1、BEC商务英语（高级）听力模拟试卷 97及答案与解析 一、 PART ONE 0 1. The computer session has been moved to Room 110 and the_will now be held in Room 201. 2. Team Leaders are to take keys and_to Point B by 3 oclock. 3. Team Leaders will not have to do any_this afternoon. 4. Airport coaches will leave tomorrow morning from t
2、he_marked Airport. 5. Local buses will leave from _ 6. Next years conference will probably be held at the_in Birmingham. 7. Information about the_for example, will be sent later. 8. The guest speaker next year will lecture on_. 9. This afternoon Alan Smith will speak in Room_. 10. Complimentary vide
3、os are available from_. 11. The video features new_ . 12. The party is at 8 p.m. this evening in the_. 二、 PART TWO 13 You will hear five extracts about five low-cost ways to market their business. For each extract there are two tasks. For Task One, choose the relatively suitable title of each extrac
4、t from the list A-H. For Task Two, choose the benefit of the way inferred in each extract from the list A-H. You will hear the recording twice. 13 TASK ONE-TITLE For questions 13-17, match the extracts with the titles, listed A-H. For each extract, choose the title given. Write one letter (A-H) next
5、 to the number of the extract. A Create a destination B Combine business with pleasure and charity C Become an online expert D Court local media E Take steps to make customers feel special F Stop servicing break-even customers G Create business cards that prospects keep H Dont let customers simply s
6、lip away 18 TASK TWO-BENEFIT For questions 18-22, match the extracts with the statements, listed A-H. For each extract, choose the benefit stated. Write one letter (A-H) next to the number of the extract. A It is easy to get any places B It attracts more people to come C Its a very convenient way to
7、 earn money. D It can make customers smile E Its a good selling way F Its helpful to reconnect current clients and impress potential clients. G Its more reliable H Its low-cost 三、 PART THREE 22 You will hear a conversation between Brenda Schlender, an editor from Fortune and Bill Gates, Microsofts c
8、hief architect. For each question 23-30, mark one letter (A, B or C ) for the correct answer. You will hear the recording twice. 23 What can one do if he wants to listen to music while playing games? （ A） Put the same contents on different devices. （ B） Record the program. （ C） Listen to all the fam
9、ily music on the home network. 24 What is the advantage of home server? （ A） It is accessible more easily on PC （ B） It works round the clock and can be connected with any device. （ C） It has multiple disks to pool everything. 25 What does Gates say about his new products? （ A） They need improving.
10、（ B） Many of them may not generate immediate profits. （ C） They are dependent on PC units. 26 According to Gates, by using Office business unit information workers can （ A） manage their schedules. （ B） understand business process. （ C） raise efficiency and productivity at work. 27 When talking about
11、 businesses that lose money, Gates suggests that the company （ A） knows they may not make huge money. （ B） does not expect them to make money. （ C） is not investing much in them. 28 What mistake did Gates make? （ A） He produced 20 million cellphones and PDAs. （ B） He produced cellphones with decent
12、screens. （ C） He had some products made based on his assumption. 29 Gates is quite optimistic about the near future because （ A） the job of IT person will be dramatically improved. （ B） some difficult problems in both business and production dimension will be solved. （ C） the business transaction wi
13、ll become fully automated. 30 To get things work more efficiently, people have to understand （ A） how each dimension in a business transaction works. （ B） the relationship between back-end systems and the knowledge workers. （ C） the business transaction between two companies. BEC商务英语（高级）听力模拟试卷 97答案与
14、解析 一、 PART ONE 0 【听力原文】 PART ONE Man: Ladies and gentlemen. If I could just have your attention for a few moments please, I have a few final notices to give you before we all go into this last session of our conference. First of all, Id like to say that this afternoons computer session has proved to
15、 be much more popular than we anticipated, so were moving this session to Room 110. Thats on the first floor. This means that the Marketing Seminar will be moved to Room 201. Room 201 is on the second floor. The times for all sessions are unchanged. I hope thats clear to everyone. Yes? Next, a notic
16、e for team leaders. Will you please hand in your keys and your completed attendance lists to reception Point B, where I will collect them. Could you do this at the latest by 3 oclock, please. There is no paperwork for team leaders to do this afternoon, youll be pleased to know. Now, I have to inform
17、 you of a last minute change for those flying home. No. Dont worry. Nothing major. Youll still be able to enjoy the party this evening. Its just that the coaches to the airport will now leave tomorrow morning a little later, at 9 a.m. sharp, instead of 8:30. And please be at the collection point tha
18、ts outside at least 10 minutes before, so I can check your names. The collection point is marked “Airport“. Thank you. The other buses thats the six coaches for local travel will leave as arranged . look at your Fact Sheets . same times . same place . for local destinations, go to the West Gate. Now
19、, to the future. I have a note from Personnel that the venue for next year is already fixed. It will be in Birmingham, and is most likely to be at the Central Business School. Of course youll get details of things like the timetable nearer the time. One of the guest speakers will be Dr Lewis Worth.
