1、笔译三级实务（综合）模拟试卷 10及答案与解析 一、 PART 1 English-Chinese Translation (60 points) Translate the following passage into Chinese. The time for this part is 120 minutes. 1 Every enterprise relies upon the unique skill sets and talents each individual can offer. However, there is a need to direct these individu
2、als efforts in a single direction in order to bring success to the enterprise. 2 Since the executive teams of both firms have committed themselves to the deal, they would be utterly discredited if it fell apart. 3 Amazons big name and reach makes it an immediate force in the 3D printing sector. 4 Bu
3、siness incubation is a business support process that accelerates the successful development of start-up and fledgling companies by providing entrepreneurs with an array of necessary resources and services. 5 Critical to the definition of an incubator is the provision of management guidance, technica
4、l assistance and consulting tailored to young growing companies. 6 This means that you cant outsource tech support; the technicians have to be right there at the same street address as the developers, with a way to get things fixed. 7 A Threat to the Starbucks Brand Starbucks founder and Chairman Ho
5、ward Schultz has a challenge for his ever-expanding coffee empire. Schultz sees a threat to his brand, a problem that could impact on everything that has made Starbucks the great American success and growth story it is, and tonight we are taking an in-depth look at this amazing turn of events. The l
6、etter by Schultz came in the form of a memo to Starbucks gossip blogger Jim Romeneskos email box on Wednesday. Thats a week after Schultz wrote notes to top executives. Romenesko said he read it yesterday, believed the note was real and posted it on his website. The Wall Street Journal confirmed thi
7、s afternoon that it was in fact genuine. In the memo, Schultz says he worries about what he calls the commoditization of the brand as a result of the companys massive expansion over the past decade, as well as the decisions company officials have made that have watered down the ideal coffee experien
8、ce. Many of these decisions were probably right at the time, Schultz writes, and on their own merit would not have created the dilution of the Starbucks coffee experience, but in this case, the sum is much greater and unfortunately much more damaging than the individual pieces. Schultz was more spec
9、ifically pointing out the effect of rapid growth on store architecture and ambiance. One of the results has been stores that no longer have the soul of the past and reflect a chain of stores vs. the warm feeling of an independent neighborhood store. All these, Schultz concludes, could lead to loss o
10、f market share for the worlds largest multinational chain of coffee stores. While the current state of affairs is for the most part self-induced, it has led to competitors of all kinds, small and large coffee companies, fast food operators and mom-and-pop stores to position themselves in a way that
