for a while, chances ar
16、e that youve heard legendary marketers like Mark Joyner, Marion Sanders and Yanik Silver refer to this term countless times. But do you REALLY understand what this marketing term means and how it can greatly impact the success of your online business? If not, heres a brief definition: Viral marketin
17、g involves allowing people to give away and use your free product or service in order to multiply your marketing quickly over the Internet. The ides behind viral marketing is that you include your ad with the freebie people give away or use. Below are ten high impact viral marketing strategies: 1. A
18、llow people to reprint your articles on their web site, in their e-zone, newsletter, magazine or e-books. Include your resource box and the option for article reprints at the bottom of each article. 2. Allow people to use any of your freebies as free bonuses for products or services they sell. Inclu
19、de your ad inside all of your freebies. 3. Allow people to use your online discussion board for their own web site. Some people dont have one. Just include your banner ad at the top of the board. 4. Allow people to sign up for a free web site on your server. Since you are giving away the space, requ
20、ire them to include your banner ad at the top of the site. 5. Allow people to add their link to your free web site directory. Just require that they return a link back to your web site, advertising your directory. 6. Allow people to provide your free online eservice to their web site, visitors, or e
21、-zine subscribers. They could be free e-mail, e-mail consulting, search engine submissions, etc. 7. Allow people to give away your free software. Just include your business advertisement inside the software program. 8. Allow people to give away your free web design graphics, fonts, templates, etc. J
22、ust include your ad on them or require people to link directly to your web site. 9. Allow people to place an advertisement in your free e-book if, in exchange, they give away the e-book to their web visitors or e-zine subscribers. 10. Allow people to give away your free e-book to their visitors. The
23、n, their visitors will also give it away. This will just continue to spread your ad all over the Internet. Now that you have a better understanding of viral marketing and the above 10 strategies, whats next? Start experimenting with what youve discovered. Use one or more of these proven strategies.
24、Brand yourself and grow your list and income exponentially. 1 【正确答案】 THREE YEARS 2 【正确答案】 MULTIPLY YOUR MARKETING 3 【正确答案】 FREEBIE 4 【正确答案】 THEIR WEB SITE 5 【正确答案】 FREE BONUSES 6 【正确答案】 YOUR BANNER AD 7 【正确答案】 YOUR SERVER 8 【正确答案】 WEB SITE DIRECTORY 9 【正确答案】 FREE ONLINE SERVICE 10 【正确答案】 FREE SOFTWA
25、RE 11 【正确答案】 TEMPLATES 12 【正确答案】 FREE EBOOK 二、 PART TWO 13 【听力原文】 Speaker One Woman: This was a workshop for department heads, and it was supposed to make us more effective and flexible in dealing with staff. We worked in teams of four, and simulated various situations, taking it in turn to be the m
26、anager and the employee, and after each activity the rest of the team gave feedback on our style and performance. That was really demanding, and, after a while, people began to get quite critical towards each other, and actually some people got irritable, but it was very worthwhile. We agreed we wer
27、e all pretty bad at doing staff appraisals, so we arranged for the next session to deal with this. Actually it was some peoples first experience of looking in depth at their own behaviour and reactions. Speaker Two Man: The Chief Executive was there, and all the senior managers and department heads,
28、 and the idea was that wed plan how to introduce the new structure thats going to be put in place next year. First, the CE presented the companys objectives and the new organisation, then we broke up into small groups to discuss how to implement it all. After that, each group gave their comments to
29、the whole seminar. Some very sensible criticisms were made, which the boss clearly wasnt expecting, but he did agree not to split up the marketing department after all. Anyway, we ended up by agreeing on a timetable for a meeting to brief the workforce and for the various moves, so were probably qui
30、te well prepared now. Speaker Three Woman: I went to something called a team role laboratory, which was for the manager, supervisors and all the staff of my department. The idea was to focus on everyones behaviour and working relationships. It was a very powerful experience, as you can imagine, beca
31、use it brought up all sorts of feelings. Theres a lot of resentment at some people never being around when theres an emergency, and at the way one of the supervisors lets people get away with anything. In fact, this made him realise hes not cut out for the job, and hes since resigned. We also tried
32、to establish what the departments objectives were, and it was an eye- opener to some people to discover what were actually supposed to be doing, and how we fit in with the rest of the company. Speaker Four Man: Theyd invited the managers of a different- sized store in each division, together with so
