1、BEC商务英语（高级）听力模拟试卷 95及答案与解析 一、 PART ONE 1 You will hear a college lecturer talking to a class of business students about a supermarket chain. As you listen, for questions 1-12, complete the notes, using up to three words or a number. After you have listened once, replay the recording. WILLIAMS SUPERM
2、ARKET CHAIN 1. Initially, Sharon Tucker was Williamss _ 2. The companys programme of _its outlets was unsuccessful. 3. Last six months: 10% increase in _ 4. Tucker decided against policy of_used by rivals. 5. The high-low strategy that Tucker introduced is usually called“. “. 6. Williams calls its s
3、pecial offers the companys“_“. 7. The company delivers _to homes in the area of the stores. 8. Example of special offer: _ for half normal price. 9. Difficult to ensure that _ are adequate to cope with demand. 10. Success of sales strategy is due to planning and the fact that _is not centralised. 11
4、. Williams is now concentrating on selling_ 12. Williams is planning to extend _ of stores. 二、 PART TWO 12 TASK TWO EXPERIENCE For questions 18 22, match the extracts with the experience, listed A H. For each extract, choose the experience stated. Write one letter(A H)next to the number of the extra
5、ct. A I worked as a detective in a hotel. B I passed the saving on to my customer. C I helped customers to solve personal problems. D I bought rubber cement in a hardware store. E I worked as a clerk in a hardware store. F Advertised featured customer service should satisfy different needs. G I hand
6、led complaint. H I sold the product to customer with little discount. 13 _ 14 _ 15 _ 16 _ 17 _ 三、 PART THREE 17 You will hear part of an interview between a Human Resource Manager of a company and a candidate For each question(23-30)， mark one letter(A， B or C)for the correct answer After you have l
7、istened once， replay the recording 18 Whats the main reason for the candidate to plan to leave his present company? （ A） Its mainly because his present company isnt large enough （ B） Its mainly because he feels what he does at present is boring without any challenges （ C） Its mainly because he doesn
8、t like his present job 19 According to the candidate himself， which of the following is not his strength? （ A） His calmness （ B） His good sense of humor （ C） His carefulness 20 Where does the candidate want to work if he gets the job? （ A） He wants to work inside the city （ B） He wants to work insid
9、e the country （ C） He wants to work abroad 21 How long does the staff in Sino-European do the placements in their overseas branches? （ A） Half a year （ B） One year （ C） One year and a half 22 According to the candidate himself， which of the following characters does he think is not his special stren
10、gth? （ A） His good sense of humor （ B） His calmness in a crisis （ C） His ability to work with all types of people 23 Why does he like to travel? （ A） Because he is often dissatisfied with what he has done （ B） Because he doesnt have other things to do in his spare time （ C） Because he likes travel i
11、ng very much 24 When can he share in the companys bonus scheme? （ A） After one year （ B） After six months （ C） After two years 25 What do you think of this interviewer? （ A） She is easy-going （ B） She is very smart （ C） She iS unaccommodating BEC商务英语（高级）听力模拟试卷 95答案与解析 一、 PART ONE 1 【听力原文】 Man: Good
12、morning. In todays class well be comparing two supermarket chains whose futures are looking very different at the moment. First of all, the Williams chain. Sharon Tucker joined Williams two years ago as Sales Director, taking over as Chief Executive three months later. The company was struggling. Sa
13、les growth was fading away, and profits were falling. Its strategy of focusing on redesigning stores was doing nothing to boost sales. In short, Williams had lost its way. After just one year under Tuckers leadership, its regained its confidence, and with good reason. Sales have been rising for fift
14、een months, starting almost as soon as she walked in the door. Theyre up by five per cent in the last six months, excluding new space, with profits over the same period rising by ten per cent. And the company claims to have attracted a million new customers. Tucker came from the American chain Hurst
15、s, and her experience there persuaded her that everyday low pricing, the strategy pursued by that giant and by most of the British supermarket groups, wouldnt work for a small player like Williams. Its larger rivals could too easily undercut it. Instead, she decided to use a high-low strategy, which
16、 is generally known as loss- leading. The techniques familiar: cut the price of twenty or so selected items each week. The radical part came in the implementation. Instead of making it a national campaign, which would allow Williamss rivals to instantly follow its price cuts, the companys best deals
17、, as theyre called, vary from town to town, and change every week. The company employs five thousand distributors in order that, every week, a third of all the people living in the catchment area of a Williams store receive flyers through their doors, detailing these special offers. The price cuts a
18、re dramatic, like forty per cent off breakfast cereals, the same off bars of soap, fifty per cent off soft drinks, and so on. Indeed, many items are sold at below the cost to Williams. Shoppers seem to love it, as is evident from Williamss sales. But its high risk: sales have to increase by enough t