11、creates awareness, trial and a test of loyalty of those people who previously have been Starbucks customers. This must be stopped. Despite the release of the memo, the stock hardly moved on the day. The story was broadcast at 1:23 pm eastern time, shares dropping a mere 17 cents from that point, clo
12、sing at $32. 75. Perhaps that was an admission of the fact that most of what Schultz was saying was already obvious. Many customers we talked to today already knew this. It has lost a little of its romance. Its not the way it was in the beginning. Its not an experience at all; its like McDonalds. So
13、me close watchers of the Starbucks brand think the memos reaching the public is a good thing for investors and customers. Now there is a debate as to whether Starbucks wanted to leak this memo. Some people believe that the release of the memo makes Starbucks look more human and original; still there
14、 are others that say that the memo would have been more convincing if it were meant to be released. 8 Who Puts a Spoke in Mitsubishis Wheel With American sales of Mitsubishi, once one of the hottest car brands, in a free fall, the companys executives are trying to engineer a turnaround. Sales starte
15、d picking up this month, but even so, Ms. Prendergast-Lunn expects her dealership to sell only half the number of vehicles it did a year earlier. “Im hoping to end July with 35 or 40 sales,“ she said. In other words, circumstances in the car market have forced her to lower substantially her expectat
16、ions. She is in effect being made to pay for mistakes Mitsubishi management has made over the past decade. Other dealers are struggling as well. The market share of Mitsubishi Motors North America, the United States unit of the Japanese automaker, has been halved in just a year, to 0. 8 percent last
17、 month from 1.5 percent last June, according to the Autodata Corporation. In June, the companys sales dropped 45. 7 percent, to 12, 301. Shrinking sales resulted in diminished production. In 2008 production fell by 23 percent in Asia, 30 percent in Europe and a staggering 41 percent in North America
18、. Mitsubishi announced last week that it would lay off 1, 200 employees, or about a third of its work force. Mitsubishi has also decreased its advertising. For years it pitched the brand to young consumers with cheap financing and emotional eye-catching ads set to pop music. That strategy created so
19、me of its trouble because it suffered a high default rate on the loans. Analysts say that Mitsubishi needs to write off about $ 1 billion in bad loans. The American sales slump has been a big factor in the struggles of the Japanese parent company, but not the only factor. Mitsubishi has also suffere
20、d from a cover-up of defects in its cars and trucks for decades. It was hoped a new CEO would solve many of these problems. Finbarr ONeill, who had recently rescued Korean carmaker Hyundai, was brought in. He promptly shifted the marketing focus from the unreliable youth sector to the older middle c