20、Yes, the famous author from the Los Angeles Institute of Business will be talking about Creative Management. Im sure well all be looking forward to that. Again, details will come to you nearer the time. Oh, talking of speakers, that reminds me, in the afternoon there will be a change of speaker. Ala
21、n Smith will substitute for Sue Kennedy, who unfortunately is unwell. Same times, but the room will also change, from 600 to 610. Well, Id just like to say. Oh yes . one more thing. Dont forget to collect your complimentary video from the conference office. You can drop in there any time throughout
22、the afternoon. Its a preview of our new advertisements. I would draw your attention especially to Film 3. Quite a few surprises. Should be good. So thats it, I think. Its been a highly successful conference this year as always. So with my thanks to all concerned for the arrangements and my thanks to
23、 you all for contributing, I look forward to meeting you individually tonight at the party . . . which starts at 8 p. m. in the Garden Room. And I hope to see you all in Birmingham next year! 1 【正确答案】 Marketing Seminar 2 【正确答案】 (completed) attendance lists 3 【正确答案】 paperwork 4 【正确答案】 collection poin
24、t 5 【正确答案】 the West Gate 6 【正确答案】 Central Business School 7 【正确答案】 timetable 8 【正确答案】 Creative Management 9 【正确答案】 610 10 【正确答案】 conference office 11 【正确答案】 advertisement 12 【正确答案】 Garden Room 二、 PART TWO 13 【听力原文】 M: Spearhead an event, party or conference for a cause you care about. That puts you
25、in the position of getting to know lots of people, and shows off your leadership skills. I host an annual baseball game where I take hundreds of clients to a Cubs game at Wrigley Field Last year, I took 300 people and we raised $10,000 for a local childrens hospital. Few people turn down a game and
26、it s a great networking opportunity for guests. It lets me reconnect with current clients and impress potential clients. F: Bookstore chain Barnes & Noble bas its coffee bars. Furnishings giant Ikea offers child-care centers and cafeterias. Why? So customers gravitate to the stores to enjoy an exper
27、ience, to hang out for a while. Sunday morning at Barnes & Noble becomes a pleasant weekend routine, rather than a shopping errand. Steal this idea. This tip isnt limited to offline destinations, either. Using pay-per-click advertising, you can cheaply drive traffic to a one-time news event or speci
28、alty offerings, points out Jay Lipe, a small-business marketing consultant based in Minneapolis. Lipe recently set up a Web site for Games by James (www. gamesbyjames, biz), a retailer of beard games, and quickly attracted customers via pay-per-click ads. The effect was overnight. M: This is the “fr
29、ee sample“ approach to bringing in business. Research active e-mail discussion lists and online bulletin beards that are relevant to your business and audience. Join several and start posting expert advice to solve problems or answer questions You may need to keep this up for a bit. But the rewards
30、come back in paying clients and referrals. E-mail discussion lists have been my single largest source of clients over the last eight years. F: Editorial features convey more credibility with prospective clients than paid advertising does. To get coverage from the local media, whether from the town n
31、ewspaper, from TV or radio stations, or from trade journals, you need a fresh, timely story. Its usually worthwhile to hire an experienced publicist to position the stories, target appropriate media representative and write and send press releases. Usually, you can work on a short-term or contingenc
32、y basis. M: Make an effort to reel them hack in. It costs a lot less to retain a disgruntled or inactive customer than to acquire a new one. If you havent heard from a customer in a while, send a personalized e-mail (you can automate this process), inquiring whether all is well. For a customer who s
33、uffered a bad experience, pick up the phone, acknowledging the unpleasantness and ask if theres anything you can do. A discount cant hurt either. Being kind to customers is the smartest low-cost marketing you can do. 13 【正确答案】 B 14 【正确答案】 A 15 【正确答案】 C 16 【正确答案】 D 17 【正确答案】 H 18 【正确答案】 F 19 【正确答案】 B
34、 20 【正确答案】 C 21 【正确答案】 G 22 【正确答案】 H 三、 PART THREE 22 【听力原文】 Youve said youre excited about whats going to happen in the home over the next few years. Why? First of all, the videogame machine will advance enough to have the ability to do what TiVo does: record your TV programs. You will also be able