19、o limit the impact on profits, and they have to be able to deliver the goods. Thats harder than it sounds. Some of the products on offer fly out of the door, selling as much in a week as they normally would in a year. Organising adequate stock levels for that, on different products around the countr
20、y, is a nightmare of logistics. What makes all this feasible, apart from very good planning, is that Williamss distribution system isnt centralised, unlike some of the other supermarket chains. Williams has just passed the first anniversary of its promotional campaign, so itll be more and more diffi
21、cult to keep sales rising. But the companys working hard to keep the momentum going with a renewed focus on fresh produce, having been tempted in recent years by clothing and electrical goods, which are both in highly competitive sectors. The company has also promised longer opening hours at their s
22、tores in order to increase convenience for their customers. Now lets compare Williamss success with one of their suffering rivals. 1 【正确答案】 SALES DIRECTOR 2 【正确答案】 RE(-)DESIGNING 3 【正确答案】 PROFIT(S) 4 【正确答案】 (EVERY-DAY) LOW PRICING/LOW PRICES 5 【正确答案】 LOSS(-)LEADING 6 【正确答案】 (THE) BEST DEALS 7 【正确答案】
23、 FLYERS/LEAFLETS 8 【正确答案】 SOFT DRINKS 9 【正确答案】 STOCK LEVEL(S)/STOCKS 10 【正确答案】 (THE) DISTRIBUTION (SYSTEM) 11 【正确答案】 FRESH PRODUCTS/FRESH PRODUCE 12 【正确答案】 (THE) OPENING HOURS 二、 PART TWO 13 【正确答案】 A 14 【正确答案】 F 15 【正确答案】 B 16 【正确答案】 D 17 【正确答案】 G 三、 PART THREE 17 【听力原文】 Woman:Well， your CV seems pr
24、etty well up to scratch Now I wonder， can you tell me about yourself? Man： Um well， I think I am serious-minded I am calm Womarl： Youre calm? Man： Yes， well， I like a joke， though， good sense of humor I dont panic in a crisis and I enjoy working with all kinds of people I even like people who are， y
25、ou know， bad-tempered or something like that Woman： Yes， but where do you see yourself， in， lets say， five yearstime? Man： Well， I am sort of a long-range thing I see myself in the public relations and one day I must admit I would rather like to open up my own consultant in my hometown Woman： What i
26、s specifically about Sino-European that attracted you? Man： Well First of all， I want to leave my present employers because theyre a small company and I know about Sino-European， I mean， theyre a good company，larger I think 1 will have more scope， the work will be more challenging I mean，quite a lot
27、 of what I do at present is quite boring， its routine secretarial work Woman： And you like to move on? Man： Yes if I could You know， hopefully to a job that gives me more opportunities So I can use my initiative Woman： Mhm Man:Can I just ask you this question?Id like to know if I get the job with Si
28、ncrEuropean， would I be able to work abroad in one of your overseas branches? Woman： Oh， yes， certainly Our staff regularly do six-month placements in other branches So I am sure you might Man： Six Oh， well、 Thats good That is what I am interested irL Woman： Can I know what you consider your strengt
29、hs and your weaknesses? Man： Well。 I mentioned before， I think nay sense of humor and my ability to work with all types of people is a particular strength Woman： Yes Man： My weakness?I dont know I suppose I am a bit of a perfectionist I am quite often dissatisfied with what I have done I always thin
30、k I can do it better in a different way Woman： I wouldnt call that a weakness Id call that a strength Man： Thats good I mean， apart from that I suppose I get a little bit sort of gull of the Wanderlust and thats why I want to travel I am easily bored with repletion and procedure Woman： Do you have a
31、 lack of commitment? Man： No， not at a11 Woman： Now is there anything else youd like to ask me? Man： Yes If I can just get down to the nitty-gritty： would the salary be reviewed every six months?And after half a year youd also be eligible to share in the companys bonus scheme Woman： Right Well， time
32、 is pressing on， I am afraid So thank you very much for coming to see me and we will be in touch with you before the end of the week Man： Good Well thank you for seeing me Woman： Goodbve Man： Bye 18 【正确答案】 B 【试题解析】 此题是对文章细节的提问。题干问题是此申请人为何离开现在的公司。根据听力原文可得： quite a lot of what I do at present is quite
33、 boring， its routine secretarial work，因此可得答案为 B。虽然文章也提到了： I want to leave my present employers because theyre a small company，其实对于申请人来说公司太小带给他的影响还是认为毫无挑战。故正确答案为 B。 19 【正确答案】 C 【试题解析】 此题是对文章细节的提问。听力原文中提到： I think I am serious-minded I am calm，意思 是我是一个冷静的人。后文中又提到： I think my sense of humoris a particu
34、lar strength ，因此，可得答案为 C。 20 【正确答案】 C 【试题解析】 此题是对文章细节的提问。申请人向面试官提问，说到： would I be able to work abroad in one of your overseas branches，由此可知，该申请人愿意到海外分公司工作，因此答案为 C。 21 【正确答案】 A 【试题解析】 此题是对文章细节的提问。 根据听力原文可得： Our staff regularly do six-month placements in other branches，由此可得答案为 A。 22 【正确答案】 B 【试题解析】 此题
35、是针对听力细节的提问。根据听力原文可得 my sense of humor and my abilitv to work with all types of people is a particular strength，故答案为 B。 23 【正确答案】 A 【试题解析】 在听力原文最后， 提到： I get a little bit sort of gull of the Wanderlust and thats why I want to travel I am easily bored with repletion and procedure，说明申请人时常会对 自己做重复性的工作厌烦，因此，希望可以时常出差。故答案为 A。 24 【正确答案】 B 【试题解析】 此题是对文章细节的提问，听力中申请人问： after half a year youd also be eligibleto share in the companys bonus scheme，这得到了面试官肯定的回复。因此，答案为 B。 25 【正确答案】 C 【试题解析】 此题是问面试官的态度。选项 A意思是很随和的，选项 B意思是很聪明，选项 C意思是不随和。整体来看，面试官都不与申请人互动，由此可得答案为 C。