21、lass, emphasizing quality and durability in new family cars. ONeills innovations failed to revive sales, and he abruptly left Mitsubishi. (He would later complain that the advertising agency had not explained those attractions adequately to potential buyers. ) In April, Mitsubishis minority owner, D
22、aimlerChrysler, decided not to invest any more money in the troubled carmaker, and Mitsubishi had to scramble for money to cover its debts. The Phoenix Capital Company, a Tokyo-based investment firm, bought a third of the company, replacing DaimlerChrysler as the controlling partner. So what is Mits
23、ubishis reason for existence? The answer is to cast Mitsubishis vehicles as performance-driven alternatives to some of the countrys most respected brands. Advertising for the redesigned Galant midsize sedan introduced earlier this year, pits the car against the Toyota Camry in a high-speed crash avo
24、idance test. The cars follow two trucks from which two men are throwing everything from bowling balls to iron bars in front of the two fast-moving cars. Each car swerves to miss the obstacles. Finally, two old cars fall out of the back of the trucks and the Galant and the Camry swerve to miss them.
25、The Galant deftly maneuvers around them while the Camry is left in the dust. Along with the updated Galant a new sports car and a pick-up truck will go into production. Many experts doubt that those additions will be enough to save Mitsubishi from ultimate collapse in todays competitive car market.
26、二、 PART 2 Chinese-English Translation (40 points) Translate the following passage into English. The time for this part is 60 minutes. 9 不少公司已经破产，更多的公司在竞争更加激烈的市场环境中为了生存苦苦挣扎。 10 宴会增进了我们公司与客户、大众媒体、社区及贸易伙伴之间的理解和关系。 11 我们公司的目标是满足和超过行业的要求和用户的期望。 12 我们必须正确处理高新技术产业与传统产业、资本技术密集型产业与劳动密集型产业的关系。 13 如果不 能解决两个企业的
27、文化差异问题，如果被购企业的职员将有关技术和市场的商业秘密外泄，那就不能有效地管理好兼并之后的新企业。 14 由于在培养新的经济增长点方面发挥了富有成效的作用，企业孵化这种形式在全世界范围内得到了较快的发展。 15 新型工业化 我们要推进产业结构优化升级，坚持走新型工业化道路。依靠科技进步，围绕提高自主创新能力，推动产业结构调整。加快开发对经济增长有重大带动作用的高新技术，以及能够推动传统产业升级的共性技术和关键技术。抓紧制定若干重大领域关键技术创新的目标和措施，务求 尽快取得新突破。完善鼓励创新的体制和政策体系。坚持引进先进技术和消化吸收创新相结合，增强自主开发能力。大力发展高新技术产业，积
28、极推进国民经济和社会信息化。加快用高新技术改造提升传统产业。以重大工程为依托，推动装备制造业振兴。在专门项目指导下，继续加强能源、重要原材料等基础产业和水利、交通、通信等基础设施建设。积极发展现代配送、旅游、社区服务等第三产业。既要加快发展资金技术密集型产业，又要继续发展劳动密集型产业。 16 信息产业 当前，中国经济发展势头很好，实行的宏观调控已经取得明显成效。 中国经济和社会发展正处在重要战略机遇期，中国政府提出要坚持以信息化带动工业化，以工业化促进信息化，走以科技为先导的新型工业化发展道路。信息产业是国民经济的基础产业、支柱产业、先导产业和战略产业，其发展水平已成为衡量一个国家现代化水平
29、与综合国力的重要标志，在中国全面建设小康社会和现代化建设中起着举足轻重的作用。 近年来，中国信息产业发展很快，电子信息产业经济规模跃居世界第三位。电子信息产业销售收入去年达到 1 88亿元，电子产品出口额已接近全国外贸出口总额的三分之一。 软件产业是信息产业的核心， 大力发展软件产业具有十分重要的意义。首先，软件产业已成为国际竞争与合作的重点。软件产业对世界各国经济的持续高速发展起到了重要的支撑作用，已经成为国民经济新的增长点，软件产业的发展将深刻地影响全球经济与社会的发展。软件产业的落后必将导致经济、科技、军事的全面落后。因此，世界各发达国家与许多发展中国家都把软件产业作为其优先发展的战略性
30、产业。中国要在综合国力方面具有更大的竞争力，必须大力发展软件产业。 笔译三级实务（综合）模拟试卷 10答案与解析 一、 PART 1 English-Chinese Translation (60 points) Translate the following passage into Chinese. The time for this part is 120 minutes. 1 【正确答案】 每家企业都仰赖各个员工能够带来的独特技能和天赋。尽管如此，企业想要成功，还需要引导所有个人都朝着同一个方向付出努力。 【知识模块】 英译汉 2 【正确答案】 由于两个公司的管理层已经全力以赴要达成这