33、me of the higher-level managers, and we were grouped in vertical lines. So, I was with my area manager and her division manager. We had to brainstorm how to cut costs and improve margins in the light of last years poor figures. At first, I was afraid of disagreeing with my boss in case it was held a
34、gainst me in the future, but, after a while, we felt more like equals. It made me realise how little Im told about the big issues in the company: some of my suggestions couldnt be implemented for reasons I didnt know anything about. So, one good thing that came out of it was that my boss agreed to m
35、eet me and the other store managers once a month to tell us whats going on in the company. Speaker Five Woman: Mine was a workshop on horizontal team effectiveness, which means that Production and Sales met to see how we could work better together. First, Sales said how they saw us, and we gave our
36、opinion of them, then we each explained how we organise our work, how were affected by other parts of the company, and so on. That gave us all a much more accurate picture of what was actually going on. And that led on to looking at how we could help each other more, which was very useful. We agreed
37、 on more realistic timescales for dealing with orders and on a system for the managers to consult each other on problems. We also decided to get together again in six months time, to see how things are going. 13 【正确答案】 E 14 【正确答案】 C 15 【正确答案】 H 16 【正确答案】 F 17 【正确答案】 B 18 【正确答案】 B 19 【正确答案】 G 20 【正确答
38、案】 E 21 【正确答案】 A 22 【正确答案】 F 三、 PART THREE 22 【听力原文】 Man: So Jane, the changes are certainly quite wide-ranging, arent they? Woman: Yes, Oliver, the skills audit, targets, suggestion scheme, training arrangements. the list seems endless. Man: I suppose different people will react differently - they
39、wont all see the benefits of the changes. Woman: Sure - and for some people, theyll feel their areas of responsibility are being taken over, become resentful, and the company must tread very carefully here, because its the tide of high turnover that the company is trying to stem with these measures.
40、 These days, its often service thats the key to maintaining an edge. so what the company needs to avoid happening in the future is sales decreasing if clients stop feeling theyre getting that treatment from happy, motivated staff here. Man: Mm. I guess it was Human Resources that pushed for the chan
41、ges, then? Woman: Well, they were consulted. Actually, theyre the kinds of ideas that you might have expected the team system might have generated - because theyre quite wide-ranging, not just focused on one aspect. So, I guess its quite surprising, in a way, that it was the leadership group which a
42、uthored them, whats good, I think, is the way theyve spent quite an amount of time consulting with management at all levels, so they have a kind of hands-on feel. Man: So what will affect us first? Woman: Well, the skills audit, though its real effects wont be apparent for some time. I dont know, I
43、think that was a wasted opportunity, really. It was so thorough, too thorough in fact. I mean, they asked absolutely everyone about absolutely everything because they were so obsessed with wanting to be accurate, but the result is theyre just swamped with information, they didnt need to be that in-d
44、epth. Man: Uh-huh. So is it really these divisional targets that will have the first impact? Woman: Er, yeah, I suppose, but then again, theres some poor design involved there. Oh sure, theyve carefully calculated how sales move throughout the year, but the point is that its not only shifting actual
45、 products that counts - the targets should really be looking at data on customer satisfaction too, which is certainly a major concern in my section, where were always looking for ways to keep that high enough to retain customers. Man: So, are you unconvinced about the suggestions scheme too? Woman:
46、Er. I just think they should have gone further with it. After all the publicity its been given, youd think theyd want to involve everyone, what you dont want is just the same ideas from the same people all the time. weve got all these short-term workers, theyre in and out of organisations all the ti
47、me, we should be trying to capture their insights and observations, especially since they wont personally stand to benefit from making suggestions. Man: And do you think the performance reviews are similarly flawed in their approach? Woman: Oh, I dont want to seem too negative! The only unfortunate
48、thing there is not incorporating what competitors are doing. We dont want to be saying one of our reps is underperforming at the moment, only to find out that so is everyone in the business at the moment. That could be very unfair, especially on the reps abroad, who are at the mercy of the supply si
49、tuation too. Man: And do you think that people have been missed out of the training programmes as well? Woman: No, there Im quite positive! Theyre going to be a real winner, Im sure. A long times been spent on trying to get our training right, and I think the final results are great. Weve been far too focused on IT training, and its much better now that its broadening out to include more aspects for staff to select from, according to their needs. Ma