35、 to talk to people while you play. And it will be a companion to the PC. If you want to listen to music while you play you wont have to go rip the same content on multiple different devices. Youll just have all the family music available on the home network, no matter where it is. Do you expect the
36、equivalent of a home server to handle most of the content? There will be hard disks in multiple places: on your PC, on your TV, and perhaps a home server, but they will be organized and displayed to you so that it seems like you have one big disk to pool everything. The home server is advantageous i
37、n that its a machine that you would leave on 24 hours a day and would always be accessible by any device - your stereo, your TV, another computer. In fact what most people will probably do is designate one normal PC to be on all the time to manage the storage for everything else. How soon is that co
38、ming? Certainly within three years. And hopefully that will reignite PC sales into the home in this country. Your most recent results revealed just how immensely profitable your operating system and PC applications businesses are, but also that youre losing money in most of the newer markets youre e
39、ntering. Can Microsoft successfully broaden itself beyond its core business? Its very possible to have a situation where Microsoft is delivering lots of breakthroughs to customers that dont map into increased profitability. Fortunately, we can afford to be patient and take chances. What we now call
40、the “information worker“ business, which is mainly Office, is very profitable, but it will have to change a lot going forward in order to keep growing, and not just in terms of changing the pricing model to a subscription model. We have to take a broader view of what productivity software actually i
41、s beyond word processing and spreadsheets and presentations. So its not like the Office business unit that has hit any limit. The goal is to come up with software to make information workers more productive: helping them manage their schedules, prioritize their events, understand the business proces
42、ses they participate in, and keep their information secure. And we are nowhere near that yet. Some of it is hard, but, the good thing is that it is just a kind of software overlay on companies existing investments in networks and data storage, so it will cost at most a few hundred dollars per inform
43、ation worker to dramatically improve the quality and the efficiency of handling these everyday processes and tasks. What about your money losers? If you take the four businesses where were losing money - business solutions, which are enterprise software for small business, the Xbox, MSN, and mobile
44、platforms like PDAs and smart cellphones - we do have a three-year track, and in one case a four-year track, to where they all become profitable. That doesnt mean that were proud of losing money, but it isnt like what were thinking, “Oh, my goodness, we thought we would be making a profit by now. Ta
45、ke mobile as an example. Until its a scale business until, say, 20 million cellphones and PDAs a year have our software - we dont expect to make money. We are doing our R&D investment at a level that assumes quite modest royalties, actually, and it takes time to get to that - and we may never get to
46、 it. But we know were one of very few companies that are investing deeply, and, well, 20 million is in some ways kind of a modest goal. Is your interactive TV business one of those? Well, certainly the TV business has been in that mode. We assumed certain things would happen in the cable industry th
47、at did not happen, so now we have to go back and target one set-top box that is less capable than we had expected and another one that is more capable. I guess thats a good example of a mistake where I made the wrong assumption and told the group to design for the wrong specification. Otherwise you
48、seem pretty upbeat these days. Well, for this decade, Im very optimistic across several different domains. Will the job of the IT person be dramatically improved? Will he be spending less on everything to get the same result and more? And will we continue to make the kind of improvement to make date
49、 centers run automatically and keep software up-to-date and secure? Those are hard problems, but theyre going to be solved. Then theres the business dimension: Will business transactions become fully automated no matter what the location - big business or small - in order to match up buyers and sellers? Certainly over the course of this decade we will get there. In your opinion, how should people deal with relations inside a company?