31、一交易，如果交易不成的话，他们定将名誉扫地。 【知识模块】 英译汉 3 【正确答案】 亚马逊的鼎鼎大名及其影响力使其在 3D打印产业中立即形成一股巨大的力量。 【知识模块】 英译汉 4 【正确答案】 企业孵化是一种支持公司发展的过程，通过为企业家们提供各种各样所需资源及服务，以支持新办企业和新兴企业，加速它们的顺利发展。 【知识模块】 英译汉 5 【正确答案】 企业孵化器的关键属性是为年轻的成长型企业提供量身定制的管理指导、技术支持以及咨询业务。 【知识模块】 英译汉 6 【正确答案】 这就意味着技术支持业务不可外包。技术人员必须与开发人员处在 同一门牌号的位置，才能有办法一起解决问题。 【知
32、识模块】 英译汉 7 【正确答案】 星巴克品牌遭遇威胁 星巴克创始人、总裁霍华德 -舒尔兹日益扩张的咖啡帝国正受到挑战。舒尔兹看到了对星巴克品牌的威胁。星巴克从成长到成功，因素有很多，但如今的威胁可能改变这一切。今晚，我们将深度剖析一些影响公司走势的重大事件。 舒尔兹以备忘录形式写的信周三出现在星巴克闲话博客人吉姆 -罗门内斯克的邮箱中。而在此一周前，舒尔兹才给高层管理人员寄出这份备忘录。罗门内斯克说他是昨日才看到了这封信，认为该 信并非杜撰，所以将信贴到了个人网站上。今天下午，华尔街日报也肯定了这封信的真实性。 舒尔兹在备忘录里说，公司在过去十年大规模扩张引起了品牌的过度商业化，而决策层又作
33、出种种决定，冲淡了咖啡的理想氛围，这些都让他忧心忡忡。舒尔兹谈到，决策层作的许多决定在当时或许是正确的，这些决定本身并不会起到任何冲淡原有星巴克氛围的作用，但事实是，这样的决定实在太多，合起来的杀伤力远比任何一个都要大。舒尔兹更明确地指出了迅速扩张对店铺架构和咖啡氛围的负面影响。 后果之一就是，星巴克失去了以往的精气神，变成了 千篇一律的连锁店，而没有了街边那种独此一家的温馨感受。舒尔兹认为，星巴克作为全球最大跨国连锁咖啡店，必将失去一些市场份额。这种局面很大程度上是星巴克自己一手造成的，而形形色色的同行，大大小小的咖啡店，快餐店，甚至夫妻店都插足进来，试图让星巴克顾客意识到星巴克的弱点，动摇
34、他们对星巴克忠实的支持。这是万万不可再继续下去的。 尽管备忘录曝光了，但星巴克股票价格当天并未有太大的波动。东部时间下午 1点 23分这则新闻播出后，星巴克股票小幅下滑 17美分，以 32 75美元收盘。或许，股市反应不大证明了舒尔兹所说的大 家早已了然于心。我们今天采访到的很多顾客对此早已有所了解。 星巴克失去了一点浪漫的氛围。 星巴克和创始初期不一样了。 星巴克不再是一种体验；和麦当劳没什么两样了。 一些密切关注星巴克品牌的人士认为备忘录的公布对于投资者和顾客都是个好消息。 当前人们在争论星巴克是否真想泄露备忘录。有人认为公布备忘录使星巴克更加人性化，更加本真。但也有人认为如果制定备忘录的
35、初衷就是向大众公布的话，它的可信程度无疑会更高。 【知识模块】 英译汉 8 【正确答案】 是谁挡了 三菱的道 ? 三菱汽车曾在美国风靡一时，而如今在美的销售量却直线下降，鉴于此，三菱汽车的管理层试图做些什么，以期扭转乾坤。尽管本月汽车销售量有所回升，而Prendergast-Lunn女士认为今年自己的三菱汽车经销店能卖出的车只有去年的一半。她说： “我能指望的是至 7月底销售量能达到 35到 40辆。 ”换言之，低迷汽车销售市场使她不得不大幅降低自己的期望值。事实上，三菱管理层在过去十年中犯下了许多错误，而她则成了替罪羊。 其余经销商也在苦苦挣扎。日本三菱北美公司的市场占有率从去年六月的1 5
36、跌至今 年六月的 0 8，跌幅近半。今年 7月，该公司的汽车销售量大幅下挫 45 7，仅售出 1230l辆。 销售量下降，产量自然也下降了。 2008年亚洲的产量下降了 23，欧洲的产量下降了 30，而北美产量下跌幅度最大，达到了 41。 公司上周称将辞退 1200名员工，即三分之一的员工。 三菱同样减少了对广告的投入。多年来，三菱将产品定位于年轻消费者，因此其广告制作成本较低，就是以动感画面配以流行音乐。定位年轻人的市场给三菱招来了不少欠账，这可是个大麻烦。分析人士认为三菱从年轻消费者手中落空的呆 账达10亿美元。 三菱驻日本的母公司也陷于困顿，在美销售量下跌是导致困境的一大因素，但还有一个
37、因素就是三菱几十年来在汽车和卡车销售上犯了许多错误，而三菱公司却做鸵鸟，将头埋于沙中，面对一切置若罔闻。 人们希望能有一个新的总裁来解决这些问题。 Finbarr ONeill最近成功解救了韩国汽车制造商现代公司，现接受邀请加入三菱。他迅速将三菱汽车的销售重点从没有经济实力的年轻人群移至年长的中产阶级，并加强了新款家用型汽车的质量和耗损度。此举还未拉升多少汽车销售量时，他就突然离开了三菱。 (此后不久 他指责广告公司未能向潜在的消费群体完全呈现三菱新汽车改变后的优点。 ) 四月，三菱的股东戴姆勒 -克莱斯勒公司决定不再向问题重重的三菱投入资金，于是三菱不得不四处筹钱还债。驻东京的投资公司凤凰资
38、本已买下三菱三分之一的股份，接替戴姆勒成为公司控股股东。 那三菱还有什么筹码坚持下去呢 ?三菱能够挑战日本最受瞩目的汽车品牌丰田，显示其新车的卓越性能。 今年年初上市的新款戈蓝中型轿车的广告里，三菱戈蓝和丰田凯美瑞同台竞技，接受高速障碍躲避测试。两辆车分别紧跟两辆卡车，卡车中的两男子不断向后投掷各类 物件，有保龄球也有铁棒，两辆车灵活转向，都躲避了抛掷物。最后卡车中甩下了两辆旧轿车，戈蓝轻巧地绕过障碍物，全速前进，将凯美瑞远远甩在后头。 继戈蓝之后，新款跑车及皮卡即将投入生产。许多专家质疑在如今竞争激烈的汽车市场，这些新产品是否足以将三菱从困境中解救出来。 【知识模块】 英译汉 二、 PART
39、 2 Chinese-English Translation (40 points) Translate the following passage into English. The time for this part is 60 minutes. 9 【正确答案】 Many (A large number of) companies have gone bankrupt/ are busted while more are struggling for survival in an ever more competitive market. 【知识模块】 汉译英 10 【正确答案】 Th
40、e banquet (dinner party) promoted understanding and relationships between our corporation on the one hand and clients, mass media, communities and trade/ business partners on the other. 【知识模块】 汉译英 11 【正确答案】 Our companys goal/ objective is to meet and even exceed industry requirements and customer ex
41、pectations. 【知识模块】 汉译英 12 【正确答案】 We must correctly deal with/ handle the relationships between high and new technology industries and traditional industries, and between capital-and-technology-intensive industries and labor-intensive industries. 【知识模块】 汉译英 13 【正确答案】 If we are unable to bridge the cu
42、ltural gap between two enterprises, and if the employees of the acquired business reveal/ disclose the confidentiality relating to technology and market (the technological and market secrets), we will fail to manage the new enterprise effectively after the acquisition/ merger. 【知识模块】 汉译英 14 【正确答案】 T
43、he model of business incubation is developing rapidly all over the world because of the role it plays in cultivating/ fostering/ developing a new economic growth point (a new point of growth). 【知识模块】 汉译英 15 【正确答案】 The New Road of Industrialization We must optimize and upgrade the industrial structur
44、e and adhere to/ stick to/ keep to the new road of industrialization. We will promote/ spur/ stimulate industrial restructuring by relying on (through) scientific and technological advances and focusing on becoming better able to make independent innovations. We will accelerate development of new an
45、d high technologies that can boost economic growth as well as broadly applicable and key technologies that can propel the upgrading of traditional industries. We will promptly formulate innovation targets and measures for achieving them in key technologies in a number of important fields and make br
46、eakthroughs as quickly as possible. We will improve the systems and policies that encourage innovation. We will continue to combine introducing advanced technologies with assimilating them and making innovations in them, while concentrating on enhancing our own development capacity. We will energeti
47、cally develop new and high technology industries and actively integrate information technology into the national economy and society. We will accelerate the transformation and upgrading of traditional industries through new and high technologies. We will revitalize the equipment-manufacturing indust
48、ry, focusing on major projects. Guided by plans for specific projects, we will continue strengthening basic industries like the energy industry and important raw materials industries and infrastructure development in water conservancy, transport and communications. We will energetically develop tert
49、iary industries including modern distribution services, tourism and community services. We must quicken the growth of capital-intensive and technology-intensive industries and maintain the development labor-intensive industries. 【知识模块】 汉译英 16 【正确答案】 The Information Industry At present China is keeping a good momentum in its economic development and the macro economic control/ macro-regulation it exercises has yielded/ produced remarkable/ notable effects/ results. Finding itself in an important period of strategic opportunities for the d
